Author Archives: EvelynTipacti

ProfNet Connect Roundup: Cyber Baiting Teachers, Employee Engagement, Acing On-Camera Interviews

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

#ConnectChat: How to Ace On-Camera Interviews
Being interviewed on camera can be an intimidating experience, even for seasoned speakers. But with some preparation and coaching, there’s no reason to shy away from these types of publicity opportunities. No one was born a pro! Grace Lavigne, editor at ProfNet, hosted this latest #ConnectChat and provides the recap.
@GnightGracie

Getting the Most from a National Campaign at the Local Level
“Managing the pull-through of a successful national brand campaign at the local level is always challenging for a sales force. Consider how much time, energy, and financial resources are contributed to the market research and development of ATU’s (Attitudes, Trial, and Usage figures) for any particular brand – let alone the money spent on Madison Avenue sales swag and potential direct-to-consumer ads running in the evening news and Sunday papers.” Brian Irwin, director of sales and strategy at Trinity Pharma Solutions shares his ideas for us.
@brianirwin9

Cyber Baiting Teachers
“Over the past couple of days, there has been much chatter from ed tech bloggers about the newest Norton report about cyber baiting.  Cyber baiting is when students instigate or taunt their teachers, capture the teacher ‘losing it’ with the class, (usually on a smartphone) and post the teacher’s outburst to the Web.” Jennifer Cronk, director at Transparently Teaching provides some suggestions on how teachers can avoid falling into a trap.
@jenniferacronk

Can’t Get There From Here –Employee Engagement
“‘Can’t get there from here’ is a New England statement that has to be said with a very thick New England accent.  It’s used because, especially way up north, all roads do not connect.  And wouldn’t you know it. This idea applies to business too.” Liz Cosline, head coach and team enhancer at From the Front Management tells us exactly how it applies.
@lizcosline

Sources, Verification and Credibility
Gone are the days when newspapers, magazines and broadcast outlets were the lone gatekeepers of news. Thanks to the emergence of mobile devices and the Internet, just about anyone can be distributors of news and information. But where does credibility come into play in all this? How do you determine and ensure credibility if you’re a journalist, publisher or reader? Here’s a recap by Jason Hahn, editor at ProfNet, regarding a recent Poynter webinar.
@jasonhahn

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise. Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Roundup: Crisis Communications, Working with Reporters, Teaching with Mobile Phones

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

Working with Reporters: What to Expect
“If there’s one thing I learned about reporters in my time as a journalist, it’s that every single one of them is different. In temperament, in style, in their receptiveness to being pitched by PR pros – every reporter is unique.” Erin Lawley, senior account supervisor at Lovell Communications give us some insight on what it’s like working with journalists.
@ErinLawley

Crisis Communications: Expecting the Unexpected
The Healthcare Public Relations and Marketing Society of Greater New York hosted a breakfast seminar Thursday, Dec. 1, on the do’s and don’ts of crisis communications. Maria Perez, director of news operations at ProfNet provides a recap of the various presentations.
@profnet

What do Brand, Service, and Social Media all have in common?
“With over 750 million people on Facebook and another 135 million people on LinkedIn it is always surprising to see how easy it is to talk about bad customer service.” Are you providing good customer service to your clients? Drew Stevens, president of Stevens Consulting Group shares his experience of a bad experience with his daughter in this post.
@DrDrewSalesTips

Yes parents, I use cellphones in my English class.

Jennifer Cronk, director of Transparently Teaching discusses why she uses mobile technology in her classes. What are your thoughts on this technique?
@jenniferacronk

Grammar Hammer: The Myriad Frustrations of Holiday Shopping
This week in Grammar Hammer, Grace Lavigne, editor at ProfNet, uses frenzied holiday shopping to discuss “myriad” vs. “myriad of.”
@GnightGracie

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise. Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Roundup: Curating Content for Thought Leadership, Muzzling Social Media During Civil Unrest, Heterographs in the Matrix

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

Muzzling Social Media During Civil Unrest?
“Social media empowers us with a voice and a conversation. The majority respects the opportunity that social media presents; inevitably a minority will abuse it. To me, muzzling social networks during times of unrest is tantamount to censorship, pure and simple. Do you agree?” See what Samantha McGarry, vice president of InkHouse Media + Marketing has to say about shutting down social media during moments of social unrest.
@samanthamcgarry

