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MEDIA News: Media Moves at The Wall Street Journal, ESPN The Magazine,The Atlantic and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Wall Street Journal The Wall Street Journal (New York, NY): Alistair Barr (@alistairmbarr) has left USA Today to join @WSJ to cover Google’s operations in Silicon Valley. Business Insider (@businessinsider) Reporter Steven Perlberg (@perlberg) moves to The Journal as well beginning the first of April. Erik Holm (@erikholmwsj) is now Deputy Editor of the MoneyBeat blog.

ESPN The Magazine ESPN The Magazine (Bristol, CT): Editor-in-Chief of @ESPNMag Chad Millman (@chadmillman) (chad.x.millman@espn.com) is also now the Editor-in-Chief of ESPN.com (@espn).  In addition, beginning in June, Rick Reilly (@ReillyRick) will end his sports column for the magazine. However he will switch over to do television for the company.

Washington Post The Washington Post (Washington, DC): Ryan McCarthy (@mccarthyryanj) is the new Assistant Business Editor at the Post.

The Atlantic The Atlantic (Washington, DC): David Frum (@davidfrum)(dfrum@theatlantic.com) is the new Senior Editor @TheAtlantic.

The Associated Press Associated Press (New York, NY): Associated Press (@AP) Business Editor Hal Ritter is retiring early next month.

Los Angeles Times Los Angeles Times (Los Angeles, CA): The LA Times (@LATimes) has named Stacey Leasca (@SLeasca)(stacey.leasca@latimes.com) Social Media Editor.

Morning Consult (Washington, DC): Emily Holden (@emilyhholden)(emily@morningconsult.com) has left Roll Call to join Morning Consult as Energy Editor.

Philanthropy Chronicle of Philanthropy (Washington, DC): Former Bloomberg Government Managing Editor Daniel Parks (@itsdanparks) is the new Managing Editor @Philanthropy.

National JournalNational Journal (Washington, D.C.): Emma Roller (@EmmaRoller) (eroller@nationaljournal.com) is now working @NationalJournal as a Politics Blogger. Jason Plautz (@Jason_Plautz) (jplautz@nationaljournal.com) is the new Energy Reporter for the outlet.

The New RepublicThe New Republic (Washington, D.C.) The New Republic (@TNR) has hired Brian Beutler (@BrianBeutler) as a Senior Editor.

Essence Magazine Essence Magazine (New York, NY): Lauren Williams (@LaurnWilliams) (lwilliams@essence.com) is now the News Editor @EssenceMag. Meanwhile, Aretha Busby (@arethabusby) is no longer with the magazine where she served as Beauty Director. In addition, Emil Wilbekin (@EmilWilbekin) is no longer the Editor-at-Large at Essence Online. He has held that position since January 2012.

MORE MagazineMore Magazine (New York, NY): More Magazine (@MoreMag) welcomes Debra Birnbaum (@debrabirnbaum) (debra.birnbaum@meredith.com) as acting Entertainment Editor.

PIX11 WPIX-11 (New York, NY): WPIX-11 (@WPIX) welcomes Andy Adler (@Andy_Adler) (morningnews@wpix.com) to the Morning News team as Entertainment and Sports Reporter. She will start April 7.

Prevention Magazine Prevention Magazine (New York, NY): Emma Haak (@EmmaHaak27) (emma.haak@rodale.com) joins Prevention (@PreventionMag) as Associate Editor.

People magazinePeople Magazine (New York, NY): Henry Goldblatt (@henrygoldblatt) (henry_goldblatt@peoplemag.com) moves from Deputy Editor of Entertainment Weekly (@EW) to Deputy Editor of People (@Peoplemag). Also, Elizabeth Gleick (@BetsyGleick) (elizabeth_gleick@peoplemag.com) moves from Executive Editor to Deputy Editor for Human Interest.

The Weather Channel The Weather Channel (Atlanta, GA): Veteran Meteorologist Dave Schwartz (dschwartz@weather.com) is returning to the air @weatherchannel next month after a number of years away.

Teen Vogue Teen Vogue (New York, NY): Emily Gaynor (@emgaynor) (emily_gaynor@condenast.com ) is the new Assistant Beauty Editor here.

FOX News (New York, NY): Contributor Scott Brown (@SenScottBrown) has left the network to pursue a run for US Senate in New Hampshire.

SI KIDS Sports Illustrated for Kids (New York, NY): Managing Editor Bob Der announced his departure from Sports Illustrated for Kids (@SIKids), a position he held for the past eight years.

TOWN&COUNTRY Town & Country Magazine (New York, NY): Jay McInerney (@JayMcInerney) has joined Town & Country (@TandCmag) as a Monthly Contributor. He will write about wine beginning in the June/July issue.

CNN CNN – New York Bureau (New York, NY): CNN Los Angeles Reporter Miguel Marquez (miguel.marquez@turner.com)  is moving cross country to report for CNN (@cnn) in New York.

NewsHourPBS NewsHour (Arlington, VA): Domenico Montanaro (@DomenicoPBS) will soon be a Political Editor and Senior Producer at PBS NewsHour (@Newshour).

SHAPE magazine Shape Magazine (New York, NY): Cassie Shortsleeve (@CShortsleeve) (cshortsleeve@shape.com) is the new Senior Online Editor for Shape (@Shape_Magazine).

Entertainment Weekly Entertainment Weekly (New York, NY): Stephanie Robbins (@StephRobbins) (stephanie_robbins@ew.com) is the new Web Editor for Entertainment Weekly (@EW). She is based in L.A.

Sunset Magazine Sunset Magazine (Menlo Park, CA): Christine Ryan (ryanc@sunset.com) is now the new Senior Features Editor at Sunset (@SunsetMag).

Chicagoist.com Chicagoist (Chicago, IL): Melissa McEwen (@melissamcewen) has joined @Chicagoist as the Food and Drink Editor. McEwen replaces Anthony Todd (@FoodieAnthony) (anthony@tastingtable.com), who recently joined the Tasting Table (@TastingTable) as Chicago Editor.

KOAA-TV (Colorado Springs, CO): The NBC affiliate has hired Valerie Abati as Meteorologist. Abati was most recently at KSBW-TV in Salinas, CA.

Star Tribune Star Tribune (Minneapolis, MN): Patrick Condon (patrick.condon@startribune.com) (@patricktcondon) has joined the Star Tribune (@StarTribune)  as a Reporter, covering Minnesota state politics and government. He was previously at the Associated Press – Minneapolis Bureau.

Mental Floss Mental Floss (Chesterland, OH): Hannah Keyser (@HannahRKeyser) is now writing for Mental Floss Magazine (@Mental_Floss).

theGrio.comtheGrio (@theGrio) (info@thegrio.com): Lilly Workneh (@Lilly_Works) (lillyuga@gmail.com) is now the “Living” Section Editor here.

The Intercept The Intercept (@The_Intercept) (media@firstlook.org): John Cook (@JohnJCook) is joining The Intercept as Editor-in-Chief.

Pursuitist Luxury Pursuitist (@Pursuitist) (pursuitist@gmail.com): McLean Robbins (@DeaconDoesDC) (mclean@mcleanrobbins.com) is now the East Coast Editor.

Yahoo Yahoo! (@Yahoo) (media@yahoo-inc.com): Lisa Belkin (@LisaBelkin) has joined Yahoo! as a Senior National Correspondent.

