Category Archives: Online Influence

5 Ways Journalists Use LinkedIn for Research and Reporting

 

Data courtesy of the Oriella Digital Journalism Survey, image via MediaBistro

Data courtesy of the Oriella Digital Journalism Survey, image via MediaBistro

LinkedIn has come a long way from its start as a conduit for creating professional connections.

In fact, LinkedIn quickly is making inroads into newsrooms as a place for research, sourcing, and listening, allowing journalists to follow issues and pull stories out of conversations.

Journalists can keep their ears open for nuggets through groups on LinkedIn, said Yumi Wilson, a corporate communications manager with the Mountain View, Calif.-based company.

“With groups, if you just want to follow new technology or mobile, you can find what people are saying about different companies,” Wilson said. “Journalists can follow groups, participate in discussions, and solicit feedback.”

LinkedIn also consistently is adding new tools to help users be more productive and successful in their business.

Here are 5 ways journalists are using LinkedIn:

  • Sharing stories. There are 1.5 million publishers currently using the LinkedIn share button on their sites. This includes traditional news organizations and media, such as Mashable, TechCrunch, and Gigaom.
  • Increased story visibility. LinkedIn acquired Pulse about a year ago. This means stories from those publishers with the share button are being featured in Pulse. Wilson explained the algorithm to display stories is based on an individual’s customizations and the publishers they’re following. The same happens with trending stories on LinkedIn, which takes place when many people share a particular story.
  • Following companies and employees. Journalists are staying on top of companies and running searches of employees there to see those with LinkedIn profiles. Watching a particular company’s job listings – and the types of job listings – is a clear indication it’s in the market to grow and expand.
  • Keyword search for research or story ideas. Wilson used the example of the Facebook acquisition of WhatsApp. When the story broke in February, Wilson was in a training with Bloomberg reporters, who wanted to find WhatsApp members with LinkedIn profiles. The search was successful, and it came up organically, Wilson said.
  • Looking up sources. The advanced search function on LinkedIn allows journalists to find and connect with people for stories.

LinkedIn also is unveiling long-form publishing beyond their Influencers program. This feature is being rolled out in stages, with initial access available to about 25,000 members. It will be a great benefit to writers, or those wanting to share certain insights, Wilson said.

“It means I can write a longer post and not just a personal update and share it on LinkedIn,” Wilson said. “If someone likes it, they can follow me.”

LinkedIn celebrated its 10th birthday last year. Its membership is staggering: 277 million worldwide, of whom roughly 100 million reside in the United States and Canada.

To meet this incredible demand, LinkedIn beefed up its corporate presence, expanding staff from 2,100 employees in 2012 to 5,000 employees this year.

Learn more about LinkedIn for journalists on the site’s Press Center.

Christine Cube is a media relations manager with PR Newswire and freelance writer. She’s absolutely on LinkedIn. Follow her on Twitter @cpcube.

Upcoming Webinar: Powering B2B Content Marketing Campaigns Through Multimedia

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Due to the wealth of information available online, consumers have taken the buying cycle into their own hands by researching prospective vendors and seeking peer recommendations before making a purchase decision. Content such as white papers, case studies, and blog posts provide critical education around an organization’s solutions, but can be limited in terms of social reach and standing out among competitors. Therefore, communicators must consider more cutting edge alternatives in order to have their messages effectively heard.

The ability of videos to capture and retain viewer interest, fuel engagement across all social channels, and simplify complex messages make them an unparalleled method of connecting with audiences.  Their presence in an organization’s communications strategy makes all the difference in a gain or loss of business, and including multimedia is no longer an option.

Powering B2B

Tomorrow we will be hosting a webinar titled “Powering B2B Marketing Campaigns Through Multimedia” moderated by PR Newswire’s Product Manager of Online Services, Erika Kash and featuring B2B Marketing experts Rachel Foster, CEO at Fresh Perspective Copywriting, and Scott Armstrong, Parter at Brainrider.

“Nowadays there’s so many different tools made available to us that a budget shouldn’t limit you from using video because it helps drive engagement,” says Kash in response to the notion that multimedia puts a strain on marketing and PR resources, “you can put together simple sound bites using everyday tools like cell phones and laptops and increase visibility for your message. The key is to create a story from the content you already have.”

The panel will discuss how to think beyond the brochure and use multimedia content to engage leads and convert them into customers.

Click here to register now.

7 Ways to Leverage the Power of Social Influencers

Influencer Marketing Forum 2

While digital communication has afforded brands more opportunities to reach their audiences, consumers have developed a heightened awareness of traditional marketing tactics and look to their peers as a trusted source of information. Brands are now harnessing the power of those influencers for a return on investment that goes beyond retweets and Facebook likes. PR Newswire and Business Development Institute recently co-hosted the Influencer Marketing Forum featuring senior-level marketing and communications leaders who have successfully boosted sales by engaging their social influencers. Here are some of the valuable strategies they offered to help other organizations target and tap into their network:

Leverage the power of other brands that are thought-leaders in your desired market

Alberto Canal, Vice President of Verizon Communications Inc., hoped to establish his company’s brand as a technology innovator beyond cell phone devices. To accomplish this, Verizon teamed with the MIT Enterprise Forum and Mashable to host offline meet up sessions with start-up tech companies. Engaging with these notable brands and initiating personal interaction with other influencers enhanced Verizon’s efforts and increased their value as a part of the tech community.

Pick your social channels with a purpose 

Stats on social moms via Sharon Vinderine

Stats on social moms via Sharon Vinderine

According to Sharon Vinderine, founder and CEO of Parent Tested, Parent Approved Media, over 90% of the time spent online is by moms who rely on social media more than email as a means of communication. However, each social channel is valued for a different reason. Vinderine has observed that Twitter is used to view breaking news, Facebook to connect with friends and family, and Pinterest as a source of creative inspiration. Marketers need to understand their audience intentions on each these channels in order to customize the messages that connect and engage.

