The key to press release success: multiple visual elements [Study + infographic]

Press releases with multiple visual assets generate more views, a study by PR Newswire found.

Press releases with multiple visual assets generate more views, a study by PR Newswire found.

How can you get better results with your press releases?  The data is in, and the answer is clear.  Visual illustration of your message is a key driver of success.

PR Newswire’s analytics team recently updated – and significantly expanded – our analysis of press release types, and the results each produces in terms of online views.  For the most recent iteration of this ongoing analysis, we looked at every press release viewed on PRNewswire.com last year, regardless of when it was issued.  Well over one million press releases were measured. 

For the analysis, we broke the release types into the following buckets:

  • Text Only
  • Text + one visual asset, such as a single image or video
  • Text + multiple visuals
  • Fully loaded multimedia press releases and campaign microsites

The results are clear – visuals drive more content views, and adding multiple media assets to your content (press releases, and anything else you publish online, for that matter) generates even better results.

Why visuals improve results:  

One visual is good, more are better.   There are a few reasons why this is the case.

  • Each visual is distributed in its own right, and has its own potential for garnering attention.  In addition to the distribution of visual content the brand either pays for or executes on its own, each visual also has the potential to trigger social sharing, further expanding the audience for the message.
  • Visuals surface story elements that may be overlooked by readers, giving your messages second (and third) chances at connecting with readers.  It’s easy to overlook a theme that’s presented in the middle of the fourth paragraph. However, calling attention to that theme with a visual – a video snippet or image – can help connect that message with readers who care, and who might have glanced over the message initially.
  • Journalists and bloggers are also hunting for visuals to illustrate the digital media they create. While they may not use the visuals your brand provides in their original form,  they will often edit video to fit their stories or derive new works from infographics.  Additionally, including visuals communicates that the story is one that can (and should be) illustrated visually, which will increase the story’s appeal for many digital content creators.

Many communicators note they don’t have ready access to related images when asked why they don’t use more multimedia in their press releases.  Our new Media Studio tool – free for clients using the Online Member Center to upload content for distribution, enables you to store, organize, size, caption and tag images for use in digital content.

If you’d like to speak to someone on our team about adding visuals to your press releases, please contact us here: http://promotions.prnewswire.com/standout2014.html

sarah avatarAuthor Sarah Skerik is PR Newswire’s vice president of strategic communications, and is the author of  the ebook Driving Content DiscoveryFollow her on Twitter at @sarahskerik.

Grammar Hammer: Punctuation Saves Lives, Part II

Punctuation infographic

via EducatorsTechnology.com

Part-one of our “Punctuation Saves Lives” series covered the heavy hitters of periods, commas, question marks, exclamation points, colons, semicolons, dashes, and hyphens. Wrapping part-two are brackets, parentheses, braces, ellipses, quotation marks, and apostrophes.

Groups – brackets, parentheses, braces

Use parentheses ( ) to contain additional thoughts or qualifying remarks (I consider these to be my “verbal asides”).

Brackets [ ] are most often seen in technical notations or explanations.

Examples:

“Dogs are better then [sic] cats,” said Shannon.   

Eva took [her colleague] Caitlin out to lunch.

Braces { } are used to contain two or more lines of text to show they are part of a unit. You don’t often see braces in writing, but you will see it used in computer programming.

And finally, ones that aren’t related to each other at all – ellipses, quotation marks, apostrophes

Ellipses ( … ) are used to indicate an omission of unnecessary words (for more on this topic, see my previous post “And the Winner Is…”).

Quotation marks ( “ “ ) are used in pairs and mark the beginning and end of a quotation. They can also be used to indicate a “dubious” status of a word. A single quotation mark pair ( ‘ ‘ ) is to be used for quotes within a quote.

Apostrophes ( ‘ ) indicate possession (“That toy is Pip’s favorite.”) or the omission of some letters from a word (“Austin Powers is also known as the int’l man of mystery”).

Almost all of the source material I read in preparation for this series consistently state that there are fourteen different punctuation marks. Where does that leave the simple underscore (_) or the various directions of the slash ( / or \ )? Are they relegated to web code and email addresses? What are your thoughts?

