Working as the blogger relations manager for PR Newswire, I come across my fair share of great blogs that cover a wide variety of subject matters and interests. And as you might expect, some blogs are better than others. With that in mind and in an effort to highlight the better ones, I do my best to review one of these blogs every day.
This week my focus is on advertising blogs. To be honest, I am fascinated with advertising. And that’s not just because Mad Men is my favorite show. (Though, it is.) Advertising is a very subtle and complex art. It’s part psychology. It’s part research. It’s part writing. Oh, and let’s not forget, it’s part buying stuff! Advertisers seek to know what motivates consumers. And these blogs seek to know what motivates advertisers. So with that in mind, let’s proofread our copy, check once more with the focus group and enjoy this brief roundup of some of the best advertising blogs I’ve seen lately.
The Inspiration Room is the online home for the advertising industry’s best and brightest work. The site draws from all over the world and hopes to deliver great examples of quality work. If I were to pitch this blog, I’d put my best foot forward and go with blue-ribbon material. Because getting something on here means it’s awfully good. Check out the full review here.
Adverblog is one of the original advertising blogs. Started by Martina Zavagno, one of the blogs goals is to highlight her colleagues work in the field. In fact, the site accept submissions of great work to be featured. That’s definitely something to consider when pitching to them. Check out the full review here… It was written by PR Newswire’s Senior Editor, Mary Varano. Great job, Mary!
Adrants is a blog headed up by an industry veteran. He’s not afraid to tear apart a campaign he finds annoying. But he also has his finger on the pulse of the changes, individuals and work defining the advertising world. If I were to pitch this blog, I’d keep in mind that he’s been in the business for a long time, and isn’t afraid to say what’s on his mind. And if somehow you were able to be one of the things he likes, I’d count my lucky stars. Check out the full review here.
Agency Spy is the go-to resource for EVERYTHING to do with the advertising world. Plus, it’s run under the Media Bistro network of blogs, so you just know it’s a quality site. If I were to pitch this blog, I’d look for anything to do with advertising. Whether it’s brand campaigns or personnel announcements, this blog has it all. Check out the full review here.
Adland has been blogging about advertising since 1996, which makes it not only one of the oldest advertising blogs. It makes it one of the oldest anything blogs. If I were to pitch this blog, I’d also look for pieces on advertising that highlight quality work. However, you should know your stuff. This site is run by professionals who love to talk advertising. But be warned, that includes stuff they like, and stuff they don’t like, too. Check out the full review here.
That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…
Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter account.