MEDIA News: Media Moves at: Fortune, The Huffington Post, Politico and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Fortune (New York, NY): Alan Murray (@alansmurray) is set to become Editor @FortuneMagazine. He most recently held the role of Deputy Managing Editor at The Wall Street Journal before joining Fortune and succeeding Andy Serwer.

The Huffington Post (http://www.huffingtonpost.com): Katie Nelson (@katienelson) is set to join @HuffingtonPost on August 6th as National Editor.

POLITICO (Arlington, VA): Former Washingtonian Editor-in-Chief Garrett Graff is now a Senior Staff Writer @politico.

The Wall Street Journal (New York, NY): Laura Bird (@LauraBird03) is now Deputy Editor of the Personal Journal section @WSJ.

Glamour (New York, NY): Latoya Valmont is now the Managing Editor @glamourmag. Valmont served as Production Director before she was tapped to fill the void left by Nancy Gillen who moved to Marie Claire (@marieclaire).

Advertising Age (New York, NY): Natalie Zmuda (@nzmuda) was promoted from Marketing Editor to Deputy Managing Editor @adage.

Alaska Dispatch News (Anchorage, AK): The Anchorage Daily News has changed its name to Alaska Dispatch News (@adndotcom).

COMSTOCK’S (Sacramento, CA): Managing Editor Christine Calvin has been promoted to Editor here. She replaces Doug Curley, who had been at the publication for a decade.

GQ (New York, NY): Jon Tietz joins the staff @GQMagazine as Fashion Editor.

Brides (New York, NY): Shane Mancenido-Clark joins @Brides as Senior Fashion and Accessories Editor.

Marie Claire (New York, NY): Janet Mock joins the team @marieclaire as a Contributing Editor.

Hollywood Life (Los Angeles, CA): Carolyn Davis is the new Managing Editor for @hollywoodlife.

The Hollywood Reporter (Los Angeles, CA): Chris Gardner joins @thr as a Staff Writer from MSN.

CNN – Washington Bureau (Washington, DC): Foreign Affairs Reporter Elise Labott has been named Global Affairs Correspondent @CNN.

South Magazine (Savannah, GA): This magazine (@south_mag) about Southern flair has hired Corrie Dyke as Managing Editor. She previously worked at The Georgetowner and The Downtowner.

The Jersey Journal (Secaucus, NJ): Managing Editor Margaret Schmidt will become the new Editor @jerseyjournal on August 1st.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

You can view the full version of MEDIAware here: http://www.prnewswire.com/knowledge-center/MEDIAwareJuly282014.html

Content We Love: A Dynamic Press Release with Global Appeal

ContentWeLove

Click to view the complete multimedia news release

Click to view the complete multimedia news release

Hot on the heels of the World Cup games, this announcement by Dynamic Architecture titled “The Dynamic Football Experience: World’s First Football Entertainment Centre to be Rotating Building” became the most viewed multimedia news release on PRNewswire.com. It’s no surprise that the news earned so much attention; a spinning, soccer-ball shaped building to be constructed in the middle of Rio de Janeiro sounds like a story beyond anyone’s wildest dreams. But this press release does a great job at anticipating the questions a journalist or potential visitor might ask and includes eye-catching visuals, an intriguing story angle, and fifteen translations of the text release to entice soccer enthusiasts around the globe.

Employing visual storytelling gives readers a look into the future of what this over-the-top structure might look like once fully executed. After viewing the videos, you’ll realize how impossible it would be to imagine such an extraordinary concept without accompanying visuals, which is proof of their value to readers and media covering the story.

A tweetable headline with a newsworthy hook immediately supplies journalists with an attention-grabbing story angle as well as a shareable one for readers engaging on social media.

An integrated language toggle converts the English-language text into Portuguese with just the click of a button and fourteen other translations of the text release are provided as PDF documents to tailor the news to interested readers around the world. This is a major advantage for earning worldwide media coverage, as journalists everywhere are strapped for time and will not bother to try to translate a story if they can’t understand it. It also makes this news more searchable for international readers who are looking for information in their native language.

Bold sub-heads highlight important information and break up the text into a more easily consumable format.

Leveraging a timely, highly-social event also helped earn additional visibility for this message by appealing to heightened emotional states of soccer fanatics everywhere.

This multimedia news release is an example of high-quality content that employs a number of press release tactics to attract the greatest amount of attention possible. Kudos to Dynamic Architecture on a stunning release!

ShannonAuthor Shannon Ramlochan is PR Newswire’s Content Marketing Coordinator. 

