We’ve been talking a lot about the concept of “agile engagement” over the last few months, and we decided it deserved a closer look. Today we’re publishing the results of that closer look, making a white paper titled “The Dawn of Agile Engagement ” available for free download.
The Dawn of Agile Engagement white paper explores the emerging theme of agile engagement and and goes a step further, describing a framework for effectively planning, preparing and leveraging communications to help communications professionals make the transition from a pattern of campaigns to an ongoing engagement media practice.
The paper covers all aspects of agile engagement, which can probably be best describe as an interactive, ongoing cycle of:
- Active listening
- Content creation
- Influencer identification, targeting & engagement
- Message distribution
…. (rinse and repeat)
Agile engagement is a real-time communications construct, spurred by social media that can drive increased brand awareness and audience growth and make real business impact. The white paper delves into each stage of the process and provides actionable insights, expert tips and case study examples to help you strengthen your brand with agility.