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MEDIA News: Media Moves at: New York Times, Chicago Tribune, Politico Pro and MORE…,

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

The New York Times (New York, NY): Corner Office Columnist Adam Bryant (@nytcorneroffice) has been named Deputy Science Editor @NYTimes. He will fulfill both roles.

Politico Pro (Arlington, VA): Kate Tummarello (@ktummarello) joins on as a Technology Reporter. The new Transportation Reporter is Heather Caygle (@heatherscope). Former Environment & Energy Reporter Elana Schor (@eschor) joins the team as an Oil & Gas Reporter. Timothy Noah (@TimothyNoah1) is the new Labor & Policy Editor and Brian Mahoney (@BrianLaw360) joins as a Labor & Policy Reporter. And Cogan Schneier (@CoganSchneier) and Emily Kopp (@emilyakopp) are now Web Producers @POLITICOPro.

The Washington Post (Washington, DC): Investigative Reporter David Fallis (@DavidSFallis) is now the Deputy Investigations Editor @washingtonpost. And Isabelle Khurshudyan (@Isabelle Khurshudyan) is a new High School Sports Reporter.

Chicago Tribune (Chicago, IL): Wes Venteicher (@wesventeicher) has been promoted to the investigations team as a Reporter @chicagotribune, covering healthcare and the Affordable Care Act. He most recently served as Reporter @TribLocal.

Time (New York, NY): Mandy Oaklander (@mandyoaklander) has been added to the Health team @TIME as a Writer and Editor.
Fast Company (New York, NY): Erica Boeke (@ejboeke) was named Associate Publisher @FastCompany. In addition, Reyhan Harmanci (@Harmancipants) is the new Senior Editor.
Houston Business Journal (Houston, TX): Suzanne Edwards (@HBJsuzanne) joined @HOUBizJournal as a Money & Law Reporter.

TWICE Magazine (New York, NY): John Laposky (@johnlaposky) is named Editor-in-Chief @TWICEonline. He was Managing Editor there.

The Buffalo News (Buffalo, NY): Vic Carucci (@viccarucci) joins the sports team as a Football Reporter @TheBuffaloNews.
Meet The Press (New York, NY): Joe Scarborough (@JoeNBC) joins @meetthepress as a Senior Political Analyst and Contributor.
Buzzfeed (http://www.buzzfeed.com): Tom Gara (@TomGara) will be the new Deputy Business Editor @Buzzfeed.
People StyleWatch (New York, NY): Sarah Taylor joins @StyleWatchMag as Deputy Editor.
Promenade Magazine (New York, NY): Jason Kontos joins the team @PromenadeMag as Editorial Director. He will continue his role as Editor-in-Chief at New York Spaces (@nyspacesmag).
Trending NY (New York, NY): Hearst releases @TrendingNY, a free publication focusing on fashion, culture and beauty. Emily Cronin (@emrocro) will serve as Editor.

Maxim (New York, NY): Kate Lanphear (@katelanphear) joins @MaximMag as Editor-in-Chief.

The Indianapolis Star (Indianapolis, IN): Lifestyle Features Reporter T.J. Banes (@TJBanes) has retired @indystar. Higher Education Reporter Eric Weddle (@ericweddle) and Health/Government/Education Reporter Barb Berggoetz (@barbberg) have moved on.

Detailed outlet and contact information is available at Agility

Click here to view the complete listing of MEDIAware

MEDIA News: Media Moves at: The Washington Post, USA Today, Albuquerque Journal and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

The Washington Post (Washington, DC): Frederick J. Ryan is the new Publisher taking over for Katherine Weymouth who has left. And Sports Reporter Chuck Culpepper (@ChuckCulpepper1) is the new National Football Reporter @washingtonpost.

USA Today (McLean, VA): There were a number of changes at USA Today, the following Editors and Reporters have moved on: Pop Music Critic Edna Gunderson; Film Critic Scott Bowles; Health & Fitness Reporter Michelle Healy; Behavior & Relationships Reporter Sharon Jayson; Book Reviewer Bob Minzesheimer; “Pop Candy” Blogger/Reporter Whitney Matheson; Reporter Korina Lopez; Assignment Editor Chris Cubbison; Managing Editor/Money Jim Henderson; Science/Health Editor Dennis Kelly; Sports Assignment Editor Deborah Barrington; Assistant Managing Editor/Sports Scott Zucker; Assignment Editor Glenn O’Neal and Travel Editor Victoria Stoddart.

