Category Archives: Tools & Tactics

Grammar Hammer: More Than vs. Over

via Dee Ann Adams

via Dee Ann Adams

In a really great article published on Mediabistro, author Shawn Paul Wood narrows down the top five grammar issues that PR people still can’t agree upon. The one I find most peeve-inducing is the difference between “more than” vs. “over.” Just as Wood explained, I’d always learned that “more than” refers to quantities and “over” when it comes to spatial relationships. But according to my research, there is no hard and fast rule that fully sets the record straight.

My first line of defense is my handy-dandy AP Stylebook.  It says, “See over” when I look up “more than.” When I look up the word “over” in the AP Stylebook, it says is “generally refers to spatial relationships,” but then offers the encouragement to “let your ear be your guide.”

If I’m letting my ear be my guide, I would never refer to my age as being “more than …” (come on, a lady never reveals her age). Let’s just say I’m “over 29” and be done with it.  I would also never say I have “over 10 gray hairs” (which reminds me I need to schedule a much-needed appointment so I can cover up the more than 10 gray hairs I may or may not admit to having).

For as many references that I can find listing out the above rule (“more than” for numbers, “over” for spatial relationships), there are just as many that say it’s a  style preference.  I leave it to you, dear reader, to consult your favorite style guide (and your ear) to determine which word is best for the context and content that you are carefully crafting.

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire.

Grammar Hammer: Why Would a Good Man Such As Yourself Do a Thing Like That?

Why would a good manThis week’s topic explores the proper use of “like” versus “such as.” While we love to pepper our sentences with this classic crutch word, grammatically speaking, there is a very specific time and place for like.

For those about to take the GMAT, this little tidbit will help you get at least one question right. The technical use of the word “like” should be used for comparison, NOT for examples. An example should be introduced by “such as.”

Example: Cathy plays several musical instruments such as the flute, the piano, and the kazoo.

In this example, I’m telling you specific examples of instruments I play. Technically, if I said I played instruments like the flute, the piano and the kazoo, you could speculate as to what type of instrument is “like” a flute (pan flute, recorder, tin whistle), a piano, and a kazoo.

Outside of the GMAT world, though, the big grammatical sticking point is becoming all but obsolete. Follett said in Modern American Usage (1966) that “such as” leads the mind “to imagine an indefinite group of objects” while “like” suggests “a closer resemblance among things compared.”

In layman’s terms, test-takers should remember this:

  • Use “like” when emphasizing similar characteristics.
  • Use “such as” when introducing examples.

For the rest of us in the English-speaking world, there isn’t much distinction between using “like” and “such as” in a casual setting. Therefore, consider the context and if a more formal tone is needed, and you need to show an example of how the shoe fits, use “such as.” Otherwise, I don’t think you’ll confuse or offend anyone if you continue to use “like.”

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire.

Grammar Hammer: Feeling Nauseous?

Don’t tell someone you are nauseous, you wouldn’t want them to agree with you. lil tweet bird

An employee comes up to me –looking pale and visibly clammy, and says, “I feel nauseous. Ok to head out?” First of all, yes. Please go. Take your germs with you. Secondly, if you’re about to get sick anywhere near me, it’s not the time for me to spend too much time thinking about whether you should have said you were feeling nauseated instead of nauseous.

  • To be nauseous, according to the dictionary, is an adjective and means to be “affected with nausea; nauseated: to feel nauseous.”
  • To be nauseated (verb), means “to affect with nausea; sicken” or “to cause to feel extreme disgust.”

Is there enough of a difference between nauseated and nauseous to be concerned about proper usage? My wonderful grammarian grandfather, The Colonel, would have said, “Well, now granddaughter, if you’re feeling sick, you are feeling nauseated. Nauseous means that something is making you sick. Don’t tell someone you are nauseous, you wouldn’t want them to agree with you.”

 

In today’s world, saying you feel nauseous is pretty commonplace. Is it worth getting into a grammatical spat? While purists may currently consider misuse of nauseous and nauseating a mistake, it might not even make the radar in another 20 years. My advice, take two of whatever will ease the pain and call me in the morning.

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire.

Real Time Reactions & Timely Tweets From #Chiberia

I live in the Chicago suburbs, and we’re freezing our tailfeathers off tonight as the polar vortex makes another swing through the Midwest. As I write this post, the temperature is -4 F.  However, the fun is just starting.  We’re going to hit -20 tonight.

