Author Archives: tomhynes

Transportation Blogs: Going Places

This week my focus is on transportation blogs. I like to make a big deal out of the fact that I bike to work. But, there’s also a metrocard in my pocket. Ditto a zipcar membership card. Truthfully, everyone benefits from a variety of transportation alternatives, just as everyone will benefit from continued innovation in the sector.  Things are by no means perfect. There is still a tremendous amount of work to be done. Luckily, there are a lot of great blogs on which to read all about those efforts. So with that in mind, let’s take a look at our maps, remember our transfers and enjoy this brief tour through some of the best transportation blogs I’ve seen lately.

The Transport Politic is a great resource if, like me, you’re a big transit nerd. It’s probably also enjoyable if you’re not. (But, how would I know?) The site is a great resource for what’s coming in the world of mass transportation, but also a great place to discover what’s already in place. If I were to pitch this blog, I’d look for stories surrounding transit policy. Anything to do with government funding and infrastructure might also work. Check out the full review here.

I particularly like the blog Bike Commuters, because I am one.  That’s how I get to work. It’s how I get most places. This blog is a great resource for all the products and know-how any bike commuter (or aspiring bike commuter) could ever need. If I were to pitch this blog, I’d look for stories surrounding bike commuting. Products and gear related to biking would probably work, too. Check out the full review here.

The Transit Wire is a blog dedicated to bringing information on transportation projects throughout the world. One great thing about this blog is that they don’t necessarily espouse any particular opinions. Rather, they provide information, and they provide a great deal of it. If I were to pitch this blog, I’d look for stories on mass transportation systems and, specifically, the user experience therein. Check out the full review here.

Human Transit is a personal blog written by a bona fide transit professional. This isn’t about forcing the reader to share his values, however. This is about providing perspective and clarity on a pretty vital issue. All of this is done by citing various examples and case studies from all around the world. And it is done well.  If I were to pitch this blog, I’d look for stories around specific transit plans. Stories that highlight how transportation affects city life would probably also work. Check out the full review here.

Half Mile Circles refers to the distance most people are willing to walk before opting for an automobile. This blog maintains that cities and the people who plan them ought to put as much important and cool stuff in that radius as possible. If I were to pitch this blog, I’d look for anything to do with transportation in urban settings. Stories surrounding the medical benefits of walking might also work. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter3030 account.

Beverage Blogs: Bottoms Up!

This week my focus is on beverage blogs. Like most of you, I drink beverages every single day. They are LITERALLY necessary to my existence, or at least water is. But, they’re also delicious, invigorating and complex.  What’s more, beverages are big business.  After all, people are always going to need something to drink. Whether it’s a craft beer or a Colombian coffee, thirsts will probably never be fully quenched. So with that in mind, let’s grab some cups, pour a drink of our choice, and enjoy this brief roundup of some of the best beverage blogs I’ve seen lately.

Alcademics is more than likely the best liquor blog out there. Put another way, it’s top shelf. Camper English is an authority on the subject and every post showcases his unique perspective and unmatched knowledge. If I were to pitch this blog, I’d look for stories around liquor or spirits. Stories around specific cocktails will work, but so too will pieces about the liquor industry as a whole. Check out the full review here.

Dr. Vino is actually a doctor. He has a Ph. D. He’s also an expert on wine. He’s written a couple of books on the subject, not to mention a LOT of blog posts. If I were to pitch this blog, I’d look for anything to do with wine and the industry surrounding it. Stories that also have to do with international affairs and economics might work here, too. Check out the full review here.

Blog About Beer is just what it sounds like. What you might not be able to glean from the name is the excitement, enthusiasm and all around love for all things hops, barley, water and wheat that this blog exudes. If I were to pitch this blog, I’d look for stories about craft beers. Any product that helps individuals brew their own beers at home might also work. Check out the full review here.

Dear Coffee, I Love You is a blog dedicated to the popular caffeinated beverage, yes. But, it’s a lot more than that. It’s also a blog about the products that accompany cups of joe. It’s also about the distance people will travel to sample great coffee. If I were to pitch this blog, I’d look for stories that intersect coffee with either travel, design or humor. Check out the full review here.