Albuquerque Journal (Albuquerque, NM): Beginning September 15th there will be a few changes @ABQJournal. Assistant Business Editor Nick Pappas (@nickpapp) is moving to Metro Editor, while current Metro Editor Charlie Moore (@CharlieMoore) will be Business Editor. Current Business Editor Mike Murphy will now serve as Assistant Metro Editor. And Ellen Marks, currently Deputy Metro Editor, will be Assistant Business Editor.

Crux (Boston, MA): Boston Globe Media Partners debut’s a new website called @Crux (http://www.cruxnow.com). Crux will cover the Roman Catholic Church, the Vatican, and all things related to Catholicism. Boston.com’s editor and veteran of The Boston Globe, Teresa M. Hanafin (@BostonTeresa), has become the Editor of the new website.

The View (New York, NY): Brian Balthazar (@BrianBalthazar) joins @theviewtv on ABC as Co-Executive Producer.

Bloomberg Pursuits (New York, NY): Stephen Pulvirent (@SJPulvirent) joined @BloombergPrsuts as an Associate Editor.

The New York Times Magazine (New York, NY): Emily Bazelon (@emilybazelon)  joins @NYTmag as a Staff Writer.  She will continue to write for @SlateGabfest.

New York Magazine (New York, NY): Ashley Weatherford (@sincerelyash) is now Associate Beauty Editor @TheCut.

Marie Claire (New York, NY): Brittany Kozerski (@brittanygk) is promoted from Associate Fashion Market Editor to Fashion Market Editor @marieclaire. Also, Callie O’Neill joins the magazine as a Fashion Writer and Catherine Newell-Hanson is named Fashion Editor-at-Large.

Bloomberg LP (New York, NY): Despite denying a return during his final days in office, it was announced last week, that Michael Bloomberg (@MikeBloomberg) will in fact return to run the show @Bloomberg.

AnandTech (@AnandTech): Ryan Smith (@RyanSmithAT) is the new Editor-in-Chief of @AnandTech, replacing Anand Shimpi, who is retiring.

Morning Consult (http://themorningconsult.com): Marissa Evans is the new Health Editor, replacing Jonathan Easley who is now the Technology Editor.

She Knows (@SheKnows): Irina Gonzalez (@MsIrinaGonzalez) is the new Food Editor.

Yahoo! (@Yahoo): Sarah Cristobal (@Cristobalita_) is the new Style Editor @Yahoo.

Meet The Press (New York, NY): Luke Russert (@LukeRussert) is set to join new host Chuck Todd as a regular Panelist @meetthepress in the next few weeks.

ABC News (New York, NY): Tom Laimas (@TomLlamasTV) is set to join (@ABC) as a Correspondent and Anchor from WNBC-TV, beginning in mid-September.

NFL Network (Culver City, CA): Sports Reporter Colleen Wolfe (@ColWolfe) leaves Philadelphia’s WTXF-TV to work as a Reporter @nflnetwork.

Las Vegas Business Press (Las Vegas, NV): Norman Bell recently took over as the new Editor of this Business publication (http://www.reviewjournal.com/business/business-press) produced by the Las Vegas Review-Journal (@reviewjournal).

Star Tribune (Minneapolis, MN): Former Denver Post Business Reporter Kristen Painter (@KristenPainter) is the new Growth & Development Reporter @StarTribune.

Entrepreneur.com (http://www.entrepreneur.com): Promotions @ENTMagazine include, Linda Lacina (@lindalacina) to Special Projects Editor, Nina Zipkin (@ninazipkin) to Staff Reporter and Carly Okyle (@carlyokyle) takes over as Editorial Assistant.

Detailed outlet and contact information is available at agility.prnewswire.com.

Click here to view the complete listing of MEDIAware

Mapping Communications Strategies to Resonate with the New Buyer

CU-N-CO 2.1.1 Buyer's Journey

Source: Forrester Research Inc.