Establish a blog

Hosting a blog is key to reaching niche markets because it is viewed as an educational resource that builds credibility.  Sprout It CEO, Matt Armstead, sought the help of six influential bloggers within the home and garden industry to develop engaging content that promoted his company’s new iPad app and “backyard takeover” Instagram contest. The move helped Sprout It generate awareness among thousands of contest participants and firmly establish the brand within the home and gardening space on a conservative budget. It also earned Sprout It a spot on the list of 10 Best Influencer Marketing Campaigns of 2013.

Create visually stimulating content

Tap Influence’s Head of Business Development, Jennifer Swartley, believes that

Photos drive the most engagement on social channels.

Photos drive the most engagement on social channels.

in the age of constant connection, a brand’s social hub is “always on” and must be able to stand out against an overflowing stream of social chatter. According to Swartley, eye-catching images are the types of compelling content that “cuts through on every platform” and provides something of value for audiences to connect with emotionally. A recent survey conducted by PR Newswire supports this notion, proving that photos indeed drive the most engagement on social channels.

Mine your influencers and follow the people they follow

Social engagement is what drives discoverability of a brand’s messages. Therefore, brands need to seek out not just single influencers, but entire communities of people who are participants in the conversation. AARP was able to find a voice amongst an older generation of social media users by listening to conversations and targeting the same people that their identified influencers follow.  As Tammy Gordon, AARP’s Vice President of Social Communications says, “You want the people they care about to be delivering your messages.”

The 5 types of social influencers according to Neil Beam

The 5 types of social influencers according to Neil Beam

Know who your advocates are

Neil Beam, research and measurement council chair at WOMMA, identified five categories of social influencers: advocate, ambassador, celebrity, professional occupational, and citizen. According to Beam, advocates are the most powerful voice among all five categories because they are uncompensated and independent thinkers who bring the most financial return to the brands they support. By identifying advocates, brands are able to gain a number of valuable insights  such as competitive intelligence, locating target audiences , and diagnosing campaign strengths and weaknesses.

Drive new discovery through distribution 

Social media is undoubtedly a valuable tool for engaging with communities that share a common interest, enabling brands to gain visibility and traction among new audiences. To reach fresh audiences and continually introduce organization’s messages to new audiences, brands must put some thought – and some effort – behind the distribution of content they produce.  Reaching beyond your brand’s existing followers is crucial to both acquiring new audiences and driving ongoing discovery of the brand’s content.

Distribution can mean a variety of things, from developing a presence within a

A snapshot PR Newswire's press releases shared on Twitter within 3 minutes

A snapshot PR Newswire’s press releases shared on Twitter within 3 minutes

connected industry community to distributing granular content across a network of web sites.  Re-thinking your PR approach is important too – your audiences, as well as the bloggers and journalists who cover your space – are voraciously consuming and sharing content. Want proof? Take a look at the live feed of tweets about press releases issued via PR Newswire! Distribution beyond social channels will ultimately drive more visibility for your messages everywhere, including those same social channels.  When thinking about reaching audiences, remember that content distribution is additive, channeling more attention to your brand’s owned content.

For more thinking on how content distribution drives ongoing discovery and visibility for brands, click to download our free ebook Driving Content Discovery: How to Generate Ongoing Visibility for Your Content.

11/11 MEDIA Moves & News: Washington Post, Wall Street Journal, CNET

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news.  Learn more about Agility media targeting here. 

Robert Costa The Washington Post (Washington, DC): National Review’s Washington Editor Robert Costa (@robertcostaNRO) is coming to the Post in early 2014 as a National Political Reporter.

Wall Street Journal The Wall Street Journal (New York, NY): Anchor and Managing Editor Wendy Bounds bids farewell to WSJ (@WSJ) Live Video.Former Energy and Environment Reporter Ryan Tracy (@ryanjtracy) will now cover Banking Regulation. In addition, Kate Linebaugh (@kate_linebaugh) has been promoted to Deputy Bureau Chief, Corporate Bureau.

Bill Lambrecht Hearst News Service (Washington, DC): Ex-St. Louis Post-Dispatch (@stltoday) D.C. Bureau Chief Bill Lambrecht (@blambrecht) joins on as an Investigative Reporter.

FinancialAdvisor mag Financial Advisor (Shrewsbury, NJ): Don Jamieson (@dvjamieson) is the new Editor-at Large and Blogger at FA (@FAmagazine).

CNET CNET (@CNET): Paul Sloan (@PaulSloan) has been named Editor-in-Chief.

Mashable Mashable (@Mashable): Jim Roberts (@NYCJim) has been hired as the new Executive Editor and Chief Content Officer.

Yahoo Shine Yahoo! (@Yahoo): Food Editor Rachel Tepper (@RachelTepper) will be leaving the Huffington Post (@HuffingtonPost) to join Yahoo!Shine (@YahooShine).

Bloomberg View Bloomberg View (@BloombergView): The Big Picture blog’s Barry Ritholtz (@ritholtz) joins on as a Financial Columnist.

Ray Suarez Al Jazeera America – Washington Bureau (Washington, DC): Former PBS journalist Ray Suarez (@RaySuarezNews) joins Al Jazeera America (@ajam) as the “Inside Story” Host. And former Popular Science (@PopSci) Editor-in-Chief Jacob Ward (@_jacobward_) joina as Science and Technology Correspondent.

Peter Beinart The Atlantic (Washington, DC) — Peter Beinart (@PeterBeinart) has left The Daily Beast to join The Atlantic (@TheAtlantic) as a Contributing Editor.