At this point, most of us have pretty much had it with the weather, but let’s face it. It is what it is.  Complaining will get you nowhere.   And nowhere is that sentiment evidenced more clearly than on the #chiberia hashtag on Twitter, where local brands and their fans are not hunkering down.   Here are some great examples of timely, topical tweets from local media and brands that are generating positive exposure and conversation on this coldest-of-cold days.

The folks at Crain’s Chicago Business are (wisely) crowd-sourcing photos of the frozen locale, and they’re generating a fantastic (and beautiful) response. 

The team at Today’s Chicago Woman magazine know that many potential readers out there are stuck somewhere, and are offering empathy, and a suggestion to alleviate the boredom:

The Sun-Times is dishing secrets for staying warm from TV reporters – specifically, the intrepid souls who do live traffic spots at 4 a.m. on bridges above expressways:

The intrepid souls at Fleet Feet Chicago aren’t letting the cold deter them from encouraging and interacting with their audience.  Enjoy those runs, folks, wave as you go by.

The folks at LA Valet services are capitalizing in a very timely way by offering their snow-plowing services under the #chiberia hashtag.  It  may not be the most interesting tweet, but given the high winds we’ve been having, coupled the copious snow and frigid temperatures, there are probably more than a few people out there who are ready to seek professional help for snow removal.

The lesson here for brands?  Stay warm, and stay engaged. Follow trending hashtags, gauge the audience spirit and go with it.  The brand tweets I shared are very consistent with the resilient (albeit resigned) tone of the #chiberia tweets.  Spirits are pretty positive.  Heck, we’re even joking about the Cubs. 

Keep on top of hashtags, influencers and social conversations with the Agility platform. You can even research media, build targeted lists and distribute content while you’re at it – it’s easy and fast.  Learn more about Agility here: http://www.prnewswire.com/products-services/agility/ 
Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of  the ebooks Driving Content Discovery and  New School Press Release Tactics.  Follow her on Twitter at @sarahskerik.

Grammar Hammer: Because

It’s the exchange that has befuddled small children forever:

Offspring: “Why?”

Parent: “Because.”

Sound familiar?  I heard that a lot as a kid, and you probably did, too. But what about this one?

“I’m moving to Hawaii because winter.”

Did the conjunction “because” just become a preposition? When did that happen? I know I may miss things from time to time, like whatever new TV series everyone else is watching but me, but I think I’d remember if a word I have always used as a subordinating conjunction now takes on new life as a preposition. Not a compound preposition (“because of…”), but an outright preposition.

Is this just a fad? Will this eventually morph into what is considered acceptable vernacular (like saying someone graduated college, a topic I addressed last spring)? Or is this just meme-induced slang?

This is apparently a THING now. The “prepositional-because.” Linguists have named it the “because NOUN”. Neal Whitman, in a post for Grammar Girl, found an example from 2008 and described it as “putting hand waving into words.”

I’ve been pouring over articles this week, reading about my beloved home state of West Virginia cleaning up after a major chemical spill that hit the water supply of some 300,000 residents in nine counties. The overall population of the state of West Virginia in 2012 was 1.855 million, and this chemical spill affected 16% of the entire state’s population. For some perspective, the population of New York City in 2012 was 8.337 million – if something pollutes 16% of their water supply, we’re talking about 1.33 million people. Sixteen percent of a population without access to clean, potable water is a big deal, because human rights.

If you know me personally, you’ll be able infer my tone, my sense of humor (although chemical spills are never funny), and the implied “there’s-more-to-the-story-but-you-already-know-it”. If you don’t, the reasons behind the “because” are left solely to your interpretation.

Is this just the next step in the devolution of language? My sister recently rented the movie “Cloud Atlas.” She said she had to turn on the subtitles during the most futuristic part of the movie because the characters spoke in such abbreviated language. If you’ve seen the movie or read the book, you know what she’s talking about. I haven’t yet, so I’ll just take her word for it.

Internet memes aside, whether or not this continues as a trend, a fad, or a passing fancy remains to be seen. I’ve said before I’m a purist at heart and tend to cling to old-school rules when it comes to grammar. Maybe this will find its way into more than just the vernacular. Until then, I will keep my subordinating conjunctions and compound prepositions to myself because…

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire.

