Category Archives: Public Relations

MEDIA News: Media Moves at Jet, Bloomberg News, Sports Illustrated and More… Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

JET magazine Jet (Chicago, IL): The lifestyle magazine (@GetJETmag) is set to transition from print and go exclusively digital. Kyra Kyles (@thekylesfiles) has been named Digital Editorial Director at

National Geographic National Geographic Magazine (Washington, DC): Executive Editor Susan Goldberg was promoted to Editor-in-Chief.

Bloomberg News Bloomberg News (New York, NY): Winnie O’Kelley (@winnieokelley) was promoted from Financial Crimes Editor to Executive Editor @BloombergNews.

Bloomberg News – Washington Bureau (Washington, DC): Deputy Managing Editor Craig Gordon (@dcraiggordon) has been promoted to Managing editor.

Sports Illustrated Sports Illustrated (New York, NY): Former Washington Post Sports Assignment Editor Lindsay Applebaum (@lindsapple) joins @SI to become a Special Projects Editor. And Emma Span (@emmaspan) signs on as a Senior Editor.

Public Integrity Center for Public Integrity (Washington, DC): Gordon Witkin (@gwitkin) was promoted from Managing Editor to Editor. And John Dunbar (@JohnDunbar14) has been named Deputy Executive Editor @Publici.

T Magazine T, The New York Times Style Magazine (New York, NY): Emily Stokes (@emilystokes) has been named Senior Features Editor @tmagazine. She most recently co-edited the Readings Section at Harper’s Bazaar (@harpersbazaarus).

POLITICO Pro Politico PRO (Arlington, VA): David Pittman (@David_Pittman)( is a new Health Reporter @POLITICOPro. And Allie Grasgreen (@alliegrasgreen) signs on as a Higher Education Reporter. (New York, NY): Former Fox Business Senior Reporter Matt Egan (@MattMEgan5) will now cover Stocks, Business and Finance @CNNMoney. In addition, Melvin Backman (@MelvinBackman) joins as a Reporter covering markets and investing.

Poynter Poynter (Saint Petersburg, FL): Seth Liss (@sliss33) boards on as the Digital Editor @Poynter.

Scott Bland The Hotline (Washington, DC): House Editor Scott Bland (@HotlineScott) has been promoted to Editor-in-Chief.

Washingtonian Washingtonian (Washington, DC): Paulina Kosturos (@washwellbeing) takes over the Well & Being Section @washingtonian.

Esquire Magazine Esquire Magazine (New York, NY): John Hendrickson (@JohnGHendy) joins @Esquiremag as Associate Digital Editor.

Roll Call Roll Call (Washington, DC): “Technocrat” is a new blog covering Telecom/Technology by Anne Kim (@annekimdc). And “POTUS Operandi” is another new blog covering the White House. Steven Dennis is at the helm.

The Hill The Hill (Washington, DC): Ferdous Al-Faruque (@alfaruque) is the new Healthcare Policy Reporter @thehill.

ESPN The Magazine ESPN The Magazine (Bristol, CT): Former Bloomberg News Sports Reporter Mina Kimes (@minakimes) is now a Senior Writer/Columnist @ESPNMag .

Us Weekly US Weekly (New York, NY): Ashley Spencer (@AshleyySpencer) joins @usweekly as Staff Editor.

CBS Evening News CBS Evening News (New York, NY): Steve Capus (@SteveKapus) has been added to CBS Evening News (@cbseveningnews) as Executive Producer starting in July. In addition, the former NBC exec will be the Executive Editor of CBS News (@CBSNews).

Univision LA Univision – Noticias 34 – KMEX-TV (Los Angeles, CA): Alberto Mier y Terán (@A_MieryTeran) has been promoted to Executive Vice President but will continue to serve as General Manager @NU34LA.

Marie Claire Marie Claire (New York, NY): Former Press Aide to Hillary Clinton, Audrey Gelman (@audreygelman), has joined @marieclaire as a Contributing Editor.

The Daily Beast The Daily Beast (@TheDailyBeast) ( Tim Mak (@TimKMak) is heading to The Daily Beast as a Senior Congressional Correspondent.

Digital Trends Digital Trends (@DigitalTrends): The new Editor-in-Chief for Digital Trends is Jeremy Kaplan (@SmashDawg).

Seventeen Magazine Seventeen (New York, NY): Jo Ann Liguori has joined Seventeen (@seventeenmag) as Executive Managing Editor. Liguori previously served as managing Editor at Country Living Magazine.

Mashable Mashable (@Mashable): Andy Fixmer (@AndyFixmer)  is joining Mashable as the Special Projects Editor.

SELF Magazine SELF (New York, NY): Suzanne D’Amato (@suzannedamato) aboard as an Executive Editor (@SELFmagazine).

Mann Publications Fashion Mannuscript (New York, NY): Vanessa Groce joins the team at as a Senior Editor @Mann_Pub.

