Category Archives: Public Relations

MEDIA News: Media Moves at: U.S. News & World Report, The Washington Post, NBC News and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

U.S. News & World Report (Washington, D.C.): Managing Editor Kim Castro (@kimacastro) is now the Executive Editor/Consumer News @usnews.

San Antonio Business Journal (San Antonio, TX): Tony Quesada  has been announced as the Editor-in-Chief @SABizJournal.

Houston Chronicle (Houston, TX): Virginian-Pilot Managing Editor Maria Carrillo (@havana58) is headed to Houston to become Senior Editor @HoustonChron.

The New York Times (New York, NY): Former Pasadena Magazine Editor Maria Russo (@Maria_C_Russo) is now the Children’s Books Editor @nytimes. And Alex MacCallum (@alexmaccallum) was promoted to Assistant Managing Editor of Audience Development.

CBS News – Washington Bureau (Washington, DC): Trish Turner (@caphilltrish) is the new “CBS This Morning” D.C. Producer.

The Washington Post (Washington, DC): Economics Policy Reporter Jim Tankersley (@jimtankersley) is the Editor of the new online section “Storyline” (http://www.washingtonpost.com/news/storyline)(@TheStoryline) covering people, policy and data. And Philadelphia Inquirer Columnist Karen Heller (@kheller) signs on as a Features Writer.

NBC News (New York, NY): Chuck Todd (@chucktodd) has been named the new Host of @meetthepress. He replaces David Gregory who had been with the program since December 2008. Todd’s first show as host will air on September 7th.

Bloomberg News (New York, NY): Josh Tyrangiel (@Tyrangiel) was named Lead Editor for consumer products @BloombergNews.

Bloomberg View (New York, NY): Katie Benner (@ktbenner) will join @BV as a Tech Columnist in September.

ABC News (New York, NY): Ann Compton (@AnnCompton), a 41-year veteran @ABC, has announced she will retire September 10.

WIPR-TV (Puerto Rico): Miguel Rosa (@Miguelrosatv) has been promoted to General Manager for WIPM-TV/WIPR-TV in Puerto Rico.

Telemundo Network (Hialeah, FL): Norberto Hernandez has joined Telemundo’s (@Telemundo), “Un Nuevo Dia” (@UnNuevoDia) as a Correspondent.

Los Angeles Times (Los Angeles, CA): Scout Media’s Lindsey Thiry (@LindseyThiry) joins @LATimes as a Reporter covering USC football.

Tonawanda News (Tonawanda, NY): Chris Voccio is now the Publisher of @tonanews and The Niagara Gazette @NiagaraGazette.

Ithaca Journal (Ithaca, NY): Thomas Claybaugh is now the Publisher of @ithacajournal, The Press & Sun-Bulletin (@pressconnects) and @stargazette.

WSJ Speakeasy Blog (New York, NY): Reporter Barbara Chai (@barbarachai) has become the Managing Editor @WSJSpeakeasy.

HGTV Magazine (New York, NY): Leslie Corona becomes Editorial Assistant @HGTVMag.

Buzzfeed (@Buzzfeed): The new Associate Celebrity Editor is Kristin Harris (@KristinHarris).

Yahoo! (@Yahoo): Michele Promaulayko (@MichProm) will begin as the new Editor-in-Chief @YahooHealth on August 25th.

The Fader (@TheFader): Deidre Dyer (@Yung_Oprah_) has been promoted to Style Editor.

The Kansas City Star (Kansas City, MO): Steve Paul (@sbpaul) has been named Editorial Page Editor @KCStar, replacing the recently retired Miriam Pepper.

Science Magazine (Washington, D.C.): Book Review Editor Sherman Suter is retiring from @ScienceMagazine.

Pocono Record (Stroudsburg, PA): Tom Deschriver (@PoconoTD) is the new Executive Editor @PoconoRecord. Tom replaces Christopher Mele (@MeleChristopher) who is now a Metro Editor for The New York Times. And Brad Bailey takes on the Associate Publisher role.

Casper Star-Tribune (Casper, WY): Brendan Meyer (@Brendan_Meyer13) will join (@CSTribune) as Features Reporter.

Telegram & Gazette (Worcester, MA): James Normandin (@J_F_Normandin) was named the Publisher at (@telegramdotcom) and begins on September 2nd .