WCCO - CBS Minnesota WCCO-TV (Minneapolis, MN): Kim Johnson (@KimJohnsonABC4) has been hired as the new Saturday Morning Anchor at the NBC affiliate, starting in May. She comes to WCCO from KTVX-TV in Salt Lake City. Also at the station, Jason Matheson (@jasonmatheson) has been brought on as a Reporter for the evening news.

Roll Call Roll Call (Washington, DC): Senate Reporter Meredith Shiner (@meredithshiner) is no longer @rollcall.

LA Business Journal Los Angeles Business Journal (Los Angeles, CA): Reporter Tom Dotan is no longer with the Los Angeles Business Journal (@LABJcommunity). He covered technology and hospitality.

MEDIAware’s full weekly version can be found at:www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

MEDIA News: National Journal, The New Republic, The Wall Street Journal and More

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

National Journal National Journal (Washington, DC): Amanda Cormier has been hired as Managing Editor @nationaljournal.

The New RepublicThe New Republic (Washington, D.C.): Alice Robb (@AliceLRobb) and Danny Vinik (@DannyVinik) are now Staff Writers for The New Republic (@TNR).

Wall Street JournalThe Wall Street Journal (New York, NY): Jack Marshall (@JackMarshall) is leaving Digiday for a position as Advertising and Marketing Reporter at the Journal (@WSJ).

The New York Times The New York Times (New York, NY): Publishing Reporter Julie Bosman (@JulieBosman) is leaving The New York Times (@nytimes) to move to Chicago as Midwest Correspondent. Also, Former Technology Editor Kevin McKenna (@kemcke) is now Deputy Business Editor. In addition, Adrienne Carter (@adriennecarter) has become International Business Editor.

The New York Times – Chicago Bureau (Chicago, IL): Julie Bosman (@juliebosman) joins the daily (@nytimes) as a Midwest Correspondent covering book publishing.

The Star-Ledger The Star-Ledger (Newark, NJ): Business Editor Rick Everett announced his retirement from The Star-Ledger  (@starledger).  There is currently no replacement.

New York Post New York Post (New York, NY): Veteran Reporter Jeane MacIntosh is leaving the Post (@nypost) to join a PR firm. She has been a staple at the paper for nearly 20 years where she started @PageSix.

IBTimes The International Business Times – New York Bureau (New York, NY): Peter Goodman (@petersgoodman) is leaving The Huffington Post (@HuffingtonPost) to become Editor-in-Chief of The International Business Times (@IBTimes).

Cosmopolitan Cosmopolitan (New York, NY): Cosmopolitan (@Cosmopolitan) welcomes Madeline Haller (@madeline_haller) as Social Media Editor and Patti Greco (@PattiGreco) as the Online Entertainment Editor. She begins March 24th.
AdweekAdweek (New York, NY): Long-time Blogger and Contributor David Griner (@griner) becomes the first Social Editor at Adweek (@Adweek). Also, Staff Writer Christopher Heine (@chris_heine) has been promoted to Digital Editor. Also, Michelle Castillo (@MishCastillo) and Kristina Monllos (@KristinaMonllos) are joining as Staff Writers.

Crain's Chicago Crain’s Chicago Business (Chicago, IL): Illinois Political Reporter, Editor and Blogger Rich Miller (@capitolfax) is set to join the trade publication (@CrainsChicago) as Political Columnist.

NBC Chicago WMAQ-TV (Chicago, IL): Tammy Leitner (@TammyLeitnerNBC), a Peabody Award-winning Reporter is joining the NBC station’s (@nbcchicago) expanded investigative unit as Investigative Reporter.

Los Angeles Times Los Angeles Times (Los Angeles, CA): LA Times (@latimes) Staff Writer Sam Quinones who was already on sabbatical while writing a book has parted ways with the paper. Tim Logan (@bytimlogan) joins as Real Estate Reporter from the St. Louis Post-Dispatch and Reporter Dawn Chmielewski has parted ways with the paper for a position with Re/code (@recode).

Bloomberg News – Los Angeles Bureau (Los Angeles, CA): Anousha Sakoui (@anoushasakoui) joins the Los Angeles Bureau as a Reporter covering Hollywood.

BillboardThe Hollywood Reporter (Los Angeles, CA): Music Editor Shirley Halperin (@shirleyhalperin) is now also Music Editor for Billboard (@billboard).

The Game 87.7 WGWG-FM (Chicago, IL): Jarrett Payton (@paytonsun) is set to join the sports/talk station (@gamechicago) as afternoon Co-Host with Harry Teinowitz (@HeyTweetHarry) and Spike Manton. You may know Payton as the former NFL running back and son of the late Walter Payton.

Local 12/WKRC-TV WKRC-TV (Cincinnati, OH): Sheila Gray (@SheilaGrayTV) joins as Co-Anchor of Good Morning Cincinnati at the CBS station (@Local12). Tiffany Wilson is leaving the morning show to join her husband in San Francisco.

Chicago Sun-Times Chicago Sun-Times.com (Chicago, IL): The daily (@Suntimes) is set to rehire four photographers after cutting the entire photo staff last year.

CNNMoney.com CNNMoney.com – CNN (New York, NY): CNNMoney.com (@CNNMoney) welcomes Heather Long (@byHeatherLong) aboard as Markets and Investing Editor.

CBS NewsCBS News (New York, NY): Vinita Nair is now a CBS News Correspondent in
addition to Co-Host of CBS This Morning: Saturday (@CBSThisMorning).

CBS News – Miami Bureau (Miami, FL): CBS News (@CBSNews) welcomes Vicente Arenas as a Miami Correspondent.

WBZ-TV (Boston, MA): Katie Brace bids farewell to Atlanta’s WGCL-TV and joins Boston’s WBZ-TV to Co-Anchor the weekend evening news

The Litchfield County Times
(Torrington, CT): Jenny Golfin (@JennyGrc) joins the paper as a Breaking News Reporter.

The Middletown Press The Middletown Press (Middletown, CT): The paper (@Middletownpress) hires Kaitlyn Schroyer (@whenravensfly) as a Breaking News Reporter

New Haven Register The New Haven Register (New Haven, CT): Charlotte Adinolfi (@NHR_CharlotteA) and Mercy Quaye (@Mrs_WriteNow) join the paper (@nhregister) both as Breaking News Reporters. Previously, Quaye was a Reporter for sister paper The Register Citizen. 

The TelegraphThe Telegraph (Hudson, NH): The paper (@NashuaTelegraph) has hired Jim Konig as Publisher.

WAAF-FM (Boston, MA): Later on this month, Rob Stevens will join the rock station as a Producer for the Hill-Man Morning Show

WAVZ-AM
(Hamden, CT): Afternoon Host Mike Bower has parted ways with ESPN’s sports radio WAVZ-AM.

BuzzFeed BuzzFeed (New York, NY): BuzzFeed (@BuzzFeed) welcomes Jeremy Singer-Vine (@jsvine) as  Data Editor.  He moves to BuzzFeed from The Wall Street Journal (@WSJ).

Esquire MagazineEsquire Magazine (New York, NY): Andrew Luecke joins Esquire (@Esquiremag) as Online Style Editor.

KFOGRadio KFOG-FM (San Francisco, CA): Music Director/Host Renee Richardson moves from midday to mornings as Annalisa Parziale returns as Midday Host for KFOG-FM (@KFOGRadio).

KFWB NEWS TALK 980 KFWB News Talk 980 (Los Angeles, CA): KFWB News Talk 980 (@KFWB) is losing General Manager Valerie Blackburn next month. No replacement has been named.

KREV-FM (San Francisco, CA): San Francisco station KREV-FM names James Palomares (@djsupajames) Program Director and Eric Sean Casucci is Assistant Program Director/Music Director.

