Author Archives: EvelynTipacti

ProfNet Connect Blog Roundup: Social Media for Writers & Journalists, Classroom of the Future, National Costume Sweep Day

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

Upcoming #ConnectChat: Social Media for Writers and Journalists
Maria Perez, director of news operations at ProfNet will host our next #ConnectChat which will take place Tuesday, Sept. 13., and will focus on social media for writers and journalists. Join us as award-winning investigative reporter Dave Copeland explores how writers can use social media to develop story ideas, report more effectively, and promote their work to a wide cross-section of readers.
@profnet

Dear Gracie: How to Stand Out on a Panel
Each week, Dear Gracie (ProfNet editor Grace Lavigne) answers questions from ProfNet Connect readers with advice from our network of more than 44,000 ProfNet experts. This week she answers the question, “I’ve been invited to speak on a panel at a conference. It will be recorded and later shown on TV and to other industry professionals. Any tips for how to rock on a panel?”
@GNightGracie

Who Says This is the Classroom of the Future?
Alvaro Fernandez, CEO and co-founder of SharpBrains.com addresses the question, “What if we questioned the very premise behind naming some classrooms the “classrooms of the future” simply because they have been adding technology in literally mindless ways?
@AlvaroF

2nd annual National Costume Swap Day generates huge interest
Last year’s inaugural National Costume Swap Day was an incredible success with 77 swaps in 23 states and Canada and thousands of people saving money and avoiding throwing costumes into landfills. Lynn Colwell of The Green Year, LLC tells us about this fun and green way to celeberate Halloween!
@CelebrateGreen

Should journalists be licensed?
Should journalists be licensed? Should they have some sort of certification indicating that they’re legitimate and trained professionals? A recent article from GigaOm made ProfNet Connect’s community editor Evelyn Tipacti wonder if this is something that should be considered similar to what is done in other professions.
@editorev

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers.   Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Making the Switch from Journalism to PR, Minding Your Communications Manners, Guidelines for Bloggers Requesting Products

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from this week. Enjoy!

#ConnectChat Recap: Making the Switch from Journalism to PR, Part 2
On Tuesday, August 30, we hosted a #connectchat featuring Michelle Mekky (@Alpaytac_PR), Vice President of Alpaytac Marketing in Chicago. This chat was the second installation to the three-part series entitled “Making the Switch from Journalism to PR.” Michelle provided her account of what it’s like to work as a journalist for over 12 years and then transition to the world of public relations. Evelyn Tipacti, community editor of ProfNet Connect provides the recap.
@editorev

Minding Your Communications Manners
It seems that lately many of us have forgotten to mind our manners with regards to mobile devices. Beth Monaghan, principal and co-founder of InkHouse Media + Marketing shares her insight on mobile etiquette.
@bamonaghan

Internet Reputation Tip of The Day: Understanding The Battlefield
If at the moment the battlefield where you fight for your good reputation is based online and those on the other side, appear to have a reasonably good understanding of the battleground and of the basic tools and ammunitions which are required to cause you maximum damage, you might want to seriously consider moving the battlefield to elsewhere where it will be harder for your reputational enemies to fight back. Yair Cohen, internet law expert at Bains Cohen Solicitors tells us how to safeguard our internet reputation.
@bainscohen

Guidelines for Bloggers Requesting Products
If you’re a blogger, you can request products for reviews and giveaways on your site via a ProfNet query. ProfNet editor Grace Lavigne tells us exactly how to go about doing this the right way.
@GNightGracie

We Are All Currency Market Investors
When you think of the foreign currency market, what do you think of? Perhaps world economies exchanging money from one currency to another. Maybe large institutions making decisions that affect millions of stockholders or account owners. Michelle Heath, CMO of Currensee tells us just how we’re all invested in the currency market.
@CurrenseeCMO

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers.   Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Switching from Journalism to PR, A Tribute to Steve Jobs, Online Defamation

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes,  features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from this week. Enjoy!