Daily Climate The Daily Climate (Charlottesville, VA): Marianne Lavelle (@mlavelles) joins the team as a Science Writer @TheDailyClimate.

Karen Gray Houston WTTG-TV (Washington, DC): Political Reporter Karen Gray Houston is retiring after over forty years at the helm.

Houston Chronicle Houston Chronicle (Houston, TX): Former Denton Record-Chronicle Reporter John D. Harden (@Jdharden) has joined @HoustonChron as a Reporter.

Chicago Sun-Times Chicago Sun-Times (Chicago, IL): After over 30 years of covering Chi-town sports, sports scribe Toni Ginnetti (@toniginnetti) is retiring. Toni covered the Cubs and White Sox during her career.

Las Cruces Bulletin The Las Cruces Bulletin (Las Cruces, NM): Brook Stockberger (@BStockberger) is now the Managing Editor @LCBulletin. Intelligencer Journal/Lancaster New Era (Lancaster, PA): Chris Otto (@ChrisOttoLNP) is the new Sports Editor at Lancaster Newspapers (@LancasterOnline).

Providence Journal The Providence Journal (Providence, RI): Sports Writer Mark Daniels (@mdaniels06) has joined @projo covering The New England Patriots and the NFL. Previously, Daniels spent almost seven years covering sports at the Boston Herald.

The Missourian The Missourian (Washington, MO): Jason Peake is the new Sports Editor @Emissourian.

Times Free Press Chattanooga Times Free Press (Chattanooga, TN): Web Editor John Vass is retiring this month. Vass has been @timesfreepress for almost five decades.

MEDIAware’s full weekly version can be found at:

PR Newswire’s Audience Research Department provides daily updates on Twitter (

Detailed outlet and contact information is available at


Content We Love: How the Wire Helped a Family of Pittsburgh Bald Eagles


Click here to view the entire release

Click here to view the entire news release

The story

Earlier this week I received an email from my mom (who is fondly nicknamed “Bird”) with the subject line: “A – the eagles are in danger, can you help???” As my team here in Cleveland knows, my mom is an avid eagle enthusiast who is obsessed with watching the first bald eagle family to nest in the Pittsburgh area in over 250 years via webcam. The webcam across the street documented the three eaglets being born, the mom chasing a raccoon from the nest, and an owl picking on mom as she slept. You can view the eagles on the webcam by clicking here.

The danger to the eagle family? Rat poison. An abandoned recycling center across the river from the eagles’ hunting territory was overrun with rats – thousands of them apparently. The company that purchased the center said the health department was forcing them to use rat poison to eradicate the rats. The problem with this is that eagles eat rats! Webcam viewers had seen them eating three rats in the past week alone. If the eagles consumed rats that were poisoned it could kill them with the eaglets especially being at risk. I spoke to a few sources including the owner of the Facebook group Save Hays Eagles (a group my mom and I belong to) and decided to take action by issuing a press release via none other than PR Newswire.

The release

I quickly drafted a press release titled, “Save Hays Eagles: Pittsburgh Bald Eagles at Risk Due to Rat Poison Presence,” and consulted my boss for editing. He kindly reminded me to include hyperlinks within the first paragraph, which drove traffic to our group’s Facebook page and provided further information around the cause. Once I received content approval from my contact at Save Hays Eagles, I downloaded a high res photo from a local Pittsburgh photographer who has been photographing the eagles for over a year, uploaded it to the Media Studio within the Online Member Center, and just moments later, the release hit our wire.

The results?

Earned media from local news

The media contact at Save Hays Eagles received numerous calls and four requests for media interviews, including an on-air appearance for Pittsburgh TV to discuss the issue.

Social engagement with key audiences

Sally Wiggin ReTweets

The next day ReleaseWatch reporting showed 13 mentions on Twitter thanks to PR Newswire’s targeted industry Twitter accounts PRNEnv and PRNPets and a retweet from local TV legend Sally Wiggin.

Increased visibility for our message

  • Over 309 websites had reposted the content
  • The release received 421 click-throughs
  • 2,145 total online & search views
  • 817 photo views
  • A total Visibility Index of 99 and an Engagement Index of 99

Two days later, it was reported that a safer alternative to the traditional poison used to kill rats will be used:

Local residents will likely be monitoring the situation and keeping a close eye on their eagles via the webcam. You can rest assured my mom will be one of them!

Amanda MeriwetherAuthor Amanda Meriwether is a manager of customer content services at PR Newswire. Follow her on Twitter.

Why Storytelling Matters for PR

There’s a lot of talk about storytelling today amongst communicators, and for good reason.   In our frenetic, always-on, socially-connected, information fueled environments, information is continually washing over us.  A few things stick, and those are generally stories.