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire.

MEDIA News: Media Moves at: CBS News, International Business Times, Roll Call and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

CBS News – Washington Bureau (Washington, DC): Former Bloomberg Reporter Julianna Goldman (@juliannagoldman) joins @CBSNews as a Washington Correspondent.

International Business Times (New York, NY): Michael Learmonth (@learmonth) begins @IBTimes as Global Technology Editor.

Roll Call (Washington, DC): Tom Curry (@TCurry_Himself) takes over the Transportation Policy duties with a new blog – “The Container”.

The News Journal (Wilmington, DE): Health Reporter Kelly Bothum (@KellyBothum) has left to join the private sector and Business Editor Suzanne Herel (@SuzanneHerel) takes over the Health Reporting news @delawareonline.

New York Magazine (New York, NY): Former New York Times Economic Policy Reporter Annie Lowrey (@AnnieLowrey) joins @NYMag as a Contributing Editor and Online Columnist.

FedScoop (Washington, DC): Dan Verton (@DanielVerton) is the new Editorial Director and Greg Otto (@gregotto) is the new Technology Reporter @fedscoop.

The Washington Post (Washington, DC): Former Buzzfeed-er Hunter Schwarz (@hunterschwarz) tackles the Local and State Government beat @washingtonpost.

The New York Times (New York, NY): Nick Bilton (@nickbilton) changes lanes and joins the Style Section @nytimes as a Columnist. He most recently wrote for the Bits technology blog. Bilton will apply his technology background and pen a column every Thursday based on tech and its impact on lifestyle and society.

MedCity News (Cleveland, OH): Former San Diego Business Journal Medical Reporter Meghana Keshavan (@meghanakeshavan) becomes the Life Sciences Reporter @medcitynews.

The Washington Times (Washington, DC): Fox News Commentator Monica Crowley (@MonicaCrowley) signs on as the Online Opinion Editor @WashTimes.

Bloomberg News – Washington Bureau (Washington, DC): Former Hill Reporter Erik Wasson (@elwasson) is the new man on the Congressional beat @BloombergNews.

Los Angeles Times (Los Angeles, CA): Josh Rottenberg (@joshrottenberg) joins @LATimes as a Senior Film Reporter.

Philly.com (Philadelphia, PA): Michael Topel (@mtopel) is the new Interim Executive Editor @phillydotcom.

Playboy Magazine (Beverly Hills, CA): Alyson Sheppard (@amshep) departs from Popular Mechanics magazine to join @playboy as a Contributing Editor.

The Hollywood Reporter (Los Angeles, CA): Lynne Segall has been named Executive Vice President and Group Publisher of @THR and @billboard.

TV Guide (New York, NY): Doug Brod (@DougBrod) has been promoted to Editor-in-Chief @TVGuide. Brod has been with the magazine since 2012 and most recently served as Executive Editor. Also being promoted is Michael Schneider (@franklinavenue). He will take over as Executive Editor.

Time Out New York (New York, NY): Rheanna O’Neil Bellomo (@RheannaBellomo) joins @TimeOutNewYork as Assistant Editor of Food, Drinks and Events.

Sheridan Road Magazine (Chicago, IL): Dustin O’Regan has been named Editor-at-Large @SheridanRdMag. Ann Marie Scheidler has been promoted to Managing Editor of the JWC magazines, which include The Polo Book, Sheridan Road, Forest & Bluff and Hinsdale Living.

Spin.com (New York, NY): Craig Marks (@craigmarks) is back @SPINmagazine after nearly 15 years. He returns as Editor-in-Chief in an effort to increase their digital audience. They became all digital in 2012.

She Knows (@SheKnows): Amy Boshnack (@ABoshnack) is the new Editor-in-Chief.

Vox (@VoxDotCom): Lauren Williams (@LaurenWilliams) is now the Lead Editor.

Tasting Table (@TastingTable): Jim Meehan has joined @TastingTable as its first Drinks Editor.

Parade Magazine (@ParadeMagazine): Cecily McAndrews (@MonPetitFour) will be the Food Editor.

