Category Archives: Public Relations

Press Releases, PR Newswire and Panda

New copy quality guidelines from PR Newswire to help improve press release content quality.

New copy quality guidelines from PR Newswire are designed to help improve press release content quality.

In late May, Google rolled out an update to its Panda algorithm that targeted low quality content, affecting a variety of content distributors and press release websites, including PR Newswire.   By “low quality content,” we’re referring specifically to press releases that were used in efforts to manipulate search rankings.   These releases were of little-to-no redeeming value for readers.

In an ensuing audit of the content of our site, we identified the spam press  releases which had had been generating inordinately high inbound links and traffic due to the black hat SEO tactics their issuers employed.  Those releases have since been deleted, and we’ll be monitoring our site content for unusual levels of inbound links, traffic and other red flags on an ongoing basis.

Distribution is about more than just one web site

While we’re proud of the fact that our web site attracts millions of unique visitors each month, it’s important to remember that PR Newswire has also spent years building a comprehensive distribution network that reaches a vast global audience, including:

  • Thousands upon thousands of media outlets, via direct news feeds;
  • More than 30,000 credentialed journalists and bloggers, via PR Newswire for Journalists;
  • Information databases like Factiva and LexisNexis;
  • More than 10,000 websites worldwide, who display feeds of relevant news releases designed for their audiences;
  • The social web, via dozens of carefully curated, industry- and topic-specific presences on Twitter and Pinterest.

PR Newswire has cultivated an engaged and high-quality audience for press release content.

Our media relations and content syndication teams work one-on-one with media outlets, individual journalists and bloggers and website operators to create and deliver feeds of press releases germane to their areas of coverage, interest or beats.

New guidelines governing press release copy quality

To improve the content quality we distribute, we’ve started reviewing all press release submitted for distribution over the wire for content quality. As they review releases, our team will be looking at a variety of different message elements, including:

  • Inclusion of insightful analysis, original content (e.g. research, reporting or other interesting and useful information,)
  • The format of the releases, guarding against the repeated use of templated copy (except boilerplate,)
  • The length of the releases,  flagging very short, unsubstantial messages that are mere vehicles for links
  • Overuse of keywords and/or links within the message.

These new guidelines are additions to our already robust press release acceptance guidelines, which include verification of sources, authentication of the sender’s identity and attribution to the source, among other requirements that all messages must meet before distribution by PR Newswire.

Most PR Newswire customers, who write and distribute press releases with the primary intent of building awareness of key messages and earning media, will be unaffected by our new guidelines.

Press releases are about earned media, building awareness and acquiring audience

It has long been our stated position that press releases are chiefly about building awareness, and we don’t promote press releases as link building devices.   (See: Generate Awareness, Not Links, With Press Releases.)

We believe that the distribution of press releases plays a very useful role in driving content discovery, introducing new audiences to brand messages, seeding and encouraging social interaction, and, of course, earning media pick up.

sarah avatarAuthor Sarah Skerik is PR Newswire’s vice president of strategic communications, and is the author of  the ebook Driving Content DiscoveryFollow her on Twitter at @sarahskerik.

3 Reasons Why Law Firms Should Be Active on Social Media

Research conducted by Good2BSocial finds that a majority of law firms understand importance of social media but are reluctant to engage clients with it. On the other hands, top law firms in the US and UK found direct correlations between social media use and client success. As search and social become the go-to methods of finding and sharing information, law firms are slowly recognizing the business advantages of creating content to locate and engage prospects. At Business Development Institute’s recent “Social Media Marketing Summit for Law Firms,” legal experts and content marketing thought leaders discussed the importance of social media as a tool for law firms to get discovered, build credibility, and ultimately generate business.

