Preventing yesterday from happening tomorrow

Sarah Skerik:

Investor relations compliance isn’t the most exciting subject, but good practices can prevent turmoil for public companies. This post, written by Bradley Smith, director of marketing for Vintage Filings (a PR Newswire company), appeared earlier on the Building Shareholder Confidence blog.

Originally posted on Building Shareholder Confidence:

Due to the nature of this blog, I have a vested interest in discussing yesterday’s RR Donnelley and Google affair. To be clear, RR Donnelley is a competitor and I want all their clients to switch to us. In fact, I want everyone to use PR Newswire and Vintage Filings.

Now that’s cleared up, let’s talk about IR and compliance.

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Yesterday’s pre-release of Google’s earnings numbers had the media, industry and pundits in a tizzy. StockTwits’ $GOOG and $RRD feed was blazing with blame and snark. CNBC was giddy with experts. Ouch. From an investor relations and compliance officer perspective, this is the stuff of nightmares.

The disclosure/compliance product points that come to mind: control and content

Google passed on control of their draft SEC file, assumingly to give RRD time to correctly format the financial tables. Replacing the “PENDING LARRY QUOTE” text would be a simple cut-n-paste of…

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