Author Archives: Christine Cube

Life at the Intersection of Search and Social

When it comes to Twitter, engagement is key, says Peter Greenberger, Twitter’s director of sales in Washington, DC.

“Followers is somewhat of a vanity metric,” Greenberger said Wednesday, during a Social Media Week panel on Life at the Intersection of Search and Social in Washington. “You are who you follow and you are who you tweet.”

For brands, the vehicle for Twitter engagement is simple. Case in point: 50 percent of this year’s Superbowl ads had hashtags, he said.

Greenberger was joined by a couple heavy hitters from the search and social industries – Trevor Madigan, formerly of Facebook and founder of The Vision Lab, and Tripp Donnelly, founder and CEO of RepEquity.

The group discussed how social media is changing search and what this means for one’s social presence.

“Google has always been – at its essence – a social network,” Donnelly said. “We as humans trust what’s on Google Page 1 to the tune of 90 percent. What’s in your social profile? It’s something we need to consider.”

Greenberger agreed, admitting he recently searched for himself on two platforms – Google and Bing. He added that taking care of one’s social profile is critical when people are trying to find you or your company.

“Think like a search engine,” Donnelly said. “You dominate most of your page; people will land on a property that’s controlled by you. That’s important from a marketing side and for reputational reasons as well.”

The future of search and social looks like this: A real-time aspect, especially with regard to Twitter, geocentric and with more customization and relevancy, said Greenberger.

“We’re probably going to see the 50 pages and millions of [search] results going away,” Madigan said, adding that Facebook and your social network likely will come into play, advising and impacting your decisions. “It’ll be more simple.”

Christine Cube is a media relations manager with PR Newswire and freelance writer. You can follow her @cpcube or see what she’s up to @PRN4Bloggers.

Blog Notes: Coffee, Tech, Fashion & Politics

roundup4Blog Notes is a weekly helping of blogs recently reviewed on PR Newswire for Bloggers. Would you like your blog reviewed? Tweet PR Newswire media relations manager Christine Cube at @PRN4Bloggers.

It’s Monday. Like most Mondays — MLK Day and Inauguration Day included (happy greetings on both!) — many folks start off with coffee. A blog like Dear Coffee, I Love You is perfectly suited for the start of the week. This is a fun blog, and the photography is beautiful. DCILY covers a lot of ground: Brew methods, Coffee 101, coffee reviews, coffee touring, interviews, products, and roasters. Its posts focus on the intersection of coffee, culture, creativity, and design. Read the full review from PR Newswire for Bloggers here.

Fondly known as QOT, Quick Online Tips regularly publishes tips and news about all things tech. This includes, but is not limited to, tech news, practical blogging tips, social media, marketing, SEO, SEM, and useful computer software. Quick Online Tips was launched in 2004. It has a pretty strong following: More than 25,000 daily RSS feed readers and more than 15,000 engaged social media followers, according to the blog. It’s managed and edited by P. Chandra. One of my favorite write ups actually was its year-end piece on the Top Articles of 2012. There’s an incredible amount of information in there. Read the full review here.

For more than 10 years, Talking Points Memo has been a leading online destination for political news. In fact, it was the first online organization to win the prestigious George Polk Award. You may also have read about TPM on The New York Times, Columbia Journalism Review, NiemanJournalismLab, The LA Times, or TechCrunch. Or maybe you’re interested in politics, in which case you’ve probably stumbled across TPM at some point or another. And if you are interested in politics and NOT reading TPM, it’s probably time to start. Read the full review here.

Preston Davis spent 20 years casting models for Vogue, Harper’s Bazaar, and fashion shows. Her blog Keep It Chic is incredibly beautiful and filled with fascinating people and profiles. The most recent write up is on artist Leah McCloskey. Davis says Keep It Chic is her way to “share my thoughts on fashion and style. I believe style should permeate every aspect of our lives — from home, to family, to where we go, and naturally, what we wear.” The blog features a host of profiles, places, and Davis’s things I love. Read the full review here.

