Author Archives: Emily Nelson

Content We Love: American DG Energy’s Catch and Release

ContentWeLove“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

Talk about a jail-house rock!

Movie trailers hold a special and dear place in my heart. I always must arrive to the movie early so I can watch the color dance before my eyes. The purpose, naturally, is to showcase what is coming out soon in the theatres… but even more so, to catch you in an incredible hook. Turn a story into a must-see.

  • What does this have in common to a press release?

The trailer is the headline.

The headline is what is first seen, and sometimes only seen in regards to press releases. Therefore, how imperative it is to have a terrific headline!

energy headline

When the writers of a press release release about an energy contract for a jail transformed their message with the headline, “Reduced Energy Costs Begin 15-year Sentence at Cumberland County Jail” – people took notice!

It wasn’t long before a conversation began on LinkedIn to discuss the headline. Not only did people see the release, they read it, and then commented on it.

Our own VP of Social Media, Sarah Skerik, joined the commentary in favor of the catchy headline.

From a technical standpoint, it’s short, and our research indicates that headlines between 100 – 120 characters (not words!) get the most reads. There is a precipitous drop in average reads for headlines that are longer than 140 characters.

  • Rule of thumb is to always keep it simple.

Also from a technical standpoint, I like the fact that the headline has a search key phrase (reduced energy costs) in the headline.

  • Gone are the days of keyword-strings. Now a release is optimized by using a few primary keywords that are relevant throughout the release

Finally, it’s quirky and dare I even say fun, which given the subject matter – a municipal energy contract! – is really saying something. Had I seen it on the wire when it went out, I would have been apt to tweet it, for its clever quirkiness.

  • Personally, I love puns. I appreciate when words are played with, turned on themselves, or find liberation from doing hard time. The headline, once read, causes the reader to astoundingly proclaim, “What?!” due to the wonderful play on words.

My inner eight year old has something to say about this headline, too. “Made ya look!”

With the primary goal to have people read your release, a great headline is the ultimate first step to achieve that. Catch your reader with your press release!

Hearty appreciation to American DG Energy for their catchy release!

http://www.prnewswire.com/news-releases/reduced-energy-costs-begin-15-year-sentence-at-cumberland-county-jail-186158122.html

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson.

Content We Love: TheKnot.com Says “I Do” to Great Visuals

ContentWeLove“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

Something Old, Something New,
Something Borrowed, Something Blue

Forever is a long thing to plan for. Decisions about cake, about photography, about lighting… There are so many details when it comes to a wedding!

The same is true when it comes to crafting a great press release.

Bells sounded when I read the release about TheKnot.Com’s New Photo-Sharing Capabilities which included THREE images and perfect use of hyperlinking.

knot

1) Visuals are important, whether to capture your wedding or showcasing your press release. They are shareable. They are relatable. They cause your readers to take notice.

* Case in point: check out the feed on prnewswire.com.  Which releases are you more apt to read? (Hint: probably the ones with the pictures!)

Looking to stand out like theknot.com? Want a press release that no one can forget? Include images with your releases!

Once the images piqued my interest, the hyperlinking sealed the deal.
I now pronounce you wonderfully linked!

2) Hyperlinking/anchor-text can seem daunting, but it is crucial for your visibility. Visibility? How searchable, viewable, is your release? The more visible, the more people can view.

Each link is a little meal for the search engine spiders, linking the press release to your website pages like a web. Bigger web = better visibility.

  • Here is the catch, if you link to the same website, it creates one line of ‘spider web.’
  • If you link to different pages on your website, search engines create a full web from the release to each of the pages.

So multiple pages linked = stronger web = great visibility!

*Beware of spamming your reader. Every sentence does not need a link. It should flow naturally. First mention of the company? Link. Mention the new product? Link. Find us socially? Link. Need an example? TheKnot.com showcases great hyperlinking!

When crafting your releases, don’t forget to say, “I Do!” for great visuals and linking.

Big thanks to TheKnot.com for uniting a great release with visuals and hyperlinks!

http://www.prnewswire.com/news-releases/capsule-to-exclusively-power-photo-sharing-capabilities-on-theknotcom-187882451.html

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson.