The key to a good story is found in the audience’s ability to relate strongly to something in the story, which naturally builds affinity.  And affinity is important to brands.

A good narrative can also spur the audience to act.  The best social media campaigns are all underpinned with strong stories.

Developing the ability to weave storytelling into unexpected places – such as press releases or executive profiles, for example – can have myriad effects.  Stories can help journalists understand the impact of announcement, and drive news coverage.  A compelling story can inspire prospective customers to act, and engage more deeply with a brand.

Stories are more than flash-in-the-pan campaign tactics.  They build pulling power over time, which means different KPIs should be employed to measure their effects.   Traffic to the web site over time, message virality and the quality of the leads generated over time are all measures that communicators can use to gauge the impact of the stories their brands tell, providing more opportunity to connect PR to top line revenue results.

Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of  the ebook Driving Content DiscoveryFollow her on Twitter at @sarahskerik.

MEDIA News: Media Moves at Wall Street Journal, Reuters, Associated Press and More… Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Wall Street Journal The Wall Street Journal (New York, NY): Sheila Courter (@Sheilawsj) was promoted from U.S. News Desk to Real Time Desk Senior Editor @WSJ. In addition, former Quartz Technology and Science Editor Christopher Mims (@mims) will join the paper as a Technology Columnist.

Los Angeles Times Los Angeles Times (Los Angeles, CA): Russ Mitchell joins @LAtimes as a Tech Editor. Russ will be based in Northern California. Scott Gold (@scottgoldLAT)  has changed beats and will now cover the San Fernando Valley for the paper.

Tribune Broadcasting Tribune Broadcasting (Chicago, IL): Katherine Green has been named Senior Vice President of News at the broadcasting company. Green previously served as Senior Vice President and Managing Editor for @HLNTV. She will oversee the company’s 23 major-market television stations, including @WGNTV in Chicago.

Scientific American Scientific American (New York, NY): Amber Williams (@williaqi) has joined the magazine as an Associate Editor.

The Late Late Show The Late Late Show (New York, NY): Craig Ferguson (@CraigyFerg) has announced he will be leaving the show this December.

Reuters Top News Thomson Reuters (New York, NY): Jason Fields takes on the Opinion Editor role @Reuters.

The Associated Press Associated Press – Washington Bureau (Washington, DC): David Scott (@davidthornhill) is the new Political Editor @AP.

BuzzFeed Buzzfeed – Los Angeles Bureau (@Buzzfeed): Jim Dalrymple (@Jimmycdii) will be a Breaking News Reporter for Buzzfeed. He is based in Los Angeles.

Popular Mechanics Popular Mechanics (@PopMech) ( David Granger is the new Editorial Director. Ryan D’Agostino (@rhdagostino) has been named Editor-in-Chief @PopMech.

Yahoo Travel Yahoo! (@Yahoo): Laura Begley Bloom (@LauraBegley) is now the Executive Editor of the newly relaunched Yahoo! Travel (@YahooTravel). Jo Piazza (@JoPiazza) will be the new Editor.

Ars Technica Ars Technica (@ArsTechnica): David Kravets (@DMKravets) has joined Ars Technica as a Senior Editor.

Jared Favole Dow Jones Newswires – Washington Bureau (Washington, DC): White House scribe Jared Favole (@jaredfavole) moves on to join Hamilton Place Strategies.

POLITICO Pro Politico Pro (Arlington, VA): New York Times Reporter Sarah Wheaton (@swheaton) joins Politico Pro @POLITICOPro  as a Healthcare Reporter. And Shaun Waterman (@WatermanReports) is the new Cybersecurity Editor.

Robin Givhan The Washington Post (Washington, DC): Robin Givhan (@RobinGivhan) is returning to the Post (@washingtonpost) to be a Fashion Critic and Reporter.

Bloomberg News Bloomberg News – Washington Bureau (Washington, DC): White House Correspondent Jonathan Allen (@jonallendc) has been promoted to Bureau Chief @BloombergNews.

Azteca Azteca America (New York, NY) The morning show “El Coffee Break” has been canceled @tvaztecaoficial.

Cosmopolitan Cosmopolitan (New York, NY): (@Cosmopolitan) brings Jill Filipovic (@jillfilipovik) aboard as a Senior Writer covering politics and women’s rights.

Glamour Glamour (New York, NY): Jane Keltner de Valle (@JaneKeltnerdeV) moves to Glamour (@Glamourmag) where she will be the Fashion News Director.

Consumer Reports Consumer Reports (New York, NY): Ellen Kampinsky has been named Editor-in-Chief @ConsumerReports.

MarthaStewartWedding Martha Stewart Weddings (New York, NY): Lyndsey Matthews (@matthewslyndsey) is the new Associate Digital Editor @MarthaWeddings.

BRIDES Brides (New York, NY): Amanda First (@amandafirst), formerly of Prevention Magazine, has joined @Brides as an Associate Editor.