“It should be the job of every lawyer to be active and engaging on social media,” says Guy Alvarez, chief engagement officer at Good2BSocial. The nature of the industry is changing and large, well-established law firms are facing serious competition from the smaller firms who are using technology to generate greater awareness for their brands and gain more clients. Additionally, law firms that are active on channels that law students frequently access such as Twitter, Facebook, and Instagram have a competitive advantage in recruiting top-tier talent. As discussed at the summit, here are three reasons why law firms should be active on social media:

Social media is a discovery tool  

According to Leslie Prizant, general counsel for CarePoint Health, “Content is key but searchability and how easy it is to navigate a website is more important.” In today’s digital environment a strong web presence gives brands an air of credibility, a crucial component to the legal industry which is founded on principles of trust. But searchability is contingent upon several factors, including the quality of content a brand creates and how it is disseminated.  Solely relying on owned channels such as the company website, blog, and social media pages to spread awareness limits the reach of messages to existing followers and does not continuously acquire new audiences and influencers. This is where the importance of multi-channel distribution comes in to build credibility and generate greater brand awareness.

“The currency of a law firm is intellectual capital” says Andrew Meranus, regional vice president at PR Newswire, in reference to the importance of content creation and distribution for law firms. Distributing content through a mix of owned, earned, and paid media channels establishes legal expertise and affords brands the opportunity to be heard among new audiences and get noticed by influencers looking for expert sources. Major firms including White & Case and Fenwick West are utilizing wire distribution to promote branded content and drive traffic back to their company websites. Amplification of messages, which must be highly relevant, compelling, timely, and consistent, is what seeds social interactions and drives discoverability for the brand.

Social media is a credibility tool

“We need to be human on social media,” asserts Alvarez, “people hire lawyers not law firms.” Social tools and practices are becoming an important part of criteria that potential clients use when choosing a firm to do business with. Social intelligence tools can help monitor topics of interest and business pain points that are relevant clients and prospects, which helps firms provide the solutions that stay ahead of trends and build their credibility.

Social media is a business acquisition tool 

Hans Haglund chief business development and marketing officer at Blank Rome LLP explains that the connection between your firm’s social media strategy and business development strategy is critical. A business development analysis by Blank Rome LLP shows that efficient use of social media increases lead generation and profitability for law firms, with a lead to conversion rate of around 10 percent. It is important to note that conversions are heavily dependent upon good content that is formatted for consumption on social, is shareable, and drives traffic to company website.

Some best practices for law firms who want to create content and engage on social media include:

  1. Legal messages need to be specifically targeted to relevant audiences. Email blasts and folders with collateral are antiquated marketing methods in the digital age, but powerful content with proper context is effective.
  2. Get rid of legal jargon. Most readers are business people and they need to be able to understand the information you are providing.
  3. Make it easy for your clients and targets to share your content by including social share buttons on blog posts, your web site, and client memos.
  4. Use multimedia and share relevant content. “Visual is an emerging and very important type of content that should be used whenever possible” Alvarez recommends. Instead of a text-heavy blog post, you can create a visual representation of legal processes through infographics. Additionally, Alvarez emphasizes the value of producing videos even if they aren’t of high production quality. For example, videos taken of legal reps speaking at conferences will still be effective because audiences are more interested in the substance of that content rather than the production value.
  5. Breaker larger pieces of content into smaller pieces. There is a use for longer format but it should not be focus on social media.
  6. Include a call to action with each piece of content. Longer form pieces should be a value added piece for lead generation, with full-length PDFs and blog posts available for download in exchange for contact information.
  7. Use keywords people are searching for. If the content is out there, make sure it is available to the people who are actively seeking this information.
  8. Distribute content across multiple channels. Your digital footprint is a major factor in establishing credibility, expertise, and growing your audience.

For more insight on PR and marketing for law firms, click to view the latest blog post “Legal PR and Marketing: A Behind the Scenes Look” on Profnet Connect. 

ShannonAuthor Shannon Ramlochan is the Content Marketing Coordinator at PR Newswire. Follow her on twitter @sramloch.

 

MEDIA News: Media Moves at: The New Republic, The Atlantic, NBC News and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

The New Republic (Washington, DC): Managing Editor Amanda Silverman (@apsilverman) has been promoted to Deputy Editor @tnr. And Reporter Linda Kinstler (@lindakinstler) was promoted to Managing Editor. Rebecca Leber (@rebleber) has joined the team as a Political Reporter.