Social Media Lessons from The New York Times: They’re Not Just for Newsrooms

NYTimes

2013 was a big year for The New York Times’ social media staff; they added three editors to their team, expanded their role in tweeting the news, and grew @NYTimes by nearly 5 million followers.

Last week they took to the Nieman Journalism Lab to reflect on what worked and what didn’t. Although the post was intended for newsrooms, many of their lessons can be adapted by any organization’s social media team.

Social Media’s Human Element

Social media automation has a few benefits – it helps your feed stay live in the evenings or days your team is unable to consistently tweet.

However, as NYT’s staff has learned from automation gone wrong, “our Twitter accounts are better when we staff them.”

When a headline was auto-tweeted implying Andy Murray of Scotland was English, the mistake snowballed in a way it wouldn’t have had a social media editor been there. Their team has caught and quickly fixed similar errors.

“When our hands are minding the feed,” the @NYTimes team wrote, “errors like that either don’t happen or have less of an impact.”

Instead of auto-tweeting your blog posts as they are published, have your social media team take a second look and manually tweet them. In addition to catching a glaring error the original author may have missed, they may also come up with something better for the tweet.

The best headlines don’t always make the most engaging tweets. For instance, the headline “The Rock ’n’ Roll Casualty Who Became a War Hero” did not perform nearly as well on Twitter as @NYTimes’ rewrite:

Monitoring the original tweet helped @NYTimes see that they needed a different approach for social media.

Tweet What’s Interesting and Helpful to Your Audience

Not surprisingly, breaking news tweets about the Boston Marathon, Supreme Court rulings, George Zimmerman, and Nelson Mandela were among @NYTimes’ most clicked and retweeted last year.

The public has historically turned to The New York Times in times of major events to stay informed and updated. It’s what audiences expect in the print and online editions, as well as on social media.

Subsequently, The New York Times’ social media desk works “in concert with, not independent of, our main newsdesk.” They coordinate with their reporters and editors to send out tweets tied to their news coverage.

We say it all the time: Know your audience. Know why they turn to you and how your products and services can help them. Know what interests your audience and pick content for your social media posts that reflects that.

Just as the NYT team coordinates with their news desk, your social media team should coordinate with your product teams, customer service, sales, marketing, and PR. Everyone will develop a better understanding of your organization’s audience, and you’ll provide consistently helpful content across all of your platforms.

Don’t Lose Your Tweet in Crafty Clutter

The New York Times experiments with their tweets, occasionally putting posts out there that are witty or tease the story they’re trying to get people to click on.

However, they learned a simple tweet that sets clear expectations for the article was often the most effective. If readers could quickly determine what they were going to get by clicking on an article link, they were more likely to click.

When writing tweets, headlines, and lead paragraphs, a funny, cute, or extreme turn of phrase may grab readers’ attention.  However, don’t let it go too far and steal attention away from the actual story.

If your content and call to action get lost in the pursuit of wit, there’s no point.

Revisit and Recycle – with Restraint

Even a well-written tweet can get lost in the sheer volume of other tweets. And sometimes a person may see a tweet that interests them, but want to go back to it at a more convenient time.

This is why The New York Times schedules multiple tweets around one article.  They found that tweets scheduled on Saturday and Sunday had a much higher click-per-tweet.

Weekends may not see a lot of traction for your company’s social media; however, everyone can benefit from experimenting with their tweets’ timing.  Schedule the same tweet throughout the week at different times of day. Then monitor the results for a pattern of higher engagement.

However, as The New York Times cautions, show restraint. Don’t schedule duplicates of everything. Keep an eye out for tweets that worked well the first time, and choose tweets that link to the most interesting, evergreen content. For instance, breaking news first tweeted on Monday was no longer of interest the following Sunday.

Lessons from PR Newswire’s Twitter Distribution Network

We try to follow these best practices not only on @PRNewswire, but also our Twitter Distribution Network of nearly 50 industry news accounts.

The human element plays a significant role in these accounts’ success. From @PRNpolicy to @PRNtech, a team of social media ambassadors consisting of volunteers  from across the company curates content relevant to the industry topic of the Twitter account.

Curators volunteer to cover topics that interest them; they understand what sort of content audiences want because they’re part of that audience.