Parents Magazine (New York, NY): Leslie Corona joins @parentsmagazine as a Freelance Assistant Editor.

Marie Claire (New York, NY): Alyssa Mastromonaco (@AlyssaMastro44) is brought on @marieclaire as a Contributing Editor.

NJTV (Montclair, NJ): Beginning July 1st, Anchor Mary Alice Williams will join @NJTVonline to host the evening news. She will replace Anchor & Managing Editor Mike Schneider (@SchneiderNJTV) who will change roles at the station.

Yakima Herald-Republic (Yakima, WA): Rob Blethen has been named General Manager at the paper (@Yakima_Herald), starting in August. He is currently the Publisher of the Walla Walla Union-Bulletin.

Charleston City Paper (Charleston, SC): Editor-in-Chief Stephanie Barna has left the Paper (@chascitypaper) after 17 years. Chris Haire is now Editor.

Newton Daily News (Newton, IA): Abigail Pelzer (@AbigailPelzer) has been named Editor at (@NewtonDNews). Pelzer is set to begin in her new role on July 21.

The West Yellowstone News (West Yellowstone, MT): Jeremy Weber is now the new Managing Editor @WYellowstoneMT.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

Press Releases, PR Newswire and Panda

New copy quality guidelines from PR Newswire to help improve press release content quality.

New copy quality guidelines from PR Newswire are designed to help improve press release content quality.

In late May, Google rolled out an update to its Panda algorithm that targeted low quality content, affecting a variety of content distributors and press release websites, including PR Newswire.   By “low quality content,” we’re referring specifically to press releases that were used in efforts to manipulate search rankings.   These releases were of little-to-no redeeming value for readers.

In an ensuing audit of the content of our site, we identified the spam press  releases which had had been generating inordinately high inbound links and traffic due to the black hat SEO tactics their issuers employed.  Those releases have since been deleted, and we’ll be monitoring our site content for unusual levels of inbound links, traffic and other red flags on an ongoing basis.

Distribution is about more than just one web site

While we’re proud of the fact that our web site attracts millions of unique visitors each month, it’s important to remember that PR Newswire has also spent years building a comprehensive distribution network that reaches a vast global audience, including:

  • Thousands upon thousands of media outlets, via direct news feeds;
  • More than 30,000 credentialed journalists and bloggers, via PR Newswire for Journalists;
  • Information databases like Factiva and LexisNexis;
  • More than 10,000 websites worldwide, who display feeds of relevant news releases designed for their audiences;
  • The social web, via dozens of carefully curated, industry- and topic-specific presences on Twitter and Pinterest.

PR Newswire has cultivated an engaged and high-quality audience for press release content.

Our media relations and content syndication teams work one-on-one with media outlets, individual journalists and bloggers and website operators to create and deliver feeds of press releases germane to their areas of coverage, interest or beats.

New guidelines governing press release copy quality

To improve the content quality we distribute, we’ve started reviewing all press release submitted for distribution over the wire for content quality. As they review releases, our team will be looking at a variety of different message elements, including:

  • Inclusion of insightful analysis, original content (e.g. research, reporting or other interesting and useful information,)
  • The format of the releases, guarding against the repeated use of templated copy (except boilerplate,)
  • The length of the releases,  flagging very short, unsubstantial messages that are mere vehicles for links
  • Overuse of keywords and/or links within the message.

These new guidelines are additions to our already robust press release acceptance guidelines, which include verification of sources, authentication of the sender’s identity and attribution to the source, among other requirements that all messages must meet before distribution by PR Newswire.

Most PR Newswire customers, who write and distribute press releases with the primary intent of building awareness of key messages and earning media, will be unaffected by our new guidelines.

Press releases are about earned media, building awareness and acquiring audience

It has long been our stated position that press releases are chiefly about building awareness, and we don’t promote press releases as link building devices.   (See: Generate Awareness, Not Links, With Press Releases.)

We believe that the distribution of press releases plays a very useful role in driving content discovery, introducing new audiences to brand messages, seeding and encouraging social interaction, and, of course, earning media pick up.

sarah avatarAuthor Sarah Skerik is PR Newswire’s vice president of strategic communications, and is the author of  the ebook Driving Content DiscoveryFollow her on Twitter at @sarahskerik.