The Atlantic (Washington, DC): Former Politico Senior Editor Denise Kersten Wills (@denisewills) takes the Senior Editor role @TheAtlantic. Sophie Gilbert (@sophieGG) also joins the team as a Senior Editor.

The New York Times Magazine (New York, NY): Bill Wasik (@billwasik) joins @NYTmag as Deputy Editor.

ESPN The Magazine (Bristol, CT): Boston Magazine’s Jason Schwartz (@jasonSchwartz) is set to join @ESPNMag as a Senior Editor on June 30th.

Huffington Post (@HuffingtonPost)(scoop@huffingtonpost.com): Igor Bobic (@IgorBobic) is now an Associate Politics Editor. He is based in Washington D.C.

Boston Business Journal (Boston, MA): Gale Murray (@galemurray) is the new Publisher of the journal.

NBC News (New York, NY): John Mancini (@GetMancini) is set to become the Director of Digital Newsgathering @NBCNews. He spent the last three years with the Associated Press as the Global News Manager.

Tampa Bay Times (Tampa, FL): Jennier Orsi (@JenOrsi) has been named the new Managing Editor @TB_Times.

Popular Mechanics (New York, NY): Ezra Dyer (@EzraDyer) joins the team @PopMech as Automotive Editor.

Redbook (New York, NY): Interim Editor-in-Chief @RedbookMag Meredith Rollins  will now take over the role permanently. Rollins, who was previously Executive Editor, replaces former EIC Jill Herzig who is now the Editor-in-Chief of Dr. Oz’s The Good Life Magazine.

Domino Magazine (New York, NY): Creative Director Robert Leleux (@robertleleux) has been promoted to Editorial Director.

Washingtonian (Washington, DC): Former New Republic Editorial Director Michael Schaffer (@michaelschaffer) is the new Editor @washingtonian.

Quartz (New York, NY): Former Time D.C. Correspondent Bobby Ghosh (@ghoshworld) takes the Managing Editor reins @qz.

The State Journal-Register (Springfield, IL): Angie Muhs (@amuhs) is ready to move into her new position as Executive Editor/Vice President of Editorial @SJRbreaking). Muhs comes from the Portland Herald and Maine Sunday Telegram, where she most recently served as Director of Audience Engagement and Executive Online Editor.

Global Voices (http://globalvoicesonline.org): Deputy Editor Sahar Habib Ghazi (@SaharHGhazi) was promoted to Managing Editor @globalvoices.

The New York Times (New York, NY): Alexandra Alter (@xanalter) joins @nytimes as Publishing Industry Reporter.  She begins in July.

The New York Times – San Francisco Bureau (San Francisco, CA): Conor Dougherty (@ConorDougherty) signs onto the tech team as a Reporter.

DuJour (New York, NY): Eden Univer (@edenuniver) joins @DuJourMedia as Web Editor.

Refinery29 (@Refinery29): Joyce Kong (@JoyceIKong) is now the Korean Beauty Correspondent for @Refinery29.

Epicurious.com (@Epicurious): The new Food Editor is Rhoda Boone.

Rumbo de Houston (Houston, TX) ImpreMedia’s (@impreMedia) weekly publication Rumbo (@RUMBOnet) is now only an online publication.

Eater (@Eater) (tips@eater.com): Daniela Galarza (@SuperDaniela) is joining the outlet as the National Editor.

Courier & Press (Evansville, IN): Preps Sports Reporter Pat Hickey (@patmhickey) has joined the daily (@courierpress) from The Messenger (@MessengerOnline) in Madisonville Kentucky.

Ledger Independent (Maysville, KY): Courtney Smith has joined the @LedgerNewsroom as a Sports Writer. He previously served at the Daily Helmsman, fansided.com and rivals.com.

The Courier-Times (New Castle, IN): Editor Bob Hansen has been named Publisher @TheCourierTimes.

WSIL-TV (Carterville, Illinois): Amy Fox (@AmyFox_KMOT_TV) is set to join @WSILNews as Reporter for the morning newscast from Reporter/Anchor @KMOT_TV in Minot, North Dakota.

