KCSA CEO and managing partner Jeff Corbin offers some thoughtful perspective on the problems caused by the premature filing of Google’s 8K (which subsequently triggered release of the search giant’s quarterly results ahead of schedule) on the KCSA blog today.
In a post titled “Where’s the Press Release?” Corbin asks whatever happened to investor relations best practices.
“While new technologies and best practices in IR communications are evolving (i.e. social media and mobile), there is something to say about traditional methods of communications such as the dissemination of press releases through newswire services,” he noted, going on to say “When a company issues a press release, investors are accustomed to going to their preferred source for financial information and looking for letters such as “PRN” signifying the internationally recognized newswire service, PR Newswire. Seeing these initials, one immediately knows that what follows is a press release issued and condoned by the company itself. And, these services have editorial desks responsible for working with the companies to ensure the accuracy of the news about to be disseminated and that dissemination and filing with the SEC happens correctly.”
PR Newswire offers a fully integrated, secure and redundant suite of investor relations and complicance services, and are serious about disclosure best practices.