Author Archives: EvelynTipacti

ProfNet Connect Roundup: Cyber Baiting Teachers, Employee Engagement, Acing On-Camera Interviews

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

#ConnectChat: How to Ace On-Camera Interviews
Being interviewed on camera can be an intimidating experience, even for seasoned speakers. But with some preparation and coaching, there’s no reason to shy away from these types of publicity opportunities. No one was born a pro! Grace Lavigne, editor at ProfNet, hosted this latest #ConnectChat and provides the recap.
@GnightGracie

Getting the Most from a National Campaign at the Local Level
“Managing the pull-through of a successful national brand campaign at the local level is always challenging for a sales force. Consider how much time, energy, and financial resources are contributed to the market research and development of ATU’s (Attitudes, Trial, and Usage figures) for any particular brand – let alone the money spent on Madison Avenue sales swag and potential direct-to-consumer ads running in the evening news and Sunday papers.” Brian Irwin, director of sales and strategy at Trinity Pharma Solutions shares his ideas for us.
@brianirwin9

Cyber Baiting Teachers
“Over the past couple of days, there has been much chatter from ed tech bloggers about the newest Norton report about cyber baiting.  Cyber baiting is when students instigate or taunt their teachers, capture the teacher ‘losing it’ with the class, (usually on a smartphone) and post the teacher’s outburst to the Web.” Jennifer Cronk, director at Transparently Teaching provides some suggestions on how teachers can avoid falling into a trap.
@jenniferacronk

Can’t Get There From Here –Employee Engagement
“‘Can’t get there from here’ is a New England statement that has to be said with a very thick New England accent.  It’s used because, especially way up north, all roads do not connect.  And wouldn’t you know it. This idea applies to business too.” Liz Cosline, head coach and team enhancer at From the Front Management tells us exactly how it applies.
@lizcosline

Sources, Verification and Credibility
Gone are the days when newspapers, magazines and broadcast outlets were the lone gatekeepers of news. Thanks to the emergence of mobile devices and the Internet, just about anyone can be distributors of news and information. But where does credibility come into play in all this? How do you determine and ensure credibility if you’re a journalist, publisher or reader? Here’s a recap by Jason Hahn, editor at ProfNet, regarding a recent Poynter webinar.
@jasonhahn

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise. Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Roundup: Crisis Communications, Working with Reporters, Teaching with Mobile Phones

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

Working with Reporters: What to Expect
“If there’s one thing I learned about reporters in my time as a journalist, it’s that every single one of them is different. In temperament, in style, in their receptiveness to being pitched by PR pros – every reporter is unique.” Erin Lawley, senior account supervisor at Lovell Communications give us some insight on what it’s like working with journalists.
@ErinLawley

Crisis Communications: Expecting the Unexpected
The Healthcare Public Relations and Marketing Society of Greater New York hosted a breakfast seminar Thursday, Dec. 1, on the do’s and don’ts of crisis communications. Maria Perez, director of news operations at ProfNet provides a recap of the various presentations.
@profnet

What do Brand, Service, and Social Media all have in common?
“With over 750 million people on Facebook and another 135 million people on LinkedIn it is always surprising to see how easy it is to talk about bad customer service.” Are you providing good customer service to your clients? Drew Stevens, president of Stevens Consulting Group shares his experience of a bad experience with his daughter in this post.
@DrDrewSalesTips

Yes parents, I use cellphones in my English class.

Jennifer Cronk, director of Transparently Teaching discusses why she uses mobile technology in her classes. What are your thoughts on this technique?
@jenniferacronk

Grammar Hammer: The Myriad Frustrations of Holiday Shopping
This week in Grammar Hammer, Grace Lavigne, editor at ProfNet, uses frenzied holiday shopping to discuss “myriad” vs. “myriad of.”
@GnightGracie

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise. Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Roundup: Curating Content for Thought Leadership, Muzzling Social Media During Civil Unrest, Heterographs in the Matrix

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

Muzzling Social Media During Civil Unrest?
“Social media empowers us with a voice and a conversation. The majority respects the opportunity that social media presents; inevitably a minority will abuse it. To me, muzzling social networks during times of unrest is tantamount to censorship, pure and simple. Do you agree?” See what Samantha McGarry, vice president of InkHouse Media + Marketing has to say about shutting down social media during moments of social unrest.
@samanthamcgarry

#ConnectChat Recap: Curating Content for Thought Leadership
“’Brands as publishers’ is a relatively new concept, but one that is gaining traction as brands start to realize the value of creating and sharing content to establish themselves as thought leaders. The content they post influences what people search and find about them, helping to make them influencers in their subject matter and industry. But content curation is a science, and to do it successfully requires not just sharing information, but sharing it thoughtfully and adding a unique point of view to distinguish yourself from the crowd.” This was the topic of our latest #ConnectChat, hosted by Maria Perez, director of news operations at ProfNet.
@profnet

