Imagine an event full of people. Our modern world has supplied social media in their hands and each individual has a story to tell. Now harness that visually– each person is firing photos via social media and all using one unified hashtag to make it searchable…
Social Media + Press releases!
When I read the headline from Social@Ogilvy, I was instantly stopped in my tracks. Social@Ogilvy and Chute: Capture, Create and Share with #DOAustin
Not only will social media be utilized at the interactive festival in ATX, but Social@Ogilvy prepared a release to showcase their efforts AND
shared the components!
If your company is using social media for events, for communicating, for interacting, include it in your press releases! It invites your readers to join in the conversations already happening, the pictures already being posted, and the networks already being used!
- Why include social media?
Social Media is your online community, your networking neighbors. In short, it is the audience for the message! Social@Ogilvy is taking its instagram interaction and letting it grow into an even bigger movement. The release included not only was the #hashtag, but ways to connect with the company itself through different social channels. (Remember, the bigger the audience, the wider the potential impact!)
What is a #hashtag?
A hashtag is a word or phrase that is searchable on the social media platform. Visible are the “trending topics” of what is being discussed and relevant content pertaining to specific interests can also be found on these channels. In Social@Ogilvy’s case, #DOAUSTIN will be searchable through Instagram and will be streaming the images live throughout the event.
Now that is cool!
So if social media is the audience for your message and your message is searchable (so interested parties can find it)… that is a #SocialMediaWin!
A hearty thanks to Social@Ogilvy for the #SocialMediaWin and the great release!