One piece of content is not all encompassing for the vast and complex audience that makes up your target consumer base. Each stage of the buyer’s journey is comprised of unique personas and levels of expertise that are in search of information catered to their specific needs. For example, if your products are geared toward B2B customers, the CEO of a company might not find the same value in the introductory information that a junior level staffer might need to advance their skill set. For B2C companies, the gap is even wider if you think about the mix of demographics that your products or services might be relevant to. Would a college student doing laundry for the first time respond the same way to an ad for detergent that was geared towards new parents?

Consider that each persona will also be in search of information relevant to where they are in the buyer’s journey. Most of us rely on peer recommendations and online reviews to give us an honest critique of what to expect in a product or service, but not everyone who is researching information is ready to make a purchase. For the product researchers who might be skeptical or simply curious, your content needs to persuade that potential customer to take the next logical step towards a purchase.

Mapping Comms Strategies to Resonate with New BuyerOur free on-demand webinar Mapping Communications Strategies to Resonate with the New Buyer  delves into how content marketers can plan and create content to meet the specific needs of their target audiences. Presentations by Adam B. Needles, chief strategy officer and principal at Annuitas, and Ken Wincko, senior vice president of marketing at PR Newswire, cover topics including:

  • How to influence behavior through authentic and transparent content
  • The evolution of earned media, and how to harness it
  • The role of distribution as the missing link to any content plan

Follow the link to view the on-demand webinar now:  http://prn.to/NewBuyerWebinar

MEDIA News: Media Moves at: U.S. News & World Report, The Washington Post, NBC News and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

U.S. News & World Report (Washington, D.C.): Managing Editor Kim Castro (@kimacastro) is now the Executive Editor/Consumer News @usnews.

San Antonio Business Journal (San Antonio, TX): Tony Quesada  has been announced as the Editor-in-Chief @SABizJournal.

Houston Chronicle (Houston, TX): Virginian-Pilot Managing Editor Maria Carrillo (@havana58) is headed to Houston to become Senior Editor @HoustonChron.

The New York Times (New York, NY): Former Pasadena Magazine Editor Maria Russo (@Maria_C_Russo) is now the Children’s Books Editor @nytimes. And Alex MacCallum (@alexmaccallum) was promoted to Assistant Managing Editor of Audience Development.

CBS News – Washington Bureau (Washington, DC): Trish Turner (@caphilltrish) is the new “CBS This Morning” D.C. Producer.

The Washington Post (Washington, DC): Economics Policy Reporter Jim Tankersley (@jimtankersley) is the Editor of the new online section “Storyline” (http://www.washingtonpost.com/news/storyline)(@TheStoryline) covering people, policy and data. And Philadelphia Inquirer Columnist Karen Heller (@kheller) signs on as a Features Writer.

NBC News (New York, NY): Chuck Todd (@chucktodd) has been named the new Host of @meetthepress. He replaces David Gregory who had been with the program since December 2008. Todd’s first show as host will air on September 7th.

Bloomberg News (New York, NY): Josh Tyrangiel (@Tyrangiel) was named Lead Editor for consumer products @BloombergNews.

Bloomberg View (New York, NY): Katie Benner (@ktbenner) will join @BV as a Tech Columnist in September.

ABC News (New York, NY): Ann Compton (@AnnCompton), a 41-year veteran @ABC, has announced she will retire September 10.

WIPR-TV (Puerto Rico): Miguel Rosa (@Miguelrosatv) has been promoted to General Manager for WIPM-TV/WIPR-TV in Puerto Rico.

Telemundo Network (Hialeah, FL): Norberto Hernandez has joined Telemundo’s (@Telemundo), “Un Nuevo Dia” (@UnNuevoDia) as a Correspondent.

Los Angeles Times (Los Angeles, CA): Scout Media’s Lindsey Thiry (@LindseyThiry) joins @LATimes as a Reporter covering USC football.

Tonawanda News (Tonawanda, NY): Chris Voccio is now the Publisher of @tonanews and The Niagara Gazette @NiagaraGazette.

Ithaca Journal (Ithaca, NY): Thomas Claybaugh is now the Publisher of @ithacajournal, The Press & Sun-Bulletin (@pressconnects) and @stargazette.

WSJ Speakeasy Blog (New York, NY): Reporter Barbara Chai (@barbarachai) has become the Managing Editor @WSJSpeakeasy.