#ConnectChat Recap: Curating Content for Thought Leadership
“’Brands as publishers’ is a relatively new concept, but one that is gaining traction as brands start to realize the value of creating and sharing content to establish themselves as thought leaders. The content they post influences what people search and find about them, helping to make them influencers in their subject matter and industry. But content curation is a science, and to do it successfully requires not just sharing information, but sharing it thoughtfully and adding a unique point of view to distinguish yourself from the crowd.” This was the topic of our latest #ConnectChat, hosted by Maria Perez, director of news operations at ProfNet.
@profnet

Holiday Cheer Campaigns… 7 Social Media Campaigns to Make Your Customers Holidays Bright
“Take a look at some innovative ways to engage your clients through social media networks and begin gearing up for the holiday season in some different and innovative ways.” TiaMarshae Sanford, social media and marketing maven at Ego Trip Media provides some tips for your holiday cheer campaign.
@TiaMarshae

If PR’s a people industry, do we need different people?
“People are vital to communications. Not only do they make up the audiences marketers try to reach, but they are often the sole ‘asset’ a communications team or agency has.” Simon Francis, a freelance communications experts talks about diversity in the business.
@si_francis

Grammar Hammer: They’re There! Heterographs in the Matrix
Homophonic heterographs are words that sound the same, but are spelled differently and mean different things, like “piece” and “peace,” for example. Just as the meaning of our existence can be deceiving, so can the meaning of heterographs. This is why we need Neo to help us see through the grammar matrix and explain the reality of word usage!  Grace Lavigne, editor at ProfNet explains the differences between words that people often use incorrectly.
@GnightGracie

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise. Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Tips for Landing PR Job After College, Do Journalists Care About the Pitch, Journalist SPOTLIGHT

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

5 Tips for Landing Your First PR Job After College
Robin Embry, vice president of Lovell Communications provides some excellent advice for recent college grads on how to get that first job.
@LovellComm

Do Journalists Care About the Pitch? 11 Tips
“Journalists do care about the art of the pitch. A good pitch makes the difference between a story in tomorrow’s paper/blog and permanent relegation to a reporter’s junk folder.” Beth Monaghan, principal and co-founder of InkHouse Media + Marketing shares some advice for PR professionals to keep in mind.
@bamonaghan

3 Shopping Cart Promotional Tactics for the Holiday Season
“I’ve been on a mission to understand online buyer behavior, and in this column I’ll look at the relationship between the cart value and the shopping cart abandonment rate. What are key price points that trigger abandonment? And can different pricing tactics lead to more conversions without eroding margin?” Charles Nicholls, founder and chief strategy officer at SeeWhy Inc.brings us this report.
@webconversion

SPOTLIGHT: Manuel De La Rosa, KRGV-TV
Every month I highlight a journalist and share their personal story and insight with you. This SPOTLIGHT belongs to journalist Manuel De La Rosa, a reporter at KRGV-TV in Rio Grande Valley, TX.
@editorev

Dear Gracie: How Social Media Changed Branding
Each week, Dear Gracie (Grace Lavigne, ProfNet editor) answers questions from ProfNet Connect readers with advice from our network of more than 44,000 ProfNet experts. This week she tackles the question, “I’m interested in tips for branders/advertisers/marketers on how social media is different from traditional media. Are there any tactics we should use specifically for social media vs. traditional media? How do brands become memorable through social media? What makes a brand successful on social media?”
@GnightGracie

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise. Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Writing for Social Media, Growing Up Hispanic, Securing Mobile App Users

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

PR meet SEO, SEO meet PR – Now play nice
Are public relations agencies prepared to help their clients be discovered in the search engines? Scott McIntosh, senior account supervisor of web strategy at Lovell Communications answers this question.
@LovellComm

Upcoming #ConnectChat: Legal Implications of Social Media
With the continued rapid growth of social networking sites, the legal implications of instant, online communication are becoming an issue for companies wanting to maintain control of their brands online. Maria Perez, director of news operations at ProfNet will host out next #ConnectChat on this topic.
@profnet