The Telegraph Herald (Dubuque, IA): Steve Fisher (@sedwardfisher) is now the new Publisher @TelegraphHerald. Fisher will replace James Normandin.

Brownwood Bulletin (Brownwood, TX): Russ Goodall is now the Managing Editor @Bwdbulletin.

Glen Rose Reporter (Glen Rose, TX): Brent Addleman (@GRR_Editor) has been named Managing Editor @GlenRoseNews.

Detailed outlet and contact information is available at agility.prnewswire.com.

Click here view the complete listing of MEDIAware

Video

The 3 Tactical Elements That Made the “Ice Bucket Challenge” a Viral Success

Unless you live under a rock that isn’t equipped with Wi-Fi, you’ve probably seen news about the viral success of the ALS “Ice Bucket Challenge.” Our social streams are full of friends, family and celebs dumping buckets of ice water on their heads and challenging others to either donate to ALS or subject themselves to an icy shower.

The results are pretty amazing. The ALS Foundation reports that donations have increased nine fold during the challenge, and the organization is unquestionably garnering new donors and supporters for its mission.

There are lots of causes out there about which people are passionate, and many charities make deft use of the social web, which begs this question: Why is ALS research getting a disproportionate share of attention (and dollars) this summer? The answers are actually pretty simple.

  1. Video is at the heart of the viral spread. Participants post videos – some elaborately staged others spur-of-the-moment – of their dousing on Facebook, YouTube, Twitter and other channels. Video is the most arresting visual format, and communications featuring video elements have an advantage over other message types.
  2. Personal interaction, as well as a bit of peer pressure – are built into the challenge. Participants issue challenges to others they name, and those people then follow suit. Viral spread isn’t just assured; it’s built into the fabric of the campaign.
  3. Creative license, with a shot of competition. The audience generated element rewards creativity. Case in point – a colleague and I who received the Challenge from another coworker are orchestrating plans for our own video response. We’re determined to up the ante in our response, which will probably inspire the folks we nominate to do the same. The result? An organic mix of interesting and widely varied content.

For communicators planning campaigns on social channels or at live events, keeping these three keys in mind as you structure the program will help ensure success. A strong visual core will garner more attention than plain text, and building in the right sort of interactivity that encourages viral spread and rewards creativity will result in the development of higher-quality content that is more likely to spread.

sarah avatarAuthor Sarah Skerik is PR Newswire’s vice president of strategic communications, and is the author of  the ebook Driving Content DiscoveryFollow her on Twitter at @sarahskerik.

 

MEDIA News: Media Moves at: Los Angeles Times, American Banker, AP and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Associated Press (New York, NY): Bureau Chief William Kole (@billkole)(bkole@ap.org) takes over the New England News Editor role @ap. And Former AP New England Editor Cara Rubinsky (@crubinsky) moves to Chicago to become the Assistant Central Region Editor. Lindsay Whitehurst (@lwhitehurst) is a new Reporter at the Salt Lake bureau. And Mesfin Fekadu (@MusicMesfin) is the new Music Reporter. Chicago Bureau Deputy Editor Tom Berman (@tombermanap) has been named Central Region Editor.

Los Angeles Times (Los Angeles, CA): Austin Beutner has been named Publisher/CEO of @LATimes succeeding Eddy Hartenstein. Melody Petersen (@MelodyPetersen) departs from the Orange County Register to join the paper as a Reporter covering aerospace and Sports Reporter Mike James has announced his plans to retire after 27 years with the paper.

American Banker Magazine (New York, NY): Marc Hochstein (@MarcHochstein) is the new Editor-in-Chief @AmerBanker.

Bloomberg News (New York, NY): The Street’s Joseph Deaux (@JoeDeaux) heads over to @BloombergNews as a Commodities Reporter.

Entertainment Weekly (New York, NY): Natalie Abrams (@NatalieAbrams) has left TV Guide to become a Senior Writer @EW. And Chris Lee (@_ChrisLee) is the new Writer-at-Large.

Details (New York, NY): Drew Schutte (@werd) joins @DETAILS as Publisher.

Marie Claire (New York, NY): Fashion Features Editor Jessica Minkoff (@JLMinkoff)  has been promoted to Senior Market Editor @marieclaire.

Forbes (New York, NY): Frank Bi (@FrankieBi) has joined @Forbes as a Data Journalist.