The Q&A Team: The Benefits of Event Sponsorships for Businesses and Non-Profits

Events are a primary method for nonprofits to raise money for the causes that mean the most to their organizations while forming strong personal bonds with their donor base. However, event space, refreshments, tables, and equipment are pricey, so having a corporate sponsor helps nonprofits reduce their costs while allocating the maximum amount of funds raised towards their cause.

For businesses, event sponsorships are an opportunity to personally engage with customers and establish a long-lasting, positive brand impression. Therefore, non-profits and businesses can form mutually beneficial relationships by combining their respective strengths and hosting events.To help connect non-profits and businesses in search of event sponsorships with each other, Lemuel White and Mickey Lukens created an easy-to-use and resource-efficient platform called SponsorMatch. The pair loaned their expertise to the ProfNet Q&A team and offered sound advice on how businesses and non-profits can launch successful sponsored events.

How can a business decide what event sponsorship will work best for them?

Marketing managers must ask themselves if the prospective event aligns with their overall business goals. Think about whether it reinforces the right experience for their target customer and if it will produce the greatest return on investment.

Is there a limit to the number of events a business should sponsor?

Not at all! However, as with any advertising effort, businesses should assess if the long-term return on investment, such as new customer gains, is greater than the cost of sponsorship.

What channels should you use to promote an event sponsorship?

One of the most successful and cost-effective methods of promoting an event is through a well-planned social media strategy. But depending on the business, event being sponsored, and customer being reached, promotion through a diverse combination of mediums and digital platforms is best.

How should a business handle an event sponsorship that ends up being a conflict of interest?

A thorough investigation of the proposed sponsorship and background of the organization can prevent a conflict of interest before it occurs. However, if an issue arises that could not be mitigated, businesses should collaborate with the organization to minimize any aspect of the event associated with the conflict that might negatively impact the customer. In extreme cases, company leadership should be as transparent with customers as possible by acknowledging the issue and responding accordingly to keep from alienating trust.

What are the typical processes and challenges for nonprofit organizations in search of sponsorships for their event?

One of the greatest challenges for nonprofits is effectively communicating the right information to businesses that will lead to a partnership. With the exception of very large nonprofits, most small to medium nonprofits spend hours cold calling businesses in hopes of forming a partnership. The entire process is very informal and problematic for event organizers who must locate marketing decision makers, pitch their event and levels of sponsorship, and convince the business that their investment would benefit their target consumer. When reaching out to potential partners, nonprofits must come prepared with detailed information on who their members are such as where they are from, where they live, how much income they make, and other relevant demographics.

How can using SponsorMatch connect businesses with nonprofits?

SponsorMatch works by matching the needs of nonprofit events to the goals of businesses. Similar to online dating sites, nonprofits and businesses will be able to see exactly what each side is looking for and only reach out when those needs match. Nonprofits will be able to easily divide their event into levels of sponsorship. Businesses will be able to see all the details of any given event and select what level they are willing to support, at what cost, and what exposure they will receive. The platform will even notify both nonprofits and businesses automatically if it believes there’s a possible match. Overall, SponsorMatch saves valuable time and resources for both the nonprofit and business by holdng all of their partnership assets, communication, and details in one place

How do you see event sponsorships changing for nonprofits and businesses in the future?

Technology has created more channels for individuals to learn about the businesses they purchase from, and customers are placing a high value on the social contributions of those businesses. In the future, businesses will continue to incorporate more socially responsible partnerships to help their communities while elevating their own brands. Technology will also allow nonprofits to change not only the way sponsorships are conducted, but also how members are found, donors are retained, and visions are fulfilled on a worldwide scale.

polina opelbaumWritten by Polina Opelbaum, editor of ProfNet, a service that helps journalists connect with expert sources. To read more from Polina, check out her blog on ProfNet Connect.

Grammar Hammer: Justice is Served for Common “Word Crimes”

the Grammar Hammer

I would be remiss if I didn’t spotlight Weird Al Yankovic’s latest hit, “Word Crimes” as the star of this week’s Grammar Hammer. Off his newest album, “Mandatory Fun,” the viral sensation tackles the most egregious grammar errors of all time and proves once and for all that you can be a stunningly creative songwriter and still employ the rules of grammar to get your point across.