Sarah Frier Bloomberg News – San Francisco Bureau (San Francisco, CA): Sarah Frier (@sarahfrier) moves to the SF bureau covering Social Media.

TIME.com Time.com (New York, NY): Kelly Conniff (@kellyconniff) has been promoted to Special Projects Editor.

Emma Gallegos LAist (@Laist) (tips@laist.com): Emma Gallegos (@EmmaGallegos) has been promoted to Editor-in-Chief.

DailyCandy (@DailyCandy): Kate Wolfson (@KateWolfson) has been hired as the Los Angeles Editor at DailyCandy (@CandyLosAngeles).

The Daily Record The Daily Record (Baltimore, MD): Bryan Sears is the new state government and politics Reporter.

Alie Martell Cosmopolitan (New York, NY): Alexandra Martell (@AlieMartell) is the new Online Managing Editor at Cosmo (cosmo@hearst.com).

Deadline Hollywood (@deadline): Founder Nikki Finke (@NikkiFinke) has parted ways with this entertainment website.

GameSpot GameSpot (@GameSpot): Justin Haywald (@JustinHaywald)  was hired as the Senior News Editor.

Shako Liu The Register Citizen (Torrington, CT): Shako Liu (@shako_liu) signs on as a Multimedia Journalist.

MEDIAware’s full weekly version can be found at:www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at Agility (agility.prnewswire.com).

MEDIA Moves & News: AP, Politico, Los Angeles Times, Glamour

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news.  Learn more about Agility media targeting here. 

The Associated Press The Associated Press (New York, NY): Deputy Business Editor Kevin Shinkle (@Kevin_Shinkle) has been promoted to Business Editor.

The Atlantic The Atlantic (Washington, D.C.): Former Associate Publisher Hayley Romer (@HRomer17) was promoted to Vice-President and Publisher.

National Journal National Journal (Washington, DC): Kristin Roberts (@KRobertsNJ) was promoted to Managing Editor and Alissa Swango (@aswango) was upped to Digital News Director.

AARPBulletin AARP Bulletin (Washington, DC): Former Washington Examiner Managing Editor Michael Hedges is the new Executive Editor here.

AARP The Magazine AARP The Magazine (Washington, DC): William Horne (@WWHorne) takes the reins as Executive Editor.

LAist LAist (@LAist) (tips@laist.com): Editor Emma Gallegos (@EmmaGallegos) has been promoted to Editor-in-Chief at LAist.com.

POLITICO Politico (Arlington, VA): Former New York Times Assistant Managing Editor Rick Berke (@rickberke) is now the Executive Editor here.

Glamour Glamour Magazine (New York, NY): Danielle Kosecki (@DKos07) has joined the outlet as the new Health Editor.

The New York Times (New York, NY): The “Wheels” Blog has been discontinued. All automotive news will now be covered in the Automobiles section of the web site.

Los Angeles Times Los Angeles Times (Los Angeles, CA): Julie Makinen (@JulieMAKLAT) has moved to the Beijing Bureau as a Correspondent. Rich Nordwind (@rnordwind) moves from Calendar Editor to Film Editor.

Fashionista.com Fashiionista (@Fashionista_com): Lauren Indvik (@LaurenI) and Stephanie Trong (@DumbHaircut) have been hired by Fashionista.com as Co-Editor-in-Chiefs.

Camper English Saveur Magazine (New York, NY): Camper English (@Alcademics) has joined the magazine as a Contributing Drinks Editor.

CNN (Atlanta, GA): Network Bookings and Executive Editorial Producer Maria Ebrahimji parts ways with CNN (@CNN).

Entertainment Weekly Entertainment Weekly (New York, NY): Marc Snetiker (@MarcSnetiker) has joined as an Editorial Assistant. And Jeff Jensen (@EWDocJensen) has been promoted to TV Critic in the L.A. Bureau.

Press Democrat (Santa Rosa, CA): Publisher Bruce Kyse is stepping down to pursue other endeavors.

ohiodotcom Akron Beacon Journal (Akron, OH): News Executive Mark Cohen is the new Publisher of the daily (@ohiodotcom).

Lucky Magazine Lucky (New York, NY): Katia Kuethe is the new Creative Director @LuckyMagazine.

Fox News (New York, NY): Political Contributor Sally Kohn (@sallykohn) is no longer with the network.

Women's Wear Daily Women’s Wear Daily (New York, NY): Former Accessories News Editor Alexandra Steigrad (@AlexSteigrad) takes on the Media Editor role.

Redbook (New York, NY): Beauty Editor Kayleigh Donahue (@kayleighdonahue) is no longer with the magazine.

Associated Press – Yakima Bureau (Yakima, WA): Correspondent Shannon Dininny is no longer with the news service.

South Florida Sun-Sentinel (Ft. Lauderdale, FL): Jon Burstein has left South Florida Sun-Sentinel (@SunSentinel) as an Investigative Reporter.

Steve CheneveyWTTG-TV (Washington, DC): News Anchor Steve Cheveney (@stevechenevey) leaves WJLA-TV (@ABC7News) to return to the Fox affiliate (@myfoxdc) he was at before.

Erika Thomas WKBN-TV/WYFX-TV (Youngstown, OH): Anchor/Reporter Erika Thomas  (@ErikaThomasTV) has joined the CBS/Fox duopoly as Weekday Co-Anchor from KMEG-TV in Sioux City, Iowa.


myfoxchicago WFLD-TV (Chicago, IL): Anchors Robin Robinson (@RobinRobinson) and Anna Davlantes (@AnnaDavlantes) have both left the station. Dawn Hasbrouck (@DawnHasbrouck) joins as a Co-Anchor. Anchor Melody Mendez (@MelodyMendezTV) and Reporter Jake Hamilton join the “Good Day Chicago” show.

Daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at Agility (agility.prnewswire.com).

MEDIA Moves & News: NBC News, Yahoo!, CNN, USA Today

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125

PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news.  Learn more about Agility media targeting here. 

 NBC News NBC (New York, NY): Geraldine Sealey (@GeraldineSealey) was appointed Enterprise Editor of NBC News Digital (@NBCNews).

Bill Weir CNN (New York, NY): News Anchor Bill Weir (@BillWeirCNN) parts ways with ABC News to join CNN.

USA TODAY USA Today (McLean, VA): Former Roll Call Managing Editor Katie Smith (@aunt_katie) joins the web team at America’s newspaper.

David Pogue YAHOO! (Sunnyvale, CA): Technology Columnist David Pogue (@Pogue) bids farewell to The New York Times and joins YAHOO! (@YAHOO).

Roll Call  Roll Call (Washington, DC): Randy Leonard (@RandyLeonard) is the new Environment & Energy Reporter. And Katy O’Donnell (@KatyODonnell_) takes on the Tax Reporter role.

Forbes Lifestyle Forbes (New York, NY): Michael Solomon (@Mister_Solomon) (msolomon@forbes.com) joins ForbesLife (@ForbesLife) as Editor-in-Chief.

Dan Harris ABC (New York, NY): Dan Harris (@danbharris) will replace Bill Weir (@BillWeirCNN) as Co-Anchor of ABC’s Nightline (@Nightline).

Wall Street Journal The Wall Street Journal (New York, NY): Stock Markets Reporter Dan Strumpf (@danstrumpf) will now cover U.S. Financial Markets and Banking. On November 11, Reporter Mara Gay (@maragay) will join the paper.

Jessica Roy TIME Magazine (New York, NY): Former New York Observer Senior Editor Jessica Roy (@JessicaKRoy) has joined as a Newsfeed Editor.

Associated Press – Richmond Bureau (Richmond, VA): Political Reporter Bob Lewis (@APBobLewis) and Editor Dena Potter (@DenaPotterAP) have both been fired.

InStyle InStyle (New York, NY): Current New York Times (@NYTimes) Fashion Reporter Eric Wilson (@EricWilsonNYT) will part ways with The Times and join as a Fashion News Director.

Closer Weekly Closer Weekly (Englewood Cliffs, NJ): Bauer Publishing launches Closer Weekly (@closerweekly) on October 30th. Lisa Chambers joins as Executive Editor.

Bleacher Report The Bleacher Report (New York, NY): Former New York Times Sports Reporter Howard Beck (@HowardBeck) has joined as the National NBA Reporter.

MORE Magazine More Magazine (New York, NY): Associate Beauty Editor Nikki Ostasiewski parts ways with the magazine.

Jennifer Chancellor Oklahoma Gazette (Oklahoma City, OK): Jennifer Chancellor (@jennpc1) is the new Editor-in-Chief replacing Bill Bacharach.

BuzzFeed Buzzfeed (New York, NY): Chris Geidner (@chrisgeidner) is now Legal Editor.

Prevention Magazine Prevention (New York, NY): Olessa Pindak (olessa.pindak@rodale.com) is the new Beauty and Lifestyle Director.

Alex Weprin Capital New York (@CapitalNewYork): Journalist Alex Weprin (@AlexWeprin) has been hired as a Senior Reporter.

Matt Katz The Philadelphia Inquirer (Philadelphia, PA): Political Reporter Matt Katz (@mattkatz00) leaves to join WNYC-FM (@WNYC) to continue covering New Jersey Governor Chris Christie.

Rene Sanchez Star Tribune (Minneapolis, MN): Rene Sanchez (@StribSanchez) was promoted to Editor and Senior Vice President.

CNN – Washington Bureau (Washington, DC): White House Correspondent Dan Lothian (@DanLothianTV) has left CNN.

Ray Suarez PBS NewsHour (Arlington, VA): Senior Correspondent Ray Suarez (@RaySuarezNews) has left the program for a book tour.

BLOUIN ARTINFO ArtInfo.com (@ArtInfoDotCom) (newseditors@artinfo.com): Tom de Kay is the new Interim Executive Editor for the outlet.

Engadget Engadget (@Engadget): Editor Darren Murph (@DarrenMurph) is no longer at this technology outlet.

Huffington Post (@HuffingtonPost): TV Editors Laura Prudom (@LauInLA), Alex Moaba (@AlexMoaba) & Maggie Furlong (@MaggieFurlong) have left the Post.

The Cut The Cut (@TheCut): The new Beauty Editor for New York Magazine (@NYMag) fashion blog The Cut (@TheCut) is Kathleen Hou (@KathleenHou).

Rose French Atlanta Journal-Constitution (Atlanta, GA): Rose French (@STactsoffaith) is joining the paper as an Education Reporter starting next week. She was previously with the Minneapolis’ Star Tribune.

NewsOK The Oklahoman – NewsOK.com (Oklahoma City, OK): Erik Horne (@ErikHorneOK) is the new Online Sports Editor after a stint as Sports Writer/Editor at The Daily Ardmoreite in Ardmore, Okla.

Ocala Star-Banner Ocala Star Banner (Ocala, FL): The Ocala Star Banner has named Richard Anguiano as Business Editor.

aily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at Agility (agility.prnewswire.com).

Media Moves & News

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PR Newswire’s Audience Research team makes thousands of updates to the database of journalists and bloggers that underpins the Agility Influencer Engagement Platform weekly.  Here are some key media moves and updates from the last week.

 

The Atlantic Uri Friedman The Atlantic (Washington, DC): Uri Friedman (@UriLF) is the new Global Editor.