Chicago Magazine (Chicago, IL): Chicago Tribune Editor Gerry Kern (@GerryKern) will also be overseeing editorial operations @ChicagoMag. Editor Beth Fenner (@BethFenner) will now report directly to Kern.

Ann Arbor News/MLive (Detroit, MI): Michael Niziolek (@michaelniziolek) now covers sports for Ann Arbor News (@AnnArborNews) (@MLive) and MLive.

Hillsdale Daily News (Hillsdale, MI): David Vantress (@DVantressHDN) has been named Sports Editor at the Hillsdale Daily News (@HillsdaleDaily).

Clarion-Ledger (Jackson, MS): Riley Blevins (@Riley_Blevins) will soon be joining @clarionledger as a Recruiting Reporter.

Northwest Herald (Crystal Lake, IL): Mike DeFabo (@MikeDeFaboTWV) is the new Sports Reporter @nwherald.
The Spectrum (St. George, UT): Timothy R.Olsen (@TheRealTO) has accepted his new role a Sports Editor at (@SpectrumNews).

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

Content We Love: 60 Years of PR Stories

ContentWeLove

60th anniversary ARC

Click here to view the complete ARC

Storytelling has existed since humans first walked the earth, but the ways in which stories are conveyed have continuously advanced. Following the birth of wire distribution 60 years ago, technology, media, and the industry have evolved so rapidly that stories can reach global audiences across multiple channels in an instant.  But with this opportunity also comes a new challenge: communicators must make their stories stand out from the millions of others being shared across traditional, digital, social and mobile channels.

Our latest ARC campaign, “PR Newswire Celebrates 60 Years of Storytelling,” features original content from our clients offering best practices, case studies, and astute observations on the current state of media  and tips on how to prepare for the future. Some highlights include:

  • PR today is measureable. As discussed by Zach Burrus of Shift Communications, measuring campaigns is still a challenge for many, but today’s PR practitioners have a wealth of granular data readily available to them through standard platforms such as social media and Google analytics.
  • Middle America is quickly rising as the new home for top PR talent. In the blog post by Rebecca Lunna of Exponent PR,PR pros are creative individuals, and the rising local art scene in the Midwest as well as the presence of Fortune 500 companies scattered across the region speaks to the great potential of Middle America as central hub for innovation
  • The future of PR lies in human interaction. Allyssa Kennedy of Crossroads makes the case that technology has lessened the need for face-to-face communication. However, great PR is focused on building relationships, which cannot be truly genuine unless we move away from screen based interactions.

As we celebrate the 60th anniversary of PR Newswire, our focus remains on the future of communications and how we can continue to support our industry peers in staying ahead of the curve. Click here to view the ARC and read thought leadership pieces from companies including:

  • 5WPR
  • Bellmont PR
  • Crossroads
  • Exponent
  • McCormick Foundation
  • Inkhouse
  • JCPR
  • J Cutler Media Group
  • Shift Communications
  • Steve Cadigan
  • PSNG

The ARC will continue to be updated throughout the remainder of the year with additional success stories and insights from PR Newswire clients. If you are a PR Newswire client interested in sharing your story, please email Caitlin.Carragee@prnewswire.com

ShannonAuthor Shannon Ramlochan is PR Newswire’s Content Marketing Coordinator. 

MEDIA News: Media Moves at: National Journal, The Washington Post, Politico and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

National Journal (Washington, DC):Emily Schultheis (@emilyrs) signs on as a Political Reporter. Alexia Campbell (@AlexiaCampbell) is the new Investigative Reporter. Rachel Roubein (@rachel_jenn) is a new Reporter. Alex Laughlin (@alexlaughs) is a Social Media Reporter. Zach Cohen (@Zachary_Cohen) joins on as a Web Producer.

CNNMoney.com (New York, NY): Rich Barbieri (@richbarbieri) has been promoted to Managing Editor from Deputy Managing Editor here (@cnnmoney). And former Bloomberg TV Reporter @Cristina Alesci is now a Correspondent.@CNNMoney.