Writing for the (Social Media) Medium
As professional communicators, we’re taught to “write for the medium.” Tone, style and format change drastically from one context to the next, so the same should be true for social media. Jennifer Izzo, an account executive at Costa DeVault shares her advice on how to write for social media platforms.
@jenniizzo

Drive App Downloads Today – 4 Simple Ways to Secure Mobile App Users
For app marketers, your challenge is finding a way to make your app stand out in such a massive crowd. Viki Zabala, director of marketing at Fiksu addresses this issue and tells us how to get app lovers to use our particular app
@vickipierce

Being Hispanic Through My Eyes
Growing up Hispanic was a unique experience for Evelyn Tipacti, community editor at ProfNet Connect. This is her personal story.
@editorev

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise. Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Using Video to Promote Experts, Designing Mobile Ads that Drive App Downloads, What Do You Want to Be When You Grow Up?

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

What I Want to Be When I Grow Up
Are you doing what you really want to be doing? David Baker, principal at ReCourses Inc., shares his formula for ensuring you’re doing something you like with your life.
@Recourses

#ConnectChat: Making the Switch from Journalism to PR (Part 3)
The third and final installment of our series on switching careers from journalism to PR will take place on Tuesday Sept. 27. Join us and host Evelyn Tipacti, community editor at ProfNet Connect with special guest Frank Graff of 919 Marketing.
@editorev

Using Video to Promote Experts
Not long ago the folks at ProfNet got to thinking about the different ways PR pros are using video to promote their experts. They asked their members to share some examples of how they use video, as well as some tips and best practices for those of you inspired enough to give it a try. These are their stories brought to us by Maria Perez, director of news operations at ProfNet.
@profnet

Do’s & Don’ts for Designing Great Mobile Ads that Drive App Downloads
As you battle to ensure your app stands apart from the hundreds of thousands of other apps competing for downloads and loyal usage, some slight tweaks to your design can improve your results significantly. Viki Zabala, director of marketing at Fiksu provides some great tips.
@vikipierce

Customers and Customer Service Teams are not Asking for Knowledge Management; They’re asking for Knowledge Insight
Louis Tetu, chairman and CEO of Coveo recently spoke about the importance of actionable insight within customer service departments and provided a few examples of how this helps deliver considerable ROI. Here’s his take on that interview with 1to1 Magazine.
@coveo

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Good Customer Service, Video CSR Reporting, ProfNet Connect Anniversary Party

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

Transparency: A Critical Component to Good Customer Service. Do You Have It?
Why can’t every company deliver good customer service?  They could, but most companies have put themselves in a position that doesn’t allow them to execute with the needed level of internal and external transparency to bring this additional value to their customers. Ed Shepherdson, SVP of Enterprise Solutions, Coveo, takes a look at a topic all companies should think about.
@edshep

#ConnectChat Recap: Social Media for Writers
Social media has changed the way journalists, bloggers and other writers develop story ideas, manage resources, and promote their work to a wide cross-section of readers. But with the number of social media platforms increasing by the day, how can writers wade through all the social-media noise and find the ones that will be most useful to them? Maria Perez, Director of News Operations at ProfNet, hosted the latest #ConnectChat to help answer this question.
@profnet

Trend to Watch: Video CSR Reporting
Video CSR reporting can serve as an effective counterbalance to the traditional written report, if thoughtfully produced. Seri McClendon, CEO of CLEAN Agency enlightens us about this particular suggestion.
@cleanagency

Activating Your Marketing Mix with Mobile
If you’re a marketer, there’s no doubt you want to increase engagement, sales and loyalty with your consumers. Sure, your traditional media mix of print, TV, radio and email helps create conversations with consumers, but if you’re seeking to turn those conversations into meaningful dialogues, you definitely want to consider mobile. Melissa Lederer, Marketing Consultant at Vibes Media provides some lessons to help with mobile initiatives.
@mlederer

ProfNet Connect Anniversary Party:  Join Us!
This month, ProfNet Connect is celebrating its first anniversary, and we’re ready to party! If you’re in the NY metro area, please join us on Tuesday, Sept. 27! We’ll have special guest speakers, food and drink — and, of course, cake! Join the ProfNet team including Evelyn Tipacti, Community Editor, ProfNet Connect.
@editorev

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com