#ConnectChat: Making the Switch from Journalism to PR (Part 2)
One topic ProfNet Connect members mention to us on a recurring basis is regarding how more and more journalists are crossing over into the world of public relations. A few weeks ago we heard your call and held our first #ConnectChat on that very topic. It’s such a popular subject that we’re doing the second part of a three-part chat series on Tuesday, Aug. 30. I hope you’ll join me for this informative #ConnectChat.
@editorev

A Tribute to Steve Jobs, the Michael Jordan of Technology
The day has finally come: Steve Jobs has stepped down as CEO of Apple. Tim Cook, the company’s now-former COO, will replace Jobs as CEO of Apple. ProfNet editor Jason Hahn provides a tribute to a man who literally has changed the world.
@jasonhahn

Unemployment’s Catch-22
Most everyone knows it is easier to get a job when you have a job. Employers are inclined to suspect that there may be something wrong with an executive who has been downsized. The reason? Companies often use downsizing as a way to rid themselves of underperforming employees. However, while it has always been hard for someone who is unemployed to get a new job, it has never been harder than it is today. Krista Bradford, CEO of The Good Search shares her persepective on the reality of unemployment today.
@KristaBradford

Online Defamation Is Like A Bad Toothache
There is an old saying that “the first step to getting out of a hole is to stop digging”. If you discover that your online reputation has been tarnished on a rough website and that bad results are appearing against your name upon every Google search, do yourself a favour and overcome the natural tendency of constantly clicking on the link to the bad result. Internet law expert Yair Cohen of Bains Cohen Solicitors addresses this important topic.
@bainscohen

Consumerization of IT is nothing new – What can we learn from the past?
Rich Bentley, senior director of marketing at Matrix42 says he’s not quite old enough to remember working in a place without computers, but does remember working without the technology of email, instant messaging or the Internet. Do you remember those days? Rick shares some excellent insight on how people and companies adapt to new technology.
@imrichb

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers.   Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup: Facebook for Journalism, Social Networks & the London Riots, Breaking into Product Placement

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes,  features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from this week. Enjoy!

Breaking News: When to Speak Up and When to Shut Up
It feels timely to revisit a tried and true PR tactic after the riots in London: rapid response. When should you do it and when should huddle in front of the TV with your family and hope for a happy ending? Beth Monaghan, principal and co-founder of InkHouse Media+Marketing shares her perspective.
@bamonaghan

StudentAdvisor is looking for College Experts
Could you help a student and their family on the quest for the right college? StudentAdvisor is the home for trusted college conversations and they’re on the hunt to find the best advisors, college admissions professionals and experts to feature on their site.
@studentadvisor

Dear Gracie: Breaking Into Product Placements
Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of more than 44,000 ProfNet experts. This week she helps answer the question, “How do I get my product featured in a movie, or on a TV show or news program?”
@GNightGracie

Social Networks & the London Riots: Don’t Shoot the Messenger
Samantha McGarry, vice president at InkHouse Media+Marketing and a native of London, found it troubling that many newspaper, TV and online reports purported that social networks were somehow to blame for the rioting and looting. To this she says “rubbish,” and much more in this post.
@samanthamcgarry

#ConnectChat Recap: Using Facebook for Journalism
On Tuesday, August 16, ProfNet Connect hosted a #ConnectChat featuring Kim Bui, social media and community editor at KPCC, a part of Southern California Public Radio, a member-supported public radio network. The topic of the chat was Using Facebook for Journalism, where Kim shared her experiences both as a journalist and community editor to provide advice regarding how Facebook can be used to help members of the media. Sandra Azzollini, director of online content and community at PR Newswire moderated the event.
@sazzollini

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers.   Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Roundup:Getting a Job at Google, Push Marketing, Benefits of Sales Coaching

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes,  features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from this week. Enjoy!