Huffington Post The Huffington Post (@HuffingtonPost):: Sara Bondioli (@SBondioli) has been hired at The Huffington Post as the Deputy Politics Editor. She begins March 14th.

HuffPost Taste (New York, NY): Rebecca Orchant (@SMcPickles) is no longer at HuffPost Taste
(@HuffPostTaste), where she was Associate Food Editor.

Travel + Leisure Travel + Leisure (New York, NY): Laura Begley Bloom (@laurabegley) is leaving her role as Deputy Editor at Travel + Leisure (@TravlandLeisure).

WNYM-AM (New York, NY): Joe Piscopo (@JrzyJoePiscopo) has joined the station as Host of Piscopo in the Morning from 6am-9am.

Good Housekeeping Good Housekeeping (New York, NY): Lauren Piro (@HelloLaurenPiro) is the new Web Editor for Good Housekeeping (@GoodHouseMag). She replaces Nicole Price Fasig.

HGTV Magazine HGTV Magazine (New York, NY): Kate English Mankoff (@KOEMankoff) has been named Associate Publisher at HGTV Magazine (@HGTVMag).

The Awl
(New York, NY): John Herrman (@jwherrman) of BuzzFeed (@Buzzfeed) and Matt Buchanan (@Mattbuchanan) of The New Yorker (@NewYorker) are leaving their respective publications to join The Awl (@Awl) as Editors.

The Daily Southerner (Tarboro, NC): The Southerner has promoted Calvin Adkins to News Editor upon the retirement of Editor/Publisher John Walker.

FOX10News | WALA WALA-TV (Mobile, AL): Former WCBD-TV (@wcbd) News Director Scott Flannigan is now News Director at WALA-TV (@FOX10News) in Mobile, AL.

PHLBizJournal Philadelphia Business Journal (Philadelphia, PA): Lauren Hertlzer is a new Reporter at the Philadelphia Business Journal (@PHLBizJournal).

inforum The Forum (Fargo, ND):  Sherri Richards (@sherririchards) is now the Business Editor at The Forum (@inforum). Richards was previously Features Reporter at the publication.

KWQC News KWQC-TV (Davenport, IA): Richard Kurz has been named News Director at KWQC-TV (@kwqcnews).

Delaware Today Delaware Magazine/Delaware Today (Wilmington, DE): Editor-in-Chief Maria Hess has left Delaware Today (@delawaretoday) and Delaware Bride.

NBC 6 South Florida WTVJ-TV (Miami, FL): Investigative Reporter Tony Pipitone has joined WTVJ-TV (@NBC6)

KIRO 7 KIRO-TV (Seattle, WA): Rob Munoz (@ActionNewsRob) has joined  the station (@kiro7seattle) as a News Reporter. He was previously at WFTS-TV (@abcactionnews)  in Tampa, FL.

MEDIAware’s full weekly version can be found at:www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at Agility (agility.prnewswire.com).

MEDIA News: Media Moves at The New York Times, CNBC, Newsweek & More

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

The New York Times The New York Times (New York, NY): Investigative Reporter Michael Luo (@michaelluo) and Metro Political Editor David Halbfinger (@halbfinger) have both been promoted to Deputy Metro Editor. Also Columnist Bill Keller has left the Times (@NYTimes) for nonprofit news startup (@MarshallProj).

CNBC CNBC (New York, NY): Former @WSJ writer John Jannarone (@jannarone) has started his new position @CNBC as Senior Writer.

Newsweek Newsweek (New York, NY): Zach Schonfeld (@zzzzaaaacccchhh) joined @Newsweek as a Culture and Entertainment Reporter.

Wall Street JournalThe Wall Street Journal (New York, NY): Retirement Reporter Kelly Greene (@kelleygreeneWSJ) is no longer with the paper. Greene joined @WSJ in 1996 and began covering retirement in 2000.

PBS NewsHour PBS NewsHour (Arlington, VA): Quinn Bowman (@quinnbowman) returns to PBS NewsHour (@pbsnewshour) as the Capitol Hill News Producer.

HouBizJournal Houston Business Journal (Houston, TX): Jordan Blum (@JDBlum23) has joined the Journal (@HOUBizJournal) as the Energy Reporter. Blum previously served as the Bureau Chief for The Advocate in Washington, D.C.

Country Living Country Living (New York, NY): Former Biz Bash Media Editor Lauren Matthews (@laurenmatthews) is the new Senior Web Editor at @CountryLiving.

Family CircleFamily Circle (New York, NY): Suzanne Rust (@suzannerust) is now the Lifestyle Editor at (@FamilyCircle). Rust’s responsibilities will include Planning, Production and other related editorial duties.

The Plain Dealer The Plain Dealer (Cleveland, OH): Mary Lou Brink (@maryloubrink) has been named the new Business Editor for the daily (@ThePlainDealer).

People magazinePeople Magazine (New York, NY): Andrea Lavinthal (@andilavs) has been promoted to Style and Beauty Director. She has been with @peoplemag since 2012.

AOL Travel

AOL Travel (New York, NY): Jake Thiewes has left his position as Editor. No replacement has been named.

ESPNESPN (Bristol, CT): Lisa Kerney has joined @ESPN as a Studio Anchor.

ELLE Magazine (US) Elle Magazine (New York, NY): Ali Finney has joined the magazine as Beauty Assistant. She will report on Trends related to Hair, Skin and Cosmetics.

TV Guide TV Guide Magazine (New York, NY): Bruce Fretts (@brucefretts) has left his current position as Articles Editor but remains as a Contributor at the magazine (@tvguide).

1450 WCTC WCTC-AM (Somerset, NJ): Beginning February 18th, Dennis Miller (DennisDMZ) will join air staff (@1450WCTC) at the talk radio station.

WLKY WLKY-TV (Louisville, KY): The Courier-Journal’s (@courierjournal).Breaking News Reporter Mark Vanderhoff (@WLKYMark) joins the CBS station (@WLKY) as an Investigative Reporter/Producer.

Daily Item Sports The Daily Item (Sunbury, PA): Todd Stanford (@ToddRStanford) takes over as Sports Editor (@dailyitemsports) replacing Harold Raker who is putting down the pen after 42 years of service.

C&P Top News Evansville Courier & Press (Evansville, IN): Daniel Allar (@ECP_Allar) is now a Sports Reporter at C&P (@courierpress).

The Journal-RegisterThe Journal Register (Medina, NY): Corey Desiderio (@cpdesi) is the new Sports Editor @JournalRegister.

Monterey Herald

Monterey County Herald (Monterey, CA): Santa Cruz Sentinel Editor Don Miller (@dmiller_sc) was also named Editor of Monterey County Herald (@MontereyHerald) replacing Royal Calkins.

KRON 4 News KRON-TV (San Francisco, CA): KRON-TV (@kron4news) will be relocating into ABC-owned KGO-TV (@abc7newsbayarea) facility. KRON will remain independent.

RecordPubRecord-Courier (Kent, OH): Sara Welch (@rcsportsnow) is now @RecordPub as a Sports Reporter.

SunCoast Sports Now Charlotte Sun (Port Charlotte, FL): Josh Vitale (@JoshVitale) is the new Sports Reporter/Blogger at @SunCoastSports.

Herald-TribuneSarasota Herald-Tribune (Sarasota, FL): Education Reporter Katy Bergen (@KatyBergen) is now a Sports Performance Reporter @HeraldTribune.

keyetv KEYE-TV (Austin, TX): Long-time KEYE-TV (@keyetv) Anchor Judy Maggio has announced her retirement this May.