BevReview.com is a blog dedicated to the beverage industry. If there’s a new flavor, a new brand or even a new ingredient, you’ll read about it here. But the site is by no means flat. This blog also has a sense of humor, as well as a sense of the industry’s historical context.  If I were to pitch this blog, I’d look for stories that deal with non-alcoholic beverages. Stories about individual products will work. But, so will stories about the larger market in general. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter30 account.

Design Blog: Everything In Its Right Place

This week my focus is on design blogs. Thoughtful design is more than just good-looking. It’s more than just cool. It can shape the way we live our lives. It can promote tranquility and peace of mind. It often can extend to our homes, our travel, our food and even our family life. It can be professionally done, or it can be done yourself. And it doesn’t have to cost a fortune either. So with that in mind, let’s draw up some plans, consider the space, and enjoy this brief tour through some of the best design blogs I’ve seen lately.

The Frugal Materialist proves that you can have an expensive look to your living space without actually spending too much money. Focusing on creativity, ingenuity and good, old-fashioned bargains, this blog shows tons of inspiring projects that will make your house beautiful, while leaving your bank account intact.  If I were to pitch this blog, I’d look for stories that showcase home design ideas with a focus on frugality and do it yourself. Check out the full review here.

Chaotically Creative is a blog written by a mother and daughter team, who recognize that families make you busy. At times, things can be hectic. But, it doesn’t mean our lives can’t have order as well as creativity. If I were to pitch this blog, I’d look for home design projects that don’t take too much time. Stories that also intersect with mothers and family might also work. Check out the full review here.

Unconsumption is actually one of my favorite blogs. The site consistently features alternative uses for what might otherwise be considered junk or trash. Furthermore, the site promotes a new way of thinking. Anyone can practice unconsumption. And this site can help show the way. If I were to pitch this blog, I’d look for economically sustainable design. Anything that inspires creative reuse would probably work here, too. Check out the full review here.

Retro Renovation is a blog focused on mid-century housing design aesthetics.  The thinking is that the modern look isn’t always the best look. And this blog puts that thinking to work in literally every room in the house. Plus, the good news is that as time goes by, only more and more styles become retro! If I were to pitch this blog, I’d look for stories that highlight classic housing looks. Check out the full review here.

Cool Hunting probably casts the widest net of all these blogs. It’s a design blog, yes. But, they also cover tech, travel, culture, food, style, art and just about everything else where “cool” design shows up. If I were to pitch this blog, I’d look for stories that highlight the best of design. Where it happens hardly matters. If it’s good, it will probably show up here. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter303030 account.

Car Blogs: Start Your Engines!

This week my focus is on car blogs. I don’t actually own a car. In fact, I ride a bike to work. But, even I know how crucial automobiles are. That is to say, I take cabs now and again. I even have a Zipcar membership. It stands to reason all my food is probably transported in cars or trucks at some point. And, if I were to call the cops, I wouldn’t want them taking the subway to the scene of the crime. Cars are important is what I’m trying to say. And trust me when I say these five car bloggers are just a few of the many great ones out there reporting on the subject. So with that in mind, let’s fill up our tanks, buckle our seat belts, and enjoy this brief tour through some of the best car blogs I’ve seen lately.

Green Car Reports is a blog that looks under the hood of electric and hybrid vehicles. Admittedly, this market is growing. And, not surprisingly, they have a lot to write about. They’re quick to discuss which models they like, but are also more than willing to discuss those they don’t. If I were to pitch this blog, I’d look for stories on electric and/or hybrid vehicles. Stories surrounding alternative energy might also work. Check out the full review here.

Cars for Girls is a lot what it sounds like. It’s a car blog for women. The thinking is a) it’s no longer 1950, and therefore, b) women should be informed about what they’re buying. This blog is about education. This blog is about purchasing power. Having said that, the color pink is still pretty prominent on the site. If I were to pitch this blog, I’d keep the title in mind and look for stories that surround women and automobiles. Check out the full review here.