The Philadelphia Inquirer (Philadelphia, PA): Co-Owner Lewis Katz passed away recently and we send out our condolences. Ex-Star-Ledger Reporter Jason Grant (@JasonBarrGrant) joins @PhillyInquirer as the City Hall Reporter.

The Washington Post (Washington, DC): Former Salon Editor Kerry Lauerman (@KerryLauerman) is joining in July as a Senior Editor of Mobile Products. Alex Prewitt (@alex_prewitt) is a new Hockey Reporter @PostSports covering the Washington Capitals and the National Hockey League. And Roman Stubbs (@romanstubbs) tackles Maryland’s Sports as the new High School Sports Reporter.

Town & Country (New York, NY): Mary Kaye Schilling (@mks10009) joins @TandCmag as Deputy Editor. Also joining the publication as Architecture and Design Editor is Pilar Viladas. And lastly, the magazine promotes Stellene Volandes (@therealstellene) from Style Director to Executive Style Editor.

Politico (Arlington, VA): Daniel Lippman (@DLippman) has been hired as a Researcher and Reporter @Politico.

POLITICO Pro Politico Pro (Arlington, VA): Arthur Allen (@ArthurAllen202) has been hired as the Editor of the eHealth team (@Morning_eHealth) and Ashley Gold (@ashleyrgold) joins the eHealth team as a Reporter.

Food & Wine (New York, NY): Ben Mims (@benbmims) joins @foodandwine as an Associate Food Editor.

The New York Times (New York, NY): Jenna Wortham (@jennydeluxe) has joined the Sunday Business section full time @nytimes. She will focus on features and more in-depth reporting.

The New York Times – Washington Bureau (Washington, DC): Aaron Kessler (@akesslerdc) joins the D.C. Bureau @nytimes as an Automotive Industry Reporter.

NBC News (New York, NY): Perry Bacon Jr. (@perrybaconjr) is a new Senior Political Reporter @NBCNews.

The Wall Street Journal (New York, NY): Prabha Natarajan (@prabhanatarajan) has replaced Meredith D’Agnolo as Head of the Online Night Crew @WSJ.

Entertainment Weekly (New York, NY): The Atlantic’s Associate Entertainment Editor Ashley Fetters (@AshleyFetters) is joining @EW later this month as a News Editor.

The Detroit News (Detroit, MI): Greg Tasker (@GTasker_dn) has been named the Entertainment Editor @DetroitNews.

Government Executive (Washington, DC): Michael Grass (@mgrass) is a new Senior Editor @GovExec.

Dallas Business Journal (Dallas, TX): Paul O’Donnell has been named Editor @DallasBizNews.

Houston Business Journal (Houston, TX): Joe Martin (@HBJMartin) has joined @HOUBizJournal as a Health Care & Technology Reporter.

Fortune Magazine (New York, NY): Former Editor-at-Large Bethany McLean (@bethanymac12) has returned to @FortuneMagazine as a Columnist.

CNN International (Atlanta, GA): Tom Sater has been promoted to full-time Meteorologist @cnni.

xoVain.com (New York, NY): April Walloga (@AprilWalloga) joins @xoVain as Managing Editor.

PoliticsPA.com (@PoliticsPA): Nick Field (@nick_field90) is the new Managing Editor.

Nextgov (Washington, DC): Camille Tuutti (@camilletuutti) is the new Executive Editor @Nextgov.

On Wall Street (New York, NY): Ralph Ortega (@RalphOrtega) is the new Editor-in-Chief @onwallstreet.

Columbia Daily Tribune (Columbia, MO): Alicia Stice (@AliciaStice) has been hired as a Business Reporter @columbiatribune.

The Marysville Globe (Marysville, WA): Steven Powell is the new Editor @globereporter1.

ProPublica: Cezary Podkul (@Cezary) is a new Finance Reporter @ProPublica.

The Richmond County Daily Journal (Rockingham, NC): Corey Friedman is the new Editor @RC_DailyJournal.

Univision – Noticias 23 – WLTV-TV (Miami, FL): Interim News Director Daniel Morcate (@dmorca) became the News Director @Univision23.

