Content We Love: A Press Release for B2B Buyers

ContentWeLove

Intermedia CWL

Click to view the complete multimedia news release

A Forrester analysis of 30 b-to-b company websites found that 80% were primarily focused on themselves with little regard to the issues that customers might be facing. In other words, a majority of companies are still unsure of how to craft messages that resonate with their audiences, which may be one of the reasons why 51% of marketers told Forrester that their content marketing efforts are only somewhat effective. Laura Ramos, VP at Forrester, strongly emphasizes that “b-to-b businesses should speak about the business issues their buyers are facing, and what can be done to address those issues.”

Forrester’s research highlights the need for companies to channel the customer-focused strengths of PR to make greater headway in their content marketing efforts. A great example of how to combine both forces can be seen in Intermedia’s multimedia news release titled, “The ex-employee menace: 89% retain access to Salesforce, QuickBooks & other sensitive corporate apps.” From the headline to the final sentence, the message is primarily focused on the concerns of Intermedia’s b-to-b audience while establishing the brand’s expertise in information security.

Just a few of the elements that content marketers should make note of:

  • It is without a doubt challenging to create a company website that both promotes products and services but does not appear to be self-promotional, but this branded multimedia news release works around the challenge by familiarizing readers with Intermedia’s visual identity and focusing on a single customer-centric message.
  • The headline of this release draws upon a compelling stat from Intermedia’s survey results to attract reader interest and optimize it for social sharing.
  • A call to action near the top of the release using a trackable link drives readers back to the company’s website and provides data that can help measure content marketing success rates.
  • Downloadable content offers including a video, an infographic, a checklist, and web report present key findings of the survey in different formats that are sharable and cater to the different audience preferences of consuming information.
  • US and UK versions of each content type target the message to regional audiences.

Remember, it’s not just the media that are reading press releases; b-to-b buyers are researching the solution sets that fit their needs far in advance of contacting a sales representative. Intermedia presents a use case of how to write a press release that caters specifically to buyers, which is made more discoverable by the audiences in search of this information through the power of multi-channel distribution.

If you’re interested in learning more about how to incorporate PR into your content marketing strategy, view our on-demand webinar: How to Drive Demand Generation with PR Tactics

ShannonAuthor Shannon Ramlochan is PR Newswire’s Content Marketing Coordinator. 

Grammar Hammer: All Day “Every Day” or “Everyday”?

the Grammar Hammer

everyday vs every day

A suggestion from a loyal reader inspired this week’s Grammar Hammer. Is everyday one word or two words (every day)?

Both variations refer to an activity that occurs on a daily basis. As usual, the best way to determine which version to use depends on the context. If I am discussing the routine activities that comprise my life, I would call those “everyday activities,” because in this instance, “everyday” is used as an adjective to describe those activities.

Examples:

  • I found the best shoes! They are perfect for everyday wear.
  • When it comes to hosting the big holiday meal, I don’t use the everyday dishes, instead I use our finest china.
  • “Supercalifragilisticexpialidocious” is not a word that you hear in everyday speech.

Remember: when using “everyday,” think of commonplace or ordinary things

If I’m telling you something that I do each day, I would say, “I have to fix my cup of coffee every day before I even think about tackling email.” I’m using “every” as an adjective in this instance to describe the noun “day.”

Examples:

  • One thing that makes my house smell fresh and clean is to scoop the cat’s litter box every day.
  • Every day, I try to walk 10,000 steps.
  • I have an uncontrollable urge to nap every day at 2:41 p.m.

Remember: if your variation of everyday/every day can be replaced with “each day?” you need the adjective + noun formula of “every” and “day.”

Have a grammar rule you’d like me to explore? Drop me a line at catherine.spicer@prnewswire.com.

Author Catherine Spicer is a manager of customer content services at PR Newswire.

MEDIA News: Media Moves at: AP, The Washington Post, Self Magazine and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Associated Press – Washington Bureau (Washington, DC): AP Chicago Central Region Editor David Scott (@davidthornhill) moves to DC to become the Political Editor. And AP Honolulu Editor Oskar Garcia (@oskargarcia) moves to the Philadelphia Bureau to become the Eastern Assistant Sports Editor.

The Washington Post (Washington, DC): Health Reporter Sandhya Somashekhar (@sandhyawp) switches beats to become the new Social Change Reporter. Sylvester Monroe (@sylvestermonroe) joins in late August at the Foreign Desk to edit Europe and South Asia news. Moscow Correspondent Will Englund returns to be a Foreign Desk Editor in charge of East Asia and the Americas. Caitlyn Moore (@thecaitlinshow) is the new Digital Features Editor. Former Boston Globe Arts Reporter Geoff Edgers is the new National Arts Reporter. Ex-Star-Ledger Reporter Peggy McGlone (@PeggyMcGlone) is now the Local Arts Reporter.