KMOV KMOV-TV (St.Louis, MO): News Director Sean McLaughlin (@seanmcl3939) has announced he will be leaving the CBS affiliate (@KMOV). He is slated to become the Vice President of News for E.W. Scripps.

FOX 4 NEWSKDFW-TV (Dallas,TX):  Longtime KDFW (@FOX4) Meteorologist Ron Jackson has announced his retirement after serving at the station for 32 years.

WPRI-TV (East Providence, RI): Shannon Hegy (@ShannonHegy) has joined the newsroom as an Anchor/Reporter.

NBC Connecticut WVIT-TV (West Hartford, CT): Matt Piacente (@MattPiacente) becomes the News Director here (@NBCConnecticut).

WCVB-TV BostonWCVB-TV (Needham, MA): After 25 years with the station (@wcvb), Veteran Sports Reporter Mike Dowling (@MDowlingWCVB) will say good-bye on February 21st.

95.5 WPLJ WPLJ-FM (New York, NY): Long-time Radio Personally Scott Shannon, co-host of The Scott and Todd Morning Show, has exited his post at (@955PLJ). Shannon has served at the station for 23 years.
GoodDayOregon KPTV-TV (Beaverton, OR): Anchor/Reporter Anthony Congi (@AnthonyCongi) has announced he is set to begin his new role as Anchor of the Morning Newscast “Good Day Oregon” (@GoodDayOregon) in March.

KHOU 11 News Houston KHOU-TV (Houston, TX): Brad Woodard, Emmy Award-winning Anchor/Reporter, has exited his post at this NBC Affiliate (@KHOU).

Mix 94.7 AustinKAMX-FM (Austin, TX): Jay Styles has started his job as new Music Director/Afternoon DJ at this Adult Contemporary station (@Mix947Austin).

MyFoxHouston.comKRIV-TV (Houston, TX): Former WXII-TV (@WXII) North Carolina Reporter Rob Wu is now a Reporter with here (@MyFoxHouston).

The State NewspaperThe State (Columbia, SC): Sara Johnson Borton has been named President/Publisher of this Capital newspaper (@thestate).

WATE 6 News WATE-TV (Knoxville, TN): Former WATE-TV (@6News) Reporter Josh Ault (@joshaultnbc5) has left the ABC affiliate and joined KXAS-TV (@NBCDFW) in Fort Worth.

102.9 NOWKDMX-FM/KDGE-FM (Dallas, TX): Jay Shannon takes over as Program Director for these Clear Channel stations – KDMX-FM (@mix1029dfw) and KDGE-FM (@1021Edge) – in mid-March.

5NEWSONLINEKFSM-TV (Fort Smith, AR): Shelby Hays will join this CBS affiliate (@5news) as a Meteorologist when she graduates from University of Oklahoma this Spring.

Telemundo DenverTelemundo – KDEN-TV (Denver,CO): Laressa Watlington (@LaraWatlington) has been named Web Editor of KDEN-TV (@telemundodenver).

NY1 Noticias NY1 Noticias (New York, NY): As of March 1st, Roberto Lacayo (@RobertoLacayo) will be the Executive Editor for NY1 Latino (@NY1noticias).

CS Magazine CS Chicago Social (Chicago, IL): The Modern Luxury publication (@CSchicagosocial) has named David Zivan as the new Editor-in-Chief of the Chicago luxury lifestyle magazine. He most recently served as Editor of Music Inc. at Mather Publications.

The Paducah SunThe Paducah Sun (Paducah, KY): Steve Wilson joins the daily (@PaducahSunNews) as Executive Editor, replacing Duke Conover (@DukeConover), who is no longer with the publication. Wilson comes from the Kentucky Enquirer (@kyenquirer), where he served as Editor.

MEDIAware’s full weekly version can be found at:www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at Agility (agility.prnewswire.com).

4 Things PR Must Do to Leverage Digital Media

Should PR take control of content marketing?”

That question was posed by Craig Pearce on Jeff Bullas’ blog today. My answer is a qualified “Yes.”

As a content marketer who has spent the last two decades in the PR realm, I am wholly convinced that PR should be marching in lock step with content marketing (as well as its cousin, social media.) Commingling content tactics and strategies to achieve brand objectives and fully capitalize on the digital media environment is an imperative for communicators.

Join us on Feb. 26 for a free webinar on press release tactics that will drive results.

Join us on Feb. 26 for a free webinar on press release tactics that will drive results.

More specifically, PR should have a primary role in shaping the brand’s content strategy: PR teams are the story tellers, they are the influence-wranglers, they are the strategists who build reputation and chart the communications course for the brand when the going gets tough. Craig offers great advice for pumping up PR messaging with content marketing tactics in his post, and I’m in complete agreement with his suggestions.  This is a green field of opportunity for PR pros to expand the value they deliver to their organizations, garnering influence within the organization and budget for the department.

But not everyone is PR is jumping on board the digital media bandwagon.  From my vantage point here at PR Newswire, where I talk to PR pros daily, where I scan press releases continually and where I spend a lot of time following conversations about PR on various forums, I see four hurdles that could keep some PR pros from leveraging content marketing as a PR tool, and instead wind up ceding ownership of external influence to their colleagues in marketing.

Hence, the qualification in my answer, which is this: PR must leverage content marketing and digital media, but to do so, the public relations team must do the following:

  • Align content to the organization’s prospects’ buying cycle  
  • Develop messaging that serves the audience first (and in so doing, serves the brand.)
  • Fully understand and embrace social media
  • Get really serious about measuring outcomes, not output.

Here’s what I mean.

Alignment with the buying cycle:  It’s not unusual to hear PR pros eschew outcomes such as lead generation when talking about publicity strategies. But let’s face it – in an era when we can map the course each new prospect took across the web and social media before winding up in our marketing funnels, ignoring the opportunity to influence the organization’s success and to quantify the PR team’s efforts is a losing proposition.  Smart PR pros will use the personas, buying states and other content marketing data points to inform their own editorial calendars and content creation strategies.

Audience first messaging:  One lesson PR can really learn from content marketers is how to speak the audiences’ language.  Content marketers trade heavily in information that is interesting and useful to their target markets, and they’re generating social proof and even earning media with that content. I’ve heard numerous accounts of content marketers who have approached their PR teams with a pitch or idea, only to be shot down when the information isn’t deemed “newsworthy.”   If PR is going to own content marketing, the definition of “newsworthy” needs to expand dramatically to encompass that which is interesting and useful to the audience.

Social media as an influence engine: While traditional earned media still carries enormous value, social proof is playing an important role in shaping opinion – and driving search engine results.  The savviest public relations professionals are making deft use of the influential power of social channels by building engaged brand presences and fostering interaction with their audiences – and winning loyalty and lasting visibility as a result.  PR pros who fail to embrace social and digital media are in effect abdicating their organizations’ most influential attention markets and influence networks to other communication disciplines.

Measurement: It’s time to abandon vague numbers once and for all.  Estimations, impressions and (worst of all) equivalencies are relics from an era when measurement was difficult if not impossible.  That’s no longer the case.  The data our organizations have allows us to set starting benchmarks and then chart subsequent growth and change.  We can measure things like branding and awareness – which seemed pretty vague a few years ago – with a mix of metrics relating to social conversation volumes, mentions and search term use (to name a few) – enabling PR teams to accurately describe how their efforts changed audience behavior.