To my delight, I counted ten grammar topics mentioned in “Word Crimes” that I have also covered via Grammar Hammer:

  • Verb tense
  • Nouns and prepositions
  • Less vs. Fewer
  • I could care less
  • Oxford comma
  • Homophones
  • Who/Whom
  • Quotation Marks
  • Good vs. Well
  • Literally vs. Figuratively

I also gained a few more great suggestions for future posts, which shows that we have a lot of work left to do when it comes to fighting bad grammar. At PR Newswire, the Customer Content Services Team thoroughly reads each press release that crosses our wire and catches around 4,000 errors per month. It’s slightly embarrassing (but more delightful) to think about how often I engage in conversations about grammar with my team.

Tweet your favorite #wordcrimes to me @cathyspicer or drop me a line at catherine.spicer@prnewswire.com.

You might also want to check out Grammarly’s exclusive interview with Yankovic about the song and the challenges of proper grammar in songwriting.

Author Catherine Spicer is a manager of customer content services at PR Newswire.

MEDIA News: Media Moves at: The Philadelphia Inquirer, NBC News, CNN and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

The Philadelphia Inquirer (Philadelphia, PA): Deputy Managing Editor of Features Sandra Clark (@SandraClarkInq) was promoted to Managing Editor/Features/Operations/Digital. Deputy Managing Editor/News Gabriel Escobar (@escobarinquirer) becomes Managing Editor/News & Digital @PhillyInquirer.

Energy Xtra (Washington, DC): This new blog (http://blogs.rollcall.com/energy-xtra/) produced by CQ/Roll Call covers the energy sector. Energy & Environment Reporter Randy Leonard (@RandyLeonard) is the main blogger.

NBC News – Washington Bureau (Washington, DC): Former KCRA-TV Correspondent Hallie Jackson (@HallieJackson) signs on @NBCNews as a Washington Correspondent.

The Washington Post (Washington, DC): Abby Ohlheiser (@abbyohlheiser) joins the team as a General Assignment Reporter. Also, former Star-Ledger Reporter Amy Ellis Nutt will join the staff @washingtonpost on Sept 15th.

CNN – New York Bureau (New York, NY): Former Fox News Anchor Alisyn Camerota (@AlisynCamerota) has joined @CNN as Anchor.

Maxim (New York, NY): Kevin Martinez is named Publisher @MaximMag.

Travel + Leisure (New York, NY): After 21 years, Nancy Novogrod (@TLNancy) is retiring from @TravlandLeisure.

The New York Times (New York, NY): Former @WSJ Reporter Alexandra Alter (@xanalter) is now @nytimes as a Publishing Industry Reporter. Also, Arthur Gregg Sulzberger is made Senior Editor of Strategy at the publication.

San Francisco Chronicle (San Francisco, CA): Angela Salazar departs from InStyle to join @sfchronicle as Deputy Style Editor.

The Hollywood Reporter (Los Angeles, CA): Jon Frosch (@jon_frosch) is the new Reviews Editor @thr. Frosch was most recently the Film Critic/Editor for France24.

Los Angeles Business Journal (Los Angeles, CA): Cale Ottens (@CaleOttens) will be joining @LABJNews as a Business Reporter in August.

Billboard (New York, NY): Joe Lynch (@branniganlynch) comes aboard @billboard as a Staff Writer.

St. Louis Post-Dispatch (St. Louis, MO): Samantha Liss (@samanthann) has joined the paper (@stltoday) as a Reporter, covering the healthcare industry. She was previously with the St. Louis Business Journal.

WeatherNation (Denver, CO): Rhonda Lee is joining the network (@WeatherNation) as a Meteorologist. She was previously at KTBS-TV in Shreveport, LA.

Coastal Living (Birmingham, AL): Lindsay Lambert (@LLBeanTown) has been hired by @CoastalLiving as its new Managing Editor.

Texas Monthly (Austin, TX): Senior Executive Editor @TexasMonthly Brian Sweany (@Brian_Sweany) has been promoted to Editor-in-Chief of the magazine.

Harper’s Bazaar (New York, NY): Mallory Schlau (@malschlau) has been promoted to Senior Market Editor @harpersbazaarus.

Glamour (New York, NY): Jessica Sailer was named Fashion Market Director @glamourmag.

The Daily Meal (@TheDailyMeal): Kate Kolenda (@TheConversant) is joining the outlet as the new Restaurant and City Guide Editor.

Gawker (@Gawker): News and gossip site @Gawker welcomes Leah Finnegan (@LeahFinnegan) as its new Senior Editor.

Marie Claire (New York, NY): Nancy Gillen joins @MarieClaire as Managing Editor.

Teen Vogue (New York, NY): Marina Larroude (@marinalarroude) has been added as Fashion Director @TeenVogue.