Tribune Company (Chicago, IL): Tribune Company has rebranded as Tribune Media Company (@tribunemedia)(http://www.tribunemedia.com). The rebranding redirects the shift from print publication to content, broadcast distribution and digital.

The Wall Street Journal (New York, NY): Matt Jarzemsky (@MattJarzemsky) moves to the Deals team @WSJ where he will cover bankruptcy and reconstruction. He previously covered the financial market, IPOs and stocks.

Bloomberg Businessweek (New York, NY): Natalie Kitroeff (@nataliekitro) joins @BW as an Education Reporter.

Bloomberg – San Francisco Bureau (San Francisco, CA): Spencer Soper (@spencersoper) is the new E-Commerce Reporter for @Bloomberg.

Financial Times – Washington Bureau (Washington Bureau): Megan Murphy (@meganmurp) will be the new Bureau Chief in September.

New York Post (New York, NY): Jamie Schram (@jschram71) is now an Investigative Reporter @nypost. She had been the Police Bureau Chief since 2011.

SELF Magazine (New York, NY): Alexandra Postman is named Deputy Editor @SELFMagazine.

Allure Magazine (New York, NY): Jenny Bailly is the new Beauty Director @Allure_Magazine. She previously held the position of Deputy Beauty Director.

Seventeen Magazine (New York, NY): Ariel Nagi (@arielnagi) joins the team @seventeenmag as Web Editor.

New York Magazine (New York, NY): Lauren Kern is now the Executive Editor @NYMag. In addition, Lindsay Zoladz (@lindsayzoladz) is set to become the new Pop Music Critic.

The View (New York, NY): Long-time Producer and Co-Creator Bill Geddie will be replaced by Bill Wolff (@ProducerGuy1) @theviewtv. Wolff comes from MSNBC where he was the Executive Producer of The Rachel Maddow Show.
More Magazine (New York, NY): Nina Judar (@NinaJudar) is set to join @MoreMag as Beauty Director on September 3rd.

Los Angeles Times (Los Angeles, CA): Brandi Grissom (@brandigrissom) joins @LATimes as an Enterprise Editor from @TexasTribune.

Playboy Magazine (Beverly Hills, CA): Marc Bernardin has departed from The Hollywood Reporter (@THR) to join @Playboy as Deputy Editor, Digital.

E! Online (Los Angeles, CA): Sydney Bucksbaum (@sydneybucksbaum) departs from Zap2it.com to join @ENewsNow as a Writer covering the TV industry.

WeatherNation (Greenwood Village, CO): Karissa Sanford joins the team as a Meteorologist @WeatherNation.

Univision Network (Miami, FL): Executive Producer Sussy Ruiz has been promoted to Regional Manager of Broadcast and Digital News @Univision.

Telemundo Network (Hialeah, FL): Mirta Ojito (@MirtaOjito) is the new Director of News Standards @Telemundo and starts on August 25th.

The Marshall Project (New York, NY): Former Seattle Times Investigative Reporter Ken Armstrong (@bykenarmstrong), who also won a Pulitzer Prize, is joining the staff @MarshallProj as a Staff Writer in late August. Ken is a two-time Pulitzer Prize winner.

ARTnews (@ARTnewsmag): Dan Duray (@DurayDan) has joined the outlet as a Senior Staff Reporter.

FitBump (@FitBump): Ingrid Skjong will be the new Editor-in-Chief at the maternity website @FitBump.

Gigaom (@Gigaom): Carmel DeAmicis (@Carmeldea) has started at @GigaOm as Reporter. She will focus on social media and consumer web.

Mashable (@Mashable): The newest Features Writer @Mashable is Rebecca Ruiz (@Rebecca_Ruiz). She will focus on gender, sexuality and equality.

The Denver Post (Denver, CO): Food Editor Kristen Browning-Blas (@Krisbb) has left the paper (@denverpost) after 14 years to teach at Colorado State University.

Design World (Cleveland, OH): Leland Teschler (@DW_LeeTeschler) was named Editorial Director @DesignWorld.

Bustle (http://www.bustle.com): Sara Spruch-Feiner (@sarajanenyc) takes on the Health & Nutrition Reporter gig @bustle.