Content We Love: 2012 in Press Releases

ContentWeLove

“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

2012.
A Year in Press Releases

PR Newswire in 2012 saw great news, great events, and great releases- many of which proved to be interesting, insightful, and dynamic on multiple channels. Reading through these stories touched our hearts and made an impact— and we are proud to present a collection of those impressive releases.

In short: a year review of releases we absolutely love!

Proving to be industry-leading, market-moving, attention-grabbing, award-winning, heart-warming, eye-catching, and thought-provoking, these were stories heard around the world. They stayed on our minds and in our hearts.

01. Kicking off 2012, Chemistry.com had women packing their bags and looking for love! This insightful study revealed where to find a sensitive man in the United States. We can’t help our curiosity on mass migration of people to those cities!

Studies put a pulse on the current population and we “loved” the interesting take on “looking for love.”

02. February was a colorful month with a golden Apple and platinum Adele singing the blues. Official Harris poll of brand reputations announced Apple took the coveted lead of #1 from Google. Congrats to Apple and all Apple-enthusiasts! When ’21’ hit, I trekked to four different stores for the album. Apparently the entire world did the same. We all celebrated when Adele rocked the Grammy Awards with her astonishing six awards for her album ’21.’

Big news in February. Both stories were of high interest and made lots of noise throughout the world. The world was tuning in and singing along.

03. America is booming! U.S. Census Bureau released hearty information that Asians are now the fastest growing race group in America– as of the last decade!

Remember filling out the 2010 Census Information? This press release showcased the results of a booming population which made waves across different channels.

04. Do you play “I-Spy” with gas prices? Apparently there is a good reason why: U.S. drivers were once again told that our total cost of driving increased in 2012. Keep your fingers crossed for an increase in your wallet instead this year.

Personally-impacting news drives our decisions and opinions– more couldn’t be said of the value of this continually rising story.

05. Starting in the middle of the election year, the Nation hit new lows… of confidence. Harris Poll released tough news that confidence in Congress was the lowest in 50 years.

The world’s eyes turned to the U.S. as the election was looming closer and closer. This poll struck a chord with a nation looking to poll in November.

06. Technology rules our world like never before. Given the option, Gazelle told us consumers wanted iPhones more than sex! What would you give up for technology?

Surveys have the golden opportunity to showcase the feelings of a population. In this instance, Gazelle alerted us we are crazy in love— with our phones (& don’t care if that makes us rude).

07. Location. Location. Location. U.S. News announced the big dog on campus: Massachusetts General Hospital in Boston is now #1, obliterating Johns Hopkins’ 21-year golden record. And if you’re planning on re-locating, Zillow has great news of the first increase of home value in nearly FIVE years!

Nothing can be more important than our health and the information provided by U.S. News & World Report helps people make decisions about who takes care of their health, Home is a close second to health and Zillow gave people the information they needed to find a home.

08. August brought the heat: the political heat. The Republican National Convention announced Chris Christie was the keynote speaker but not the candidate. All eyes turned the politico pages in anticipation for the next few months!

With the election getting closer and the debate heating up, the RNC announced big news for their upcoming convention.

09. No yellow flag on the play: An end to the ‘mash-up’ is complete! The NFL settled with their referees and brought cheers back to the game we love. Merriam-Webster had a ‘mash-up’ of their own with its addition to the official lexicon. Other added words? Aha-moment, sexting, man cave, and gastropub.

Social media was laden with relief from the announcement of the NFL and the referees. The addition to the dictionary solidified the importance of modern vernacular in tandem with current events and entertainment.

10. The award goes to… The Nobel Peace Prize went to the entire European Union. Congratulations EU friends! U.S. Presidential predictions took a hairy turn when the Obama Chia Pet vastly outsold Romney’s caricature. Chanel No5 got a new face for the iconic brand and it was none other than Brad Pitt!

A prize beyond measure was given to European Union while stateside Brad Pitt took the coveted role for the face of Chanel No5. Politics ran rampant and even included Chia pets– now you can water your love of politics!

11. President of the United States of America is Obama! The U.S. re-elected their leader and the European Union offered congratulations on the victory.

November of 2012 became legendary with the re-election of a President and the E.U. were tops on the list to send congratulations.