Caroline May Breitbart News (@BreitbartNews): Caroline May (@C_MayDC) is the newest Political Reporter at BN.

Detroit Metro Times Metro Times (Detroit, MI): Detroit’s Metro Times (@MetroTimes) has named Valerie Vande Panne as Editor-in-Chief.

City Newspaper City Newspaper (Rochester, NY): Jake Clapp (@Jake_Clapp) is the new Arts & Entertainment Editor @roccitynews.

Austin Statesman Austin American-Statesman (Austin, TX): Nicole (Chavez (@NicoleChavz) is now the Morning Breaking News Reporter @statesman.

Aaron Bible Summit Publishing (Boulder, CO): Aaron Bible (@AHB_Media) has been hired as Digital Editor at the publisher. Bible has previously been a Contributing Editor for oElevation Outdoors, a Summit publication.

The News-Times The News-Times (Danbury, CT): Seasoned Journalist Jean Dubail becomes Managing Editor and Managing Editor Jacqueline Smith (@JackyNT) changes her title to Editorial Page Editor at @NewsTimes New Hampshire Union Leader (Manchester, NH): Business/Health Reporter Dave Solomon (DaveSolomon72) becomes Senior Politics Reporter @UnionLeader.

MEDIAware’s full weekly version can be found at:

PR Newswire’s Audience Research Department provides daily updates on Twitter (

Detailed outlet and contact information is available at


Google: How Earned Media Impacts Search & New KPIs for PR

Earned media and implied links, visualized by Brawn Media.

Summary:  Brand mentions and earned media comprise the implied links Google has patented as part of its search algorithm, codifying the impact PR has on search results.  lil tweet

In a patent for search engine ranking methods that was granted on March 25, Google codified the role earned media plays in search rank.  The patent describes how the search engine values “implied links,” which it describes as a reference to a target resource [i.e. a web site or web page] such as a citation, but does not include an express link to the resource, as part of its process for determining the search rank of a web page.

What are these implied links?  In a nutshell, they are relevant earned mentions, and run the gamut from media pick up to references on blog posts to mentions in discussion groups.

“What does all this mean? It means that once a connection is made by someone typing in a brand name or other search query and then clicking on a site it creates a connection in Google’s eyes,” SEO expert Simon Penson explained in a post about brand mentions. “The search engine can then store that info and use it in the context of unlinked mentions around the web in order to help weight rankings of particular sites.”

The implications for public relations are significant.  The mentions your PR campaigns create in turn generate audience activity, which Google watches in the aggregate and uses to inform search results.   In an excellent blog post on this topic titled, “Google Validates that PR is SEO in Patent Filing,” Christopher Penn of Shift Communications concludes:

“Google is publicly acknowledging that every time your brand gets a mention in a story, that counts as an implied link that affects your SEO, that affects how many links there are to your website, which in turn affects how well your site shows up when someone is searching for your brand. In short, PR is SEO (or part of it). It singlehandedly validates all of the PR that you’ve generated for your brand, all of the mentions and citations that you’ve accrued through hard work, great products and reputation, and effective public relations, even if you didn’t necessarily get an explicit link in the coverage.”

I agree with Penn’s assessment.  Public relations builds awareness and credibility that influence audience behavior.  Part of the ongoing struggle we have with measurement is due to the fact that those coveted media clips don’t capture the follow-on changes in audience behavior they can inspire.

The new KPIs for PR & an important caveat

Don’t assume that more is better when it comes to “implied links.”  Google is a stickler for relevance and quality, and the company is continually refining its search algorithm to deliver ever-better results for users.   In doing so, Google have specifically targeted web spam and are emphasizing the value of authentic earned media. Tactics designed to create artificial references to a brand or organization won’t work, and brands employing them may risk incurring penalties from Google, disappearing from search results altogether.

However, it’s also important to note that what we consider “earned,” has evolved.   While Google’s search chief is on record saying that the company does not use social signals as part of its ranking algorithm, this does not mean that activity generated from social media users has no effect on search.  There’s no doubt that inbound traffic and time spent on a web page are important factors that Google watches.  Driving discovery and social sharing of your brand’s owned content is an important first step in generating the references to your company or brand that comprise the ‘implied links’ Google values.  And sparking social sharing under a relevant hashtag on Twitter, professionals on LinkedIn or interested consumers on other networks will generate the sort of quality traffic and ongoing activity on which Google’s algorithm places high values.

With all this in mind, here are a few KPIs (key performance indicators) public relations professionals should use to gauge the effectiveness of their campaigns in driving lasting value for their organizations.

