What is Public Relations? [Infographic]

In a world of constant communication, PR is once again taking center stage … but in a whole new way. To get a clearer idea of what modern PR looks like, we went to the source and asked you, our audience.

About a month ago, we took to the PR streets of social media and asked our friends and followers to complete the sentence “PR is ____.”  The conversation took off at the 2012 PRSA International Conference, and continued on Twitter, under the hashtag #PRis. The response was so incredible and insightful, we put together this infographic  to convey the diversity and depth of the your answers.

A special thank you to everyone who joined in the conversation!

Author Jamie Heckler is a senior multimedia designer for PR Newswire.  She’s also the creator of this infographic.

The evolution of PR – related reading:

Earning more media through brand streaming (free white paper)

PR Trends - collected blog posts on the most recent trends in public relations

44 responses to “What is Public Relations? [Infographic]

  1. Pingback: What is PR (cool infographic from PR Newswire) | the reality gap

  2. Wow that’s a nifty infographic! Fabulous work!

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  6. Reblogged this on Love PR? and commented:
    Add your thoughts here… (optional)

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  10. Good stuff. A definition I’ve long liked: “PR is what PR people do.” This graphic is evidence. If you do the graphic again, add reputation management. I would add bridge building, too, but too many people outside PR would take the term literally.

  11. Pingback: All About Public Relations » Blog Archive » PR Newswire Asked and You Answered: The Definition of Public Relations in Your Own Words

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  13. Reblogged this on David R Jolly and commented:
    Awesome Infographic! PR is _______. (Two-way communication between a brand and its publics)

  14. Love this graphic, Jamie!

    This truly shows the diversity of the PR professional – and certainly the participants of the PRSA 2012 International Conference.

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  18. Reblogged this on Just Getting Started and commented:
    This is an amazing infographic! A great depiction of what PR is. Good job PR Newswire!

  19. Pingback: PR ist … | GlobalCom PR-Blog

  20. WOW! Only two people understand that it’s about managing the relationships between an organization and it’s publics [audiences]?

    Be afraid. Be VERY afraid.

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  23. Pingback: What is Public Relations? | Iliyana's Blog

  24. Wow!! Infographics are really a great way of expressing our views and this post really covers all the important facts related to Public relations. The flow of the chart is really amazing..

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  27. Fabulous [inforgraphic] PR is Social Media!

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