Autoextremist often uses the word “rant” to describe its format. Another way to describe it is as a newsletter. The blog is authored by a veteran of the automotive advertising industry. And, as you might expect, it’s full of strong opinions. It’s also full of the type of perspective you’d expect from someone who has dedicated half a lifetime to the industry. If I were to pitch this blog, I’d look for stories around the car industry from a manufacturing standpoint. Those stories that also relate to the city of Detroit might work, too. Check out the full review here.

Celebrity Cars Blog fulfills a very specific niche. As you might expect, it’s about celebrities and their cars. We love celebrities in this country. We want to know who they’re dating, what they’re wearing and even what they’re eating. Why shouldn’t we gawk at what they’re driving, too? If I were to pitch this blog, I’d look for anything to do with celebrities and their cars.  Check out the full review here.

The name Winding Road refers to that perfect stretch of open highway. This is a car blog, sure. But, really, it’s about the experience of driving. It’s about the art of it. This blog loves their cars and it shows. If I were to pitch this blog, I’d look for anything to do with cars. Accessories or other items that have a ‘car theme’ might also work here. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter31 account.

PR Blogs: The Art of Storytelling

This week my focus is on PR blogs. Public relations may be its own industry, but, at the same time, every industry needs its own public relations. You can call it messaging, crisis communications, or branding. The fact is everyone has a story to tell. The companies that do it well often succeed. And the companies that do it well usually have a team of professionals assisting them. And, as I’ve learned this week, a lot of those professionals have their own blogs on the topic, offering a view behind the curtains into the art of communicating. So with that in mind, let’s ready our official statement, avoid all those annoying buzzwords, and simply enjoy this brief tour of some of the best PR blogs I’ve seen.

The PR Verdict offers a unique perspective (or “spin”) on the public relations world. This blog looks at the day’s top stories and examines them through a PR lens. There may be a story about a CEO or a Presidential candidate or a recently divorced movie star. This site looks at how their message was executed. If I were to pitch this blog, I’d look for stories surrounding public relations as it relates to the news. Check out the full review here.

PR In Your Pajamas is not a fashion blog. (That was a few weeks ago!) Instead, it’s a reminder that public relations never sleeps. It requires constant attention, regardless of what you’re wearing. If I were to pitch this blog, I’d look for humorous examples of poor public relations. I wouldn’t necessarily pitch her stories surrounding sleepwear. That is, unless you want to be featured on this site in the wrong way. Check out the full review here.

The Future Buzz is another PR blog written by a PR professional. What sets this blog apart, however, is the scope of that which it covers. Marketing, social media, SEO, blogging, news, opinion and trends are all fair game here. If I were to pitch this blog, I’d look for anything to do with the public relations industry. Odds are, it’s already in their wheel house. Check out the full review here.

Media Culpa  is the blog of a Swedish PR professional.  He works in the field. He has for quite a while. Here on his personal site, he examines the successes and also the failures of the industry he’s called home for the last 15 years. If I were to pitch this blog, I’d look for stories that surround social media and public relations. Check out the full review here.

PR-Squared  is written by a public relations heavyweight. To be honest, I knew about Todd Defren before I knew about his blog. These days I know about both. And I’m better for it! His insights and observations come with both a sense of humor and context. If I were to pitch this blog, I’d keep his reputation in mind. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter account.

Wedding Blogs: Unveiled

This week my focus is on wedding blogs. And, while I have no immediate plans to walk down the aisle myself, I do attend about four or five of these things a year.  People tell me it’s that time of my life. But, more than likely, weddings will always be a part of my life.  They may come in many different shapes and sizes, but they all represent on of our larger cultural institution. And as such, there are a great number of blogs dealing with the subject from a host of different perspectives and points of view.  So with that in mind, let’s cut the cake, reach for that bouquet, and enjoy this brief tour of some of the best wedding blogs I’ve seen.