Health Tech Insider (Brooklyn, NY): Alfred Poor (@AlfredPoor) is the new Editor at this mobile health technology site (http://healthtechinsider.com).

Luxe Interiors + Design (Boca Raton, FL): Managing Editor Aryn Hernandez (@accessoriesdiva) is now the Executive Editor (@luxemag).

Detailed outlet and contact information is available at agility.prnewswire.com.

Click here view the complete listing of MEDIAware 

Content We Love: A Great PR Stunt and Press Release Gives Journalists a “Brewed” Awakening

ContentWeLove

Click here to view the complete press release

Click here to view the complete press release

Consumers look to product reviews as trustworthy insight on whether a purchase decision is worth making, so when a positive product review is written by a journalist, brands benefit from the influence of that media outlet on readers as well as the earned media attention that boosts search visibility. But the reality is there are not enough journalists to cover all the products that companies want reviewed, and unless that outlet is solely dedicated to reviewing products, there needs to be an interesting story angle other than “this product is great” to convince a reporter that it’s worth writing about.

Genuine Thermos used a press release titled, “Genuine Thermos Brand Shipping the Best Hot Coffee Overnight Across the Country,” to promote a clever and bold PR stunt tied to their product that earned them highly coveted positive media attention needed to persuade consumers. The release highlighted their “Overnight Coffee Challenge” Facebook contest, where winners would receive a freshly brewed cup of coffee shipped overnight in a Genuine Thermos with the promise that the coffee would still arrive hot and fresh despite spending hours in transit. Even the journalists who covered the story had to admit it – the stunt worked. Here’s why:

Content syndication as a discovery tool for journalists

Writer Liz Clayton of Sprudge.com, who participated in the challenge, wrote of her experience as a coffee journalist receiving an endless number of odd pitches and what made Genuine Thermos stand out in a good way:

“Working on the front lines of coffee journalism, one gets a fair amount of strange emails from publicists. Do I want to try bouillion-style cubes of coffee? Not really. Do I want to sample some “naturally caffeinated” fruit juice? Might take a pass on that. Do I want the Thermos corporation to, in a fit of truly inspired stunt-istry, overnight me a hot Thermos Brand Bottle of Ritual Coffee from San Francisco to New York to prove how awesome their Thermoses are at keeping drinks hot? Hell yeah.”

Clayton includes a direct excerpt from the press release in her article as well as a link to the website where it was syndicated and found. It’s a lesson for communicators to make note of: telling a story that is genuinely interesting and amplified by content distribution creates more opportunity for earned media.

Storytelling with an exceptional news hook 

In a piece titled “I Drank a Cup of Hot Coffee That Was Overnighted Across the CountryRobinson Meyer, associate editor at The Atlantic, wrote of the stunt:

It succeeded in both senses: The coffee was still hot by the time it reached me, and I am writing about it now…It was, however, an extraordinary PR stunt—well-executed, conceptually simple, and bubbling with zeitgeist. And I accepted the hot coffee for reasons beyond my love of roasted arabica.”

Meyer was so intrigued by the concept that he even traced the coffee’s temperature history from the moment it was brewed to when it arrived at his office to determine the quality of the thermos.

Other qualities worth noting:

A hi-res photo is ready for republishing and adds a human element to this story by capturing the artisanal, hand-crafted attention that Genuine Thermos gives to its product.

Including Facebook and Twitter handle with hashtag drives readers to a desired action, triggers social sharing and the implied links that increase search visibility.

Bold subheads break the text apart into bite-sized pieces that are easier to read.

Kudos to Genuine Thermos on a successful PR stunt and a great press release!

Have you seen an awesome press release that should be featured on Content We Love? Email Shannon Ramlochan at shannon.ramlochan@prnewswire.com

ShannonAuthor Shannon Ramlochan is the Content Marketing Coordinator at PR Newswire. 

The Growing Impact of Visuals on Integrated Communications

Comms RoundtableAccording to Meeker’s 2014 Internet Trends Report, the average article reaches half of its total social referrals within 6.5 hours on Twitter and 9 hours on Facebook. In other words, content grows old quickly, and communicators have only a fleeting moment to make a memorable brand impression on audiences scrolling through an endless stream of information on their newsfeeds. Amy Binder, owner and CEO at RFBinder Partners joined PR Newswire’s Senior Vice President of marketing, Ken Wincko, for an exclusive roundtable discussion on the growing impact of visual communications in integrated campaigns. The conversation explored various case studies and successful tactics that brands should incorporate into their visual storytelling strategies.