Holiday Cheer Campaigns… 7 Social Media Campaigns to Make Your Customers Holidays Bright
“Take a look at some innovative ways to engage your clients through social media networks and begin gearing up for the holiday season in some different and innovative ways.” TiaMarshae Sanford, social media and marketing maven at Ego Trip Media provides some tips for your holiday cheer campaign.
@TiaMarshae

If PR’s a people industry, do we need different people?
“People are vital to communications. Not only do they make up the audiences marketers try to reach, but they are often the sole ‘asset’ a communications team or agency has.” Simon Francis, a freelance communications experts talks about diversity in the business.
@si_francis

Grammar Hammer: They’re There! Heterographs in the Matrix
Homophonic heterographs are words that sound the same, but are spelled differently and mean different things, like “piece” and “peace,” for example. Just as the meaning of our existence can be deceiving, so can the meaning of heterographs. This is why we need Neo to help us see through the grammar matrix and explain the reality of word usage!  Grace Lavigne, editor at ProfNet explains the differences between words that people often use incorrectly.
@GnightGracie

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise. Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Tips for Landing PR Job After College, Do Journalists Care About the Pitch, Journalist SPOTLIGHT

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

5 Tips for Landing Your First PR Job After College
Robin Embry, vice president of Lovell Communications provides some excellent advice for recent college grads on how to get that first job.
@LovellComm

Do Journalists Care About the Pitch? 11 Tips
“Journalists do care about the art of the pitch. A good pitch makes the difference between a story in tomorrow’s paper/blog and permanent relegation to a reporter’s junk folder.” Beth Monaghan, principal and co-founder of InkHouse Media + Marketing shares some advice for PR professionals to keep in mind.
@bamonaghan

3 Shopping Cart Promotional Tactics for the Holiday Season
“I’ve been on a mission to understand online buyer behavior, and in this column I’ll look at the relationship between the cart value and the shopping cart abandonment rate. What are key price points that trigger abandonment? And can different pricing tactics lead to more conversions without eroding margin?” Charles Nicholls, founder and chief strategy officer at SeeWhy Inc.brings us this report.
@webconversion

SPOTLIGHT: Manuel De La Rosa, KRGV-TV
Every month I highlight a journalist and share their personal story and insight with you. This SPOTLIGHT belongs to journalist Manuel De La Rosa, a reporter at KRGV-TV in Rio Grande Valley, TX.
@editorev

Dear Gracie: How Social Media Changed Branding
Each week, Dear Gracie (Grace Lavigne, ProfNet editor) answers questions from ProfNet Connect readers with advice from our network of more than 44,000 ProfNet experts. This week she tackles the question, “I’m interested in tips for branders/advertisers/marketers on how social media is different from traditional media. Are there any tactics we should use specifically for social media vs. traditional media? How do brands become memorable through social media? What makes a brand successful on social media?”
@GnightGracie

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise. Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Writing for Social Media, Growing Up Hispanic, Securing Mobile App Users

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

PR meet SEO, SEO meet PR – Now play nice
Are public relations agencies prepared to help their clients be discovered in the search engines? Scott McIntosh, senior account supervisor of web strategy at Lovell Communications answers this question.
@LovellComm

Upcoming #ConnectChat: Legal Implications of Social Media
With the continued rapid growth of social networking sites, the legal implications of instant, online communication are becoming an issue for companies wanting to maintain control of their brands online. Maria Perez, director of news operations at ProfNet will host out next #ConnectChat on this topic.
@profnet

Writing for the (Social Media) Medium
As professional communicators, we’re taught to “write for the medium.” Tone, style and format change drastically from one context to the next, so the same should be true for social media. Jennifer Izzo, an account executive at Costa DeVault shares her advice on how to write for social media platforms.
@jenniizzo

Drive App Downloads Today – 4 Simple Ways to Secure Mobile App Users
For app marketers, your challenge is finding a way to make your app stand out in such a massive crowd. Viki Zabala, director of marketing at Fiksu addresses this issue and tells us how to get app lovers to use our particular app
@vickipierce

Being Hispanic Through My Eyes
Growing up Hispanic was a unique experience for Evelyn Tipacti, community editor at ProfNet Connect. This is her personal story.
@editorev

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise. Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Using Video to Promote Experts, Designing Mobile Ads that Drive App Downloads, What Do You Want to Be When You Grow Up?

