Are press releases dead? Contrary to some pundits, the answer is unequivocally no, and in this interview from the Inbound Marketing Summit with The Pulse, I talk about why this is the case:
I wrote a guest post for Hubspot today (3 Characteristics of Successful Modern Day Press Releases) discussing the ongoing viability of the much-derided press release. Sure, it’s fun to stir up controversy by saying that one of the most widely-used PR tactics is going the way of the dodo, but fact is, press releases aren’t dead…in actuality, press releases are dead useful. They can be used to gain a foothold in search engines, encourage social sharing and interaction and lead generation – in addition, of course, to communicating credibly with professional media and key bloggers.
Now, in all fairness, it is important to note that the most effective press releases writers are taking full advantage of the changes in content consumption driven by social media, and at the same time are paying attention to search engine visibility as well. They’re formatting releases for easy tweeting, telling stories with their content, and using multimedia press releases to encourage social interaction and to drive more message views.
We’re teaming up with Hubspot to produce a free webinar digging into the science of PR, and what tactics work (and when they work best.) You can bet ye olde press release will be the subject of discussion.
Join us next week as we look into the hard data behind which tactics work (and which don’t.)