Due to the wealth of information available online, consumers have taken the buying cycle into their own hands by researching prospective vendors and seeking peer recommendations before making a purchase decision. Content such as white papers, case studies, and blog posts provide critical education around an organization’s solutions, but can be limited in terms of social reach and standing out among competitors. Therefore, communicators must consider more cutting edge alternatives in order to have their messages effectively heard.
The ability of videos to capture and retain viewer interest, fuel engagement across all social channels, and simplify complex messages make them an unparalleled method of connecting with audiences. Their presence in an organization’s communications strategy makes all the difference in a gain or loss of business, and including multimedia is no longer an option.
Tomorrow we will be hosting a webinar titled “Powering B2B Marketing Campaigns Through Multimedia” moderated by PR Newswire’s Product Manager of Online Services, Erika Kash and featuring B2B Marketing experts Rachel Foster, CEO at Fresh Perspective Copywriting, and Scott Armstrong, Parter at Brainrider.
“Nowadays there’s so many different tools made available to us that a budget shouldn’t limit you from using video because it helps drive engagement,” says Kash in response to the notion that multimedia puts a strain on marketing and PR resources, “you can put together simple sound bites using everyday tools like cell phones and laptops and increase visibility for your message. The key is to create a story from the content you already have.”
The panel will discuss how to think beyond the brochure and use multimedia content to engage leads and convert them into customers.