Christine Cube is a media relations manager with PR Newswire and freelance writer. You can follow her @cpcube.

Blog Notes: Politics, Food & Books

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Blog Notes is a weekly helping of blogs recently reviewed on PR Newswire for Bloggers. Would you like your blog reviewed? Tweet PR Newswire media relations manager Christine Cube a @PRN4Bloggers.

Combat! blog is, at times, a political blog, but it also occasionally dabbles into a broader commentary on society. The tagline “oppositional culture for an occupied age” sums it up well. It’s not enough to say Combat! is eloquently written by blogger Dan Brooks. The voice comes across as a philosophy major who also listens to Wu-Tang Clan. It reads like a conversation … a great conversation … with an old friend … over beers. Read the full review from PR Newswire for Bloggers here.

A wise person once wrote, “Life [is] short, eat naked.” That person is foodie Jane Ko, blogger and photographer of A Taste of Koko. But Ko doesn’t mean eating naked in the literal sense. She tells readers not to be afraid to try food in its purest form. “Food culture is racing toward fancy, deconstructed, constructed, chemistrified food from five-star restaurants with with lavishly equipped kitchens,” she wrote in her blog. “Don’t get me wrong, I am a sucker for five-star restaurants. But lower your standards and look past those fancy decorations and expensive ingredients and instead try foods in their original form or from a local eatery.” Read the full review here.

FiveThirtyEight is the New York Times political analysis blog by Nate Silver. Gaining its name from the number of electoral votes in a federal election, the blog offers news, insight and opinion. But more than anything, FiveThirtyEight is about numbers. Specifically, it’s about statistics. Launched spring 2008 during the primaries and run-up to the general election, FiveThirtyEight quickly established itself as a leading and respected voice in the political blogosphere. Read the full review here.

Read in a Single Sitting features book reviews, publishing news, author interviews, and bookish features. It’s managed and written by blogger Stephanie Campisi, a freelance writer and editor from Melbourne, Australia. Campisi asks on her blog: “Have you ever found yourself up reading into the wee hours? Do you love fun, quick books that demand you read them right through without a break? If so, this site is for you: we’re dedicated entirely to fast, enjoyable reads.” Read the full review here.

Christine Cube is a media relations manager with PR Newswire and freelance writer. You can follow her @cpcube.

Blog Notes: Lifestyle, Gardening, Personal Finance & Travel

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The Bold Blend is written by freelance writer and blogger Barbara Davis, who admits she’s a hopeless coffee addict. Davis is wife to “Mr. Coffee” and mother of two young children (nicknamed Latte and Half-Caff), and she writes about literally everything. The Bold Blend covers a big variety of lifestyle items, including fitness, food, favorite things and product reviews under “fabulous finds.” The blog’s tagline is “living a life full of flavor.” I especially enjoyed the recipes under the food section. Bacon meatloaf? Now that’s something I’m definitely going to have to make at home. Read the full review from PR Newswire for Bloggers here.

As the temperature continues its downward plummet, I find cleaning my flower beds both sad and exciting. Sad because of the obvious — the growing season is over and everything’s turning brown. Exciting because I know what’s to come — I know the bulbs and plants I’ve tucked under that soil and mulch will spring into something heavenly in a few months. A blog like Garden Smackdown keeps me focused on the stuff to look forward to. And, author and blogger Andrew Keys writes in a way that’s real and conversational. What’s not to love? Read the full review here.

MyBankTracker is a personal finance blog dedicated to the consumer. It’s written by a team of researchers and writers and was established in 2008, during the height of the economic downturn. “MyBankTracker fills a pressing need for an accurate, transparent and consistent source of banking information,” the blog says. “Our motto, ‘Build your finances, Rebuild the world,’ describes our coverage of an array of topics that affect our financial lives, from banking fees to finance technology to planning for retirement.” Read the full review here.

