MEDIA News: Media Moves at Good Morning America, AP, Roll Call and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Good Morning America Good Morning America (New York, NY): Amy Robach (@arobach) will replace News Anchor Josh Elliot at “Good Morning America” (@GMA). In addition, former New York Giant Michael Strahan (@michaelstrahan) is set to become the newest member of @GMA. He will continue to Co-Host Live! With Kelly and Michael.

The Associated Press Associated Press – Washington Bureau (Washington, DC): Assistant Business Editor Brad Foss (@bradfoss_) has been promoted to Deputy Business Editor. And Times Picayune Reporter Juliet Linderman (@JulietLinderman) has joined the Baltimore Bureau @AP to cover urban issues and education.

Roll Call Roll Call (Washington, DC): Former Washington Times (@WashTimes) Assistant Political Editor David Eldridge joins the staff @rollcall as the House Editor. And Daily Caller Reporter Alexis Levinson (@alexis_levinson) is now the Senate Elections Reporter.

NYT Business Business Day- The New York Times (New York, NY): Dionne Searcey (@dionnesearcey) joins @nytimesbusiness as an Economics Reporter.

NYT Magazine The New York Times Magazine (New York, NY): Jake Silverstein (@jakesilverstein) of @TexasMonthly has been appointed Editor. He will join the magazine in late Spring.

Chicago Sun-Times Chicago Sun-Times.com (Chicago, IL): Madeleine Doubek (@MDoubekRebootIL) (info@rebootillinois.com) joins as a Columnist for the daily’s (@Suntimes) editorial page and “Early & Often” (@CSTearlyoften), a digital platform for government and politics. Doubek previously served at the Daily Herald.

The New York Times The New York Times (New York, NY): Jonathan Mahler (@jonathanmahler) joins @nytimes as a Corporate Media Reporter. He will begin on 4/23/2014.

Thomson Reuters Thomson Reuters (New York, NY): Mike Stone (@MichaelStone) former Senior Reporter for dealReporter, has been named Mergers & Acquisitions Reporter @thomsonreuters.

Psychology Today Psychology Today (New York, NY): Jennifer Bleyer (@jennypencil) joins Psychology Today (@psychtoday) as a Staff Editor.

TIME.com Time Magazine (New York, NY): Tom Weber (@tweber) has been promoted to Executive Editor. He joined the magazine 2 years ago as Assistant Managing Editor.

CNBC CNBC (New York, NY): Former Bloomberg News Reporter Meg Tirrell (@megtirrell) has been added to cover Biotechnology and Pharmaceuticals.

Wall Street Journal The Wall Street Journal (New York, NY): Jo Craven McGinty (@mcjomcg) climbs aboard @WSJ as a Numbers Columnist. She will cover data and statistical analysis. James Graff (@lathram) is also joining as a World Coverage Editor.

GuardianUS Guardian America – New York Bureau (New York, NY): Megan Carpentier (@megancarpentier) joins @GuardianUS as Deputy Opinion Editor.

The Globe and Mail Globe & Mail (Toronto, ON): David Walmsley is the new Editor-in-Chief @globeandmail.

CNN International CNN International (Atlanta, GA): Amara Walker has joined @cnni as Anchor from WFLD-TV in Chicago.

The Atlantic The Atlantic (Washington, DC): Executive Editor J.J. Gould (@jjgould) was promoted to Digital Editor @TheAtlantic.

Scientific American Scientific American (New York, NY): Former Chemical & Engineering News (@cenmag) Deputy Editor Josh Fischman (@jfischman) has signed on as a Senior Editor @sciam.

The Star-Ledger The Star-Ledger (Newark, NJ): After 35 years as a Sports Writer @starledger, Tom Luicci (‏@TomLuicci) decides “it’s time to move on.” Luicci leaves the Star-Ledger having most recently covered Rutgers University Athletics.

