In a world of constant communication, PR is once again taking center stage … but in a whole new way. To get a clearer idea of what modern PR looks like, we went to the source and asked you, our audience.
About a month ago, we took to the PR streets of social media and asked our friends and followers to complete the sentence “PR is ____.“ The conversation took off at the 2012 PRSA International Conference, and continued on Twitter, under the hashtag #PRis. The response was so incredible and insightful, we put together this infographic to convey the diversity and depth of the your answers.
A special thank you to everyone who joined in the conversation!
Author Jamie Heckler is a senior multimedia designer for PR Newswire. She’s also the creator of this infographic.
The evolution of PR – related reading:
Earning more media through brand streaming (free white paper)
PR Trends - collected blog posts on the most recent trends in public relations




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Wow that’s a nifty infographic! Fabulous work!
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Amazing! Thanks!
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Reblogged this on Love PR? and commented:
Add your thoughts here… (optional)
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BINGO!
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Good stuff. A definition I’ve long liked: “PR is what PR people do.” This graphic is evidence. If you do the graphic again, add reputation management. I would add bridge building, too, but too many people outside PR would take the term literally.
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Reblogged this on David R Jolly and commented:
Awesome Infographic! PR is _______. (Two-way communication between a brand and its publics)
Love this graphic, Jamie!
This truly shows the diversity of the PR professional – and certainly the participants of the PRSA 2012 International Conference.
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Reblogged this on Just Getting Started and commented:
This is an amazing infographic! A great depiction of what PR is. Good job PR Newswire!
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WOW! Only two people understand that it’s about managing the relationships between an organization and it’s publics [audiences]?
Be afraid. Be VERY afraid.
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Wow!! Infographics are really a great way of expressing our views and this post really covers all the important facts related to Public relations. The flow of the chart is really amazing..
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Fabulous [inforgraphic] PR is Social Media!
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