But wait, there’s more.  We can now understand the quality of the attention generated, as measured by the subsequent actions of the newly acquired audience.  Did the people who read your press release take another step, sharing it with their own social networks (and thus amplifying your message, a new metric worth charting) or clicking on a link you embedded?

new school cover

Read about Jive’s success (and see other real-life examples) in this free eBook.

One PR Newswire client, Jive Software Inc., was challenged by their CMO to improve the conversion rate of their press releases.  We tweaked their formatting, and the changes resulted in a 200% increase in traffic to a web page the company was promoting.

Another client, SecureState LLC, shared with us that the press releases they use to promote their blog posts are a leading source of new prospects, as measured by new names in their marketing database.

These are a couple examples of smart PR teams fully leveraging outbound communications to generate qualified inbound traffic.

It’s crucial to realize that all content published by a brand is easily found and consumed by a variety of audiences. Prospective customers are reading press releases.  Journalists are scanning marketing materials.  Regulators read blog posts.   Your organization may be siloed still, but your digital content isn’t.  This is why it’s so important for public relations teams to embrace new outcomes, and not be afraid to embed a landing page in a press release or to add marketing-type measurement to the department KPIs.

In my mind, truly, content marketing and PR really do belong together.  Audience interest and earned attention are at the core of each.  Rather than pursuing separate strategies, many brands are finding success by merging the two, using interesting content to earn media and using the attention PR wins to drive new customer acquisition.
Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of  the ebooks Driving Content Discovery and  New School Press Release Tactics.  Follow her on Twitter at @sarahskerik.

MEDIA News: Media Moves at The Washington Post, Inc., Dr. Oz The Good Life and more…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Washington Post The Washington Post (Washington, DC): Catherine Rampell (@crampell) has left The New York Times (@nytimes) to write her opinions at the Post (@washingtonpost). And former Business Insider Adam Taylor (@mradamtaylor) has joined to the Post as a Foriegn Affairs Reporter/Blogger he’ll be contributing to the “WorldViews” blog (http://www.washingtonpost.com/blogs/worldviews/).

Dr. Oz THE GOOD LIFE Dr. Oz The Good Life (New York, NY): This healthy lifestyle magazine (@DrOzTheGoodLife) debuted on February 4th. Alison Brower (@abrower) is the Editor.

Inc. Inc. (New York. NY): Former Thomson Reuters Op-Ed Editor James Ledbetter (@jledbetter) is now the Editor @Inc. Articles Editor Bobbie Gossage (@BobbieGossage) has been promoted to Executive Editor.

The Boston Globe The Boston Globe (Boston, MA): Douglas Most (@GlobeDougMost) has been promoted from Deputy Managing Editor/Features to Deputy Managing Editor/Special Sections & New Initiatives. Film Editor Janice Page has been promoted to Deputy Managing Editor/ Features. Both work for The Globe (@BostonGlobe)

The Late Late Show The Late Late Show with Craig Ferguson (Los Angeles, CA): Former “Tonight Show with Jay Leno” Producer, Mike Alexander joins this show (@LateLateShowCBS).

CNN Latino CNN Latino (Miami, FL): After less than a year on the air, CNN (@CNN) is cancelling its CNN Latino (@cnnlatino) programming at the end of this month.

GuardianUS The Guardian America – New York Bureau (Washington, DC): Ex-New York Times Opinion Writer Matthew Sullivan (@sullduggery) is the new Opinion Editor at The Guardian’s U.S. operation (@GuardianUS).

Wall Street Journal The Wall Street Journal (New York, NY): Daniel Keeler (@dankeeler) has joined @WSJ as Frontier Markets Editor. He also curates the @FrontierMarkets Twitter handle. In addition, Reporter Jonathan Shieber (@jshieber) is no longer at the paper.

InvestmentNews InvestmentNews (New York, NY): Mason Brawell (@MasonBraswell),  former On Wall Street Editor, joins InvestmentNews (@newsfromIN) as a Reporter.

The New York Times The New York Times (New York, NY): Chief Fashion Critic and Editor Cathy Horyn has resigned. Prior to joining @NYTFashion in 1999, Cathy was a Contributing Editor @VanityFair.

Popular Mechanics Popular Mechanics (New York, NY): Former Associate Editor Andrew Del-Colle (@andrewdelcolle) has been promoted to Senior Editor. He has been an Editor @popmech since 2011.

HLN News and Views HLN Network (New York, NY): “Showbiz Tonight”, (@shobiztonight) hosted by A.J. Hammer (@ajhammer), aired its final show on February 6. Hammer will continue to report on Entertainment for HLN.

Azteca America Azteca America (New York, NY): Alfonso De Pansa (@ponchodeanda) will be back on the air with his new show “Venga la Alegría”, on TV Azteca (@tvaztecaoficial) (@Azteca_America) beginning February 10th, 2014.

Re/code Re/code (New York, NY): Another former @WSJ Technology Reporter joins @recode. Amy Schatz (@Amy_Schatz) will cover the FCC and Technology Policy and Regulation.

Time Out New York Time Out New York (New York, NY): Senior Film Writer Joshua Rothkopf (@joshrothkopf) has been promoted to Film Editor. Rothkopf began @TimeOutNewYork as a Film Staff Writer in 2004.

Businessweek Bloomberg Businessweek (New York, NY): Former Associated Press Writer Francesca Levy (@FrancescaToday) has joined @BW as Business Schools Editor.

VANITY FAIR Vanity Fair (New York, NY): The Fair (@VanityFair) welcomes Priya Rao (@Prao11) as their new Style Editor.

Betabeat BetaBeat (@Betabeat): Ryan Holiday (@RyanHoliday) has joined the New York Observer (@NewYorkObserver) as the Editor-at-Large for their technology blog BetaBeat.

Columbus Dispatch The Columbus Dispatch (Columbus, OH): Reporter Jeannie Nuss (@JeannieNuss) has joined the daily (@DispatchAlerts) as Features Reporter. Nuss previously served as a Reporter for the Associated Press covering Little Rock, Arkansas.

Gawker Gawker (@Gawker): Cord Jefferson (@CordJefferson) is no longer an editor at this outlet. Meanwhile, Jay Hathaway (@Strutting) has been hired as a Senior Writer.

Tasting Table Tasting Table (@TastingTable): Lizzie Amunro (@LizzieAMunro) has been hired by Tasting Table as the new Associate Editor. Restaurant Critic Tajal Rao (@TejalRao) has also joined the outlet as a Staff Writer.

CommDigiNews Communities Digital News (Washington, DC): This former entity of the Washington Times has gone independent with their own world news site (http://www.commdiginews.com) that covers everything in the world and Jacquie Kubin (@Jacquie_Kubin) is in charge.

WGN TV News WGN-TV (Chicago, IL): Tribune’s nightly newscast (@WGNNews) has been dropped from WGN America’s (@wgnamerica) schedule. The hour-long 9:00 p.m. newscast, Anchored by Mark Suppelsa (@MarkSuppelsa) (msuppelsa@tribune.com) and Micah Materre (@mmaterre) will continue to air locally but will no longer be carried on the cable channel nationwide.

Macworld MacWorld (San Francisco, CA): Executive Editor Jonathan Seff has left @macworld.

The Week The Week Magazine (New York, NY): Former Washington Monthly Web Editor Ryan Cooper (@ryanlcooper) is the new National Correspondent at The Week.

USA TODAY USA Today (McLean, VA): Izzy Gould (@IzzyGould) is tackling the role of NFL Editor at America’s newspaper.

