“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.
News. Content. Engagement.
The many reasons for sending press releases mirror the many types of releases we see here at PR Newswire. From January through March, we have seen a variety of compelling messages that captured our attention.
Social media campaigns, captivating headlines, riveting infographics, and compelling videos took center stage throughout the beginning of the year and the world took notice. These are some of the releases from January, February, and March of 2013 that we absolutely love.
01. Pop Culture Pets: Veterinary Pet Insurance released the top names for our furry friends and the tale (or tail) leads to Twilight for inspiration.
02. Riveting Headline: American DG Energy Inc. passed “go” in our books with this captivating headline. The energy agreement started its 15-year sentence at a county jail and served a conversation on social media channels to discuss it.
03. Big Nominations: Kino Lorber’s release wins an award in our book for showcasing a video and pictures to accompany the big news of an Oscar nomination. From a beautiful film to a beautiful release, we applaud you!
04. Digital Love: Social media reigns supreme in recent survey from Match.com highlighting the technological advances to dating past and present. Will #tweetups and a digital date be next?
05. DIY Wedding: Michaels Stores released a budding romance for 2013 with the top DIY wedding ideas. While we were fawning over the ideas (and pinning the pictures), the video perfectly complimented the message. DIY puts the merry in merriment.
06. #GoAndSmellTheRoses: Around the world in minutes, Travelocity’s roaming gnome urges all to take the vacation of a lifetime. The new campaign features great visuals and an official hashtag. Inspired for travel, we all want to #GoAndSmellTheRoses
07. Free Food Madness: Shooting hoops isn’t the only thing on the menu for Outback Steakhouse. To celebrate March Madness, their bracket-tournament was for a free juicy appetizer.
Kudos — and thanks — to the organizations listed for the pleasure of reading your phenomenal releases and allowing us to spotlight your stories.