A virus is typically something to be avoided. Unless you’re mapping out a marketing campaign that includes a video element shared on the World Wide Web. In that scenario, a virus is sought after; one that spreads rapidly by word of mouth and social media.
The viral video is difficult to plan, and even more difficult to contain. But, in order to catch on, it must be seen or it will never be heard. The announcement of a recently launched contest by bratwurst specialist Johnsonville Sausage had our office abuzz. “Have you seen the flying brats?” was no longer an odd question to ask.
It all begins with a few words. In this case the release serves as a call to action for readers to take part and create their own bratwurst-themed content.
Wondering where to begin?
Let the company’s original music video serve as inspiration. Johnsonville’s Brattender gave an awe-inspiring performance encouraging us to aim for grilling perfection.
If you haven’t heard it enough, multimedia drives engagement. The written word comes first, but adding a visual element (or several) brings it to the next level.
Make it social
When I initially read it I was intrigued by the contest: create a video about upholding the integrity of an unpierced bratwurst and you could win. But where does one start? I’m not a lyricist!
Thankfully the lyrics are written out and shared via Johnsonville’s Facebook page, which they guide the reader to with hyperlinks. Ding, ding!
Thank you to Johnsonville Sausage, LLC for whetting both our taste buds and our ear buds with a content-rich, engagement-packed and buzz-worthy release!
How does your organization incorporate multimedia content into its communications strategy? Respond to the survey PR News and PR Newswire are fielding by July 29, and we’ll send you a free copy of PR Newswire’s new ebook, Unlocking the Power of Multimedia Content for Communication, Conversion and Engagement. Survey link: http://www.prnewsonline.com/multimedia-survey/