Allure Magazine (New York, NY): Lauren Caruso (@laurencaruso_) has been named Senior Web Editor @Allure_magazine.

Food Network Magazine (New York, NY): Sarah Bruning (@sarahbruning) is made Senior Features Editor @FoodNetwork.

Cosmopolitan (New York, NY): More Magazine Associate Beauty Editor Deanna Pai (@deannapai) becomes Senior Associate Beauty Editor @Cosmopolitan.

New York Magazine (New York, NY): Jennifer Vineyard became a Senior Editor @NYMag.

The Intercept (firstlook.org/theintercept/): Cora Currier (@CoraCurrier) is now a Reporter at @The_Intercept. Ryan Tate (@RyanTate) has been hired as a Deputy Editor and Margot Williams (@MargotWilliams) is a new Research Editor at the outlet.

Re/Code (recode.net): Edmund Lee (@EdmundLee) will be joining @Recode as its new Managing Editor starting in September. Managing Editor Kenneth Li (@kenli729) was promoted to Editor-in-Chief.

Vox (@VoxDotCom) (sarah@vox.com): Julia Belluz (@JuliaOfToronto) is the new Health Reporter.

PBS Newshour (Arlington, VA): Sara Just (@sarajust) is the new Executive Producer @NewsHour.

CNN – New York Bureau (New York, NY): Alexandra Field (@AFieldCNN) has been promoted from Freelancer to Correspondent @cnn.

The Washington Post (Washington, DC): Former Boston.com Sports Editor Glenn Yoder (@glennyoder) joins the Post as a Night Sports Editor/Producer.

FOX News Channel – Washington Bureau (Washington, DC): Cherie Grzech has been promoted to Senior Director of Politics.

The Jersey Journal (Secaucus, NJ): Deputy Managing Editor Ron Zeitlinger was promoted to Managing Editor @jerseyjournal. This follows on the heels of Editor Margaret Schmidt’s promotion form Managing Editor to Editor.

The Register-Guard (Eugene, OR): Michelle Maxwell (@MichelleAtTheRG) is the new Features Editor @registerguard.

The Luverne Journal (Luverne, AL): Mona Moore (mona.moore@luvernejournal.com) has been announced as Editor.

Tuscaloosa News (Tuscaloosa, AL): Former Bucyrus Telegraph-Forum Reporter Joey Chandler (@TFJoeyChandler) has joined @tuscaloosanews as a Prep Sports Writer.

The Paris News (Paris, TX): Maddie Kuhn (@maddiekuhn1) has been promoted to Sports Editor @TheParisNews.

Lubbock Avalanche-Journal (Lubbock, TX): Phil Terrigno (@philterrigno) has been named High School Sports Editor @lubbockonline.

Douglas County Sentinel (Douglasville, GA): Reporter Ron Daniel has been promoted to Managing Editor here (@douglassentinel). He replaces Mitch Sneed, who is now Editor at the Alexander City Outlook (@alexcityoutlook) in Ala.

The Island Packet/Beaufort Gazette (Hilton Head, SC): Executive Editor Fitz McAden has retired after 42 years as a journalist. His resume includes stops in Miami and Columbia as well as these two Lowcountry newspapers.

Fox Sports Midwest (St. Louis, MO): Luke Thompson has been hired at Fox Sports Midwest to cover St. Louis sports. He was previously with The Leaf Chronicle in Clarksville, TN.

The St. Louis Post-Dispatch (St. Louis, MO): Stu Durando (@studurando) is switching roles at the paper (@stltoday), from covering Illinois basketball to now handling the St. Louis University beat.

The News Tribune (Tacoma, WA): Gregg Bell (@gbellseattle) has joined the paper (@thenewstribune) as a Sports Reporter, covering the Seattle Seahawks.

The Tribune-Democrat (Johnstown, PA): Outdoors/Sports Reporter Joe Gorden is putting down the keyboard after more than 40 years @tribunedemocrat and retiring.

Detailed outlet and contact information is available at agility.prnewswire.com.

Click here view the complete listing of MEDIAware

MEDIA News: Media Moves at: AP, The Washington Post, Self Magazine and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Associated Press – Washington Bureau (Washington, DC): AP Chicago Central Region Editor David Scott (@davidthornhill) moves to DC to become the Political Editor. And AP Honolulu Editor Oskar Garcia (@oskargarcia) moves to the Philadelphia Bureau to become the Eastern Assistant Sports Editor.