Univision – Noticias 45 – KXLN-TV (Houston, TX): Victoria Acosta Rubio has joined this Univision affiliate (@Univision_45) as a News Reporter.

Refinery29 (http://www.refinery29.com): Bari Lieberman (@BariLieberman) is the new Fitness and Wellness Editor.

Redbook (New York, NY): Marla Horenbein (@MarlaHorenbein) is now the Assistant Fashion Editor at the outlet.

Yahoo! (@Yahoo): Britt Aboutaleb is the new Managing Editor for Yahoo! Beauty.

Los Angeles Times (Los Angeles, CA): The Times (@latimes) welcomes Carolina Miranda (@cmonstah) as the head Writer on a new blog called “Culture: High and Low”.

VentureBeat (San Francisco, CA): Mark Sullivan (@thesullivan) joins @Venturebeat as a Writer covering mobile and health technology.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

Content We Love: Harley Davidson Gears Up for Father’s Day

ContentWeLove

Many people look to their social media newsfeeds as a source for current events, useful lifestyle tips, or amusement, but the thousands of daily visitors to PRNewswire.com  might also agree that perusing the latest press releases is another great way to find interesting and entertaining news. PR pros are naturally creative people and more of them are seeing the value of press releases as stories themselves. Instead of snooze-worthy, dry language, press release writers are utilizing their creative juices to write interesting, informative, and sometimes flat out hysterical stories.

One such story I came across is from a press release by Harley Davidson titled, “Survey Of U.S. Dads Reveals: 32 Percent Forgotten On Father’s Day; 53 Percent Would Return Gifts; And One Even Received A Santa Necktie.” From top to bottom, I came across a handful of new school tactics in this text-only release which immediately convinced me to highlight this piece as the subject of “Content We Love.”

  • A striking headline with interesting stats and a humorous story angle is inviting to read.
  • A timely, seasonal news hook that ties into Father’s Day is a clever way for Harley Davidson to join the conversation. While flowers, balloons, and jewelry are typical choices for making mom happy on Mother’s Day, gift options for dad are far less obvious.
  • Bullet points and bold text break down survey results and highlight key information in an easy-to-read format. Depending on the outlet, these can also serve as different story angles the writer might want to take.
  • Writing that is enjoyable to read. I sat at my desk audibly laughing at the survey responses asking dads about their worst Father’s Day gift experiences. One of my favorites: “a painted rock.” The point is, even though press releases are company generated news and a representation of your brand, they shouldn’t be boring! Every piece of content your company produces should intend to engage your audience and show them that you are the solution to their problem. Data, images, and humor are all ways to accomplish this.
  • Information that is helpful to the audience. This press release caters to the sons and daughters in search of great gift ideas for their dads, as well as the dads who are hoping to upgrade from a disappointment. Harley Davidson puts the focus of the conversation around satisfying the needs of their audience instead of their own brands and products.

Even though I loved the story angle and writing of this release, an accompanying infographic of the survey results or photo of a major gift fail could have elevated it even further for social sharing and media pick up.  Target sites like Motorcycle-USA.com and Motorcycle.com  covered this story and used Harley Davidson’s logo to add a visually stimulating element to the piece. Regardless of this missing component, Harley Davidson did a great job writing this release and making Father’s Day a happy occasion again!

ShannonAuthor Shannon Ramlochan is the Content Marketing Coordinator at PR Newswire. 

MEDIA News: Media Moves at: National Post, MoneySense, Inc., CNN and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

National Post National Post (Toronto, ON): Anne Marie Owens was named Publisher where she becomes the first woman Publisher @nationalpost.

MoneySense MoneySense (Toronto, ON): Duncan Hood (@DuncanHood_) is the new Editor-in-Chief @MoneySenseMag. And Former Editor-in-Chief Jonathan Chevreau (@JonChevreau) is now an Editor-at-Large.

Inc. INC. (New York, NY): CEO of Dell Michael Dell (@MichaelDell), Thomas Goetz (@tgoetz), Former Executive Editor of Wire Magazine and Michelle Manafy (@michellemanafy) Editorial Director, Online Publishers Association have been named as Columnists @INC.