“Our volunteer curators are part of the topic communities they tweet about,” says Victoria Harres, VP of audience development and social media for PR Newswire. “Most of them are very passionate about the content they volunteer to curate and it shows. Our Twitter network of curators was the reason PR Newswire won a 2013 IMA Impact award for Twitter.”

Wire content also appears on these feeds through our SocialPost service.

Clients provide a tweet that is sent over three of our Twitter accounts with a link to their news release.  The tweets are staggered a few hours apart to increase their effectiveness.

We encourage clients to follow the above best practices when writing their tweet. The press release headline can be used as the tweet if it’s short enough and interesting. However, when looking at six months of SocialPost data, one of the most-clicked links belonged to a tweet that took a different approach than the release headline: “How to Handle a Medical Emergency” was rewritten for SocialPost as “Find tips for handling senior medical emergencies in this easy-to-use infographic”.

To have your company news appear on PR Newswire’s Twitter distribution network, select SocialPost on our News Release Order Form. Additional tips on how to write a tweet can be found on PR Newswire’s Knowledge Center.

Amanda Hicken is a media relations manager and member of PR Newswire’s social media team. You can find her on Twitter @PRNewswire and @ADHicken, as well as the PR Newswire Pulse Tumblr.

Join us for a free webinar titled “Newsworthiness: New Context & Opportunities for PR,” on January 23.  What’s newsworthy? The very definition of “news” is changing, and this evolution creates the opportunity for PR pros to create timely content that earns credibility, earns media and generates ongoing (and relevant) visibility for the brand. Taking pages from the journalistic and content marketing playbooks, this webinar will include a discussion on the evolution of news, how to map the resources within your own organization and ways to identify different opportunities a responsive PR department can capitalize upon.

Grammar Hammer: Passive Aggressive Voice (Not Behavior!)

This week we’re looking at the difference between the active and passive voices, and how to use (or avoid) their use.

Active voice: the subject of the sentence performs the action described in the verb.

Example: “I shoveled the driveway.”

The subject does the action to the object. I shoveled the driveway. The benefit to using active voice?  It makes your writing more concise and keeps the meaning of the sentence clear.

Passive voice: the subject is acted upon.

Example: “The driveway was shoveled.”

I intentionally left off the “by me” part of this to illustrate one way of determining passive voice.  If you can add “by so-and-so” to the end, the sentence is written in passive voice.

Passive voice is often used in scientific writing. It allows the writer to present information without having to attribute it to a particular agent. For non-scientific writing, passive voice is useful when the agent doing the action is obvious or unimportant, or if the writer wants to avoid mentioning the agent until the end of the sentence, if at all.

Identifying passive voice: if the object of the sentence is in the subject position = passive.

Three quick tips for avoiding passive voice mistakes:

  1. Don’t start a sentence in active voice and change it to passive voice (or vice versa).
  2. Avoid dangling modifiers.
  3. Trust your judgment. Your computer-programmed grammar checker may not have all the answers, you know.

And because English is confusing, remember that passive voice will always include some form of “to be” – am, is, was, were, are, been – but the presence of that verb doesn’t always mean passive voice.

If you really want to reduce your use of the passive voice, try the Paramedic Method.

Write your sentence and pick it apart!

  1. Circle the prepositions (of, in, about, for, onto, into)
  2. Draw a box around the “is” verb forms
  3. Ask, “Where’s the action?”
  4. Change the “action” into a simple verb
  5. Move the doer into the subject (Who’s kicking whom)
  6. Eliminate any unnecessary slow wind-ups
  7. Eliminate any redundancies.

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

What’s your top PR resolution for 2014? Tell us in this quick, one-question survey! https://www.surveymonkey.com/s/2WCGNH9

Author Catherine Spicer is a manager of customer content services at PR Newswire.

The Top 10 Grammar Conundrums of 2013

Over the course of last year, our beloved Grammar Hammer tackled a host of topics, ranging from verb tenses to punctuation,  and everything in between.

The most popular Grammar Hammer posts for the year focused on basics, for the most part, and here are the ten that garnered the most readers.

I thank you for your interest in Grammar Hammer and welcome your suggestions for topics I should revisit or add to my list for 2014!