The Washington Post (Washington, DC): Health Reporter Sandhya Somashekhar (@sandhyawp) switches beats to become the new Social Change Reporter. Sylvester Monroe (@sylvestermonroe) joins in late August at the Foreign Desk to edit Europe and South Asia news. Moscow Correspondent Will Englund returns to be a Foreign Desk Editor in charge of East Asia and the Americas. Caitlyn Moore (@thecaitlinshow) is the new Digital Features Editor. Former Boston Globe Arts Reporter Geoff Edgers is the new National Arts Reporter. Ex-Star-Ledger Reporter Peggy McGlone (@PeggyMcGlone) is now the Local Arts Reporter.

Tribune Company (Chicago, IL): Tribune Company has rebranded as Tribune Media Company (@tribunemedia)(http://www.tribunemedia.com). The rebranding redirects the shift from print publication to content, broadcast distribution and digital.

The Wall Street Journal (New York, NY): Matt Jarzemsky (@MattJarzemsky) moves to the Deals team @WSJ where he will cover bankruptcy and reconstruction. He previously covered the financial market, IPOs and stocks.

Bloomberg Businessweek (New York, NY): Natalie Kitroeff (@nataliekitro) joins @BW as an Education Reporter.

Bloomberg – San Francisco Bureau (San Francisco, CA): Spencer Soper (@spencersoper) is the new E-Commerce Reporter for @Bloomberg.

Financial Times – Washington Bureau (Washington Bureau): Megan Murphy (@meganmurp) will be the new Bureau Chief in September.

New York Post (New York, NY): Jamie Schram (@jschram71) is now an Investigative Reporter @nypost. She had been the Police Bureau Chief since 2011.

SELF Magazine (New York, NY): Alexandra Postman is named Deputy Editor @SELFMagazine.

Allure Magazine (New York, NY): Jenny Bailly is the new Beauty Director @Allure_Magazine. She previously held the position of Deputy Beauty Director.

Seventeen Magazine (New York, NY): Ariel Nagi (@arielnagi) joins the team @seventeenmag as Web Editor.

New York Magazine (New York, NY): Lauren Kern is now the Executive Editor @NYMag. In addition, Lindsay Zoladz (@lindsayzoladz) is set to become the new Pop Music Critic.

The View (New York, NY): Long-time Producer and Co-Creator Bill Geddie will be replaced by Bill Wolff (@ProducerGuy1) @theviewtv. Wolff comes from MSNBC where he was the Executive Producer of The Rachel Maddow Show.
More Magazine (New York, NY): Nina Judar (@NinaJudar) is set to join @MoreMag as Beauty Director on September 3rd.

Los Angeles Times (Los Angeles, CA): Brandi Grissom (@brandigrissom) joins @LATimes as an Enterprise Editor from @TexasTribune.

Playboy Magazine (Beverly Hills, CA): Marc Bernardin has departed from The Hollywood Reporter (@THR) to join @Playboy as Deputy Editor, Digital.

E! Online (Los Angeles, CA): Sydney Bucksbaum (@sydneybucksbaum) departs from Zap2it.com to join @ENewsNow as a Writer covering the TV industry.

WeatherNation (Greenwood Village, CO): Karissa Sanford joins the team as a Meteorologist @WeatherNation.

Univision Network (Miami, FL): Executive Producer Sussy Ruiz has been promoted to Regional Manager of Broadcast and Digital News @Univision.

Telemundo Network (Hialeah, FL): Mirta Ojito (@MirtaOjito) is the new Director of News Standards @Telemundo and starts on August 25th.

The Marshall Project (New York, NY): Former Seattle Times Investigative Reporter Ken Armstrong (@bykenarmstrong), who also won a Pulitzer Prize, is joining the staff @MarshallProj as a Staff Writer in late August. Ken is a two-time Pulitzer Prize winner.

ARTnews (@ARTnewsmag): Dan Duray (@DurayDan) has joined the outlet as a Senior Staff Reporter.

FitBump (@FitBump): Ingrid Skjong will be the new Editor-in-Chief at the maternity website @FitBump.

Gigaom (@Gigaom): Carmel DeAmicis (@Carmeldea) has started at @GigaOm as Reporter. She will focus on social media and consumer web.