Search query volumes:  Increases in the volumes of search queries that include either brand terms, or terms strongly associated with the brand, industry or product that lead visitors to the organizations’ web site are difficult to measure perfectly – Google masks a lot of search query data – but some does make it through to the web analytics programs organizations use to tabulate web traffic.   Talk to your web metrics guru about gaining access to the reports.    Important note:  you’ll also need to connect with team handling web site optimization for your organization about what keywords and phrases they’re targeting, and which URLs are associated with each term.    You’ll want to make a point of using those terms (or near derivatives) when relevant to your message and you’ll also want to include links to the related target URL in your releases, too.)

Inbound traffic to specific web pages: We’ve previously discussed the importance of including a URL to specific (and relevant!) web page in press releases, rather than dumping readers onto the homepage and forcing them to search for information related to what they read in the release.  These links are trackable, and working with your organization’s web team, you should be able to measure increases in inbound traffic to specific pages.  (Coordination with your web and inbound marketing teams is crucial.)

Lead quality or conversion rate:  What happens once someone has clicked on a link you placed in a press release?  The next step that visitor takes is an important one on the buying journey, and it’s something your marketing team is paying close attention to.  In many cases, a subsequent call to action on the web page will offer the visitor more content, such as a video or offer of a white paper download. The marketing team looks at the conversion rate (the percentage of time a prospect actually completes a transaction) and they may be scoring the quality of the leads the web site garners along the way.  The PR team can have a tremendous impact in generating an influx of well-qualified prospects to the organization’s web site.   If you’re tracking the traffic PR generates through trackable URLs, you can also track the quality of those leads, and the subsequent conversion rates. This is the sort of data that can be equated to revenue and will make a CFO sit up and take notice.

Improved search rank for key pages: Increases in search rank for key web site pages for specific sets of terms.  Over time, the implied links and earned media the PR team generates should have a positive effect on the search ranking of specific pages on the brand’s web site.  Garnering those results – and maintaining them, which requires sustained effort – are some of the truest measures of the value of the media and mentions the brand has earned.

The power of earned media has long been indisputable, but tough for PR to measure.  With Google’s acknowledgement of its role in determining search results, public relations pros can connect their campaigns to the online interactions that drive revenue for the organization.

Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of  the ebook Driving Content DiscoveryFollow her on Twitter at @sarahskerik.

Keys to Video Success: A Look at 6 PR Daily Video Award Finalists

PR Daily Video AwardsThe growing demand for visuals in B2B marketing is self-explanatory; videos shed light on the humanity, heart, and sincerity of a business in a way that text alone cannot.  These factors are what make visual content favorable among audiences and a vital part of any marketing strategy. PR Daily’s 2013 Video Awards is recognizing the organizations that have showcased an outstanding use of videography to share their messages, and our award-winning production team, MultiVu, is a finalist in 6 different categories.

To help you uncover your organization’s hidden stories, MultiVu’s Senior Producer, Evan Horisk, gives us the inside scoop behind each of the nominated videos and the results they achieved from using visuals to engage their audiences.

Curate existing assets into fresh content

“Otis hired us to put out a multimedia news release celebrating their 160th anniversary. Working with limited resources, they supplied us with content they already had including a press release, still photographs and a long b-roll package they produced in-house. We took the existing assets and spun them into a creative and interesting news story. With a thirty dollar stock music purchase and a day’s worth of editing we were able maximize production values, stretch a small budget and craft a compelling story that engaged audiences. The results far exceeded anyone’s expectations. Analytics show that the video on the MNR continues to be viewed, shared and downloaded by Otis’ audience and employees on a daily basis.”

This video is a finalist in the News Story Video category.

Highlight your CSR initiatives

“Cantor Fitzgerald lost 658 employees in the 9/11 World Trade Center attacks. To commemorate the lives that were lost, Cantor Fitzgerald and BGC Partners host an annual charity day with 100% of proceeds going to The Cantor Fitzgerald Relief Fund to assist the families of those employees who perished on 9/11 and has expanded in the years since to provide aid to victims of terrorism, natural disaster, and emergencies. Video of the day’s events showcases the collaboration of BGC and Cantor Fitzgerald staff with their celebrity guests, as they worked together to raise approximately $12 million dollars. BGC and Cantor Fitzgerald featured 3 videos in their MNR produced by the MultiVu team, which resulted in over 40,000 online views and over 6.8 million total TV viewer impressions.”

This video is a finalist in the Use of a Celebrity Personality category.

Ignite social change in your community

“Stonewall Community Foundation is a New York-based non-profit which serves the evolving needs of the Gay, Lesbian, Bisexual, Transgender and Queer community. The organization hosts an annual event, VISION, for their major benefactors, donors and supporters who have gone above and beyond in service to the LGBTQ community. For the 2013 Stonewall Honors event, MultiVu produced a short intro video encapsulating who they are and what they do. The video was played at the start of the event and culminated in a text-to-pledge call to action, which achieved $20,000 in immediate cash donations—the evening’s most successful single fundraising effort, exceeding overall ticket sales and event sponsorships. While designed for the VISION event, specifically, We Engage Our Community Donors contains enough general messaging that it would be a fit for any later and additional Stonewall promotional efforts and campaigns.”