Capital New York Capital New York (New York): Jim Vandehei (@JimVandeHei) (jvandehei@politico.com) takes the reins as Publisher/President of this publication along with Politico.

Fox News Fox News Channel (New York, NY): Retired Pediatric Surgeon Ben Caron and longtime ABC News Columnist George Will (@GeorgeWillRSS) have joined Fox News as Contributors to The Real Story hosted by Gretchen Carlson (@GretchenCarlson).

Wall Street Journal Wall Street Journal (New York, NY): Neal Templin, current Page One Editor for the Wall Street Journal (@WSJ), will now serve as the paper’s Deputy Editor. Tedra Meyer joins the paper as a Real-Time News Editor.

New York Daily News New York Daily News (New York, NY): Co-Anchors of the Today Show on NBC, Kathie Lee Gifford (@KathieLGifford) and Hoda Kotb (@HodaKotb), have joined the New York Daily News (@NYDailyNews) as Columnists covering fashion and food.
Adweek Adweek (New York, NY): Technology Reporter Garett Sloane (@GarettSloane) parts ways with the New York Post and joins Adweek (@Adweek) as a Staff Writer.

ESPN Deportes (US) ESPN Deportes (Coral Gables, FL): Rosana Franco (@RosanaFranco10) has joined the crew of Raza Deportiva (@razaespn) as a sportscaster.

Washington Post The Washington Post (Washington, DC): Associated Press Reporter Adam Goldman (@adamgoldmanap) tackles the National Security Reporter role.

Reed Albergotti The Wall Street Journal – San Francisco Bureau (San Francisco, CA): Reporter Reed Albergotti (@reedalbergotti) moves to the West coast to cover Facebook for WSJ.

Restaurant Business Restaurant Business (Chicago, IL): Kelly Killian (@kellykillian) has joined the trade magazine (@RB_magazine) as the new Executive Editor. She will oversee content, which is written for restaurant entrepreneurs, owners and operators of commercial foodservice locations.

Jason Fell Entrepreneur.com (@EntMagazine): Jason Fell (@jwfell) has been promoted to Managing Editor.

Harry R. WeberHouston Chronicle (Houston, TX): Energy Reporter Harry Weber (@HarryRWeber) has left his to join Bloomberg News – Houston Bureau.

ABC News ABC News (New York, NY): Erle Norton is the new Executive Producer of ABC News Digital (@ABC).

The Daily Show The Daily Show with Jon Stewart (New York, NY): Executive Producer/Writer Rory Albanese (@RortAlbanese) has bid farewell to The Daily Show (@TheDailyShow), a replacement has yet to be named.

Cosmopolitan Cosmopolitan (New York, NY): Laura Brounstein joins Cosmopolitan (@Cosmopolitan) as the Special Projects Director.

refinery29 Refinery29 (@Refinery29): Neha Gandhi (@NehaInTown) has been promoted to Executive Editor of Features. Piper Weiss (@MomStyleIcons) has been hired by the blog as Executive Editor of News.

Vogue MagazineVogue (New York, NY): Kelly Connor (@kmcvogue) and Cynthia Smith have been promoted to Market Editors at the publication.

MarthaStewartWedding Martha Stewart Weddings (New York, NY): Eleni Gage (@elenigage) has been named Executive editor. Also, Melissa Foss (@melissadfoss) has joined on as Beauty Director.

Tallahassee Democrat Tallahassee Democrat (Tallahassee, FL): Randi Atwood replaces Soni Greer as Features Editor, covering the religion beat.

Every Day with Rachael Ray (New York, NY): Jennifer Beck (@jenniferrbeck) is now the Lifestyle Editor.

Essence Magazine Essence Magazine (New York, NY): Abby West (@AbbyWestNYC) (awest@essence.com) has joined the publication as Executive Editor. Former Associate Beauty Editor Nicole Marie Melton (@nicolemmelton) is no longer with the magazine.

The FADER The Fader (New York, NY): Jessica Robertson (@jesscribe) has been named Executive Editor.

Fortune (New York, NY): Katie Benner (@ktbenner) is no longer with the publication.
Condé Nast Traveler Conde Nast Traveler (New York, NY): Lindsay Talbot (@lindsay_talbot) has joined on as Senior Editor.

Townhall.com Townhall Magazine (Arlington, VA): Conn Carroll (@ConnCarroll) has recently started as Managing Editor.

CBS MoneyWatch CBS-Moneywatch(@CBSMoneyWatch): Reporter Gigi Stone (@GigiStoneTV) is the new Correspondent for CBS-MoneyWatch.

HuffPost Green Huffington Post (@HuffingtonPost): James Gerken (@J_Gerks) has been promoted to Green Editor(@HuffPostGreen).

Newsweek Newsweek (@Newsweek): Kira Bindrim (@KiraBind) is the new Managing Editor for the outlet.

The New Yorker The New Yorker (@NewYorker): Journalist Jonathan Shainin (@JonathanShainin)  has been named the Online News Editor of http://NewYorker.com.

Popular Science
(@PopSci): Reporter Dan Nosowitz (@DanNosowitz) will no longer be Web Editor at Popular Science.

sarahdwire The Arkansas Democrat-Gazette (Little Rock AR): Sarah D. Wire (@sarahdwire) is the new Washington Correspondent.

Carmen Wong Ulrich Marketplace Money (Los Angeles, CA): Carmen Wong Ulrich (@CarmenSense) will join the program next month as a Host.

Angeleno Magazine Angeleno Magazine (Los Angeles, CA): Lesley McKenzie (@lesleymckenzie) steps down from her position of Editor-in-Chief, but will continue with the publication as a Contributing Writer.

Kyle Montgomery Fox Sports West (Los Angeles, CA): Kyle Montgomery (@the_realkylem )joins the program as the Los Angeles Clippers Basketball Reporter.