HGTV Magazine (New York, NY): Leslie Corona becomes Editorial Assistant @HGTVMag.

Buzzfeed (@Buzzfeed): The new Associate Celebrity Editor is Kristin Harris (@KristinHarris).

Yahoo! (@Yahoo): Michele Promaulayko (@MichProm) will begin as the new Editor-in-Chief @YahooHealth on August 25th.

The Fader (@TheFader): Deidre Dyer (@Yung_Oprah_) has been promoted to Style Editor.

The Kansas City Star (Kansas City, MO): Steve Paul (@sbpaul) has been named Editorial Page Editor @KCStar, replacing the recently retired Miriam Pepper.

Science Magazine (Washington, D.C.): Book Review Editor Sherman Suter is retiring from @ScienceMagazine.

Pocono Record (Stroudsburg, PA): Tom Deschriver (@PoconoTD) is the new Executive Editor @PoconoRecord. Tom replaces Christopher Mele (@MeleChristopher) who is now a Metro Editor for The New York Times. And Brad Bailey takes on the Associate Publisher role.

Casper Star-Tribune (Casper, WY): Brendan Meyer (@Brendan_Meyer13) will join (@CSTribune) as Features Reporter.

Telegram & Gazette (Worcester, MA): James Normandin (@J_F_Normandin) was named the Publisher at (@telegramdotcom) and begins on September 2nd .

The Telegraph Herald (Dubuque, IA): Steve Fisher (@sedwardfisher) is now the new Publisher @TelegraphHerald. Fisher will replace James Normandin.

Brownwood Bulletin (Brownwood, TX): Russ Goodall is now the Managing Editor @Bwdbulletin.

Glen Rose Reporter (Glen Rose, TX): Brent Addleman (@GRR_Editor) has been named Managing Editor @GlenRoseNews.

Detailed outlet and contact information is available at agility.prnewswire.com.

Click here view the complete listing of MEDIAware

Grammar Hammer: ICYMI, Catfishing and Brick Have New Definitions

the Grammar Hammer

Oxford Dictionary

The Oxford Dictionary just unveiled the newest additions to their dictionary, and I have to admit that I was caught quite off guard by some of the entries. Apart from some buzz-wordy jargon that I could see in professional writing (pharmacovigilance), most of these words are ones I would only expect to see in more casual styles of writing or slang phrases like “hot diggity” and “spit take,” but I did learn a few interesting new things:

Catfishing- a concept recently made famous by MTV, means “to lure (someone) into a relationship by adopting a fictional online persona.”

Brick- what I originally only thought of as a rectangular block made of clay used to build things is now also a reference to early-model cell phones that were large and heavy or to mobile devices that no longer work and just sits there (like a brick).

I also finally learned the meanings of acronyms typically used in text messaging or social media such as:

SMH – shaking my head

ICYMI – in case you missed it

YOLO – you only live once

What are your thoughts on the recent additions to the Oxford English Dictionary? See Oxford’s list here (http://blog.oxforddictionaries.com/2014/08/oxford-dictionaries-update-august-2014).

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire.

MEDIA News: Media Moves at: AP, The Washington Post, Self Magazine and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Associated Press – Washington Bureau (Washington, DC): AP Chicago Central Region Editor David Scott (@davidthornhill) moves to DC to become the Political Editor. And AP Honolulu Editor Oskar Garcia (@oskargarcia) moves to the Philadelphia Bureau to become the Eastern Assistant Sports Editor.

The Washington Post (Washington, DC): Health Reporter Sandhya Somashekhar (@sandhyawp) switches beats to become the new Social Change Reporter. Sylvester Monroe (@sylvestermonroe) joins in late August at the Foreign Desk to edit Europe and South Asia news. Moscow Correspondent Will Englund returns to be a Foreign Desk Editor in charge of East Asia and the Americas. Caitlyn Moore (@thecaitlinshow) is the new Digital Features Editor. Former Boston Globe Arts Reporter Geoff Edgers is the new National Arts Reporter. Ex-Star-Ledger Reporter Peggy McGlone (@PeggyMcGlone) is now the Local Arts Reporter.

Tribune Company (Chicago, IL): Tribune Company has rebranded as Tribune Media Company (@tribunemedia)(http://www.tribunemedia.com). The rebranding redirects the shift from print publication to content, broadcast distribution and digital.