Center for Investigative Reporting (Berkeley, CA): Robert Salladay (@bobsalladay) has been promoted from Managing Editor to Editorial Director for @CIROnline.

Bangor Daily News (Bangor, ME): Sarah Walker Caron (@SarahWCaron) is the new Features Editor @bangordailynews.

MedCity News (Cleveland, OH): Dan Verel (@DanVerel) has joined the trade outlet (@medcitynews) as a Reporter covering healthcare technology. Verel most recently served at North Bay Business Journal (@NBBJ) as a Reporter.

The Seattle Times (Seattle, WA): Matt Pentz (@TDNMattPentz) is a new Sports Reporter on the team covering soccer.

The Washington Times (Washington, DC): Tacoma News Tribune Sports Reporter Todd Dybas (@Todd_Dybas) is the new Sports Enterprise Reporter @WashTimes.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

You can view the full version of MEDIAware here: http://www.prnewswire.com/knowledge-center/public-relations/

 

Content We Love: Visual Storytelling Is the New Black

ContentWeLove

Click here to view the complete press release

Click here to view the complete press release

Did you know that an Emmy award exists for ads? For communicators who are still not convinced by the power visual storytelling, Budweiser is setting the record straight. The beer giant is proving the impact that branded videos are having on the mainstream after earning two Emmy nominations in the “Outstanding Commercial” category for their ads “Puppy Love” and “Hero’s Welcome.” The popularity of these videos skyrocketed after the massive exposure garnered from this year’s Super Bowl. To keep the momentum going, Budweiser announced the huge honor in a press release titled “Budweiser Super Bowl Ads Score Two Emmy Nominations.” It is currently among the most popular press releases viewed on PRNewswire.com.

This announcement serves as an additional content component of Budweiser’s major marketing campaign and leverages the targeting capabilities of press release distribution to seed awareness among new audiences. For example, this release becomes relevant to a number of industries with related interests including beers, wines and spirits, food & beverages, entertainment, television, and awards.

Highlights from the content of this release include:

  • Images that capture the most emotionally compelling moments of the ads attracts reader attention
  • High-quality copy written in the “inverted pyramid” style traditionally employed by journalists, the release leads with the most newsworthy information first, followed by supporting details, and closing with general information. Budweiser has essentially written the story that they want the media to tell.
  • A call-to-action to spark further social engagement around the ad campaign, and triggers increased visibility in search engines.  “Puppy Love’s” adorable canine star became so popular that he even has his own Twitter handle, hyperlinked mid-release.
  • Quotes from  executive leaders humanize the brand and further establishes Budweiser as a leader in creative communications.

Even with the ad campaign’s commercial success, Budweiser employs a multi-channel distribution effort including television, social media, and the wire to keep their story top of mind. Pay close attention marketers, now with the booming popularity of original programming streamed by sites such as Netflix and Hulu which are also earning Emmy nods, who knows if there is a potential opportunity for the branded videos being shared online to have a shot at earning a golden statue. A multi-channel distribution gives your content the additional visibility needed to drive discovery and continued awareness. Wouldn’t you like to be the first to break this barrier?

Congrats to Budweiser on their well-deserved Emmy nominations and on a great release!

ShannonAuthor Shannon Ramlochan is the Content Marketing Coordinator at PR Newswire. 

13 Tips for Writing and Pitching Op-Ed Stories

New York Times writer, Jennifer Finney Boylan

Op-ed pieces are unique in their structure, length, voice in comparison to other non-fiction writing. Knowing how to merge your opinion with factual information is an important part of writing op-ed pieces and attracting readers to your story, is a skill that takes time and practice to finesse.  Jennifer Finney Boylan, author, speaker, and writer for New York Times Opinion joined our last #ConnectChat discussion, where she not only shared how she writes op-ed pieces and turn them into compelling stories, but also about how to pitch them to major publications. Here are 13 tips from Boylan all op-ed writers should remember:

Write a clear headline, but don’t expect it to make the final cut.
Writers almost never choose their own headlines. In fact, the editor won’t even consult you about the headline most of the time. This is an ancient writer/editor practice. Headlines are chosen based on space as much as anything else, and positioning. My recent piece in the NYT, “Home is Where the Horses Are” was originally titled “Why the Long Face.” Still, you need to have a headline on your piece when you submit it. That helps the editor know what you’re up to, especially if your piece is a “gimmick” piece.

Hook the reader in right away with an anecdote, humorous ones work best. Then try to “show” how the story connects to an issue in the news, or of note. Wrap up it up by circling back to the joke in a new way.