Orange County Register (Santa Ana, CA): Mark Heisler (@MarkHeisler) and Bill Oram (@bill_oram) join the paper as NBA Beat Writers. Lily Leung (@lilyshumleung) joins as a Reporter covering small business start-ups.

SA Business Journal San Antonio Business Journal (San Antonio,TX): Jimmy Holes (jholmes@bizjournals.com) is the new Publisher for the paper.

New York Post (New York, NY): Andrea Morabito (@andreamorabito) (amorabito@nypost.com) has joined the Post as a Television Reporter.

The Tribune The Tribune (San Luis Obispo, CA): Columnist Bill Morem has retired after 30 years.

Justin Andrews KWWL-TV (Waterloo, IA): Reporter Justin Andrews (@Justin_EAndrews) was hired.


Georgina Gustin Roll Call (Washington, DC): Former St. Louis Post-Dispatch Reporter Georgina Gustin (@georgina_gustin) is covering Food Policy.

Chicago Sun-Times Chicago Sun-Times.com (Chicago, IL): GRID, the Sunday insert for the daily (@Suntimes) will cease its print publication; however it will continue as an online post. Longtime Business Reporter and Columnist David Roeder has left the daily to join the administration of Governor Pat Quinn.

Gameological Society The Onion A.V. Club (Chicago, IL): The Gameological Society (@Gameological) is slated to team up with @TheAVClub and will be re-branded as Gameological. John Teti (@johnteti) is set to relocate to Chicago from Brooklyn, assuming the role of Senior Editor at the outlet.

WTAJ News WTAJ-TV (Altoona, PA): Scott Levy takes the helm as News Director at WTAJ-TV (@WTAJnews).

PR Newswire’s Audience Research Department provides daily updates on Twitter (http://twitter.com/PRNmedia).

October Media Moves and News

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MEDIAware, PR Newswire’s Audience Research Department newsletter, features recent media news and job changes in the industry. Here is a sampling of this month’s edition:

Ratings giant Nielsen (http://www.nielsen.com) purchased its competitor Arbitron for more than a billion dollars. The $1.26 billion deal was approved by the Federal Trade Commission. Nielsen gets Arbitron’s state of the art people meter technology which captures data of what its users are receiving on TV, Internet, tablets, radio and phones. Part of the approved deal allows ESPN to continue its contract with Arbitron for this technology.

TIME Magazine Editor Rick Stengel departs TIME magazine (https://twitter.com/TIME) to join the State Department. Stengel will serve as Under Secretary of State for Public Diplomacy and Public Affairs. Deputy Managing Editor Nancy Gibbs has been appointed Rick Stengel’s successor.

Tribune Company (http://www.tribune.com), the parent company of the Chicago Tribune, has plans to make additional cuts as they prepare to spin off the publishing side of the business into a separate entity. The cuts are likely to affect all areas of operation, including the newsrooms that will take effect the end of this year.

A Las Vegas zoo owner has been charged with battery after allegedly attacking KSNV-TV Reporter Amber Dixon while she was asking for an interview. In the video of the incident Dixon and Photographer Justin Michel go to the door of Pat Dingle, the owner of a local zoo that had recently been closed by the U.S. Department of Agriculture. Dixon knocks on Dingle’s door. He opens it and shuts it. The anchor who voiced the track said Dingle didn’t tell the crew to go away. But adds,”13 seconds pass in the dark until the door finally opens and Dingle’s fists are suddenly flying.” In the video you can hear Dingle tell the crew from the Las Vegas NBC affiliate to get out of his house after the scuffle. Police spokeswoman Laura Meltzer told the Las Vegas Sun, Dingle has been charged with misdemeanor battery. http://www.lasvegassun.com/news/2013/sep/26/nv-zoo-owner-battery-reporter/

Hollywood news site TheWrap.com (https://twitter.com/TheWrap) has recently hired two Reporters. Sara Morrison ( sara.morrison@thewrap.com) will cover media & Anthony Maglio (Tony.Maglio@thewrap.com) will cover television.

Missouri media company News-Press & Gazette (http://www.npgco.com) purchased CBS and Telemundo stations KION-TV and KMUV-TV along with Fox affiliate KKFX-TV. The stations were previously owned by Cowles California Media Co.

The Orange County Register (http://www.ocregister.com) teams up with the Orange County Department of Education and the Fourth District Parent Teacher Association to launch a school laptop program.

Journalist Darryl Isherwood (https://twitter.com/DarrylIsherwood) has been hired by NJ.com (https://twitter.com/NJDotCom) as its Senior Political Reporter. He was the previously the Editor of PolitickerNJ.com. He begins on October 14.

New Co-Host Jenny McCarthy (https://twitter.com/JennyMcCarthy) made her debut on ABC’s The View (http://abc.go.com/shows/the-view) earlier this month. McCarthy previously Hosted her own talk show, “The Jenny McCarthy Show”. She will serve as a replacement for former Co-Host Elisabeth Hasselbeck, who departed from the show on July 10, 2013.

The Wall Street Journal (http://online.wsj.com) made several changes to its Real-Time News editorial team this month. Margaret de Streel joined the team as an Editor of Real-Time World News. While Geoffrey Rogow (https://twitter.com/GRogow) joined Real-Time Finance News as an Editor, and former Dow Jones Deputy Managing Editor George Stahl joined Real-Time Business News as an Editor.

Nexstar Broadcasting  (http://www.nexstar.tv) and Mission Broadcasting have acquired WOI-TV, WHBF-TV, KCAU-TV, WICZ-TV and WBNP-LP.