The Wall Street Journal (New York, NY): Matt Jarzemsky (@MattJarzemsky) moves to the Deals team @WSJ where he will cover bankruptcy and reconstruction. He previously covered the financial market, IPOs and stocks.

Bloomberg Businessweek (New York, NY): Natalie Kitroeff (@nataliekitro) joins @BW as an Education Reporter.

Bloomberg – San Francisco Bureau (San Francisco, CA): Spencer Soper (@spencersoper) is the new E-Commerce Reporter for @Bloomberg.

Financial Times – Washington Bureau (Washington Bureau): Megan Murphy (@meganmurp) will be the new Bureau Chief in September.

New York Post (New York, NY): Jamie Schram (@jschram71) is now an Investigative Reporter @nypost. She had been the Police Bureau Chief since 2011.

SELF Magazine (New York, NY): Alexandra Postman is named Deputy Editor @SELFMagazine.

Allure Magazine (New York, NY): Jenny Bailly is the new Beauty Director @Allure_Magazine. She previously held the position of Deputy Beauty Director.

Seventeen Magazine (New York, NY): Ariel Nagi (@arielnagi) joins the team @seventeenmag as Web Editor.

New York Magazine (New York, NY): Lauren Kern is now the Executive Editor @NYMag. In addition, Lindsay Zoladz (@lindsayzoladz) is set to become the new Pop Music Critic.

The View (New York, NY): Long-time Producer and Co-Creator Bill Geddie will be replaced by Bill Wolff (@ProducerGuy1) @theviewtv. Wolff comes from MSNBC where he was the Executive Producer of The Rachel Maddow Show.
More Magazine (New York, NY): Nina Judar (@NinaJudar) is set to join @MoreMag as Beauty Director on September 3rd.

Los Angeles Times (Los Angeles, CA): Brandi Grissom (@brandigrissom) joins @LATimes as an Enterprise Editor from @TexasTribune.

Playboy Magazine (Beverly Hills, CA): Marc Bernardin has departed from The Hollywood Reporter (@THR) to join @Playboy as Deputy Editor, Digital.

E! Online (Los Angeles, CA): Sydney Bucksbaum (@sydneybucksbaum) departs from Zap2it.com to join @ENewsNow as a Writer covering the TV industry.

WeatherNation (Greenwood Village, CO): Karissa Sanford joins the team as a Meteorologist @WeatherNation.

Univision Network (Miami, FL): Executive Producer Sussy Ruiz has been promoted to Regional Manager of Broadcast and Digital News @Univision.

Telemundo Network (Hialeah, FL): Mirta Ojito (@MirtaOjito) is the new Director of News Standards @Telemundo and starts on August 25th.

The Marshall Project (New York, NY): Former Seattle Times Investigative Reporter Ken Armstrong (@bykenarmstrong), who also won a Pulitzer Prize, is joining the staff @MarshallProj as a Staff Writer in late August. Ken is a two-time Pulitzer Prize winner.

ARTnews (@ARTnewsmag): Dan Duray (@DurayDan) has joined the outlet as a Senior Staff Reporter.

FitBump (@FitBump): Ingrid Skjong will be the new Editor-in-Chief at the maternity website @FitBump.

Gigaom (@Gigaom): Carmel DeAmicis (@Carmeldea) has started at @GigaOm as Reporter. She will focus on social media and consumer web.

Mashable (@Mashable): The newest Features Writer @Mashable is Rebecca Ruiz (@Rebecca_Ruiz). She will focus on gender, sexuality and equality.

The Denver Post (Denver, CO): Food Editor Kristen Browning-Blas (@Krisbb) has left the paper (@denverpost) after 14 years to teach at Colorado State University.

Design World (Cleveland, OH): Leland Teschler (@DW_LeeTeschler) was named Editorial Director @DesignWorld.

Bustle (http://www.bustle.com): Sara Spruch-Feiner (@sarajanenyc) takes on the Health & Nutrition Reporter gig @bustle.

Health Tech Insider (Brooklyn, NY): Alfred Poor (@AlfredPoor) is the new Editor at this mobile health technology site (http://healthtechinsider.com).