How to Get a Job at Google: Mustache, No Pants
What does it take to get hired these days? Try a website, a video, a mustache, and no pants. A brilliant marketing campaign has been waged by a jobseeker Matthew Epstein targeting Google as his next employer. Take a look at this great story as told by Krista Bradford, CEO of The Good Search, LLC.
@KristaBradford

The Mall, Internet Shopping and Push Marketing
Are you a mall shopper or an online shopper? Do you believe that value makes the difference between engagement and avoidance? See what makes Beth Monaghan, principal and co-founder of InkHouse Media + Marketing want to stay at home to shop instead of joining the crowds like most of us.
@bamonaghan

Benefits of Sales Coaching
Sales coaching is the proactive manner to help support the mentoring provided for sales professionals to improve their performance and to help them when having difficulties and is usually done on a daily basis. Counseling is a reactive fractured approach implemented when an employee is performing below expectations due to either a skill deficiency or an attitude deficiency. Drew Stevens, president of Stevens Consulting Group explains the differences between sales counseling and sales coaching in his latest post.
@DrDrewSalesTips

Top ProfNet Connect Bloggers
Since launching in September of last year, there have been more than 1,100 blog posts from contributors across a variety of industries, from real estate to sales, public relations to media.  This is a list of some of the top bloggers on ProfNet Connect, in no particular order, as shared by Maria Perez, director of news operations at ProfNet.
@profnet

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers.   Did we already mention that membership is free?  http://profnetconnect.com

ProfNet Connect Blog Round Up – Rude Reporters, Hashtags 101, Building Communities

A snapshot of blogs on ProfNet Connect. Click the image to browse them all.

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes,  features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting content.  Here are some of the most popular posts from this week. Enjoy!

Why is That Reporter Rude?
http://www.profnetconnect.com/heidirafferty/blog/2011/08/03/why_is_that_reporter_rude
If you’re a PR practitioner, there’s no doubt you’ve probably asked yourself, “Why is that reporter so rude?” Heidi Rafferty, a freelance writer and editor answers this question and provides some excellent insight into why this can happen.
@heidiraff

Weekly Roundup: Branding Journalists, Using Wikipedia for PR and the Master of AP Style

http://www.profnetconnect.com/jasonhahn/blog/2011/08/01/weekly_roundup:_branding_journalists,_using_wikipedia_for_pr_and_the_master_of_ap_style

Jason Hahn, an editor at ProfNet offers this roundup of 10 interesting PR- and media-related stories found online last week.
@jasonhahn

Dear Gracie: Hashtags 101
http://www.profnetconnect.com/gracelavigne/blog/2011/08/03/dear_gracie:_hashtags_101
Each week, Dear Gracie (ProfNet editor Grace Lavigne) answers questions from ProfNet Connect readers with advice from our network of more than 44,000 ProfNet experts. This week she tackles the question, “I’m an amateur Twitter user, and it’s not clear to me how and why I should use #hashtags. Since I can search for keywords on Twitter, I don’t understand what the difference is. What purpose do they serve? And is there a wrong way to use them? Sometimes I see really long hashtags — what’s the point?”
@GNightGracie

August MEDIAware
http://www.profnetconnect.com/kevinfrey/blog/2011/08/02/august_mediaware
MEDIAware aims to bring you a selection of the most important media updates from the thousands available every day via MEDIAtlas, plus key media moves on the horizon, and a synopsis of interesting media news. Kevin Frey, senior media researcher at PR Newswire offers up this report each month.
@kfrey

Building an Online Community: Lessons Learned from ProfNet Connect
http://www.profnetconnect.com/sazzollini/blog/2011/08/03/building_an_online_community:_lessons_learned_from_profnet_connect
Sandra Azzollini, the director of online content and community at PR Newswire shares her insight on ProfNet Connect, the free online community we launched last year to connect journalists, bloggers, public relations pros, and experts. The site is coming up on its first anniversary in September and we’re taking a little time to reflect on our first year (so far) and to share some things we’ve learned about building an online community.
@sazzollini