12. In December, our future was told. The U.S. Census Bureau released projections that our Nation is growing older and more diverse than ever before in half a century from now. OpenTable also released its top 100 Restaurants across the country list— which means– It’s time to eat! All gourmands rejoice!

Results in December showcased the future of our nation, growing up and getting more diverse than ever while a hearty survey of the top 100 Restaurants made us hungry for more.

Huge thank you to all listed the pleasure of reading your phenomenal releases and allowing us to spotlight your stories.

Now who is ready for what 2013 will bring?!

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson.

Content We Love: Anna’s Linens Dreamy Headline

ContentWeLove“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice. In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

Dreamy Headlines and SEO

Dreams are powerful. They take us on great adventures, push us to great heights, and sometimes visit while we are sleeping. And if you’re anything like me, you’re also completely smitten with a little shut-eye. I love sleep!

Yet when I read the headline, “National Sleep Survey Pulls Back The Covers On How We Doze And Dream,” instantly I was wide awake.

Headline Nerd-Time:

  • Did you know that search engines only index the first 65 characters of a headline?
  • Did you know the headline is sometimes the only thing visible on a release?

This headline opens the information in a way that sparks your interest.

Remember the phrase growing up, “it’s not what you say, but how you say it“? Headlines 100% follow this rule. How so? By uncovering the story in a headline in a way that is pithy and interesting, you are inviting your audience to read the entire release! Which is the point of a press release– to tell your story!

Surveys are common. Chances are, you’ve completed a survey once or twice in your lifetime. So what happens to the results? If you’re Anna’s Linens, the choice is to publish the results in a fresh and SEO-friendly way.

“If you’re counting sheep at night, chances are you’re doing it on your side, in your pajamas, and between 10:00-11:00 on a Sunday night, according to a new national sleep survey conducted by the home furnishings retailer Anna’s Linens.”

Jargon. Modern language.
It’s not what you say, but how you say it.

Modern SEO (Search Engine Optimization) actually works against if your release is laden with complicated jargon meant for computers. Confused?

You get better results when you write for people.

People read your release (not computers), so how imperative is it to write in an easy-to-understand way. When a release is clearly not written for people, search engines actually respond the same way a person would: Zzzzzzzz.

Take a read of the survey. It is pithy, dynamic, insightful, and definitely not a snore. When you’re writing, keep SEO and headlines in mind. That will take a great press release from a pipe-dream to a reality.

*Writing your release and want more information on SEO? Keep these tips in mind: SEO Best Practices

Big thanks to Anna’s Linens for providing a great release for us all to read!

http://www.prnewswire.com/news-releases/national-sleep-survey-pulls-back-the-covers-on-how-we-doze-and-dream-184798691.html

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson

Content We Love: AOA Sends Kids to Med School!

ContentWeLove

“Content We Love” is a weekly feature written by a team of our content specialists.  We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice.  In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

The holidays. Ahhh. It’s a magical time of year if you ask me. Yet it can be a huge challenge to stay relevant and current while the world as we know it is very distracted by tinsel.

Much to my delight, the release by the American Osteopathic Association about a mini-medical school stopped me in my sleigh-tracks!

Kids Bored at Home Over the Holidays? Send Them to Medical School

Headlines are paramount in press releases. Sometimes the headline is the only thing visible to an audience, not the entire release. Insert hook, line, and sinker. Therefore, a headline needs to not only explain the release, but connect with the audience!

This release very well could have read, “New online school for children to learn of anatomy and physiology”– but AOA took what is on our minds most right now (the holidays) and made it relevant!*

Now that the release has our attention…

  • What before my eyes did appear?
  • A bulleted-list, something I hold so dear!

Bulleted lists are important in a release because it breaks up the massive blocks of text. Text is required to tell the story. But we must never forget of the visual world we live in. The bolding with the bulleted list puts information in bite-sized pieces. Only way to finish the feast is one bite at a time. Bon Appetite!

So whether you’re making a list (and double-checking it), making a holiday meal, or looking for med schools to enroll your children in for the holidays, deck your halls and arm your releases with components that stand out. Tell your story to the world– with great headlines and wonderful bullets!

Big thanks to American Osteopathic Association for providing a great release for us all to read!

http://www.prnewswire.com/news-releases/kids-bored-at-home-over-the-holidays-send-them-to-medical-school-179966361.html

*Writing your release and want a better headline? My team can actually help with that! Ask us about HeadlineMax on your next release.