This video is a finalist in the Low-Budget Video category.

Entice potential business prospects

“With such a multifaceted business, clients are often unaware of the full breadth and variety of services MultiVu offers—everything from creative and production to broadcast and distribution. The team at MultiVu decided to produce 3 explainer videos that showcase what we do, and how we do it. The series kicked off with a comprehensive look at the company, which, as the title suggests,has the goal of showing What We Do in a fun and concise way. “What we do” videos, also known as “explainer” videos, are a great way to share a simplified message with your target audience, and demystify services and product offerings. Instead of “telling” our audience how and why to make one, we here at MultiVu decided to create our own “explainer” to illustrate how it works.”

This video is a finalist in both the Animated Video and Company Overview Explainer Video Series categories.

Keep your employees motivated

“Hack-a-thons are a unique part of in the Silicon Valley landscape, but many are sponsored events open to the public. At Turn, the focus is on the internal culture of innovation and entrepreneurship. The company offers its engineering force the opportunity to stretch their creative chops during its annual Hack@Turn competition. Participants are split into teams and for a 24-hour period are challenged to deliver a fully-developed technology or product and then present them to a board of judges. As the video shows, the lighthearted atmosphere produces real results. Ultimately, Hack@Turn fosters camaraderie, creative thinking, efficiency, and competitive spirit—the event amplifies the entrepreneurial mindset amongst employees that pushes them to continue their efforts and innovative thinking year round, which can be seen in Turn’s continued success.”

This video is a finalist in the Event Video category.

Look to these videos as a source of inspiration for the stories your organization hasn’t told yet. They are an important opportunity for you to communicate your business’ core values in a way that emotionally connects with your audience.

Are you interested in learning more about MultiVu’s creative services? Visit to learn more.

The Right Thing to Do, From Any Angle: Curbing HFT Advantage

I used to live across the street from a fellow who worked for a hedge fund, writing software code designed to machine-read data and execute stock trades in hundredths of a second.   One night, as we were standing out by our mailboxes chatting, we realized that our jobs intersected, an interesting conversation ensued.

We had been talking about emerging news feed formats and the fact that he had figured out how to write code that could machine-read the news announcements about the macroeconomic events of the day (e.g. jobs reports, durable goods orders, etc.) and execute trades based upon that data – automatically and in the blink of an eye.  Our conversation soon turned towards his interest in getting access to our news feeds.

I bring this up because this conversation was similar to one of the many discussions our leaders have had here at PR Newswire over the past decade. We’ve had ample opportunity to sell our direct feed to high frequency trading outfits, and have evaluated doing so through many different lenses.  And our answer has always been no.  Today, we received some powerful affirmation from the New York Attorney General that we continue to do the right thing.

“By going the extra mile to ensure its service is not abused by high-frequency traders – at any time during the trading day and in the moments after the closing bell – PR Newswire has proven itself to be an industry leader,” said New York Attorney General Schneiderman in a press release issued today about the steps PR Newswire is taking to curb preferential access to material news  for high frequency trading firms“High-frequency traders can use information in the milliseconds before it becomes widely available to other investors, effectively skimming from the rest of the investing public. Today’s agreement is another important step toward curbing Insider Trading 2.0, and PR Newswire deserves credit for its leadership.”

The discussion about high speed trading tactics is far from over.  Numerous federal agencies, including the SEC and the Justice Department, are investigating whether HFT practices violate insider trading laws.   In the meantime, PR Newswire is expanding on its long-standing approach to fair and equitable distribution, taking additional measures to protect client and market interests by recommending that public companies disclosing material news at market close delay those announcements until 4:01PM ET to prevent same-day trading on this information.

In the wake of all the developments around HFT tactics recently, I reached out to my old neighbor, who left the trading business several years ago and now writes code for a security firm.

“I think it’s great that you guys didn’t sell your feed to the highest bidder, even if at the time I was trying to be one of your highest bidders,” he told me. “You did always have the long-game in your perspective, and that’s admirable.”


Building Shareholder Confidence:  New York Attorney General announces unprecedented steps by PR Newswire to curb High Frequency Traders

AP: PR Newswire Imposes Use Limits on Its Data Feeds

Wall St. JournalPR Newswire to Ask Companies to Delay Late Releases to Sidestep Rapid Traders

USA Today: PR Newswire Curbs High Speed Trading 

Bloomberg BusinessWeek: PR Newswire Reaches Deal With New York in High-Frequency Trading Probe

Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of  the ebook  New School Press Release TacticsFollow her on Twitter at @sarahskerik.

What do FB Newswire, Storyful & PR Newswire for Journalists Have in Common?