New Haven Register New Haven Register (New Haven, CT): Keldy Ortiz (@keldyOrtiz) has joined @nhregister as a Breaking News Reporter. Previously he was a Sports Reporter in Texas.

The State Newspaper The State (Columbia, SC): Kristy Rupon (@krupon) has been named Business Editor @thestate. She had been Acting Business Editor.

Indianapolis Star The Indianapolis Star (Indianapolis, IN): Managing Editor Ronnie Ramos (@RonnieRamos) was promoted to Managing Director/Digital & Sports @indystar.

The Tennessean The Tennessean (Nashville, TN): We are sorry to report the passing of long-time Columnist Gail Kerr @tennessean.

MBJ Memphis Business Journal (Memphis, TN): Joanna Crangle is the new Publisher of the Journal (@MBJMemphis). She has been with the Journal since 2008.

Star Tribune Star Tribune (Minneapolis, MN): Allison Sherry (@allisonsherry) has joined the paper (@StarTribune) as the Washington D.C. Bureau Chief and Reporter. She comes to the paper from The Denver Post.

SPIN Spin Magazine (New York, NY): Editor-in-Chief Jem Aswad (@jemaswad) is moving on from @SPINmagazine.

Eater National Eater (@Eater) (tips@eater.com): Ryan Sutton (@QualityRye) is the new Head Critic for Eater New York (@EaterNY) and Robert Sietsema (@RobertSietsema) is the new Restaurant Critic.

epicurious Epicurious.com (@Epicurious) (feedback@epicurious.com): Gabriella Vigoreaux is the new Editorial Assistant at Epicurious. Matt Duckor (@MattDuckor) is the new Restaurant Editor at the outlet.

Yahoo Yahoo! (@Yahoo) (media@yahoo-inc.com): Josh Wolk (@JoshSWolk) is the new Executive Entertainment Editor at Yahoo!.

Newsday (Melville, NY): Sports Journalist Marcus Henry (@marchenrysports) passed away at the age of 41.

Los Angeles Times (Los Angeles, CA): Former Times Sports Reporter and ex-USC football star Lonnie White has passed away at the age of 49. And Megan Garvey (@garveylatimes) has been promoted to Deputy Managing Editor, Digital @LATimes.

FOX 11 Los Angeles KTTV-TV (Los Angeles, CA): FOX 11 Los Angeles (@myfoxla) welcomes Bill Mondora as Vice President and News Director.

KPIX 5 KPIX-TV (San Francisco, CA): KPIX-TV (@CBSSF) welcomes Veronica De La Cruz (@VeronicaDLCruz) as Evening Co-Anchor.

Jaime Zea Univision – WUVC-TV (Fayetteville, NC): Jaime Zea (@jaimezea) has been named News Director @WUVCUnivision40.

MEDIAware’s full weekly version can be found at:www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

Content We Love: A New Twist on an Old Favorite

ContentWeLoveApril is a month known to bring showers, followed by a month of flowers (or so we hope). A quick search online informed me that it’s also a month to celebrate humor, raise awareness about Autism, encourage people to Keep America Beautiful and according to the press release “SUPERPRETZEL® Celebrates National Soft Pretzel Month,” a time to commemorate one of America’s most beloved snacks. SUPERPRETZEL utilizes a number of new school PR tactics in this release to make their message truly stand out among the competition.

Humans are visual learners

Given that fun facts are the core of the release, SUPERPRETZEL provides their content to readers in two visually appealing formats to increase visibility. One is a charming infographic that the company is promoting in honor of the delicious occasion. It is ideal for social sharing which allows consumers to engage with the content and further generate awareness of the brand. Personally, I tend to absorb more information in visual format and, therefore, I’m a big fan of infographics.

Share interesting content 

Listing key messages in the body of the release is another method for sharing information in a visually appealing way. Did you know that the phrase “tie the knot” came to be after a pretzel was used in a wedding ceremony? Or that the largest pretzel ever made weighed more than 800 pounds? I wonder how long that took to bake!  These snackable fun facts are another way the brand retains the audience’s interest and fuels social engagement with their content.

