We all know that measuring the impact and outcomes of a PR campaign is tough, and here at PR Newswire, we’re doing all we can to help customers understand and quantify the results their press releases generate.
Today we’re rolling out some important changes for US customers to our Visibility Reports and ReleaseWatch press release measurement reports, both of which are included when you distribute your press release via PR Newswire.
Visibility Reports “Instant Access”
Starting today, you’ll see a green button at the top of your ReleaseWatch reports, labeled “Visibility Reports Instant Access.”
Clicking on this button will take you to the Visibility Reports page for that press release, where a variety of different metrics relating to your press release – such as online views, media views, demographic data and search engine referrals – will accumulate over the coming days, weeks and months.
At first, the reports won’t show much – though results start to accrue immediately, it does take a little time for audiences to find and engage with your messages. We find that many press releases generate significant reads over a few days post-issue. To ensure you get a handle on your results, we’re going to start sending you reminders to check your report at the two, five and 30 day marks.
Summary results delivered directly via email
The reminder you receive on the fifth day after you issue a press release will also include a high-level summary of your press release results to date, in addition to the Instant Access button, which will enable you to access the full report for that particular press release.
We want to make it easy for you to quickly capture the most up-to-date results for your press releases, which is why we developed Instant Access to your reports. For an in-depth view of all your stored press release measurement reports, access the the Visibility Reports dashboard in the Online Member Center.