Connect with me on ProfNetConnect (http://www.profnetconnect.com/cathyspicer) for a complete archive of my previous Grammar Hammer posts.

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire.

The Future of Financial Services Communications

earlier this month,  I attended an event hosted by Business Development Institute and PR Newswire that focused on communications in the financial services industries, but included lessons most communicators can appreciate.

There were several short presentations with different speakers and topics that took place during the event. Here are some of the important topics and key points from topics each presentation:

Embracing Technology to Create Trust Among Small Businesses Presented by: Noah Breslow, chief executive officer of OnDeck

  • Technology is being disruptive to financial services.
  • Square is a form of classic disruption.
  • To gain trust with customers, you need to do the following: set the contrast; simplify your message; manage expectation closely; bring human to the online process; and engage your promoters.
  • Engage with your customers so they do not feel they are alone.
  • Use services like Yelp and build ratings to show customers they are not the first.

Big Data 101: What It Means for Business                                                  Presented by: David Ray, corporate vice president of corporate Internet at New York Life Insurance Company

  • “Big Data is data that is too large, complex, and dynamic for any conventional data tools to capture, store, manage and analyze.” (source: wipro.com)
  • Ninety percent of the data you have in your enterprise is unstructured.
  • If 90 percent is unstructured, at best, businesses are making decisions based on 10 percent of their data.
  • The present and future opportunity for big data may not be to process enormous amounts of data, but, rather, to tie together previously untied and/or isolated systems.
  • Lady Gaga uses big data. Her manager created a Gaga-centric social network by mining the singer’s Twitter and Facebook fans. This will effectively bypass other social media networks and allow them to keep 100 percent of future revenues.

Social Media and Compliance                                                                Presented by Joanna Belbey, social media and compliance specialist, and Victor Gaxiola, subject matter expert, at Actiance, Inc.

  • Social businesses can’t just use one collaborative technology to keep its      employees connected; they need to use them all.
  • Enterprises face the following challenges using social media: security, governance and enablement.
  • Successful financial advisors have been using social media all along, but now they have even more forms of electronic communications to further their reach.
  • Social media can be used to drive customer loyalty, leverage connections, and close new businesses.
  • The key is to come up with a communications policy in advance.
  • A salesperson emailed 200 LinkedIn connections and 158 got back to them. Perhaps social media will replace the cold call?

Finance: Community vs. Commodity                                                   Presented by: David Kelin, CEO and cofounder of CommonBond

  • You can’t buy a community; you have to build a community — and you need to build a community people want to belong to.
  • After someone applies for a loan with CommonBond, they will pick up the phone and call that person. It i a way of connecting on a human level.
  • Giving back is another important component to building a community.

Building Trust in a Content Rich World Presented by: Greg Matusky, president and founder of Gregory FCA

  • Consumers’ trust rate of financial services industry is at an all-time low.
  • Content bridges the digital divide between the business and consumer. It is the framework for building trust.
  • Eighty percent of consumers look for four sources of information before buying.
  • The five C’s of trusted content: compassion, credibility, creativity, contemporary, and compliance.

Allianz Global Investors Empowers Its Sales Force With Social Media Presented by: Erin Meijer, social media manager at Allianz Global Investors

  • Allianz uses social media to humanize their brand. Also, clients and prospects are on social media, so they need to be there too.
  • It is not social media — it is social business.
  • LinkedIn is the Google of the business world.
  • Your social media is your digital equity.
  • Here are some tips for social business: 1) Be visual (use charts/graphs, thumbnails with articles, infographics, etc.). 2) Create a content calendar for your social media. 3) Be authentic, and always add value. 4) Have a strong call to action. 5) Be social. 6) Use automation tools to minimize effort and maximize impact.

Optimizing for the Speed of Social                                                          Presented by: Sebastian Hempstead, executive vice president of North America at Brandwatch

  • Automation tools are absolutely crucial because you cannot manually deal with the amount of social data out there.
  • Some social media command centers are physical and some are virtual; some engage directly and some don’t; some are managed by social media teams and some are cross-functional.
  • Listening on social allows you to identify when there is a bigger problem going on, such as a system performance issue. When this issue happens, alerts are triggered among the different departments that this is going on.
  • To expand on social, engage with posts mentioning competitors, such as reviews and complaints.