Digiday Digiday (@Digiday) (saya@digiday.com): Ricardo Bilton (@RBilton) has entered the digital lair as a Digital Publishing Reporter.

The Information The Information (@TheInformation): Jonathan Weber (@WeberWest) is the new Managing Editor.

Quartz Quartz (New York, NY): Max Nisen (@MaxNisen) tackles the Management News Reporter role @qz.

SEJournal Search Engine Journal (@sejournal): Kelsey Jones (@wonderwall7) is the new Managing Editor.

HouBizJournal Houston Business Journal (Houston, TX): Former Wall Street Journal Reporter Mark Yost (@HBJmoney) signs onto the Journal (@HOUBizJournal) as a Money Reporter.

ABQ Business First Albuquerque Business First (Albuquerque, NM): Rachel Sams has been promoted from Managing Editor to Editor-in-Chief at the weekly business paper (@ABQBizFirst). She takes over for the departing Joe Renaud.

O.C. Register Orange County Register (Santa Ana, CA): Columnist Frank Mickadeit has parted ways @OCRegister.

Zócalo Public Square Zócalo Public Square (@thepublicsquare): Former Los Angeles Times Reporter Jia-Rui Cook (@jahree) joins Zócalo Public Square as National and Science Editor.

Austin Way Magazine Austin Way Magazine (Austin, TX):  This magazine (@AustinWayMag)  (http://www.austinway.com) is a new lifestyle publication by Niche Media and is set to launch September 2014. The magazine will cover topics related to local community and culture. Lou DeLone is the Publisher.

U.S. News U.S. News & World Report (@USNews): Rachel Pomerance (@RachelPomerance) will no longer be a Health & Wellness Reporter for the site.

NOLA.com NOLA.com (New Orleans, LA): Christopher Dabe (@cmdabe), Sports Editor at Gannett Central Wisconsin Media, was named Managing Sports Producer.

SF Chronicle The San Francisco Chronicle (San Francisco, CA): Thomas Lee (@bytomlee) joins the San Francisco Chronicle (@sfchronicle) as Business Editor. Lee was previously with the Star Tribune.

Financial Times Financial Times – Los Angeles (Los Angeles, CA): Matthew Garrahan (@MattGarrahan) promoted to Global Media Editor of Financial Times (@FinancialTimes). Matthew will move from LA to NY this summer.

The Weekly Standard This Week – ABC Television Network (New York, NY): The Weekly Standard’s (@weeklystandard) Editor/Publisher Bill Kristol has joined ABC’s “This Week” (@ThisWeekABC) as a Contributor.

Columbus C.E.O. Columbus CEO (Columbus, OH): Journalist Mary Yost (@maryyost) has been named Editor of the trade magazine (@columbusceomag).

Coloradoan The Coloradoan (Fort Collins, CO): Lauren Gustus (@laurengustus) is the new Executive Editor of the Fort Collins daily paper (@coloradoan), replacing Josh Awtry. She was most recently with the Reno Gazette-Journal as an Editor.

MEDIAware’s full weekly version can be found at:www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at Agility (agility.prnewswire.com).

Webinar Recap: Measuring the Effectiveness of Sponsorship and Event Initiatives

Measuring the Success of Sponsorship and Event Initiatives

During major televised events, audiences are not only anticipating the main spectacle but also the marketing efforts surrounding it. Access to millions of viewers and a highly engaged social audience means the stakes are higher than ever for advertisers to execute a successful campaign. PR Newswire and Commpro.biz co-hosted the webinar “Measuring the Effectiveness of Sponsorship and Event Initiatives” which discussed some of the emerging trends in advertising that were seen throughout Sunday’s big game. While some brands chose to invest millions into television advertising, others attempted to capitalize on real-time marketing through social media. The webinar’s expert panelists weighed in on which of these efforts were the most successful as well as future strategies for creating content that will achieve a desirable return on investment.

Pre-event marketing

Brands that did not invest in game day advertising saw an opportunity to capitalize on its newsworthiness before the big event. Newcastle Brown Ale received tremendous exposure when their “No Bollocks” ad featuring Anna Kendrick became a viral hit. Jack Neff, editor-at-large for Advertising Age, has seen an increasing number of brands relying on this tactic and believes that the strategy’s effectiveness is due to a heightened awareness among consumers of the marketing efforts leading up to the game.

Ads acknowledging consumer awareness of brand messaging

Newcastle Brown Ale earned additional publicity from their decision to turn traditional marketing on its head and take a blatant, more honest approach to advertising. According to Consumer Products Executive, Zara Ingilizian, this type of advertising is a new way of building authenticity for the brand because it shows respect for the consumer’s knowledge of marketing tactics.

Telling a story across multiple ads

Brands like Bud Light and Wonderful Pistachio went against the typical short-form commercial by showcasing ads that filled multiple spots during the broadcast. According to Neff, while these types of ads cost substantially more money, they are successful in attracting a desirable ROI because they build audience suspense and benefit from a longer exposure time.

Producing videos in real-time

PR Newswire’s Global Director of Emerging Media, Michael Pranikoff, took note of the brands stepping up their content efforts by engaging on social media throughout the game and producing videos in real time. Tide cleverly used six-second Vine videos as a real-time response to the major ads being broadcasted live. Pranikoff believes that Tide benefitted from Vine’s ability to automatically play in the viewer’s newsfeed instead of directing audiences to a separate page. The brand showcased tremendous preparedness and took advantage of a unique opportunity to make an impression on a large audience for a product that might not be at top of mind during a sporting event.

Including hashtags in television ads

According to Ingilizian, hashtags were mentioned in about 60% of the total game day ads this year, a major spike from just 10% in 2013. Ingilizian believes that using this tactic will continue to be favored among consumers and drive real-time discussion on Twitter.

Though audiences look forward to witnessing extravagant marketing efforts on game day, Neff cites a study by research firm Communicus which found that 80% of the ads do not produce a change in purchase intent. To guarantee a desirable ROI, the panelists offered some advice on producing content with maximum rewards:

-          Determine the purpose of your brand and whether your target audience will be present in the conversation. Sometimes it may not even make sense for your brand to participate in every flagship event.

-          Build anticipation and the branding aspect beforehand to gain additional impressions. While there is a lot of attention and engagement during the big event, it is harder to stand out amongst a clutter of high-tech ads competing for the same attention.

-          Stay true to your brand. While being creative is important, sometimes theatrics can overshadow what the brand is actually about

-          Calculate your ROI based on the entire campaign and not just the 30-second ad. Ads should be part of a holistic effort to promote your brand message.

For more on measuring the effectiveness of event sponsorships, follow the link to view the on-demand presentation: https://www.webcaster4.com/Webcast/Page/10/3272

MEDIA News: Media Moves at The Boston Globe, AP, USA Today and more…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

The Boston Globe The Boston Globe (Boston, MA): The 142-year old paper now has its ninth Publisher. Owner John Henry (@John_W_Henry) becomes the Publisher of the historic paper.

Univision Univision Canada (@Univision): Univision has purchased Canada’s Telelatino Network (@TLNenEspanol) (http://tlntv.com) and will be re-branding it as “Univision Canada”.

Poynter Poynter.org (St. Petersburg, FL): The journalism and media institute (@Poynter) has hired Bloomberg News’ DC Managing Editor Tim Franklin (@TimAFranklin) as its Publisher/President.

The Associated Press Associated Press (AP) (New York, NY): Noreen Gillespie (@norgillespie) has moved from Deputy Regional Editor in Chicago to Deputy Sports Editor in the main New York Bureau of the @AssociatedPress.