Mashable (@Mashable): The newest Features Writer @Mashable is Rebecca Ruiz (@Rebecca_Ruiz). She will focus on gender, sexuality and equality.

The Denver Post (Denver, CO): Food Editor Kristen Browning-Blas (@Krisbb) has left the paper (@denverpost) after 14 years to teach at Colorado State University.

Design World (Cleveland, OH): Leland Teschler (@DW_LeeTeschler) was named Editorial Director @DesignWorld.

Bustle (http://www.bustle.com): Sara Spruch-Feiner (@sarajanenyc) takes on the Health & Nutrition Reporter gig @bustle.

Health Tech Insider (Brooklyn, NY): Alfred Poor (@AlfredPoor) is the new Editor at this mobile health technology site (http://healthtechinsider.com).

Luxe Interiors + Design (Boca Raton, FL): Managing Editor Aryn Hernandez (@accessoriesdiva) is now the Executive Editor (@luxemag).

Detailed outlet and contact information is available at agility.prnewswire.com.

Click here view the complete listing of MEDIAware 

Content We Love: A Great PR Stunt and Press Release Gives Journalists a “Brewed” Awakening

ContentWeLove

Click here to view the complete press release

Click here to view the complete press release

Consumers look to product reviews as trustworthy insight on whether a purchase decision is worth making, so when a positive product review is written by a journalist, brands benefit from the influence of that media outlet on readers as well as the earned media attention that boosts search visibility. But the reality is there are not enough journalists to cover all the products that companies want reviewed, and unless that outlet is solely dedicated to reviewing products, there needs to be an interesting story angle other than “this product is great” to convince a reporter that it’s worth writing about.

Genuine Thermos used a press release titled, “Genuine Thermos Brand Shipping the Best Hot Coffee Overnight Across the Country,” to promote a clever and bold PR stunt tied to their product that earned them highly coveted positive media attention needed to persuade consumers. The release highlighted their “Overnight Coffee Challenge” Facebook contest, where winners would receive a freshly brewed cup of coffee shipped overnight in a Genuine Thermos with the promise that the coffee would still arrive hot and fresh despite spending hours in transit. Even the journalists who covered the story had to admit it – the stunt worked. Here’s why:

Content syndication as a discovery tool for journalists

Writer Liz Clayton of Sprudge.com, who participated in the challenge, wrote of her experience as a coffee journalist receiving an endless number of odd pitches and what made Genuine Thermos stand out in a good way:

“Working on the front lines of coffee journalism, one gets a fair amount of strange emails from publicists. Do I want to try bouillion-style cubes of coffee? Not really. Do I want to sample some “naturally caffeinated” fruit juice? Might take a pass on that. Do I want the Thermos corporation to, in a fit of truly inspired stunt-istry, overnight me a hot Thermos Brand Bottle of Ritual Coffee from San Francisco to New York to prove how awesome their Thermoses are at keeping drinks hot? Hell yeah.”

Clayton includes a direct excerpt from the press release in her article as well as a link to the website where it was syndicated and found. It’s a lesson for communicators to make note of: telling a story that is genuinely interesting and amplified by content distribution creates more opportunity for earned media.

Storytelling with an exceptional news hook 

In a piece titled “I Drank a Cup of Hot Coffee That Was Overnighted Across the CountryRobinson Meyer, associate editor at The Atlantic, wrote of the stunt:

It succeeded in both senses: The coffee was still hot by the time it reached me, and I am writing about it now…It was, however, an extraordinary PR stunt—well-executed, conceptually simple, and bubbling with zeitgeist. And I accepted the hot coffee for reasons beyond my love of roasted arabica.”

Meyer was so intrigued by the concept that he even traced the coffee’s temperature history from the moment it was brewed to when it arrived at his office to determine the quality of the thermos.

Other qualities worth noting:

A hi-res photo is ready for republishing and adds a human element to this story by capturing the artisanal, hand-crafted attention that Genuine Thermos gives to its product.

Including Facebook and Twitter handle with hashtag drives readers to a desired action, triggers social sharing and the implied links that increase search visibility.

Bold subheads break the text apart into bite-sized pieces that are easier to read.

Kudos to Genuine Thermos on a successful PR stunt and a great press release!