WVEE-FM (http://v103.cbslocal.com) of Atlanta was one of the big winners at the 2013 National Association of Broadcasters’ Marconi Radio Awards this year. The Urban Contemporary station won the Urban Station of the Year category. The awards were held in Orlando at the annual NAB Marconi Radio Awards Dinner & Show. The station located at 103.3 on the FM dial was chosen by a panel of broadcasters with the votes being confirmed by an independent auditor. This year’s awards banquet was hosted by Tom Kelly of KRTH-FM, a CBS station in Los Angeles. A list of this year’s winners can be found at http://www.radioshowweb.com/2013/newsroom/newsRelease.asp?id=3228. Next year’s awards show will be held in Indianapolis.

Dayton Parent Magazine is the latest parenting magazine launched by Midwest Parenting Publications. The current Editor of Indy’s Child and Hamilton County Family, Susan Bryant, will serve as Editor. You may reach her at susan@daytonparentmagazine.com or visit http://www.daytonparentmagazine.com for additional information.

Long-time Chicago Host Don Wade has passed away after battling brain cancer. He served WLS-AM for 27 years as Host of the morning drive show with his wife, Roma. Our condolences go out to his family.

WNPT-TV (http://www.wnpt.org) in Nashville has launched a new music program. Music City Roots (http://www.twitter.com/musiccityroots) debuted on the PBS affiliate last month. The show features Americana music from artists from or passing through Nashville but the show is scheduled to go national. To see the list of performers, visit http://www. musiccityroots.com. The show airs weekly on Wednesdays at 7:00 p.m. CST. The Host is Jim Lauderdale. Lauderdale can be followed on Twitter at http://www.twitter.com/jimlauderdale1 while WNPT-TV can be followed at http://www.twitter.com/npt8.

Active Interest Media (http://www.aimmedia.com) purchased Clean Eating, Oxygen and MuscleMag Internation, three Canadian enthusiast publications.

You can view the entire October Issue of MEDIAware here: www.prnewswire.com/knowledge-center/medi… and the Regional Changes here: http://www.prnewswire.com/knowledge-center/mediaware/October2013UpdatesByRegion.html

You can also follow all of the latest media moves and news from PR Newswire’s Audience Research Department on Twitter at: twitter.com/PRNmedia

8 Blogger Relations Tips from a Blogger

Photo by Jhayne/flickr, used under Creative Commons license

Photo by Jhayne/flickr, used under Creative Commons license

I dread checking my email sometimes. Outside of my job as a media relations manager at PR Newswire, I’m a local interest blogger. Like most bloggers, my inbox fills up with its fair share of pitches.

Some pitches are fantastic: To the point, clearly familiar with my blog, pitching me something my readers and I care about. Others, not so much.

I read every single one of them, though; all the way through. Even the ones addressed to “Andrea”.

The only reason I don’t hit delete on the bad pitches is because I want to learn from their mistakes. I look at what makes me happy as a blogger, as well as what doesn’t. Then I think about how I can incorporate that into my own blogger outreach.

Here are a few lessons I learned:

1) Start your research on the blogger’s About, Disclosure, and PR pages. These pages are a quick way to discover what the blog is about, whether the blogger accepts pitches, and how to reach them. Many of them also have guidelines on the topics they do and don’t blog about.

2) Then do even more research. In addition to looking at the About page, read blog posts. Dig back a month or so. If the blogger doesn’t write about your topic, post giveaways, or review products, your time is better spent pitching someone who does. Check out their blogroll for ideas on other bloggers you can reach out to.

3) Build the relationship before you pitch. Some pitches have caught my attention solely because I recognized the person’s name. That’s because the pitcher had previously reached out to me either by email or with a comment on my blog.

Next time you’re interested in pitching a blogger, try reading their blog and leaving a comment – not as the brand you represent, but as yourself (no pitching in this initial outreach).  A pitch later on may be more likely to catch a blogger’s attention if they recognize your name. Plus, when your pitch says you enjoy reading my blog, I know you’re being honest.

4) Provide advance notice. If you’re pitching an event or have a specific timeline for when you need coverage, don’t wait until the week of. Many bloggers plan their posts in advance. A blogger may make an exception if they have a previous relationship with you (see tip 3), or it’s such an incredible opportunity from a major player in their niche.

However, there is not always time to squeeze in a last minute post. Even if you don’t have all of the details ready for a blog post, pitch the basics with a heads up of when you’re looking for a post. Then ask if the blogger would like the rest of the specifics once they’re finalized.

5) Be clear, but realistic in your ask. If you expect a certain level of commitment from a blogger, communicate that in your conversation, but plan some flexibility to accommodate different bloggers’ availability. For instance, I may not be able to schedule two posts, but I could commit to one post and more social media pushes.

Consider the blogger’s short and long-term value and then decide what you’re ok with in return for the compensation you’re offering.

6) Think beyond the blogger. Know the blog’s audience. Always consider who will be reading a blog post and be careful about overlapping audiences. Don’t oversaturate a particular niche all at once.

Try identifying bloggers from a few different niches that are relevant to your pitch. For instance, a store opening could be pitched to fashion bloggers, local event blogs, lifestyle/personal bloggers, and mom or dad bloggers. Just remember to tailor the angle of your pitch to each individual’s interests. While there may be some overlap, each niche has its own unique audience.

Or spread your campaign over a longer period of time. After you determine the influence level of your target blogs, reach out to a group of high-value influencers, then stagger your outreach to your second and third groups.

Remember that the value of a blogger is not just how large their audience is, but also the relevancy to your brand and how likely it is that they’ll blog about you. A blogger with a smaller audience who is passionate about your brand may be better than a blogger with a massive audience who is not quite the right fit.

7) Be prepared. Be helpful. Short and sweet pitches are fantastic. However, after the pitch, the more resources you have prepared, the better.

