Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months, generative tools like ChatGPT, Gemini and Midjourney have opened the doors to content creation at speed and scale.
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This article covers the basics of media relations in PR: building trust, shaping perception, and amplifying brand visibility through authentic storytelling and strategic engagement.
brand-and-reputation-management
Don’t Fall for April Fool’s: 5 Ways to Combat Misinformation About Your Brand
We live in a fast-moving media landscape, where rumors and misinformation can surface and spread quickly across social media channels. This, coupled with consumers being more skeptical than ever, means brands face challenges in maintaining their reputation and managing public perception. PR and communications teams know that they must play a crucial role in combatting any emerging false narratives and establishing their brand as a source of truth.
