When I joined PR Newswire 15 years ago, it was all about distributing news releases. Helping our clients meet disclosure and getting their release into the hands of thousands of media points with one press of a button. We still do that, of course. It’s a huge part of our business, but today our customers content includes video, audio, white papers and more. Unlocking all this content they are sitting on was the topic of a recent sit-down I had with our guy who oversees our Products division, Jason Keller.
Author Brett Simon, manager of media relations, is a member of PR Newswire’s audience development team.