3 Reasons Why Law Firms Should Be Active on Social Media

Research conducted by Good2BSocial finds that a majority of law firms understand importance of social media but are reluctant to engage clients with it. On the other hands, top law firms in the US and UK found direct correlations between social media use and client success. As search and social become the go-to methods of finding and sharing information, law firms are slowly recognizing the business advantages of creating content to locate and engage prospects. At Business Development Institute’s recent “Social Media Marketing Summit for Law Firms,” legal experts and content marketing thought leaders discussed the importance of social media as a tool for law firms to get discovered, build credibility, and ultimately generate business.

“It should be the job of every lawyer to be active and engaging on social media,” says Guy Alvarez, chief engagement officer at Good2BSocial. The nature of the industry is changing and large, well-established law firms are facing serious competition from the smaller firms who are using technology to generate greater awareness for their brands and gain more clients. Additionally, law firms that are active on channels that law students frequently access such as Twitter, Facebook, and Instagram have a competitive advantage in recruiting top-tier talent. As discussed at the summit, here are three reasons why law firms should be active on social media:

Social media is a discovery tool  

According to Leslie Prizant, general counsel for CarePoint Health, “Content is key but searchability and how easy it is to navigate a website is more important.” In today’s digital environment a strong web presence gives brands an air of credibility, a crucial component to the legal industry which is founded on principles of trust. But searchability is contingent upon several factors, including the quality of content a brand creates and how it is disseminated.  Solely relying on owned channels such as the company website, blog, and social media pages to spread awareness limits the reach of messages to existing followers and does not continuously acquire new audiences and influencers. This is where the importance of multi-channel distribution comes in to build credibility and generate greater brand awareness.

“The currency of a law firm is intellectual capital” says Andrew Meranus, regional vice president at PR Newswire, in reference to the importance of content creation and distribution for law firms. Distributing content through a mix of owned, earned, and paid media channels establishes legal expertise and affords brands the opportunity to be heard among new audiences and get noticed by influencers looking for expert sources. Major firms including White & Case and Fenwick West are utilizing wire distribution to promote branded content and drive traffic back to their company websites. Amplification of messages, which must be highly relevant, compelling, timely, and consistent, is what seeds social interactions and drives discoverability for the brand.

Social media is a credibility tool

“We need to be human on social media,” asserts Alvarez, “people hire lawyers not law firms.” Social tools and practices are becoming an important part of criteria that potential clients use when choosing a firm to do business with. Social intelligence tools can help monitor topics of interest and business pain points that are relevant clients and prospects, which helps firms provide the solutions that stay ahead of trends and build their credibility.

Social media is a business acquisition tool 

Hans Haglund chief business development and marketing officer at Blank Rome LLP explains that the connection between your firm’s social media strategy and business development strategy is critical. A business development analysis by Blank Rome LLP shows that efficient use of social media increases lead generation and profitability for law firms, with a lead to conversion rate of around 10 percent. It is important to note that conversions are heavily dependent upon good content that is formatted for consumption on social, is shareable, and drives traffic to company website.

Some best practices for law firms who want to create content and engage on social media include:

  1. Legal messages need to be specifically targeted to relevant audiences. Email blasts and folders with collateral are antiquated marketing methods in the digital age, but powerful content with proper context is effective.
  2. Get rid of legal jargon. Most readers are business people and they need to be able to understand the information you are providing.
  3. Make it easy for your clients and targets to share your content by including social share buttons on blog posts, your web site, and client memos.
  4. Use multimedia and share relevant content. “Visual is an emerging and very important type of content that should be used whenever possible” Alvarez recommends. Instead of a text-heavy blog post, you can create a visual representation of legal processes through infographics. Additionally, Alvarez emphasizes the value of producing videos even if they aren’t of high production quality. For example, videos taken of legal reps speaking at conferences will still be effective because audiences are more interested in the substance of that content rather than the production value.
  5. Breaker larger pieces of content into smaller pieces. There is a use for longer format but it should not be focus on social media.
  6. Include a call to action with each piece of content. Longer form pieces should be a value added piece for lead generation, with full-length PDFs and blog posts available for download in exchange for contact information.
  7. Use keywords people are searching for. If the content is out there, make sure it is available to the people who are actively seeking this information.
  8. Distribute content across multiple channels. Your digital footprint is a major factor in establishing credibility, expertise, and growing your audience.