Luxe Interiors + Design (Boca Raton, FL): Managing Editor Aryn Hernandez (@accessoriesdiva) is now the Executive Editor (@luxemag).

Detailed outlet and contact information is available at agility.prnewswire.com.

Click here view the complete listing of MEDIAware 

The Growing Impact of Visuals on Integrated Communications

Comms RoundtableAccording to Meeker’s 2014 Internet Trends Report, the average article reaches half of its total social referrals within 6.5 hours on Twitter and 9 hours on Facebook. In other words, content grows old quickly, and communicators have only a fleeting moment to make a memorable brand impression on audiences scrolling through an endless stream of information on their newsfeeds. Amy Binder, owner and CEO at RFBinder Partners joined PR Newswire’s Senior Vice President of marketing, Ken Wincko, for an exclusive roundtable discussion on the growing impact of visual communications in integrated campaigns. The conversation explored various case studies and successful tactics that brands should incorporate into their visual storytelling strategies.

Create a steady stream of content

Expertise and time are two of the major challenges that content creators are facing, which can hinder the effectiveness of campaigns. “62% of marketers are building content on a case by case basis,” cites Wincko from a 2014 Forrester report, “but content should create an ongoing relationship.” If content is created on a case by case basis alone, it will only cater to a portion of the complete buyer’s journey.

To navigate these obstacles, communicators can reuse the content they’ve already created and reformat it for different platforms. Sites such as CEO.com are making use of “charticles,” which essentially cut the text of traditional articles in half and replaces it with informative and visually appealing charts and graphs. These charts and graphs can stand on their own on social media, as well as circulated within other types of content such as press releases or email campaigns.

CEO.com Charticle

Take advantage of a trending topic that applies to your brand

Leveraging the popularity of a trending topic is a great way to attract views for your content, but the context of a trending topic has to make sense for the brand to avoid seeming like a forced attempt at getting attention. Binder pinpoints Tide’s recent Game of Thrones themed infographic titled, “A Season of Stains” as a brilliant example of using visuals to spark social media engagement and grab headlines. “The brand leveraged pop culture in an innovative way by taking a trending concept and applying it to their business,” Binder says of the infographic, which was tweeted the day after the television series’ highly anticipated season finale. The context made perfect sense;“memorable stains” highlighted in the infographic such as blood, dirt, and grass that accrue on the battle fields in Game of Thrones are some of the same stains that parents struggle to wash off of their children’s clothing.

Convey your message faster by keeping it simple 

In the precious seconds that brands have to attract the interest of their audience, clear and concise messages are the most effective. “If it’s simple you can scan it and see it at the same time,” Binder explains, “If you want them to grasp the concept as quickly as possible, something has to strike them.” Truvia’s “Keep Calm” meme is an example of very simple-yet-effective visual content. It contains minimal branding, and captures the passions of their target consumers with a short and memorable phrase.

truvia

 

 

 

 

Your influencers are evolving – know who they are

The types of interactions that companies should have with their customers are greatly dependent on what the business is trying to sell, so there is no single approach to communications that will meet the needs of every brand. This is where the power of strong relationships with online influencers such as bloggers, journalists, analysts, and their respective networks has the greatest impact. Brands should listen to their influencers and gain insight on what types of content they are looking for and learn who can share that content in order to earn third party credibility. Binder reminds communicators that a brand’s influencers can change over time, and their feelings towards certain topics can evolve as well. Effective communicators stay up to date on what those perspectives are and respond appropriately.

Do not oversell

Binder notes that often times, ad agencies that are participating in social media tend to lean towards traditional sales pitches that are no longer effective. “In the debate between advertising versus PR, PR will win,” asserts Binder, “people don’t want to be sold to, they want to be engaged. If they sell, it goes against what social media is all about.”

The standards of visuals are raising now that more rich content is being created, which means that brands need to figure out additional ways of amplifying those messages to stand out. The key is to use visuals as a way to capture a story that is unique to the brand in order to leave a positive and long-lasting impression on the audience.

Note for PR Newswire members only: you can organize your visuals for quick and easy deployment using Media Studio in the Online Member Center. Click here to create a gallery or learn more

ShannonShannon Ramlochan is PR Newswire’s content marketing coordinator. Tweet her your favorite examples of branded visual content @sramloch