The ideal length for op-eds is 800 words; original pieces 1,200 words.The NYT prefers 800 words for a standard op-ed column, like the regulars: Brooks, Collins, Bruni, etc. If I’m pitching an original piece, I go as long as 1,200 words with a note to the editor saying, “This is long; I can cut.” Having a relationship with the editor is an advantage because I know she will read my work. Sunday columns are a bit longer as well because there is more space in the Sunday Review.

Tell a story that also advocates a “position” backed up by fact and research. Op-ed pieces differ from other nonfiction in that it really is about opinion -you can’t just tell the story and leave it at that. For example, acclaimed New York Times economist Paul Krugman discusses economic facts, but he makes those stats into a compelling, moving story. The story generally comes first, along with your own charming voice, then the research.

Be aware that your opinions become public, and will become associated with you. For instance, I’m the national co-chair of the board of directors of GLAAD, and I have to be careful. People will think that my opinions are GLAAD’s opinions if I write about LGBT issues. As a writer, I don’t draw lines — I want to write about everything! As a public figure, I have to be careful not to damage the brand of the organization. Bottom line is, I try to be very careful, and don’t write when I’ll jeopardize the organization.

Be true to your personal writing style. Each writer has his or her own style, of course. It might be cliché, but your best bet is to be yourself. People can tell if you’re faking it. I bet you could read a “typical” column by one of the Times’ dozen or so regulars and know within a graph who wrote it.

Target your pitch to the most relevant publications that will connect with that story. If your story has a strong connection to a place, go to the paper in that town. You can also build a portfolio of clips starting small and going more national. My first published column was for the Middletown Press, in Connecticut about graduating from that town’s Wesleyan University. If it’s your first story, it’s good way to establish your credentials.

Pitch stories tied to seasonal events a month ahead of time.
Timing is everything in pitching as is a hook. Editors aren’t interested in your random genius. So know that, the Monday before Father’s Day, editors will be flooded with pieces about daddies. So if you’re going to write a Father’s Day piece, write it in May and send it in early.

Prioritize breaking news stories. Finding a good hook is an art, but sometimes you have to wait for the news cycle to give you your lede as well. For example, I had a piece ready to go for the Times this spring when I heard the news about the new SAT on the radio. I sent a note to my editor saying, “Hold the other piece, I’m writing an SAT thing,” and sent it in next morning, which was published the day after. If I’d waited two days later, the editor would have been swamped in SAT pieces.

Take advantage of Summer writing opportunities. Regular NYT columnists take vacations in the summer, so they’re always looking for people to fill. That’s how I became a regular after the “postcard” series — I became a designated summer filler — columnist “substitute teacher.” For up and comers and freelancers, this is an ideal opportunity.

Format your email pitch appropriately. In addition to attaching your piece as an email to the editor, paste it in as text as well. That way the editor doesn’t have to open your word document to read the piece; It’s right there and your lede is already grabbing their attention. Also, seriously: use 18 point type in the email paste. Make it big. Editors are not in their 20s. Have pity. Also, even though this is very particular, use a serif font, palatino or, say, times. Never use sans-serif font.

Be considerate to your editor and continue to build upon your relationship. Be respectful. Don’t be too annoying. If they encourage you, keep conversing. Be pleasant on email, but brief; keep in mind that editors are usually overworked. If they say no, accept that no means no. But if they pass on your story in a nice way, send them something else, although not right away.

Don’t give up hope – opportunities arise when you least expect them. How I went from a one-shot column to a regular political “postcard” series in the New York Times is a good story. I’d had a really great lunch with the editor in NY. Later, I saw the Times building and thought it would be a good idea to stop in and say hello. Next thing I know, he and others were sitting around a table asking me, “What do you got?” Suddenly I realized they thought I was there to pitch.

Thinking quickly, I pitched a half-baked idea about two general stores in my hometown– one Republican, one Democratic. They sent me on my way, and I didn’t hear anything back. Three months later, I receive a call from the editor saying, “That thing about the general stores? Write it. Need it by tomorrow.” In my case, another columnist’s work wasn’t any good, so they needed a filler and remembered my story.  I scrambled and wrote it in a day and that’s how I landed the gig.  The moral of the story is: you never know when the publication of your dreams will need you, so don’t lose heart.

polina opelbaumAuthor  Polina Opelbaum is the editor of ProfNet, a service that helps journalists connect with expert sources. To read more from Polina, check out her blog on ProfNet Connect.