At the end of the year, and as we approach PR Newswire’s 60th anniversary in March, there is a natural inclination to reflect. At PR Newswire, we are just as interested in looking forward to the future for communicators of all kinds – PR, corporate, marketing and shareholder – and their audiences. While technology continues to evolve and new communication channels continue to emerge, everyone at PR Newswire remains focused on helping brands and organizations earn targeted attention from consumers, investors and the media by amplifying our clients’ narratives and making their content more discoverable.
In 2013, this focus helped PR Newswire and our clients achieve a number of milestones and goals, notably:
Powering Customer Results with Our Distribution Network
This past year we built on our market strength in the US and Canada, expanding our global distribution network to include more media outlets, journalists, major news sites, syndication points, social media channels and industry-focused sites, like those covering the solar and alternative energy sectors to name just a few. Our company-wide focus on extending the most powerful distribution network in the industry helped our clients – as validated by a leading professional services firm – achieve superior media pick up vs. competitors, greater visibility on major news and media sites, and consistently higher, above-the-fold search engine results (SERP).
Providing More Visual Storytelling Options & Reporting
Multimedia communications continue to be a valuable way to deepen engagement, and this year PR Newswire delivered more video and photo distribution offerings, while building out rich media delivery. To provide our clients more insight on the reach of their campaigns and communication efforts, PR Newswire added more video, photo and other data points to Visibility Reports. Other clients turned to us for help in telling, broadcasting and webcasting their stories and in delivering multiple award-winning video and social media projects this year.
Engaging Media & Audiences in Multiple Channels
We have long been viewed as a trusted source by the media, and a survey of journalists by a leading professional services firm concluded that PR Newswire rated higher than our competitors as a trustworthy, valuable provider of news and information, and confirmed that services like ours are a frequent and primary resource for story ideas. Our clients turn to PR Newswire for this type of earned attention from the media, and we delivered when they also turned to us for more ways to reach and interact with clients, prospects and shareholders. Our MediaRoom and IR Room offerings now include more social media, interactive and distribution features, we continue to grow our followers on our industry-focused SocialPost, and we have increased our mobile and responsive design options.
Enhancing Media Targeting & Monitoring
To support our clients’ communications efforts, we enhanced our Agility platform, offering media targeting tools for more precise outreach and better collaboration. To give our clients a richer view on corporate reputation and key issues, we added sources and monitoring functionality to our MediaVantage platform.
Reinforcing Investor Confidence & Managing Transparent Compliance
As PR Newswire approaches its 60th anniversary, our Vintage Filings division celebrated its 10th by delivering several initiatives. These included the introduction of our fleXBRL program, giving our public company clients a flexible XBRL workflow that matches how their accounting groups work, as well as products and partnerships that help both newly public and seasoned companies communicate easily and broadly with all shareholders.
It was great to connect with and learn from you at local events, webinars and industry conferences, including NIRI, PRSA International and Content Marketing World, and we really appreciate the continued exchange of ideas and best practices on the Beyond PR and Building Shareholder Confidence blogs, in the PR Newswire for Journalists and ProfNet communities, and on social networks, including @PRNewswire. It was especially rewarding to participate with you in community-building events, including Making Strides Against Breast Cancer in New York, volunteering at The Storehouse in Albuquerque, hosting a blood drive with the American Red Cross in Cleveland, and joining the Walk So Kids Can Talk in Canada.
These are exciting times for everyone in the industry. As we enter the New Year, the opportunities are plentiful, particularly for corporate, marketing and shareholder communications professionals who are able to adapt and grow with new channels to support and amplify their content and messaging. In 2014, PR Newswire is looking forward to continuing our decades of award-winning innovation and service by investing in distribution, ecommerce, social media, audience engagement and multimedia services, so we can help you reach and connect with your customers, investors and the media more successfully.
Everyone at PR Newswire, Vintage Filings, CNW Group and MultiVu wish you, your colleagues and families, a wonderful holiday season and a bright and rewarding New Year.
CEO, PR Newswire