Have you seen an awesome press release that should be featured on Content We Love? Email Shannon Ramlochan at shannon.ramlochan@prnewswire.com

ShannonAuthor Shannon Ramlochan is the Content Marketing Coordinator at PR Newswire. 

Using PR to Power Demand Generation

pr for demand gen

PR pros know that generating positive publicity and influencing public sentiment can have profound business benefits.  Measurement of public relations has always been a challenge, however, stymieing efforts to connect PR directly to a brand’s top line.  However, our audiences demand and consume greater quantities of digital content, the measurement problem is finding answers, and we’re developing a clear picture of the impact PR can have on specific brand initiatives.

Demand generation programs, which are designed to build specific awareness of and interest in a brand’s products or services, are at the beginning of the lead generation process.  Strongly aligned with content marketing, demand-gen programs can be significantly improved when integrated PR.  In addition to driving revenue, the PR/demand-gen integration also benefits PR: results are measurable and sustainable.

Aligning the PR & demand generation messages 

“We believe PR is vital and can help amplify the content strategy, but the content strategy also helps to achieve and amplify the PR strategy,” says Candyce Edelen, CEO of PropelGrowth, a New York area financial services content marketing firm and a strong advocate of aligning public relations with marketing efforts. “All of your marketing should be integrated. Everything should be integrated with the same message across channels, including PR. Clients and prospects will receive the same message and when they do, they’re more likely to remember it.”

Interested in learning more about how PR directly contributes sales? Register now for our free webinar “How to Drive Demand Generation with PR Tactics” 

Driving  Demand GenUsing key messages consistently across channels is crucial to using PR to drive measurable demand, Edelen says. “The talking points you want to see in press should also be included in every piece of related marketing content, in addition to press releases and executive interviews.”

The non-promotional content created for demand generation programs can also positively impact press coverage, Edelen notes. Thought leadership, research studies and  bylines can provide useful background information for busy reporters. It’s especially helpful if your demand generation content tells an interesting story.

Measuring PR’s effect on demand-gen

Driving the audience to act is one piece of the equation.  Measuring the effect PR has on demand-gen efforts is another.  According to Anthony Hardman, director of public relations for Access Advertising & PR, the information is out there, you just need to find it.

“The world has shifted and you have to understand the sales portion of it — that’s what exectives want to see,” he says.  For public relations professionals, this means building discipline around including measurable calls to action in messaging, to engage customers and prospects browsing the digital content the brand has published.

“For B2B, communicators need to use digital media convergence to drive traffic to landing pages around campaigns, and try to get a “microconversion” such as following a link, filling out a form or downloading a report,” he says. “B2Cs need to drive smart refferals.  Posting a photo without a link to your e-commerce site won’t be effective.”

Putting effective measurement tools in place is crucial for measuring PR’s effect on demand- and lead-generation.  Organizations using some form of marketing automation software, such as Marketo or Hubspot, will have an easier time with the task.

“If you’re using marketing automation, it’s easier,” Hardman notes. “You can track the referral traffic PR generates, and monitor visitor behavior.”

Web site analytics can show the subsequent behavior of the visitors your PR efforts drove to the company’s web site and landing pages, and in many cases, can enable PR teams to track visitor behavior all the way through to the purchase.  For smaller organizations, Hardman recommends that PR pros carve out time to understand Google Analytics.

Put the customer first

Edelen and Hardman both agree that ultimately, the customer’s interests have to be served by the messaging.

“We should be aligned around how the customer talks about the problem,” notes Edelyn.

“You have to create content that is useful and interesting to the people you’re trying to reach,” adds Hardman.

The awareness and visibility public relations generates can be measured today in terms of inbound web traffic, lead scores and conversion rates, as well as in the adoption and use of specific language on social channels and search behavior.   To learn more about how PR can power demand generation programs, and how to measure the results, tune into our upcoming webinar:

How to Drive Demand Generation with PR Tactics
Date: August 13, 2014
Time: 1:00 pm EST
Register: prn.to/1uiMWUr

sarah avatarAuthor Sarah Skerik is PR Newswire’s vice president of strategic communications, and is the author of  the ebook Driving Content DiscoveryFollow her on Twitter at @sarahskerik.

 

MEDIA News: Media Moves at: People, Quartz, The Washington Examiner and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

The Washington Examiner (Washington, DC): The Hill’s Editor-in-Chief Hugo Gurdon (@hgurdon) has left to join the Examiner as Editorial Director.