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

What I Want to Be When I Grow Up
Are you doing what you really want to be doing? David Baker, principal at ReCourses Inc., shares his formula for ensuring you’re doing something you like with your life.
@Recourses

#ConnectChat: Making the Switch from Journalism to PR (Part 3)
The third and final installment of our series on switching careers from journalism to PR will take place on Tuesday Sept. 27. Join us and host Evelyn Tipacti, community editor at ProfNet Connect with special guest Frank Graff of 919 Marketing.
@editorev

Using Video to Promote Experts
Not long ago the folks at ProfNet got to thinking about the different ways PR pros are using video to promote their experts. They asked their members to share some examples of how they use video, as well as some tips and best practices for those of you inspired enough to give it a try. These are their stories brought to us by Maria Perez, director of news operations at ProfNet.
@profnet

Do’s & Don’ts for Designing Great Mobile Ads that Drive App Downloads
As you battle to ensure your app stands apart from the hundreds of thousands of other apps competing for downloads and loyal usage, some slight tweaks to your design can improve your results significantly. Viki Zabala, director of marketing at Fiksu provides some great tips.
@vikipierce

Customers and Customer Service Teams are not Asking for Knowledge Management; They’re asking for Knowledge Insight
Louis Tetu, chairman and CEO of Coveo recently spoke about the importance of actionable insight within customer service departments and provided a few examples of how this helps deliver considerable ROI. Here’s his take on that interview with 1to1 Magazine.
@coveo

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Good Customer Service, Video CSR Reporting, ProfNet Connect Anniversary Party

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

Transparency: A Critical Component to Good Customer Service. Do You Have It?
Why can’t every company deliver good customer service?  They could, but most companies have put themselves in a position that doesn’t allow them to execute with the needed level of internal and external transparency to bring this additional value to their customers. Ed Shepherdson, SVP of Enterprise Solutions, Coveo, takes a look at a topic all companies should think about.
@edshep

#ConnectChat Recap: Social Media for Writers
Social media has changed the way journalists, bloggers and other writers develop story ideas, manage resources, and promote their work to a wide cross-section of readers. But with the number of social media platforms increasing by the day, how can writers wade through all the social-media noise and find the ones that will be most useful to them? Maria Perez, Director of News Operations at ProfNet, hosted the latest #ConnectChat to help answer this question.
@profnet

Trend to Watch: Video CSR Reporting
Video CSR reporting can serve as an effective counterbalance to the traditional written report, if thoughtfully produced. Seri McClendon, CEO of CLEAN Agency enlightens us about this particular suggestion.
@cleanagency

Activating Your Marketing Mix with Mobile
If you’re a marketer, there’s no doubt you want to increase engagement, sales and loyalty with your consumers. Sure, your traditional media mix of print, TV, radio and email helps create conversations with consumers, but if you’re seeking to turn those conversations into meaningful dialogues, you definitely want to consider mobile. Melissa Lederer, Marketing Consultant at Vibes Media provides some lessons to help with mobile initiatives.
@mlederer

ProfNet Connect Anniversary Party:  Join Us!
This month, ProfNet Connect is celebrating its first anniversary, and we’re ready to party! If you’re in the NY metro area, please join us on Tuesday, Sept. 27! We’ll have special guest speakers, food and drink — and, of course, cake! Join the ProfNet team including Evelyn Tipacti, Community Editor, ProfNet Connect.
@editorev

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Social Media for Writers & Journalists, Classroom of the Future, National Costume Sweep Day

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

Upcoming #ConnectChat: Social Media for Writers and Journalists
Maria Perez, director of news operations at ProfNet will host our next #ConnectChat which will take place Tuesday, Sept. 13., and will focus on social media for writers and journalists. Join us as award-winning investigative reporter Dave Copeland explores how writers can use social media to develop story ideas, report more effectively, and promote their work to a wide cross-section of readers.
@profnet

Dear Gracie: How to Stand Out on a Panel
Each week, Dear Gracie (ProfNet editor Grace Lavigne) answers questions from ProfNet Connect readers with advice from our network of more than 44,000 ProfNet experts. This week she answers the question, “I’ve been invited to speak on a panel at a conference. It will be recorded and later shown on TV and to other industry professionals. Any tips for how to rock on a panel?”
@GNightGracie

Who Says This is the Classroom of the Future?
Alvaro Fernandez, CEO and co-founder of SharpBrains.com addresses the question, “What if we questioned the very premise behind naming some classrooms the “classrooms of the future” simply because they have been adding technology in literally mindless ways?
@AlvaroF