Written by Polina Opelbaum, editor of ProfNet, a service that helps journalists connect with expert sources. To read more from Polina, check out her blog on ProfNet Connect.

MEDIA News: Wall Street Journal, Roll Call, Fortune, USA Today

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

WSJ Health News The Wall Street Journal (New York, NY): Jeanne Whalen (@JeanneWhalen) has become the new Deputy Health and Science Bureau Chief. Follow @WSJHealth for more health and science news. Nathan Olivarez-Giles (@NateOG) is a new Technology Blogger and Web Producer for the outlet.

Roll Call Roll Call (Washington, DC): Kieran Sharpe is the new Banking & Finance Editor. Leslie Hoffecker (@lesliehoffecker) is the new Immigration News Editor. And Stephen Walsh is the new Legal News Editor. There are five new analysts: Security Analyst Eric Hammesfahr; Capital Markets Analyst William Ardinger; Corporate Governance Analyst Alexandra Higgins; Mergers & Acquisitions Analyst Jad Chamseddine and Immigration Analyst Christina Carr (@ChristieCarr).

Freedom Communications (Santa Ana, CA): Freedom Communications will launch a new daily newspaper in 2014 called Los Angeles Register. Freedom is the parent company of the Orange County Register (@ocregister).

CSMonitor.com The Christian Science Monitor (Boston, MA): Editor John Yemma will step down next month as Editor and Marshall Ingwerson will replace him. Stephen Kurczy (@KurczyBeast) is a new Correspondent and will be located in Rio de Janeiro.

Boston.com Boston.com (Boston, MA): Chart Girl (@_chartgirl_) Hilary Sargent (@lilsarg) joins as a Feature Reporter in January.

The New York Times Magazine (New York, NY): Editor Hugo Lindgren (@HugoLindgren) will be leaving after the new year.

NYT Magazine The New York Times – Washington Bureau (Washington, DC): Former Associated Press Pulitzer Prize winning Reporter Matt Apuzzo (@mattapuzzo) has joined the Times as a Justice Department Reporter.

Washington Post The Washington Post (Washington, DC): Ben Terris (@bterris) joins the Post (@washpost.com) as a Political Features Reporter after a stint at National Journal.

Fortune Magazine Fortune Magazine (New York, NY): Caroline Fairchild (@cfair1) is now a General Assignment Reporter at the magazine. Prior to joining @FortuneMagazine she was an Associate Business Editor at the Huffington Post.

LI Business News Long Island Business News (New York, NY): Former Senior Reporter Gregory Zeller (@QuantumAcres) has been elevated to Editor.

USA TODAY USA Today (McLean, VA): Former Associated Press Chicago Sports Writer Nancy Armour (@nrarmour) joins the team as a Sports Enterprise Reporter.

Popular Science Popular Science (@PopSci): Cliff Ransom was promoted to Editor-in-Chief at Popular Science.

VentureBeat VentureBeat (@VentureBeat): Dylan Tweney (@Dylan20) was promoted to Editor-in-Chief.

The Daily Beast The Daily Beast (@TheDailyBeast): PJ O’Rourke (@PJORourke) has joined the outlet as a Columnist.

Associated Press – Washington Bureau (Washington, DC): Political Editor Liz Sidoti (@lsidoti) has left AP (@AP) for a communications gig at BP.

Defense Systems Defense Systems (Vienna, VA): Kevin McCaney (@KevinMcCaney) is the new Editor-in-Chief at Defense Systems (@DefenseIT).

Business First Business First (Louisville, KY): Reporter John Karman (@BFLouJohn) has left the trade magazine  (@bflouisville) to join the University of Louisville media relations team.

Luxe Magazine Luxe Interiors + Design (Boca Raton, FL): Luxe Interiors + Design (@LuxeMag) has named Miranda Agee Features Editor.

PressHerald Portland Press Herald & Maine Sunday Telegram (Portland, ME): Michael Warshaw (@TechWarshaw) has joined the Press Herald/Telegram (@PressHerald) as their new Business Editor.

Idaho Press-Tribune Idaho Press-Tribune (Nampa, ID): Managing Editor Vickie Holbrook is leaving the paper to become the new spokeswoman for the city of Nampa, ID. She has been with the paper for over 30 years in a variety of roles.

MEDIAware’s full weekly version can be found at:www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at Agility (agility.prnewswire.com).