The Best Gay Wedding Blog Ever! is, well, at the very least the best gay wedding blog I’ve ever seen. The truth is the gay wedding market is only going to grow and grow. Luckily, there are blogs like this one to help guide the way down the aisle. If I were to pitch this blog, I’d look for stories on same-sex marriages. Stories about marriage in general would probably work, too. Check out the full review here.

The Inspired Bride is a blog for those among us that like to do it our self. The site provides many examples of elegant weddings. But, they also provide the how-to information necessary to recreate it at your own wedding. It’s inspirational, sure. But, it’s also instructional.  If I were to pitch this blog, I’d look for stories that center around do-it-yourself weddings. Check out the full review here.

The Budget Savvy Bride believes that weddings can still be fabulous and beautiful without breaking the bank.   In other words, couples can be frugal without looking cheap. With a little creativity, money no longer has to be the determining factor.  If I were to pitch this blog, I’ d look for stories that highlight how couples can save money while planing their weddings. Check out the full review here.

Grooms Advice is a wedding blog geared toward men. I know… That sounds crazy, right? Men take part in most weddings, but I never knew they were given an opinion on how things go down. Well, this informative and funny blog begs to differ. If I were to pitch this blog, I’d look for wedding stories from the perspective of the groom. Stories about bachelor parties and anything including the word “groomzilla” would probably work, too. Check out the full review here.

Eco-Beautiful Weddings is a blog that believes that a married couple can express their love for one another while still expressing love (and care) for the planet.  Being wasteful isn’t just irresponsible. It’s also unfashionable. If I were to pitch this blog, I’d look for stories that sit at the intersection of weddings and environmental sustainability. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter account.

Wellness Blogs to Feel Good About

This week my focus is on wellness blogs.  Truthfully, I should probably focus every week on wellness.  Like most people, I try to eat right and exercise regularly. But, like most people, I could probably also stand to spend a little more time on my own upkeep. And this isn’t to say that I need to do more yoga. (Though, certainly that’s a good place to start!) Wellness can extend to every facet of our life. Our jobs, our diets, our commutes, even the way we breathe will all affect the way we feel.  It sounds obvious. Still, it can’t hurt to brush up on what’s being said on the issue. So with that in mind, let’s stretch out our bones, inhales through our nose and enjoy this brief tour through some of the best wellness blogs I’ve seen.

I learned about MindBodyGreen through a yoga instructor. Not surprisingly, this blog writes a lot about the ancient practice. But, really, there is so much more to this blog . Whether it’s diets or relationships or even they way we breathe, this site wants to bring their readers wellness, either on or off the mat. If I were to pitch this blog, I’d look for stories on meditation, yoga or healthy food options. Check out the full review here.

Corporate Wellness Insights is a blog dedicated to lowering stress levels in the workplace. Whether it’s a chair massage or corporate retreats, these people make a living out of making jobs healthier. And I mean that. This is their blog. But, it’s also what they do for a living.  If I were to pitch this blog, I’d look for stories that highlight human resource efforts to increase well-being in the office. Check out the full review here.

Fit B0ttomed Girls is the story of two women who love to stay fit, but who also love to write.  The blog chronicles not only exercise, but also all the other things that go into it. On one post, you can read about new training outfits. And on the next post, you can hear a workout-inspired playlist. If I were to pitch this blog, I’d look for stories on running. Stories around general fitness and the gear that accompanies it might also work. Check out the full review here.

Ben Does Life is a running blog, sure. But, it’s also an inspiring story of a man who shaved 120 pounds off his body, not to mention the burden of depression. Still, there’s a lot about running (and races and training) on here. If I were to pitch this blog, I’d look for stories around running, fitness and weight loss. Stories linking exercise to a decrease in anxiety and/or depression might also work. Check out the full review here.

Well+Good may be a blog focused on New York City, but, the insights, tips and wisdom gleaned here can be applied in any city. The site has posts on how to stay healthy and active. There are even posts on cocktails that are actually healthy! If I were to pitch this blog, I’d look for stories around exercise or healthy, organic foods in the New York City area. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

Author Tom Hynes is PR Newswire’s manager of blogger relations. And as you may have guessed, he has a twitter account.