For more insight on PR and marketing for law firms, click to view the latest blog post “Legal PR and Marketing: A Behind the Scenes Look” on Profnet Connect. 

ShannonAuthor Shannon Ramlochan is the Content Marketing Coordinator at PR Newswire. Follow her on twitter @sramloch.

 

Grammar Hammer: Punctuation Saves Lives, Part I

Punctuation Saves LivesIn English grammar, there are fourteen different punctuation marks that I think of as the “primary” punctuation marks – the period, comma, question mark, exclamation point, colon, semicolon, dash, hyphen, parentheses, brackets, braces, ellipses, quotation marks, and apostrophes. These are the marks that help us with sentence structure, help us clarify meaning and distinguish between different sets of ideas.

Putting all of these into smaller groups, we can look at them like this:

The Full Stop – the period, the question mark, the exclamation mark

All three of these punctuation marks indicate the end of the sentence. Periods end declarative sentences. Do I really need to explain when to use a question mark? Exclamation points should be self-explanatory!

The Pause – comma, the semi-colon, the colon

The comma was rated as the punctuation mark you were most grateful for according to Grammarly back in 2012. I covered a few common mistakes people make with commas in this post “A Comment About Commas” and later in this post “Comma Drama.”

My favorite examples:

  • Let’s eat Grandma!
  • Cathy finds inspiration in cooking her family and her cats.

The semicolon continues to be the punctuation mark that befuddles people the most. To put it simply, semicolons separate independent clauses that are related to each other, but could stand on their own if you wanted them to.

You use colons before a list or an explanation. Look forward to a more in depth explanation on colons in a future post.

Connections and breaks – dashes and hyphens

Dashes come in two forms: the endash (-) and the emdash (–). Endashes are used to connect numbers or connect elements of a compound adjective (Abraham Lincoln was president of the United States from 1861-1865). An emdash (so-called because the size of the dash is about the size of the letter M) can be used to separate clauses, introduce a phrase for added emphasis, or what I’m most guilty of – indicate a break in thought or sentence structure.

Hyphens create compound words, particularly modifiers (“She was a well-known cook.”). Hyphens are also used in prefixes (“I wonder if they had any kind of pre-nuptial agreement?”).

Next week, we’ll conclude with a quick overview of brackets, parentheses, braces, ellipses, quotation marks, and apostrophes.

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire and has never been inspired to cook her family or her cats.

MEDIA News: Media Moves at: The New Republic, The Atlantic, NBC News and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

The New Republic (Washington, DC): Managing Editor Amanda Silverman (@apsilverman) has been promoted to Deputy Editor @tnr. And Reporter Linda Kinstler (@lindakinstler) was promoted to Managing Editor. Rebecca Leber (@rebleber) has joined the team as a Political Reporter.

The Atlantic (Washington, DC): Former Politico Senior Editor Denise Kersten Wills (@denisewills) takes the Senior Editor role @TheAtlantic. Sophie Gilbert (@sophieGG) also joins the team as a Senior Editor.

The New York Times Magazine (New York, NY): Bill Wasik (@billwasik) joins @NYTmag as Deputy Editor.

ESPN The Magazine (Bristol, CT): Boston Magazine’s Jason Schwartz (@jasonSchwartz) is set to join @ESPNMag as a Senior Editor on June 30th.

Huffington Post (@HuffingtonPost)(scoop@huffingtonpost.com): Igor Bobic (@IgorBobic) is now an Associate Politics Editor. He is based in Washington D.C.

Boston Business Journal (Boston, MA): Gale Murray (@galemurray) is the new Publisher of the journal.

NBC News (New York, NY): John Mancini (@GetMancini) is set to become the Director of Digital Newsgathering @NBCNews. He spent the last three years with the Associated Press as the Global News Manager.