The Hill (Washington, DC): Managing Editor Bob Cusack (@BobCusack) has been promoted to Editor-in-Chief @thehill. News Editor Ian Swanson (@iswanTheHill) is the new Managing Editor. And Dustin Weaver takes over the News Editor role.

People Magazine (New York, NY): Alexandra Brez begins at @Peoplemag as Director of Editorial Operations.

Hispanic Market Weekly (Coral Gables, FL): Diego Vasquez (@TheDiegoVasquez) is the new Editorial Director @HispanicMktWkly taking over for Cynthia Corzo, who will become a Contributing Editor.

Quartz (New York, NY): Indrani Sen (@IndraniNY) is the new Deputy News Editor @qz. And former American Banker Editor-in-Chief Heather Landy (@HeatherLandy) is the new Global News Editor.

The New York Times (New York, NY): Former Environment Reporter Kia Gregory (@kiagregory) has switched beats @nytimes to cover the new Manhattan beat. Sam Sifton (@SamSifton) has become Editor of the new Food section. Former Dining Editor Susan Edgerley (@nytedgerley) will be the Deputy Editor of this section.

Bloomberg Businessweek (New York, NY): Natalie Kitroeff (@nataliekitro) joins @BW as an Education Reporter. Also, joining the publication is Joshua Topolsky, who will serve as an Editor for a series of online projects.

The Washington Post (Washington, DC): Capital Business Reporter Sarah Halzack (@sarahhalzack) switches to the Post to be the National Retailing Reporter. And Jorge Castillo will be covering the Washington Wizards and NBA this Fall as a Sports Reporter @washingtonpost.

Runner’s World (Emmaus, PA): Paul Collins is now the Associate Publisher @runnersworld.

Advertising Age (New York, NY): Malika Touré (@MalikaZeinab) is a new Reporter @adage.

Good Housekeeping (New York, NY): Kristen Mascia (@kmascia) becomes Features Editor at @goodhousemag. Lori Bergamotto (@loribergamotto) is the new Style Director. And Kristen Saladino (@KristenSaladino) takes over the Fashion Director role.

Bon Appetit (New York, NY): Features Editor Carla Lalli Music (@lallimusic)  has switched gears and become the Food Editor @bonappetit.

The Atlantic (Washington, DC): CNN foreign affairs expert Fareed Zakaria (@FareedZakaria) is now a Contributing Editor at The Atlantic. He will also continue his column for The Washington Post too.
Politico (Arlington, VA): Washington Post Editorial Writer Eva Rodriguez takes on the Senior Editor role of the magazine.

Florida Trend (Saint Petersburg, FL): Amy Martinez (@amyemartinez) joins @FloridaTrend as Associate Editor. Most recently she was a Business Reporter for the Seattle Times.

South Florida Business Journal (Fort Lauderdale, FT): Calia Ampel (@CeliaAmpel) joins the staff @SFlaBizJournal as a Reporter covering technology and venture capital.

Food Network Magazine (New York, NY): Yasmin Sabir (@AboutTheFood) is the new Senior Associate Editor @FoodNetwork.

NPR (Washington, DC): Veteran Journalist Margot Adler (@MargotAdler) passed away after losing her fight to cancer. Margot was with NPR for more than three decades.

TCTMD (New York, NY): Todd Neale (@ToddNeale) climbs aboard this cardiovascular site (http://www.tctmd.com) to be a Senior Associate Editor

Houston Business Journal (Houston, TX): Paul Takahashi (@HBJpaul) signs on as a Real Estate Reporter @HOUBizJournal.

Men’s Journal (New York, NY): Former Outside Magazine Research Editor Ryan Krogh (@RyanKrogh) is now a Senior Editor @MensJournal.

Climate Central (Princeton, NJ): John Upton (@johnupton) is joining the team @ClimateCentral in mid-August as a Reporter.

Macon Telegraph (Macon, GA): High School Sports Editor Jonathan Heeter (@heets_tweets) has switched positions at the paper and now works as a Digital Producer.

Detailed outlet and contact information is available at agility.prnewswire.com.

You can view the full version of MEDIAware here: http://www.prnewswire.com/knowledge-center/MEDIAwareAugust42014.html