Travel. It’s something everyone says they want to do more of, but the planning sometimes can be daunting. Blogger Gilad Fili Feldman, an expat in Hong Kong who’s working toward his PhD in management and social psychology, spends his off time globetrotting. Fili follows his passion for travel and blogs about it in Fili’s World Travel. Through his writing, readers get to see far away places and experience different cultures. Mind you, Fili’s not just any travel writer. As a Washington, DC native, I found his itinerary and travel to DC incredibly fascinating. He covered a lot of ground in just five days at the end of 2011. Read the full review here.

Christine Cube is a media relations manager for PR Newswire and freelance writer. You can follow her @cpcube.

Blog Notes: Celebrating Black History Month

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In observance of February’s Black History Month, PR Newswire’s multicultural team profiled some notable blogs. We took a close look at a number of diverse African-American blogs that cover a range of topics, from urban automobiles and travel adventures to beauty and relationships.

BrownGirlsFly is a  self-proclaimed “melanin-infused perspective on travel.” It details the travel adventures of sisters Chelle and Crystal, who worship the chance to experience as many new languages and cultures as they can firsthand. They’ve produced the blog with hopes to “encourage as many people as possible to leave their comfort zones and see the world for themselves.” Read the full review from PR Newswire for Bloggers here.

If you’ve got a great new product for women of color that needs a review, you should consider pitching Gregorie Guillaume, founder of HUEKNEWIT. HUEKNEWIT is a beauty, hair, and skin care blog, highlighting the latest in trends and gifts. It also features a weekly e-newsletter and a “Your Man” section for guys who could use a little help with their fashion or beauty regimen. Read the full review here.

A Black Girl’s Guide to Weight Loss is an extremely popular blog with 108,000+ likes on Facebook, more than 8,000 Twitter followers, and 123,000 email subscribers. It appears many want to know the secret of how Erika Nicole Kendall went from weighing 330 pounds to becoming a personal trainer. Read the full review here.

MadameNoire is an upscale site geared toward black women. Since 2007, MadameNoire has built a solid following, and on Facebook, the site has garnered around 15,000 followers.  Not too shabby. Blog topics include business, love, entertainment, hair, beauty, health and living.  MadameNoire has an edgy yet affectionate tone. It’s clearly geared toward strong, independent women as video sections like “Mommy in Chief” and “She’s the Boss” can attest. Read the full review here.

Welcome to the candy shop of urban automobiles, Automotive Rhythms. Founded by Kitmatni D Rawlins in 2002, Automotive Rhythms hooks up the urban car buying market to manufacturers.   The site is testament to living the lifestyle with sections on fashion, sports and entertainment, and celebrity auto, to name a few. The site also features auto safety, auto care, information on auto shows and reviews. Read the full review here.

Dalia Paratore is PR Newswire’s director of Multicultural Products and Services.

Blog Notes: Politics, Personal Finance & Inspiration

blognotes1With the inauguration now behind us, we figured it was timely to visit a political blog that proudly boasts “having an opinion never goes out of style.” PunditMom is written by Joanne Bamberger, an award-winning broadcast journalist who has advised a variety of political and institutional clients on social media strategy. She is one of the first internet voices to speak about the intersection of women and mothers online and political/social activism. Read the full review from PR Newswire for Bloggers here.

Wise Bread is a personal finance blog dedicated to helping its readers “live large on a small budget.” It’s smart to budget and live within your means. Sites like Wise Bread can help. It serves up financial advice that is easy to understand and apply. Its writers cover a variety of topics, including personal finance, debt management, investment, real estate and housing, budgeting, lifestyle, career, and credit cards. Read the full review here.

During the holidays, I am reminded of how time takes care of everything. I lost my father to pancreatic cancer more than a decade ago just before Thanksgiving. The missing bit doesn’t really go away. But when I need perspective on my funk, I visit Makes Me Think. Just read it. The stories there will inspire, amaze, and make you think. The folks behind MMT — Marc and Angel — have a blog called Marc and Angel Hack Life. Read the full review here.