2nd annual National Costume Swap Day generates huge interest
Last year’s inaugural National Costume Swap Day was an incredible success with 77 swaps in 23 states and Canada and thousands of people saving money and avoiding throwing costumes into landfills. Lynn Colwell of The Green Year, LLC tells us about this fun and green way to celeberate Halloween!
@CelebrateGreen

Should journalists be licensed?
Should journalists be licensed? Should they have some sort of certification indicating that they’re legitimate and trained professionals? A recent article from GigaOm made ProfNet Connect’s community editor Evelyn Tipacti wonder if this is something that should be considered similar to what is done in other professions.
@editorev

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers.   Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Making the Switch from Journalism to PR, Minding Your Communications Manners, Guidelines for Bloggers Requesting Products

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from this week. Enjoy!

#ConnectChat Recap: Making the Switch from Journalism to PR, Part 2
On Tuesday, August 30, we hosted a #connectchat featuring Michelle Mekky (@Alpaytac_PR), Vice President of Alpaytac Marketing in Chicago. This chat was the second installation to the three-part series entitled “Making the Switch from Journalism to PR.” Michelle provided her account of what it’s like to work as a journalist for over 12 years and then transition to the world of public relations. Evelyn Tipacti, community editor of ProfNet Connect provides the recap.
@editorev

Minding Your Communications Manners
It seems that lately many of us have forgotten to mind our manners with regards to mobile devices. Beth Monaghan, principal and co-founder of InkHouse Media + Marketing shares her insight on mobile etiquette.
@bamonaghan

Internet Reputation Tip of The Day: Understanding The Battlefield
If at the moment the battlefield where you fight for your good reputation is based online and those on the other side, appear to have a reasonably good understanding of the battleground and of the basic tools and ammunitions which are required to cause you maximum damage, you might want to seriously consider moving the battlefield to elsewhere where it will be harder for your reputational enemies to fight back. Yair Cohen, internet law expert at Bains Cohen Solicitors tells us how to safeguard our internet reputation.
@bainscohen

Guidelines for Bloggers Requesting Products
If you’re a blogger, you can request products for reviews and giveaways on your site via a ProfNet query. ProfNet editor Grace Lavigne tells us exactly how to go about doing this the right way.
@GNightGracie

We Are All Currency Market Investors
When you think of the foreign currency market, what do you think of? Perhaps world economies exchanging money from one currency to another. Maybe large institutions making decisions that affect millions of stockholders or account owners. Michelle Heath, CMO of Currensee tells us just how we’re all invested in the currency market.
@CurrenseeCMO

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers.   Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Switching from Journalism to PR, A Tribute to Steve Jobs, Online Defamation

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes,  features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from this week. Enjoy!

#ConnectChat: Making the Switch from Journalism to PR (Part 2)
One topic ProfNet Connect members mention to us on a recurring basis is regarding how more and more journalists are crossing over into the world of public relations. A few weeks ago we heard your call and held our first #ConnectChat on that very topic. It’s such a popular subject that we’re doing the second part of a three-part chat series on Tuesday, Aug. 30. I hope you’ll join me for this informative #ConnectChat.
@editorev

A Tribute to Steve Jobs, the Michael Jordan of Technology
The day has finally come: Steve Jobs has stepped down as CEO of Apple. Tim Cook, the company’s now-former COO, will replace Jobs as CEO of Apple. ProfNet editor Jason Hahn provides a tribute to a man who literally has changed the world.
@jasonhahn

Unemployment’s Catch-22
Most everyone knows it is easier to get a job when you have a job. Employers are inclined to suspect that there may be something wrong with an executive who has been downsized. The reason? Companies often use downsizing as a way to rid themselves of underperforming employees. However, while it has always been hard for someone who is unemployed to get a new job, it has never been harder than it is today. Krista Bradford, CEO of The Good Search shares her persepective on the reality of unemployment today.
@KristaBradford

Online Defamation Is Like A Bad Toothache
There is an old saying that “the first step to getting out of a hole is to stop digging”. If you discover that your online reputation has been tarnished on a rough website and that bad results are appearing against your name upon every Google search, do yourself a favour and overcome the natural tendency of constantly clicking on the link to the bad result. Internet law expert Yair Cohen of Bains Cohen Solicitors addresses this important topic.
@bainscohen

Consumerization of IT is nothing new – What can we learn from the past?
Rich Bentley, senior director of marketing at Matrix42 says he’s not quite old enough to remember working in a place without computers, but does remember working without the technology of email, instant messaging or the Internet. Do you remember those days? Rick shares some excellent insight on how people and companies adapt to new technology.
@imrichb

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers.   Did we already mention that membership is free?  http://profnetconnect.com