Get your company’s name out there

Besides the new knowledge I’ve acquired about pretzels (great conversation starter), SUPERPRETZEL reminded me that press releases don’t have to be announcing a new product or accomplishment. They are a malleable tool that can be utilized to share relatable, breezy, and interesting owned content that can help to bolster a brand image, too.

Author Alyse Lamparyk is a Customer Content Specialist for PR Newswire. Follow her on twitter @alyselamp.

Satellite Media Tours: Moving Beyond the TV

A sure-fire way to gain TV exposure for your organization’s story is with a satellite media tour (“SMT.”)  SMTs enable your spokesperson or expert to virtually visit a variety of television markets in rapid succession via a series of interviews that are pre-booked with participating  stations.

In reality, though, SMTs deliver more than TV exposure.  Most stations have robust web presences, enabling online audiences to see segments even if they missed the newscast on which a piece originally aired. Additionally, by incorporating audio and online interviews,  the SMT can rapidly morph from a television-only campaign into one that encompasses radio and online audiences, as well.   We’re even doing Blogger Media Tours, focusing on delivering interviews directly to targeted bloggers.

 SMT options:  solo or co-op

Most organizations work with a vendor (such as PR Newswire’ s MultiVu™ division) that coordinates pitching the story to TV stations and other outlets, coordinating  media bookings and managing all of the logistics, including the recording location (whether in a studio or elsewhere) and the communications with the media outlets and bloggers.

 

There are two different approaches to satellite media tours:  your brand can either go it alone, or you can join a couple other brands telling related stories on a cooperative effort, something we call a “co-op SMT.”    The magnitude of your organization’s story as well as your budget are two of the key factors in determining which approach to take for your story.

A co-op tour is a satellite media tour featuring two to four participants focusing on a particular topic or event, such as fitness, beauty, personal finance or sports. Each participant is given 20 seconds to convey their message.  Because resources are pooled the participants, co-ops provide a cost-effective option for reaching consumer audiences.

 What to expect:

Once you have decided to go ahead with your SMT, your MultiVu representative will work with you to coordinate all aspects of your media tour and will ensure that your SMT achieves optimum results. MultiVu will advise on tour date as well as coordinate all onsite logistics, whether at a studio or at a remote location.  We will also discuss key messages, create a one page media alert for use in pitching and determine the most effective overall strategy.   Pitching ideally gets underway a minimum of four weeks prior to tour date.  Strong, up-to-date media contacts mean everything when it comes to booking a media tour.  MultiVu maintains excellent relationships with individual producers at TV, Radio and internet shows who we know will be interested in your story.

On the day of the media tour, plan to have talent arrive approximately an hour before the first interview, this usually means around 5:00 or 5:30 AM ET.  “Business casual” attire is generally most appropriate, and  spokespeople should not wear white or heavily-patterned shirts.  Once at the studio, the spokesperson will go into makeup and your onsite SMT producer will review the morning’s activities and ensure that all technical facets of the tour are set. If possible, sit the spokesperson down for a quick dry run interview before the tour gets underway.  TV interviews will typically be between 2 and 3 minutes long, radio and web interviews will typically be longer (up to 10 minutes.)  The spokesperson will be alerted beforehand as to whether the interviews are live or taped and where the interviews are originating.

The day following the media tour, MultiVu will provide a preliminary report listing airings, audience reached and equivalent advertising values, and if available, streaming video links to the TV segments.  MultiVu will also produce a DVD copy of the entire satellite media tour for your records, which can later be used to assemble a highlights reel.

An evolving resource for media:

Media tours have evolved significantly over the last several years in step with the changing media environment.  For example, in years past, a “traditional” SMT took place between the hours of about 6:00-10:00 AM ET and included interviews solely on morning TV newscasts. Now, SMTS are often extended to 11:00 AM ET or even later to allow for increased booking opportunities, as some stations prefer to tape segments for later use.  Additionally, we’re also incorporating radio and online interviews into the tour, as these additional bookings mean significant added audience and return on your investment.