FB Newswire, powered by Storyful is serving up pre-verified status updates from Facebook users who share their content publicly. This is something that can be incredibly valuable to a journalist when an event like last weekend’s tornadoes destroy homes and lives without much notice.

In that kind of circumstance, the best on-the-spot reporting and photography will frequently come from an eyewitness with a smartphone posting updates to their Facebook page, and Storyful is there to verify and curate that content for easy media pick-up.

But that’s not all. FB Newswire also offers journalists and others who follow the feed, human interest and lifestyle posts that could include content which started its life cycle as a news release on PR Newswire, like the #catcafe story that appeared the day of FBN’s launch.

FB Newswire post about Purina One's Cat Cafe.

FB Newswire post about Purina One’s Cat Cafe.

The story originated a couple of days earlier as a multimedia news release on PR Newswire. It was a great story, and Purina One did a great job of telling it.

Coverage from FB Newswire was a bonus.

At PR Newswire, our media relations staff took note of this immediately and realized we could help Storyful in its verification process since we run news from thousands of organizations, celebrities, and brands.

We have media relations teams across the globe, covering every continent, and since Storyful is based in Ireland, our U.K. group reached out and offered our services. Now, the Storyful editorial team has full access to our media-only website, PR Newswire for Journalists, where they can search for the latest news and contact information from thousands of sources.

So what do FB Newswire, StoryFul and PR Newswire for Journalists have in common?  Content from verified and authentic sources, large and small, from around the world.


Victoria HarresVictoria Harres is VP, Audience Development & Social Media at PR Newswire and the original voice behind @PRNewswire. She leads the media relationsteam that provides customer service to the members of PR Newswire  for Journalists. In her spare time, sheInstagrams the world around her.

MEDIA News: Media Moves at The Business Insider, Ebony, The Globe and Mail and More… Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Your Money The Business Insider (New York, NY): Libby Kane (@LibbyKane) takes on the Personal Finance Editor @BIYourMoney.

The Globe and Mail Globe and Mail (Toronto, ON): Robyn Doolittle (@robyndoolittle) signs on as an Investigative Reporter. And Cathal Kelly (@cathalkelly) joins the team as a Sports Columnist.

FOX Business Fox Business Network (New York, NY): Former Freelancer Katie Roof (@Katie_Roof) is now the Business/Tech Multimedia Reporter at (@FoxBusiness).

EBONY Ebony (Chicago, IL): Mitzi Miller (@mitzimoments) has been named Editor-in-Chief at the lifestyle publication (@EBONYMag) from serving in the same position at Jet (@GetJETmag). Managing Editor Wendy Wilson (@WendyLWilson_) will assume Miller’s duties.

The Atlantic The Atlantic (Washington, DC): Adrienne LaFrance (@AdrienneLaF) has been hired as a Senior Associate Technology Editor @TheAtlantic.

Washington Post The Washington Post (Washington, DC): Steven Petrow (@StevenPetrow) is penning a column on LGBT issues titled “Civilities”. Jonnelle Marte (@Jonnelle) joins @washingtonpost in May to blog and report about financial issues. And Philip Bump (@pbump) joins in May to cover politics and write for “The Fix”.

ALL YOU All You (New York, NY): Nina Willdorf (@ninawilldorf) was named Editor of All You (@allyou), where she had been Executive Editor.

Entertainment Weekly Entertainment Weekly (New York, NY): Madison Vain (@m_vain) has joined @EW as an Editorial Assistant. In addition, Meeta Agrawal (@meeta) was promoted to Executive Editor of Television and Kristen Baldwin was promoted to Deputy Editor. She had been Executive Editor.

VANITY FAIR Vanity Fair (New York, NY): Michael Callahan joins @VanityFair as Contributing Editor.

Vogue Magazine Vogue (New York, NY): Earlier this month, Mackenzie Wagoner (@theMatenz) joined @voguemagazine as Beauty Editor.

Good Morning America Good Morning America (New York, NY): Lifestyle Anchor Lara Spencer (@LaraSpencer) has been named Co-Host @GMA.

Us Weekly Us Weekly (New York, NY): Madeline Boardman (@ml_boardman) has joined the staff @usweekly as an Online Staff Editor.

Ladies' Home Journal Ladies’ Home Journal (New York, NY): After 131 years, Meredith has announced it will cease publication of the magazine. The July issue will be its last. Ladies’ Home Journal will become a special interest magazine sold solely on newsstands. Subscriptions will not be available.

Smithsonian Magazine Smithsonian Magazine (Washington, DC): Matthew Shaer (@matthewshaer) signs on as a Staff Writer @SmithsonianMag.

Julie Davis The New York Times – Washington Bureau (Washington, DC): Julie Hirschfeld Davis (@juliehdavis) is the new White House Reporter @nytimes.

Bicycling Magazine Bicycling (Emmaus, PA): Zack Grice pedals the team as the new Publisher @BicyclingMag.