USA TODAY USA Today (McLean, VA): Jim Lenahan (@jlenahan) takes the reins as Managing Editor at America’s newspaper (@USATODAY).

Salt Lake Tribune Salt Lake City Tribune (Salt Lake City, UT): Kevin Winters Morriss (@KWinMo) is the new Digital News Director at the Tribune (@sltrib).

Marketplace Marketplace (Los Angeles, CA): Former Thomson Reuters social media guru Margarita Noriega (@margafret) joins @MarketplaceAPM as their new Social Media Editor.

Quartz Quartz (New York, NY): Rachel Feltman (@RachelFeltman) has joined this business news site (@qz) on to cover science, health and technology news.

Time.com (@Time) (letters@time.com): Dan Stewart (@ThatDanStewart) is the new Deputy Editor of Breaking News at Time.com (@Time). Sam Lansky (@SamLansky) has joined the outlet as the new Deputy Culture Editor.

Mashable Mashable (@Mashable) (news@mashable.com): Andrew Freedman (@AFreedma) is the first Climate, Weather & Environment Reporter at the site.

Popular Mechanics Popular Mechanics (@PopMech): Andrew Del Colle (@AndrewDelColle) was promoted to Senior Editor.

Breitbart News Breitbart News (@BreitbartNews): Jonathan Strong (@J_Strong) is the new Washington Editor for the Conservative news outlet.

Washington Post The Washington Post (Washington, DC): National Journal (@nationaljournal) Editor Adam Kushner (@AdamBKushner) joins the Post (@washingtonpost) as their new Digital Magazine Editor on Feb. 24th. Jaime Fuller (@J_Fuller) is now a Political Reporter and will be writing for Post’s political blog “The Fix” (@TheFix).

Military Times Military Times News Service (Springfield, VA): Former Stars and Stripes (@starsandstripes) scribe Leo Shane III (@LeoShane) is the new Congressional Editor @MilitaryTimes.

TorontoStar Toronto Star (Toronto, ON): News Reporter Liam Casey (@liamdevlincasey) has left the Star (@TorontoStar).

The New York Times The New York Times – Washington Bureau (Washington, DC): Economic Policy Reporter Jackie Calmes (@calmesnyt) switches beats to cover campaigns and elections at the Times (@nytimes).

U.S. News U.S. News & World Report (Washington, DC): Health & Wellness Editor Rachel Pomerance (@RachelPomerance) has left U.S. News (@usnews).

Access Hollywood Access Hollywood – NBC Television Network (Burbank, CA): Liz Hernandez (@LizHernandez) joins Access Hollywood (@accesshollywood) as a Correspondent from KBIG-FM.

California Sunday The California Sunday Magazine (@CalSunday): This new magazine will launch later this year via app, online and in print. Editor is Douglas McGray (doug@californiasunday.com).

Women's Wear Daily Women’s Wear Daily (New York, NY): Senior Editor David Lipke (@DavidLipke) is no longer with the publication.

Fortune Magazine Fortune Magazine (New York, NY): Former PandoDaily Reporter Erin Griffith (@eringriffith) has joined @FortuneMagazine as a Writer.

The Daily Beast The Daily Beast (New York, NY): Former Executive News Editor Noah Shachtman (@NoahShachtman) has been named Executive Editor at the Beast (@thedailybeast).

Bloomberg News Bloomberg News (New York, NY): Alan Goldstein (@alanmgoldstein) has been promoted to Managing Editor. He will oversee the States and Municipalities beat.

Metro New York Metro New York (New York, NY): After 10 years at the paper, Dorothy Robinson  (@dorothyatmetro) is the new Editor-in-Chief..

Interview Magazine Interview Magazine (New York, NY): Keith Pollock (@MrPollock) has been named Editor-in-Chief. He will begin editing the April issue.

Rolling Stone Rolling Stone (New York, NY): Jason Newman (@jasonrnewman) has been named News Editor.

Woman's Day Woman’s Day (New York, NY): Clinton Kelly (@Clinton_Kelly) has joined the magazine as Contributing Editor. “Clinton Solves It” will debut March 2014.

Los Angeles Times Los Angeles Times (Los Angeles, CA): Former Washington Times Reporter Nathan Fenno (@nathanfenno) moves to L.A. to become their Sports Enterprise Reporter.

Martha Stewart Weddings (New York, NY): Beauty Director Melissa Foss is no longer with the magazine.

tuscaloosanews Tuscaloosa News (Tuscaloosa, AL): Former Meridian Star (@meridianstar) Sports Editor Tony Tsoukalas has joined the @TuscaloosaNews as a Sports Writer.

The Post-Standard The Post-Standard (Syracuse, N.Y.): Julie McMahon (@Julie_McMahon) is the new Crime and Breaking News Reporter.

Napa Valley Register Napa Valley Register (Napa, CA): Editor Michael Donnelly is parting ways with the Register (@NapaRegister) for a position with Lee Enterprises in Madison, Wisconsin.

The Huntsville Item The Huntsville Item (Huntsville, TX): Sports Editor Tom Waddill has been promoted to Editor @HuntsvilleItem. And Assistant Sports Editor Gene Schallenberg is the new Sports Editor.

Hays Daily News The Hays Daily News (Hays, KS): Nick Schwien (@NickSchwien) has been promoted to Managing Editor at the Daily News (@NorthWestKansas).

SpiritofJefferson The Spirit of Jefferson (Charles Town, WV): The new Sports Editor at the Spirit (@SpiritofJeff) is Jeff Brammer.

Telemundo Denver Telemundo – KDEN-TV (Denver, CO): Sonia Gutiérrez has been named Associate Editor of this Telemundo affiliate (@telemundodenver).

Noticias Colorado Univision – KCEC-TV (Denver, CO): The News Director for Noticiero Colorado (@kcectv), Luisa Collins (@LuisaFCollins) has been promoted to Vice President of News and will be based out of the Entravision Colorado office (@evcdenver).

MundoFOX MundoFox (New York, NY): Ibra Morales has taken over the role of President of MundoFox (@MundoFOX) replacing Emilio Saccone who had recently left.

MEDIAware’s full weekly version can be found at:www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at Agility (agility.prnewswire.com).

Whitepaper illustrates the simple difference between traditional IPOs and confidential IPOs

Sarah Skerik:

Our colleagues on the IR side of the house issued a new white paper yesterday. If you are involved (or interested) in the IPO process, this paper will shed some light on a the differences between traditional IPOs and confidential IPOs.

Originally posted on Building Shareholder Confidence:

Click the image to download the whitepaper

Click the image to download the whitepaper

When Twitter announced their confidential IPO last year, many pundits took this as a negative move. “Something is up over there…” Bah. As blogged here, the word “cautious” is a better word to describe the motives of the confidential IPO process.

What is a confidential IPO? The JOBS Act allows firms with less than $1 billion in annual revenue (emerging-growth companies or EGCs) to keep their IPO filings confidential up until just three weeks before they roadshow and market their shares. This is in contrast to the typical S-1 file which is openly filed months before the roadshow giving potential investors, media, peers and competitors a longer time window to consider an investment.

So the questions are… what are investors missing? Is there material information they are not seeing? What is held confidential? What is the SEC doing? Are investors going to…

View original 211 more words

Best Wishes for a Bright and Rewarding New Year!

holiday-2013

I would like to extend a sincere thank you for your business, loyalty and support in 2013.

