2011 was a transformational year for PR Newswire’s Small Business Program. In the spring, we refurbished and relaunched the PR Toolkit, an educational resource that provides small businesses information about building and executing successful PR and marketing campaigns. The PR Toolkit provides press release templates and other tools entrepreneurs can use to draft and distribute effective press releases, build their profiles as subject matter experts and plan PR campaigns.
We also publish loads of articles and tips on small business PR and marketing. Here are the top 5 most popular articles on the site from the last year:
As we strive for continued success and growth in 2012, we hope the PR Toolkit can help your small business or your small business clients accomplish the same in the New Year.
Author Cassie Pinkerton is PR Newswire’s SME coordination manager and can be followed on Twitter @PRNSmallBiz.