When it comes to multimedia, think beyond your brand’s logo; have product shots, event photos, relevant infographics, or embeddable video ready. Similarly, be prepared with hashtags, social media handles, examples of tweets and other social media messaging. Don’t attach everything to your pitch, but offer its availability.

8) The relationship doesn’t stop at the blog post. How a brand interacts after the blog post could help or hurt future outreach just as much as the initial pitch does. A short email thanking the blogger is nice, as is sharing their post (and other posts) on your social media channels.

You don’t need to overwhelm bloggers with a lot of attention; however, the occasional retweet from a brand has helped keep them on my mind months after I blogged about them. Conversely, I try to extend the same courtesy by thanking the brand rep or retweeting their content.

Bonus: An example of good blogger relations.

There are a lot of bad pitches shared online. Instead, here’s an example of blogger relations that left this blogger smiling:

The Katz Club Diner recently opened in Cleveland and is in the process of developing a local coffee program. To build awareness, Emily Richardson of The Katz Club decided to host a blogger meet-up.

Although she had a few dates in mind for a coffee-tasting, her initial pitch was a simple introduction asking bloggers for feedback on what time of day was most convenient to them.

What she learned is that many bloggers were unavailable at a time the restaurant had been considering. Instead of planning an event and then learning no one could attend, Richardson maximized event attendance by engaging with influencers.

By seeking input, being flexible, and giving plenty of advance notice, she demonstrated The Katz Club Diner was honestly interested in what bloggers thought and wanted to work with them.

They were dedicated to building a relationship, which is at the core of all media relations. In turn, I want to build one with them.

Want to improve your pitching?  Hone your pitches and streamline your workflow with Agility, the PR Newswire platform that enables you to target and engage with journalists and bloggers. 

Amanda Hicken is a media relations manager at PR Newswire. You can find her online @ADHicken.

7 Essential Business Practices for Growing Entrepreneurs

Photo via Susan Ng

Photo via Susan Ng

According to the 2013 State of Women-Owned Businesses report, more than 8.6 million U.S. women-owned businesses account for nearly 7.8 million jobs and over $1.3 trillion in revenue. Despite the tremendous opportunities created by women entrepreneurs, there is still doubt over the impact that female leaders are capable of.  “When women start businesses, the term ‘small business’ is automatically applied,” says Peggy Wallace, managing director at Golden Seeds. The first annual WomanCon event held last week in New York City addressed these challenges with real-life lessons from established women entrepreneurs. The presentations covered a range of topics including how to start a business, pitching the media, raising funds, building stronger brands, and balancing work and family life.

Identify your competitors

Growing entrepreneurs may find it hard to admit that their business concepts are not entirely unique. “Anything you can think of has been thought of by at least 5 other people in the world” says Yao Huang, founder of The Hatchery, “Ideas are useless, execution is key.” Compare your business model with competitors and identify your competitive advantage. Think about what you do that is more effective or cost efficient.

Customize your pitch to the media

“Pitches aren’t one size fits all,” advises JJ Ramberg, host of MSNBC’s It’s Your Business and founder of Goodsearch, “Think about your audience and who you are pitching to.” Find out what reporters are interested in and tip specifically to them. Colleen Debaise, director of digital media at the StoryExchange suggests that writers are typically “drawn to the challenges of building your business and how you overcame them.” However, Christine Lagorio, senior writer at Inc.com, adds that business owners should remember that some journalists write features while others create product guides.

Find investors by networking with friends and family

“The human capital network is priceless no matter where you are in the change of development” says Kay Koplovitz, CEO, Koplovitz & Co. and founder of USA Network. Seeking out friends and family to raise money for your venture puts less pressure on how you choose to manage your business. Be sure to formalize the agreement in writing and do not take out debt unless you can pay it back.

Define a powerful brand promise

BrandTwist founder Julie Cottineau believes that entrepreneurs often neglect their most valuable business asset, which is the brand itself. “Brands are a consistent promise you deliver that makes people loyal” she says, “If you don’t have a promise, you are leaving potential revenue behind.”  This promise defines what the fundamental role and purpose of your business is and how you are able to empower your customers.

Hire based on personality

Your employees are essentially your brand ambassadors and should be hired not only based on experience, but also on how they embody your company’s culture. “Hire for personality, not skills,” recommends Ms. Ramberg, “Skills can be taught, perseverance and ambition cannot.”

Make business decisions based on customer needs

“Every business decision you make needs to benefit the customer in some way” says Janine Popick, CEO and founder of VerticalResponse. Business partnerships may not always be successful. Do what is best for your clients, even if it means dissolving a partnership.

Be flexible between business and personal life

“One thing that is important for me to realize is that not every family looks like mine,” says Pamela O’Hara, co-founder of Batchbook Software. Ms. O’Hara requires each of her employees to take a 5-week vacation to ensure that there is a proper balance between business and personal life. Implementing policies that recognize family diversity can create a healthier and happier environment for employees.

The presentations at WomanCon 2013 highlighted a shifting paradigm in the way businesses are established and maintained.  Today’s age of big data means that aspiring entrepreneurs have more opportunity to focus their brands and build stronger relationships with stakeholders based on greater access to competitive research. New communication technologies like social media allow for open dialogue between business-owners, clients, employees, investors, and the media. Therefore, it is imperative to create promises with each stakeholder and follow through in order to establish loyalty.  With an astounding 59% rise in women-owned businesses over the last 16 years, it is clear that female entrepreneurs will continue to break barriers.

PR Newswire tools such as Agility and iReach can help rising entrepreneurs target the media and creating engaging content to propel brands forward at an affordable cost.  Visit http://www.smallbusinesspr.com/ to learn more.

Author Shannon Ramlochan is a proud Brooklyn native, a pop culture enthusiast, and a member of PR Newswire’s marketing team.