Communicating effectively in a global crisis is now more important than ever, and press releases are not the only vehicle available. With the Internet news cycle and the prevalence of social media, rapid and coherent response to any crisis is critical, and can determine the success or failure of your campaign.
During our recent webinar titled on global crisis communication planning, our distinguished speakers discussed ways to prepare for a crisis as well as giving examples and a good case study to illustrate their messages. Here are a few of the points covered in the presentations:
- Prior planning and awareness can make the difference when you need to move into crisis mode. The time to put together your crisis plan is now, before you need it. Be sure to include your overseas offices and agencies in the planning process to ensure all applicable areas of the world are included in your plan.
- Juggling multiple time zones, languages and spokespeople across the globe is a challenge that every communicator needs to be ready for – just in case. In your plan, have full contact information, including after-hours emergency information. Have secondary and tertiary contacts in case primary contact is unavailable. In the event of a natural disaster, this plan may make all the difference.
- The first hour is the most important in any crisis. Monitoring social media and using it in your first and ongoing response is now key to success. Identify the important media in each target country or region, and include these sites in your response plan.
- Be able to communicate in-language in any country that is of top priority. For social media, that may mean having a local individual able to manage response. If you do not have the available local staff, contact your agency for assistance.
As you are interested in putting together a global crisis communication plan or adapt your current plan for worldwide response, and don’t know where to start, contact us at firstname.lastname@example.org, and we will be happy to help.
Listen to the archived version of the webinar: http://promotions.prnewswire.com/Global-Crisis-Communication-Planning-The-Quiet-Before-the-Storm.html
Authored by Colleen Pizarev, vice president, communications strategies, PR Newswire
Image courtesy of Somegeekintn via Flickr