With the proper guidance, media tours can be a highly effective tool to convey your messages to the media as well as to the public at large, via both broadcast and online outlets.  If you have questions or want to learn more, contact the MultiVu team.

Learn how to empower your communications with visuals — join next week’s free webinar – details below. 

Click to register for our upcoming webinar on utilizing visuals to boost the effectiveness of B2B content.

Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of  the ebook  New School Press Release TacticsFollow her on Twitter at @sarahskerik.

 

Does Your Story Belong on TV? Look to Your Audience for the Answer

 

“How do I get my story on to TV?”

When we hear this question (and we hear it a lot) we know that the person asking it is really trying to meet a few different challenges. In reality, they’re asking “How do I reach a broad audience?” “How do I generate a high-impact message?” and “How do I tell my story visually?”

As you might guess, these few questions have a lot of answers. We’re going to tackle them over the next few days in a series of blog posts about using visual content to reach core groups.

multimedia comms webinar

Learn more about incorporating visuals into your B2B mix – click to register for our free webinar!

The best way to begin building a visual strategy is to start with your audience.

First, ask yourself who the brand really needs to reach with the message. That’s the key question you need to ask when setting the course for your visual story, and determining whether or not TV really is the best channel for your message. Morning talk and network news shows do reach a broad swath of consumers. If your story truly has broad public appeal, pursuing television coverage may in fact make a lot of sense.

It’s worth spending a few minutes thinking specifically about your story in the context of the audience, too. TV and radio producers are looking for “news you can use” content with easy-to-understand consumer messages. Stories need to be useful, interesting and relevant to the media outlet’s audiences if they’re to win consideration by the production staff.

Pro tip: Frame your story in the context of what the potential audience will find most relevant. That will give you the best shot at creating messages that will win media attention and resonate with target audiences.

However, if an honest assessment of your audience reveals that it’s more niche than national, TV probably isn’t the best route to take – but that doesn’t mean leaving video by the wayside. An array of online videos – including expert commentary, a real-life demo, and customer stories – can draw audience and be re-purposed for use in email campaigns, on social networks, in newsletters and on blog posts (to name just a few.)

Coming tomorrow: Getting your story onto TV (and other channels) with a satellite media tour.

Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of  the ebook  New School Press Release TacticsFollow her on Twitter at @sarahskerik.

Grammar Hammer: Shoulda, Woulda, Coulda

the Grammar Hammershould-of-could-have

I grew up in a southern West Virginia and heard phrases like “would of went” and “should of went” all the time. Thanks to my late grammarian grandfather, The Colonel, those phrases never made it into my vernacular. I heard “would of went” as recent as a few weeks ago listening to a group of adults discuss a recent happy hour. I winced and kept walking. There are two major grammatical problems with that phrase.

“Shoulda, Woulda, Coulda” are actually slang for the contractions “should have,” “would have,” and “could have.” I think the confusion starts with how things sound when you’re speaking.

“I shoulda called my sister last night.”

The “uh” sound gets misinterpreted for “of” instead of the contraction for “have.” I have yet to find any grammatical construction that supports “should of,” “would of,” or “could of” (and let’s go ahead and add “must of” to that list).

If we dig a little deeper, “should ___” requires a verb in the blank. “Have” is an auxiliary verb and should be used with should, would, could, might, must, and may. “Of” is a preposition.

What we’re trying to communicate here with our modal verbs (shoulda, woulda, coulda) is the correct from of the verb “go,” which is an irregular verb. Let’s conjugate, because it’s all about the participles.

Indicative

  • Present: I go.
  • Past: I went.
  • Future: I will go.
  • Perfect: I have gone.
  • Pluperfect: I had gone.
  • Future perfect: I will have gone.