Tampa Bay Times (Tampa, FL): Jennier Orsi (@JenOrsi) has been named the new Managing Editor @TB_Times.

Popular Mechanics (New York, NY): Ezra Dyer (@EzraDyer) joins the team @PopMech as Automotive Editor.

Redbook (New York, NY): Interim Editor-in-Chief @RedbookMag Meredith Rollins  will now take over the role permanently. Rollins, who was previously Executive Editor, replaces former EIC Jill Herzig who is now the Editor-in-Chief of Dr. Oz’s The Good Life Magazine.

Domino Magazine (New York, NY): Creative Director Robert Leleux (@robertleleux) has been promoted to Editorial Director.

Washingtonian (Washington, DC): Former New Republic Editorial Director Michael Schaffer (@michaelschaffer) is the new Editor @washingtonian.

Quartz (New York, NY): Former Time D.C. Correspondent Bobby Ghosh (@ghoshworld) takes the Managing Editor reins @qz.

The State Journal-Register (Springfield, IL): Angie Muhs (@amuhs) is ready to move into her new position as Executive Editor/Vice President of Editorial @SJRbreaking). Muhs comes from the Portland Herald and Maine Sunday Telegram, where she most recently served as Director of Audience Engagement and Executive Online Editor.

Global Voices (http://globalvoicesonline.org): Deputy Editor Sahar Habib Ghazi (@SaharHGhazi) was promoted to Managing Editor @globalvoices.

The New York Times (New York, NY): Alexandra Alter (@xanalter) joins @nytimes as Publishing Industry Reporter.  She begins in July.

The New York Times – San Francisco Bureau (San Francisco, CA): Conor Dougherty (@ConorDougherty) signs onto the tech team as a Reporter.

DuJour (New York, NY): Eden Univer (@edenuniver) joins @DuJourMedia as Web Editor.

Refinery29 (@Refinery29): Joyce Kong (@JoyceIKong) is now the Korean Beauty Correspondent for @Refinery29.

Epicurious.com (@Epicurious): The new Food Editor is Rhoda Boone.

Rumbo de Houston (Houston, TX) ImpreMedia’s (@impreMedia) weekly publication Rumbo (@RUMBOnet) is now only an online publication.

Eater (@Eater) (tips@eater.com): Daniela Galarza (@SuperDaniela) is joining the outlet as the National Editor.

Courier & Press (Evansville, IN): Preps Sports Reporter Pat Hickey (@patmhickey) has joined the daily (@courierpress) from The Messenger (@MessengerOnline) in Madisonville Kentucky.

Ledger Independent (Maysville, KY): Courtney Smith has joined the @LedgerNewsroom as a Sports Writer. He previously served at the Daily Helmsman, fansided.com and rivals.com.

The Courier-Times (New Castle, IN): Editor Bob Hansen has been named Publisher @TheCourierTimes.

WSIL-TV (Carterville, Illinois): Amy Fox (@AmyFox_KMOT_TV) is set to join @WSILNews as Reporter for the morning newscast from Reporter/Anchor @KMOT_TV in Minot, North Dakota.

Chicago Magazine (Chicago, IL): Chicago Tribune Editor Gerry Kern (@GerryKern) will also be overseeing editorial operations @ChicagoMag. Editor Beth Fenner (@BethFenner) will now report directly to Kern.

Ann Arbor News/MLive (Detroit, MI): Michael Niziolek (@michaelniziolek) now covers sports for Ann Arbor News (@AnnArborNews) (@MLive) and MLive.

Hillsdale Daily News (Hillsdale, MI): David Vantress (@DVantressHDN) has been named Sports Editor at the Hillsdale Daily News (@HillsdaleDaily).

Clarion-Ledger (Jackson, MS): Riley Blevins (@Riley_Blevins) will soon be joining @clarionledger as a Recruiting Reporter.

Northwest Herald (Crystal Lake, IL): Mike DeFabo (@MikeDeFaboTWV) is the new Sports Reporter @nwherald.
The Spectrum (St. George, UT): Timothy R.Olsen (@TheRealTO) has accepted his new role a Sports Editor at (@SpectrumNews).

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.