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson

Content We Love: Empire State Building’s Visual Storytelling

ContentWeLove“Content We Love” is a weekly feature written by a team of our content specialists.  We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice.  In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

 

Are you a storyteller?

Stories shape us, mold us, and impact us. It has brought us around campfires, grandparents, and friends who weave a delicate tale into our minds. Every message is a story! Finding the way to tell your story can be beyond difficult in this modern age.  Add the pressure of being the “World’s Most Famous Office Building” in the wake of Hurricane Sandy along with the incredible Alicia Keys… all eyes are on you!

empire gawkerThe Empire State Building put out a press release unlike any other– taking our visual world and telling a visual story! When I first read the release, I couldn’t help sharing it with friends and colleagues, exclaiming, “this is awesome!”

Because it is. Seriously awesome!

Not only are the LED lights impressive (especially in tandem with Alicia Keys singing), but the streaming video, the pictures, and the story compiled in a manner that is clear and visual bring me to a mental campfire to listen and pay attention.

Adding multimedia components to tell your story automatically boost its visibility.  It is often said, “pictures are worth a thousand words.”  Seeing images across the world of different events, disasters, elections, victories all fuel this as being true. Imagery is important!

Empire huffpoThis multimedia news release** not only had a panoply of great images that showcases the message, but also a video (!!) which perfectly captivates you in the moment, in the hype, in the excitement for the Empire State Building.

 

Wrapping up the beauty of this release is my adoration for all things social. Not only are we supplied with a compelling message, but we can take the next step! Empire State Building on Facebook? Check.  iHeartRadio’s social aspects? Check. More pictures on Flickr? Yes.YouTube? You bet.  Twitter?! YES!

empire mashableAre you a storyteller? Never forget the power of multimedia when you distribute your news– it can leave a lasting impression that is seriously awesome!

In case you missed it, a couple weeks ago we release the results of a study of press release formats, and the results  they generate.  In a nutshell, our findings revealed that more multimedia within a message increases that press release’s results.

**Want a Multimedia news release like this? Contact our Multimedia Team, MultiVu, and they can help! And you can see the original multimedia press release here:  http://www.multivu.com/mnr/59258-empire-state-building-first-ever-led-tower-light-show

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson.

Content We Love: LendingTree’s Outstanding Infographic

“Content We Love” is a weekly feature written by a team of our content specialists.  We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice.  In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

Without a doubt, we live in a visual world. All around is a panoply of color and information coming at you a mile a minute. Standing out is difficult.

A very audible, “oooooh!” was heard when I read LendingTree’s release ranking all 50 states by an average monthly mortgage payment.  The release is chocked full of great information… but then again… most releases are.

So what made this one stand out?An outstanding infographic!

Infographics– Information by way of a graphic are a fantastic way to present information in a lively way. It makes your story jump off the page, transforming text to something more tangible.

  • There is a reason we like the picture books. There is a reason we adore movies. It is dynamic and exciting— no reason for a release not to be the same!

LendingTree’s release itself is a perfect example of working in a visual world with the text broken up with bullets, bolding, hyperlinks, a great table, and images. By adding the images and making it easy to read, the chances of connecting with your audience skyrocket! (Plus weren’t you just a little curious to see the infographic?)

* Know another great perk of an infographic and images on a release? Not only does it boost your visibility, but thanks to sites like Pinterest, your content can grow wings and fly! Are you pinning and using social media? Loop it together for a unified message you’re sending.

http://www.prnewswire.com/news-releases/lendingtree-ranks-the-50-united-states-according-to-average-monthly-mortgage-payment-180992531.html

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson

Content We Love: National Instruments’ Click-To-Tweet

 “Content We Love” is a weekly feature written by a team of our content specialists.  We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice.   In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening.

Writing a press release can be daunting. Not only do you have information to relay, but technology to embrace, visual clues to remember, and extras.

Extras? What do I mean? Links, images, bullets, social media… there are a lot of options! Yet I could barely conceal my joy when I read National Instruments’ latest release about 5G Wireless Research.

There nuzzled between a bulleted list and a quote made my social-media-loving heart soar!

