It should be no surprise that listening is the logical first step in a truly agile communications strategy. Social media provides the ultimate feedback loop, and actively listening to your brand’s Social Echo delivers insight that can enhance just about any public relations and marketing initiative.
Your Social Echo – that powerful reverberation of conversations around your brand in the social sphere – provides proof of concept for good PR strategies and tactics, warning signals about potential crises and always-on inspiration for improving and evolving communications.
At a tactical level, establishing a brand’s thought leadership and optimizing brand messaging were cited as the top two reasons for monitoring social media, according to our survey of PR professionals. To take a closer look at each of these concepts, we’ve asked social media professionals to share their best practices for analyzing social media to build and amplify one’s thought leadership presence, as well as using social feedback to inform messaging in the new white paper (available for free download) titled “Active Listening: The Key To Relevance & PR Results.”