Working as the blogger relations manager for PR Newswire, I come across my fair share of great blogs that cover a wide variety of subject matters and interests. And as you might expect, some blogs are better than others. With that in mind and in an effort to highlight the better ones, I do my best to review one of these blogs every day. This week my focus is on fashion blogs. With New York’s Fashion Week coming to a close recently, looking good seems to be on everyone’s mind. But for these blogs, every week is fashion week. And every day is an opportunity to look one’s best. Throughout the year, these blogs are committed to helping their readers achieve this goal. So with that in mind, let’s check our reflections, straighten our suits and a take a tour through this brief roundup of some of the best fashion blogs I’ve seen lately.
Valet is a men’s fashion blog that aims to serve as a digital butler of sorts. They aim to attend to their readers clothing and style needs. And they do a pretty great job of it. If I were to pitch this blog, I’d be careful. They’ve got a pretty strict (and well articulated) ethics policy about potential pay for play. Having said that you can send them products. If they like them, they’ll say so. But they just might also write about those products they DON’T like. Check out the full review here.
I can’t say I’m surprised there’s a fashion blog called Fashionista. The term itself has grown synonymous with the well-dressed individuals throughout the world. This blog is certainly features some of these very well-dressed individuals. But it’s also a site about the business, with links to jobs, reviews of runway shows and other pieces on how the industry is changing and growing. If I were to pitch this blog, I’d go with anything to do with fashion. And I’d remember that they do have a decent sense of humor. Check out the full review here.
Refinery 29 is a blog dedicated to bringing a 360-degree view of the fashion world. Whether it’s deals, trends, shows or new designers, if it’s got to do with fashion, Refinery 29 wants to have a word on the matter. They also dabble in local journalism with focuses in New York, Los Angeles, San Francisco and Chicago. If I were to pitch this blog, I’d look for fashion that’s everyday practical. Check out the full review here.
The Satorialist seems to be the heavyweight fashion blog here. (It’s got its own wikipedia page.) What started as a hobby has become a leading voice in fashion blogging. But don’t let the fact that this started as a hobby give you the wrong impression. Blog founder Scott Schuman has deep roots in fashion sales and publishing. If I were to pitch him anything at all, I’d keep his (quite impressive) resume in mind. Check out the full review here.
Selectism is a fashion blog dedicated to the up and comers of the fashion world. They believe that you can read about the big names somewhere else. If you want to know about what’s next, then you should be reading this blog. Therefore, if I were to pitch this blog, I’d look for fashion that eschews the big names of the industry. Check out the full review here.
That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…
Author Tom Hynes is PR Newswire’s manager of blogger relations.