Keansburg, NJ artists and writers Jenny and longtime partner, Aaron, manage the blog Everyday Is A Holiday. Recently, the blog was recognized on NJ.com for its work helping folks along the Superstorm Sandy-battered NJ shore. See, Jenny and Aaron also were deeply affected by the storm, but they count themselves among the “lucky ones.” Their home remained standing. If you read their blog, you’ll find Everyday Is A Holiday is filled with fun, vintage and holiday-inspired things. It’s chock-full of cupcakes, cakes, bunnies and “whatever the other essentials in life are.”  Read the full review here.

Christine Cube is a media relations manager for PR Newswire and freelance writer. You can follow her @cpcube.

Inside PR Newswire: Meet Operations Manager Andrew Woodall

Andrew Woodall is one of PR Newswire's operations managers, and is also one of the company's social media advocates.

Andrew Woodall is one of PR Newswire’s operations managers, and is also one of the company’s social media advocates.

When folks travel, they come back with some great stories.

Andrew Woodall loved everything about Rome. He majored in ancient history and especially loved studying ancient Romans at the University of Nottingham.

But on the two occasions he visited that beautiful city, he lost his wallet. It’s literally the only place his wallet has ever gone missing.

“I’m not going to hold it against Rome,” says Woodall, 32. “I will go back. It’s a great place.”

Woodall is the operations manager within the editorial department of PR Newswire Europe. It’s a job he’s held for nearly three years.

He also recently took over the Multimedia News Release team in London. So he’ll be in charge of the team, helping clients to build multimedia into their news releases.

“It’s an honor to take over that,” he said. “It’s going to be an exciting year.”

The PR Newswire Europe office, which is based in London, covers a huge territory that also includes India, Dubai, and the Middle East.

It means the London office starts pretty early to tackle releases from clients in India. Then it’s the Dubai office that’s next to get cranking.

From there, Europe wakes up hour by hour and client news releases come from all over – Germany, France, Sweden, and Russia, to name a few.

The work remains steady – reading through copy, proofreading, handling translations, and dealing with affiliates from all over the world every day.

Recently, the London office began a new service that involves writing press releases. Clients discuss their goals and what they would like to achieve, a release is written by the editorial team in London, and it’s send to the client for approval.

Woodall recently wrote a release about Crossfire Hurricane – a new film about the Rolling Stones that premiered at the London Film Festival. This new offering comes easily to Woodall, who has a freelance and journalism background.

Woodall also works as a social media intern on the PR Newswire LinkedIn page with PRN vice president of social media Sarah Skerik. He also helps curate the PRN Europe Sports and Policy Twitter feeds @prnesports and @prnepolicy.

Away from the office, Woodall remains plugged into social media.

He writes about history and cultural pursuits on his personal blog, All the Days and Nights. You also can find him tweeting @thehistorygeeks, a popular spot that’s already garnered 700 followers. There, you can find a short description of what to expect: “Mostly history, some football and some nonsense.”

“I started on Twitter as myself and had about 24 followers,” Woodall said. “But once I started to focus on history, all of a sudden I met all these fantastic people and was winning prizes and joining clubs. It’s been great.”

Woodall also remains busy at home. He and his wife, Clare, a history teacher, just purchased a 1930s fixer-upper outside London.

andrewhiddenwineA recent blog post revealed the Woodalls discovered 38 bottles of homemade wine stored in specially-constructed mini cellar.

“Apple, blackberry, elderflower, all of the great fruits associated with producing outstanding Hertfordshire wine, are represented, ranging from 1977 to 1990. Yes, I tried some. Not to my taste, really. I’m more of a grape man, and I prefer my wine not to gloop during the decanting process,” he wrote.

Woodall says he knows the house eventually will be beautiful. Right now, he admits, it’s a lot of work.

andrewgarden“This is the first time ever that I’ve had my own garden,” Woodall said. “I’m trying to become a gardener. We managed to grow potatoes and French beans. Maybe we’ll grow some more and be a bit more successful next year.”

Christine Cube is a media relations manager for PR Newswire and freelance writer. You can follow her @cpcube.