Subjunctive

  • Present: I go. / I have gone.
  • Imperfect: I went.
  • Pluperfect: I had gone.

Conditional

  • Present: I would go.
  • Perfect: I would have gone.

Instead of saying, “I would of went,” or even “I would have went,” we now know that the correct phrase is “I would have gone.”

When you decide which modal verb you’re going to use, remember that the modal verb will give you more information about the function of the main verb it governs. “I should have called my sister last night.” “I would have gone to happy hour if you had called me before I fell asleep.”

And, finally, “I could have gone on and on about this topic, but I figure you have the gist of it by now.”

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire.

MEDIA News: Media Moves at Newsday, Business Insider, Defense One and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Newsday Newsday (New York, NY): Former @WSJ President Gordon McLeod has been named Publisher @Newsday.

SI KIDS Sports Illustrated for Kids (New York, NY): Mark Bechtel (@SI_MarkBechtel) is the new Managing Editor of @SIKids. He most recently served as a Senior Editor at Sports Illustrated (@SInow).

Business Insider Business Insider (New York, NY): Anthony Weiner (@anthonyweiner) joins @businessinsider as a Political Columnist. His column titled “Weiner!” will appear the last Friday of every month.

Defense One Defense One (Washington, DC): Ben Watson (@iBenwatson) takes the reins as News Editor @DefenseOne.

BuzzFeed BuzzFeed (New York, NY): Former Breaking News Reporter Adrian Carrasquillo (@RealAdrianC) has been promoted to Editor of Latino Coverage @buzzfeed. And Alison Willmore (@AlisonWillmore) will be Buzzfeed’s first Film Critic.

Gawker Gawker (@Gawker) (tips@gawker.com): The new Editor-in-Chief at Gawker is Max Read (@Max_Read).

Los Angeles Times Los Angeles Times (Los Angeles, CA): The Times (@LATimes) names Kimi Yoshino (kimi.yoshino@latimes.com) (@kyoshino) Business Editor.

Degen Pener The Hollywood Reporter (Los Angeles, CA): Culture Editor Degen Pener  (@DegenPener) will serve in the same position with Billboard (@billboard) also.

Mashable Mashable (@Mashable) (news@mashable.com): Ashley Codianni (@AshleyCodianni) will soon be the Director of News Videos at Mashable.

Salon.com Salon.com (@Salon): Laura Bennett (@LBennett) will soon be the new Culture Editor at Salon.

The Verge The Verge (@Verge): Matthew Schnipper (@MattSchnipper) will be the new Managing Editor.

The Daily Beast The Daily Beast (@TheDailyBeast): Malcolm Jones has been promoted to Book Editor at The Daily Beast.

Slate Slate.com (@Slate): The newest contributor for Slate.com is Jamelle Bouie (@JBouie). His focus will be on politics and race.

epicurious Epicurious.com (@Epicurious): Danica Lo (@DanicaLo) is the new Executive Editor at Epicurious.

Chicago Sun-Times Chicago Sun-Times.com (Chicago, IL): Deputy Features Editor Sue Ontiveros (@SueOntiveros) is resigning from the daily (@Suntimes) after 30 years of service. She will continue to serve at the paper by posting a weekly editorial page column about social issues and blogging about nutrition, fitness, wellness and food online on a freelance basis.

Capitol File Mag Capitol File (Washington, DC): Amy Moeller (@amyemoeller) has been hired as an Associate Editor @capitolfilemag.

Billboard Billboard (New York, NY): Frank DiGiacomo (@frankdigiacomo) joins @billboard as a Contributing Editor and Carson Griffith (@CarsonGriffith) joins as a Contributor.

PIX11 WPIX-TV (New York, NY): WPIX-TV (@wpix) launches “PIX11 Investigates”, an investigative news program, featuring Arnold Diaz, Mary Murphy (@MurphyPIX), and Howard Thompson (@PIXHelpMeHoward) as hosts.