At the end of the year, and as we approach PR Newswire’s 60th anniversary in March, there is a natural inclination to reflect. At PR Newswire, we are just as interested in looking forward to the future for communicators of all kinds – PR, corporate, marketing and shareholder – and their audiences. While technology continues to evolve and new communication channels continue to emerge, everyone at PR Newswire remains focused on helping brands and organizations earn targeted attention from consumers, investors and the media by amplifying our clients’ narratives and making their content more discoverable.

In 2013, this focus helped PR Newswire and our clients achieve a number of milestones and goals, notably:

Powering Customer Results with Our Distribution Network

This past year we built on our market strength in the US and Canada, expanding our global distribution network to include more media outlets, journalists, major news sites, syndication points, social media channels and industry-focused sites, like those covering the solar and alternative energy sectors to name just a few. Our company-wide focus on extending the most powerful distribution network in the industry helped our clients – as validated by a leading professional services firm – achieve superior media pick up vs. competitors, greater visibility on major news and media sites, and consistently higher, above-the-fold search engine results (SERP).

Providing More Visual Storytelling Options & Reporting

Multimedia communications continue to be a valuable way to deepen engagement, and this year PR Newswire delivered more video and photo distribution offerings, while building out rich media delivery. To provide our clients more insight on the reach of their campaigns and communication efforts, PR Newswire added more video, photo and other data points to Visibility Reports. Other clients turned to us for help in telling, broadcasting and webcasting their stories and in delivering multiple award-winning video and social media projects this year.

Engaging Media & Audiences in Multiple Channels

We have long been viewed as a trusted source by the media, and a survey of journalists by a leading professional services firm concluded that PR Newswire rated higher than our competitors as a trustworthy, valuable provider of news and information, and confirmed that services like ours are a frequent and primary resource for story ideas. Our clients turn to PR Newswire for this type of earned attention from the media, and we delivered when they also turned to us for more ways to reach and interact with clients, prospects and shareholders. Our MediaRoom and IR Room offerings now include more social media, interactive and distribution features, we continue to grow our followers on our industry-focused SocialPost, and we have increased our mobile and responsive design options.

Enhancing Media Targeting & Monitoring

To support our clients’ communications efforts, we enhanced our Agility platform, offering media targeting tools for more precise outreach and better collaboration. To give our clients a richer view on corporate reputation and key issues, we added sources and monitoring functionality to our MediaVantage platform.

Reinforcing Investor Confidence & Managing Transparent Compliance

As PR Newswire approaches its 60th anniversary, our Vintage Filings division celebrated its 10th by delivering several initiatives. These included the introduction of our fleXBRL program, giving our public company clients a flexible XBRL workflow that matches how their accounting groups work, as well as products and partnerships that help both newly public and seasoned companies communicate easily and broadly with all shareholders.

Supporting Our Industry & Communities

It was great to connect with and learn from you at local events, webinars and industry conferences, including NIRI, PRSA International and Content Marketing World, and we really appreciate the continued exchange of ideas and best practices on the Beyond PR and Building Shareholder Confidence blogs, in the PR Newswire for Journalists and ProfNet communities, and on social networks, including @PRNewswire. It was especially rewarding to participate with you in community-building events, including Making Strides Against Breast Cancer in New York, volunteering at The Storehouse in Albuquerque, hosting a blood drive with the American Red Cross in Cleveland, and joining the Walk So Kids Can Talk in Canada.lil tweet

These are exciting times for everyone in the industry. As we enter the New Year, the opportunities are plentiful, particularly for corporate, marketing and shareholder communications professionals who are able to adapt and grow with new channels to support and amplify their content and messaging. In 2014, PR Newswire is looking forward to continuing our decades of award-winning innovation and service by investing in distribution, ecommerce, social media, audience engagement and multimedia services, so we can help you reach and connect with your customers, investors and the media more successfully.

Everyone at PR Newswire, Vintage Filings, CNW Group and MultiVu wish you, your colleagues and families, a wonderful holiday season and a bright and rewarding New Year.

Best wishes,

Ninan Chacko
CEO, PR Newswire

A News Release for Media …. And Enthusiasts

ContentWeLoveI grew up driving an old Ford Mustang (a ’64 ½ convertible, to be exact) and simply put, I love those cars.  So any press release from Ford about the pony car is bound to get my attention.  I’m an enthusiast.

As I was scanning the wires this week, I spotted the announcement from Ford about the new designs and other innovations debuting for the Mustang, just in time for the 50th anniversary of this iconic car.

Be still my heart, they’ve  brought back the fastback. 

It. Is. So. Pretty.

It. Is. So. Pretty.

While the pictures in the press release made me swoon a bit (Dear Santa, I want a pony.  I mean, pony car …) the treatment of the press release by Ford got the attention of my practical side.  It is beautifully constructed to convey key messages to journalists, and to feed the interest of bloggers and enthusiasts. lil tweet

Let’s break it down.

The headline, “Ford Mustang Marks 50 Years with All-New Sleek Design, Innovative Technologies and World-Class Performance,” doesn’t beat around the bush – it tells what’s to follow, and stands alone.  No subhead required.

The lead comprises three bullet points, and is built for busy journalist.  It cuts straight to the key messages in the press release, and the bullet point treatment surfaces those messages easily for readers who are quickly scanning the copy.

And then there are the pictures, which had a galvanizing effect on this enthusiast.  These are not staid PR shots.  The stills treat the Mustang like a piece of sculpture, a nice juxtaposition to the picture of the car on the road, in which you can almost hear the growl of the 420-horse V8 (at least I can.)

One message, multiple audiences 

I thought the treatment of the quote and descriptions in the release were particularly deft.  It’s here that the company’s ability to balance delivering information to news media and juicy tidbits to the blogger and enthusiast crowd are on display.

As the reader works their way through the release, the tone changes from stringently factual to more descriptive and relatable.  Journalists working on deadline can easily find the facts and stats they need toward the top of the page.  After that, the company is speaking to the driver.

One question I get a lot is whether it’s a good idea to create multiple versions of a press release for different audiences.  With very, very few exceptions, my answer has always been “No.”   I advise the approach Ford has taken – write the press release with your primary goal in mind, and then cater to any secondary goals later in the message.  This release is about the media first, and the driver second, and it delivers the goods for both.

Distribution is still important to reach media, and your publics

A representative from another US car company told me about some unexpected results they garnered from a couple multimedia press releases they issued via PR Newswire at the beginning of this year, to support two important new models at the North American International Auto Show.   The company had booked dozens of interviews via a satellite media tour, but they also packaged MP4 video of the new models in the multimedia press releases.  Numerous media outlets picked up and ran that video, delivering extra value for the company.

“With the MNR we gained exposure to a rather large audience, and it was a separate audience,” our contact (who asked to remain anonymous) told us.  “Our message reached new people from viral pick up and viewer sharing. We were looking for additional eyeballs, and that’s where we succeeded with the MNR.”

Even as organizations build media relationships and cultivate social followings, distribution of messages beyond those groups is necessary, in order to continually build new audiences and earn media (and attention) for brand messages.

Press releases – and newswire services – are still important tools in the new school covercommunicator’s arsenal.  That said, they both work better when the organizations issuing press releases make a point of developing the sort of interesting, visual and interactive content audiences appreciate today.  I’ve written an ebook detailing new approaches to press releases that are generating results, and it includes real-life examples and tips.  Here’s the link: New School PR Tactics  .

So kudos to the Ford team this week, on creating a message that resonates with professional media as well as Mustang fans.  (And thanks for bringing back the fastback!)

Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of  the newly-published ebook Driving Content DiscoveryFollow her on Twitter at @sarahskerik.

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