A) The tweet is awesome. Pithy. Informative. Hashtag (only one– so not ‘spammy’ looking). Company handle (@NIGlobal) is within the tweet so it doesn’t look like a reply*.

Bonus: #5G is searchable on Twitter (as are all hashtags) so if you’re looking to see the news about #5G technology or how many people are tweeting the tweet–done!

B) Click-To-Tweet (http://clicktotweet.com/) is a website that takes the leg work out of asking your readers to tweet the news… the release is so much more shareable because quite literally, it is a push of a button.

C) It puts the content in the hands of the consumer. The consumer could be a journalist, a blogger, a person perusing the internet, someone writing a research paper, an individual looking for information about this technology– Tweeting is the “like,” the “share,” the “email,” of twitter.

*Replies you ask? Starting a tweet with the handle (@) signals a reply in twitter lingo. Why would this be bad? Programs can automate to hide all replies and/or when viewing the feed and the tweets are replies, it is natural to skim over instead of read them. **Utilizing social media is already a step in the right direction so having a great re-tweetable tweet is like crossing the finish line.**

Adding social media to a release is imperative as the social platform is taking off by storm AND search results are featuring social related things higher and higher. Want to increase visibility? Let’s go social!

http://www.prnewswire.com/news-releases/national-instruments-releases-software-defined-radio-module-used-in-leading-5g-wireless-research-176420331.html

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson

Content We Love: Survey Reveals Favorite James Bond Car

Hello there! Welcome to a new feature here on Beyond PR!   On “Content We Love,” a team of our content specialists will be be showcasing some of the great content distributed through our channels.   Our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting it, suggesting targeted distribution strategy and offering SEO advice.   In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find the releases enjoyable and the insights gained from discussing them enlightening. 

Content We Love: Survey Reveals Favorite James Bond Car of All Time

This release is near and dear to my heart for a number of reasons– James Bond and vintage cars? (Just add chocolate and I’m a goner!) Starting at the very top…

Survey Reveals Favorite James Bond Car of All Time
Pithy headline— short, direct, and includes exactly what you need to know. Survey? Check. James Bond? Check. Car!?! Tell me more!

Sub-headlines are brilliant things to include. Why? Every release has a message. Agree? But how do you cram this news into a short headline and include all the important information!? Ah-ha! The sub-headline!

Next, my inner-geek is excited by the links in the first paragraph. To break it down:  SEO isn’t scary and though it sounds innately complicated, it’s easy to make your releases a scrumptious meal for the search engine spiders. (Search engine spiders, you ask? Fun name for the how the content is found on the internet) Maybe you’ve poured over our press release SEO tips, maybe you’ve never looked at it, but it is 100% in your favor to include these things. But why?

Take me as your example of the “writing for a human”tactic.  If I’m reading information about what your company is doing, the results I’m seeing, the new product, the awesome survey in regards to a gorgeous vintage car, I want more!  Give me a link right there in the first paragraph? Aw, thanks! And guess what; you just made it easier for me to go to the website! You just made a connection (a ‘web’ on the web, if you will).  So how does that help you in SEO? Well you just created a release for a person, so the search-engine spiders respond to it as such. It connects in the cyber world to your website. It associates new content with existing content. Spiders love their webs. Congratulations, you just boosted SEO!

Last, but certainly not least, is my favorite thing to see in a release — social media!

There in the first paragraph is a link with a clear definition for Facebook. Do you use facebook? Do you want to connect to an ever broader audience using the channels you already have?  “In a Facebook poll….” is how the sentence starts. The company is not only utilizing the public platform of social media to further their presence, they are giving you a reason to invest time and investigate.

Should you start creating surveys and polls necessarily? Completely up to you. Here at PR Newswire, we love the word “engage” for a reason. It goes beyond the connection between your audience and you– it sets the relationship! So get engaged with your readers by way of your content!

Take a look at the rest of this release—and it’s ok if you google Aston Martins like I did to oogle over the beautiful cars.

http://www.prnewswire.com/news-releases/survey-reveals-favorite-james-bond-car-of-all-time-174139391.html

Author Emily Nelson is a Customer Content Specialist for PR Newswire. Follow her adventures on www.bellesandawhistle.wordpress.com or on twitter www.twitter.com/emilyannnelson