Pitching to the Hispanic Media Market

Reaching out to Hispanic media and knowing how to appropriately get their attention is incredibly important these days. Spanish-language news outlets, whether print, broadcast, or on-line, are high up there in circulation numbers and in audience figures, with many becoming equally as or even more popular than their English-language counterparts. Spanish-language outlets are always looking for news they can use to help inform their audience, so make sure you’re armed with what you need to help you get you on their radar. Here are some suggestions for you to follow:

  • If you’re looking to reach a consumer/investigative producer or reporter, they look for stories that are out of the ordinary, have new elements that make them extraordinary or affect a large number of people. Stories that involve fraud, scams and illegal activity tend to be on the top of their list because part of the job is to expose that and show others how to avoid becoming victims. Aside from the Hispanic angle, they like to know how the story affects other people and if it doesn’t, they want to know why. Journalists should have as many other angles as possible, in order to put things in perspective.
  • Stories which directly impact consumers’ pockets are a big hit, as are immigration-related issues.
  • Every press release should include information about all the subjects/elements that are part of the story, and whether or not they are available for interviews. For Hispanic media, it helps to know if any of them speak Spanish fluently. Obviously, the overall impact of the event or story is also a key element.
  • All news releases need to have a news hook. Make sure it is at the top of the release.  Journalists don’t have much patience for marketing events/stories. If it is not newsworthy content, it should be an advertisement, not a press release. If you want your story covered it needs to have a news angle.
  • The story should be translated into Spanish. It seems like such a common sense thing to do when trying to get the attention of a Spanish-language media outlet, but many fail to do this and only send it in English. A Spanish version of the press release is needed because a lot of time is lost in translation, and journalists don’t have time to lose. If the topic is timely, you lose coverage when you don’t provide a translation.  If  the item is going to take too long to translate, it’s likely to not be used unless the release is not evergreen and time isn’t a factor.
  • One of the most important things is providing a Spanish speaking spokesperson that will be available for interviews. This person needs to be well versed on the subject and should speak Spanish fluently. What good is it to have a press release in Spanish if there are no elements to produce an effective story for the audience? In addition, they must be available other than the usual 9-5 hours. Media is 24/7. It would also help if this person has some TV experience.
  • Some journalists like a combination of bullet points and a couple of paragraphs that summarize the story because it is less time consuming to read those first and read on if those catch their attention. That means that those who fill pages with small text end up wasting their time. Make the release easy to read.
  • Know your market–not all Latinos are Mexican. Mexicans are not the only Latino ethnic group. For example, a story regarding tortillas might attract more Latinos on the West Coast or the Southwest than in Florida or New York. The same goes for music. Los Tigres del Norte (popular Mexican norteño ensemble) might be huge stars in the Mid West, Texas and West Coast, but they may not have the same reception in a place like New York.

Pitching to Hispanic media really isn’t all that different than pitching to the general market outlets.The same standards and the same rules apply, with only some fine tuning necessary. Just remember to have your press releases or your promotional materials in Spanish, have a spokesperson or representative who speaks fluent Spanish, and understand the differences between the ethnicities so you can pitch accordingly. ‘Latino’ and ‘Hispanic’ are used to group everyone together, but your biggest mistake could be thinking Latinos/Hispanics are all the same.

Suerte!

(Good luck!)

Authored by Evelyn Tipacti, Community Editor, Profnet.

Do you love ProfNet?  Are you focusing increasingly on Hispanic media?  Then ProfNet en Espanol is for you! Like its English counterpart, ProfNet en Español allows you to respond to media requests for expert spokespersons through a subject matter expert database powered by Hispanic PR Wire. You can also send Expert Alerts with commentary on hot topics.  Learn more about ProfNet en Espanol and PR Newswire’s other multicultural services, and fine tune your Hispanic media relations strategy.

Image courtesy of Flickr user Oquendo