CNN CNN (Washington, DC): Mark Preston (@prestoncnn) (mark.preston@turner.com) has been promoted to Executive Editor of Politics @cnn.

New York Daily News New York Daily News (New York, NY): Meredith Engel (@MeredithEngel) (mengel@nydailynews.com) has joined the paper as a Digital Health Reporter.

MORE Magazine More Magazine (New York, NY): Former Ladies Home Journal Entertainment Director Susan Pocharski (susan.pocharski@meredith.com) has taken over the same role @MoreMag.

Real Simple Magazine Real Simple Magazine (New York, NY): Laura Schocker (@lschocker) (laura_schocker@realsimple.com) has become the new Online Executive Editor. She comes from the Huffington Post where she was Executive Editor of the Healthy Living section.

Women's Health Women’s Health (New York, NY): Gretchen Smelter (gretchen.smelter@rodale.com) has been named Creative Director. She most recently served as Design Director at House Beautiful.

The Boston Globe The Boston Globe (Boston, MA): Current Sports Editor for Athens Banner-Herald Rachel Bowers (@RachelGBowers), has been hired as the new Sports Online Producer and will begins June 16th.

U.S. News U.S. News & World Report (Washinton, D.C): Kristine Crane (@CraneKristine) (KCrane@usnews.com) is a new Health Reporter @USNews. She will focus on patient advice and health tips.

Gizmodo Gizmodo (@Gizmodo) (tipbox@gizmodo.com): Brian Barrett (@BrBarrett) (bbarrett@gizmodo.com) is now the Editor-in-Chief @Gizmodo.

Gawker Gawker (@Gawker) (tips@gawker.com): Allie Jones (@AllieRileyJones) is now a News and Politics Reporter at the outlet.

The Switch The Switch – The Washington Post (Washington, DC): Nancy Scola (@nancyscola) is joining this Tech Blog produced by The Washington Post (@theswitch) at the end of June.

HLN HLN (Head Line News) (Atlanta, GA): Mr. Ali Nejad (ali.nejad@turner.com) is the new L.A.-based Correspondent for HLN (@hlntv). He arrives from ESPN.

Fox News Fox News Channel (New York, NY): Actress Stacey Dash (@REALStaceyDash) is now a Contributor at (@FoxNews).

Who What Wear Who What Wear (@WhoWhatWear) (hello@whowhatwear.com): Faith Xue is the newest Senior Editor at the celebrity fashion site.

FierceCable FierceCable (Washington, DC): Daniel Frankel (dfrankel@fiercemarkets.com) is the new Editor @FierceCable.

PolicyMic PolicyMic (@PolicyMic): Bryan Graham (@BryanAGraham)(bryan@bryanarmengraham.com) is the new Sports Editor.

Bustle Bustle (Brooklyn, NY): Kara McGrath (@diosmioitskara) is the new Fashion & Beauty Editor @bustle.

jose diaz-balart MSNBC (New York, NY): Telemundo Anchor Jose Díaz-Balart (@jdbalart) takes on double duty by Anchoring @msnbc mid-mornings starting in the middle of June.

Miami Heraldel Nuevo Herald The Miami Herald/el Nuevo Herald (Miami, FL): Alexandra Villoch is now the Publisher @MiamiHerald and @elnuevoherald.

ESPNUpstate ESPN Upstate (Greenville, SC): ESPN Upstate has promoted Mark Hendrix (mhendrix@entercom.com) to Program Director and Bob McLain (bmclain@entercom.com) to Operations Manager.

The Modesto Bee The Modesto Bee (Modesto, CA): Ken Riddick has been named President & Publisher of @modbee.

smdp Santa Monica Daily Press (Santa Monica, CA): Matthew Hall (matt@smdp.com) was named Editor of @smdailypress.

Texarkana Gazette Texarkana Gazette (Texarkana. TX): Kirk Blair (kblair@texarkanagazette.com) has been promoted to General Manager @TxkGazette.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.