Fusion Fusion (Doral, FL): Felix Salmon (@felixsalmon) has joined @ThisIsFusion as a Senior Editor.

New Haven Register New Haven Register (New Haven, CT): Angela Carter (@ReachAngi) returns to the @nhregister as a Senior Web Producer for the Breaking News Team. And Wes Duplantier (@breaking203) joins as an Assistant Breaking News Editor.

FOX Deportes Fox Deportes (New York, NY): Former soccer player Luis “El Matador” Hernandez to their team of analysts @FOXDeportes.

Chuck Carter WPIX-TV (New York, NY): Chuck Carter (@Chuck_JCarter) takes on the Managing Editor role @PIX11News.

Morning Edition NPR (Washington, DC): Emily Ochsenschlager (@NPREmily) is a new Producer @MorningEdition.

Muscle & Fitness Muscle & Fitness Magazine (Woodland Hills, CA): Christopher Dolan is the new Publisher for @muscle_fitness.

FierceMedicalDevices FierceMedicalDevices (Washington, DC): Varun Saxena (VarunSaxena2) is now the News Editor. (Chicago, IL): Chicago Film Critic Brian Tallerico (@Brian_Tallerico) has been named Content Editor of the film review website and digital storehouse of the late film critic’s work @ebertvoices.

Brent Lang Variety (Los Angeles, CA): Brent Lang (@BrentALang) joins @Variety as a Senior Film & Media Reporter. Brent is based in New York.

Chris Hamby BuzzFeed (@BuzzFeed): Pulitzer Prize winner Chris Hamby (@ChrisDHamby) will be a new Investigative Reporter at BuzzFeed.

Eater National Eater (@Eater) ( Sonia Chopra (@SoniaChopran) has been promoted to Cities Editor. Kat Odell (@Kat_Odell) is now the Editorial Producer at Eater; she will produce and edit video content for the outlet.

PureWow PureWow (@PureWow) ( Lauren Gniazdowski (@LaurenGniaz) is now the Associate Managing Editor.

Quartz Quartz (New York, NY) ( Jenni Avins (@JenniAvins) and Nikhill Sonnad (@NSonnad) are now Reporters @Qz.

Susan Kittenplan Yahoo! (@Yahoo): Susan Kittenplan (@SusanKittenplan) is now the Executive Editor of Media Initiatives at Yahoo!.

CompleteSenior Complete Senior (Laguna Beach, CA): This new publication (@completesenior) is a magazine for people 50 plus published by EPath Media. CS is on the web at: Richard Perez-Feria (@RPerezFeria) is the Editor-in-Chief.

MEDIAware’s full weekly version can be found at:

PR Newswire’s Audience Research Department provides daily updates on Twitter (

Detailed outlet and contact information is available at

Content We Love: A Socially and Environmentally Friendly Release


Click to view the entire press release from So Delicious Dairy Free

Click to view the entire press release from So Delicious Dairy Free

Earth Day is celebrated on April 22nd each year and in honor of the occasion, So Delicious Dairy Free announced their groundbreaking new social media campaign in a press release titled  “World’s Shortest Grant Application – 140 Characters – Rewards Best Sustainability Ideas for Earth Day.” Environmental activists have a rare opportunity to pitch their ideas for making a world a better place in 140 characters or less using #140Difference. An astute use of new school press release tactics that focus on audience engagement earns this announcement a spot as this week’s Content We Love.

An attention-grabbing headline identifies a problem and solves it. The thought of writing out a 20-30 page grant proposal is without a doubt overwhelming, and it may even deter some from pursuing projects that could change the world. This eye-catching headline crisply summarizes the brand’s radical initiative in a perfectly tweetable length to pique the reader’s interest and engage them immediately.

Visuals that captivate the audience

Visuals establish an emotional connection with the audience by shedding light on the humanity and heart of an organization in a way that text alone simply cannot. So Delicious includes both photos and a video in their release in lieu of lengthy text, generating greater social interaction and audience reach for their message.

A hashtag that seeds social interaction

The embedded video poses a powerful question, “What Can 140 Characters Do?” Social media has reinvented activism as seen in the uprisings of Arab Spring and Occupy Wall Street. What started as virtual social interactions now have a profound impact on our personal lives, and So Delicious cleverly incorporates this idea to promote their CSR efforts, drive the conversation around their content, while changing the world for the better.

Humanize the brand with a quote from thought leadership

So Delicious includes a quote from their Advocacy Marketing Manager, Brittany Horn, which borrows from the principles of engaging on social media to create a more transparent business and open dialogue between the brand and consumer.

So Delicious demonstrates a true understanding of how to find and engage audiences with content that they will care about. Kudos on a job well done!

ShannonAuthor Shannon Ramlochan is PR Newswire’s Content Marketing Coordinator. Follow her on Twitter @sramloch.