Essence Magazine Essence Magazine (New York, NY): Deena Campbell (@DeenaCampbell) is the new Hair and Beauty Editor @essencemag.

domino Domino Magazine (New York, NY): Krissy Tiglias (@krissytiglias) is the new Digital Director @dominomag.

Star Tribune The Star Tribune (Minneapolis, MN): Matt Vensel @mattvensel) is joining the paper (@StarTribune) as a Sports Reporter covering the Minnesota Vikings football team. He was most recently with The Baltimore Sun.

Duluth~Superior Mag Duluth-Superior Magazine (Duluth, MN): The monthly lifestyle periodical (@DSMagazine) focused on the Duluth region, has closed down. The magazine had been in print since 2008.

Washington Post The Washington Post (Washington, DC): Scott Allen (@ScottSAllen) joins the Sports Staff as a Reporter/Blogger.

Daily Herald (Arlington Heights, IL): Chicago Blackhawks beat writer Tim Sassone (@TimSassone) recently passed away. Tim covered the Blackhawks and hockey for the last 26 years.

SCVSignal The Signal (Santa Clarita, CA): The Signal (@SCVSignal) promotes Russ Briley to Publisher.

Simi Valley Acorn Simi Valley Acorn (Agoura Hills, CA): The Acorn (@SVAcorn) welcomes Darleen Principe as Editor.

Petoskey News-Review The Petoskey News-Review (Petoskey, MI): Rachel Brougham is the new Assistant Editor @PetoskeyNews.

MEDIAware’s full weekly version can be found at:www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

5 PR Tactics for Internal Communications

Internal Collaboration
With the proliferation of social media channels, employees have become 24/7 brand ambassadors for their companies and the lines between internal and external communications are continuously blurring. Therefore, employers have as much of a responsibility to engage and inspire their internal staff as they do with external audiences.

The tactics discussed at Business Development Institute’s Internal Communications and Collaboration Leadership Forum closely mirrored the new school PR and marketing tactics that organizations are employing to drive action from their consumers. After all, employees are simultaneously consuming the information they produce and should therefore believe in the same brand promises they make to the public. The following tactics illustrate how you can improve your employee experience using similar tactics used to engage external audiences

Create useful content

Treat the initiatives happening around your company as important breaking news. Editorial content such as blog posts and articles help amplify positive growth around the company and keep teams across the organization informed about the overall mission and business strategy.

Senior leaders as chief communicators

According to a survey conducted by Brilliant Ink, 80% of employees feel more engaged when they receive inspiring communications from senior leaders. Quotes from executive leadership establish trust and humanizes the brand from both an employee and consumer standpoint.

Utilize multimedia 

Video messages and teleconferencing are other ways to humanize the organization by bringing communications to a personal level and are far more engaging than a text only email. Below is a video used by AIG that motivated their employees to “bring on tomorrow.”

Use internal social media with purpose

The social channels used by consumers such as Facebook, Twitter, and LinkedIn meet different needs of their audiences, and enterprise social channels are no different. Your internal communication channels need a thoughtful strategy behind them to keep people engaged and understand the value of communicating on that space. Ultimately it is best to minimize the number of places that people have to go for communications.

Communicate the value or benefit of an employee’s labor

PR and marketing professionals are ultimately trying to communicate why their product or service is important to consumers. Employees need to feel the same sense of importance when it comes to their work. Research by AIG reports that 70% or more of strategic and change programs fail without effective manager communications. Connecting the dots between daily work and the overall company strategy is vital to maintaining productivity and helping an employee understand where they fit in.

It is widely understood that there is a direct and positive relationship between employee engagement and overall company growth; organizations that invest in creating a more unified work environment experience more productivity and financial growth than those that do not. Plan your internal communications strategies with the same attention and care as you do externally in order to drive inspiration and action from employees.

ShannonShannon Ramlochan is the Content Marketing Coordinator at PR Newswire. Follow her on Twitter @sramloch.