Create a steady stream of content

Expertise and time are two of the major challenges that content creators are facing, which can hinder the effectiveness of campaigns. “62% of marketers are building content on a case by case basis,” cites Wincko from a 2014 Forrester report, “but content should create an ongoing relationship.” If content is created on a case by case basis alone, it will only cater to a portion of the complete buyer’s journey.

To navigate these obstacles, communicators can reuse the content they’ve already created and reformat it for different platforms. Sites such as CEO.com are making use of “charticles,” which essentially cut the text of traditional articles in half and replaces it with informative and visually appealing charts and graphs. These charts and graphs can stand on their own on social media, as well as circulated within other types of content such as press releases or email campaigns.

CEO.com Charticle

Take advantage of a trending topic that applies to your brand

Leveraging the popularity of a trending topic is a great way to attract views for your content, but the context of a trending topic has to make sense for the brand to avoid seeming like a forced attempt at getting attention. Binder pinpoints Tide’s recent Game of Thrones themed infographic titled, “A Season of Stains” as a brilliant example of using visuals to spark social media engagement and grab headlines. “The brand leveraged pop culture in an innovative way by taking a trending concept and applying it to their business,” Binder says of the infographic, which was tweeted the day after the television series’ highly anticipated season finale. The context made perfect sense;“memorable stains” highlighted in the infographic such as blood, dirt, and grass that accrue on the battle fields in Game of Thrones are some of the same stains that parents struggle to wash off of their children’s clothing.

Convey your message faster by keeping it simple 

In the precious seconds that brands have to attract the interest of their audience, clear and concise messages are the most effective. “If it’s simple you can scan it and see it at the same time,” Binder explains, “If you want them to grasp the concept as quickly as possible, something has to strike them.” Truvia’s “Keep Calm” meme is an example of very simple-yet-effective visual content. It contains minimal branding, and captures the passions of their target consumers with a short and memorable phrase.

truvia

 

 

 

 

Your influencers are evolving – know who they are

The types of interactions that companies should have with their customers are greatly dependent on what the business is trying to sell, so there is no single approach to communications that will meet the needs of every brand. This is where the power of strong relationships with online influencers such as bloggers, journalists, analysts, and their respective networks has the greatest impact. Brands should listen to their influencers and gain insight on what types of content they are looking for and learn who can share that content in order to earn third party credibility. Binder reminds communicators that a brand’s influencers can change over time, and their feelings towards certain topics can evolve as well. Effective communicators stay up to date on what those perspectives are and respond appropriately.

Do not oversell

Binder notes that often times, ad agencies that are participating in social media tend to lean towards traditional sales pitches that are no longer effective. “In the debate between advertising versus PR, PR will win,” asserts Binder, “people don’t want to be sold to, they want to be engaged. If they sell, it goes against what social media is all about.”

The standards of visuals are raising now that more rich content is being created, which means that brands need to figure out additional ways of amplifying those messages to stand out. The key is to use visuals as a way to capture a story that is unique to the brand in order to leave a positive and long-lasting impression on the audience.

Note for PR Newswire members only: you can organize your visuals for quick and easy deployment using Media Studio in the Online Member Center. Click here to create a gallery or learn more

ShannonShannon Ramlochan is PR Newswire’s content marketing coordinator. Tweet her your favorite examples of branded visual content @sramloch

10 Tips for Creating Wildly Successful Infographics

PRN_Infographic_Tips

Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing.

Based on my experience creating infographics that are used in PR Newswire’s press releases, blog posts and presentations, here are some best practices for designing infographics that drive results:

Design Basics
These tips can be applied to any design process to get the best end result.

  1. Sketch first, polish later.Before you hop into Photoshop, Illustrator, etc., sketch out your ideas on some old-fashioned paper. My process often starts with a roughly drawn outline of grouped ideas. Once I get that initial visualization of my own thoughts, I can make quick adjustments in another layout sketch before I start work in Adobe’s finest.
  2. Solicit feedbackAs with most creative endeavors, having your work colleagues review your design can help you make the piece even stronger. I will often ask my non-designer teammates for their opinions early on in the process to make sure the concept is being clearly conveyed. I circle back to them again at the end on for fine tuning.
  1. Start in high resolution.
    You can always scale down the image, but scaling up takes additional time and resources.

Multi-Use Flexibility
Infographics can take on many forms and be used in multiple channels. Accounting for this early in your design process will save you some time and money.

  1. Align to your story.
    The first thing to consider is your reason for creating this image – to support the story in an email campaign, blog post, press release, etc.  The information you share in your visual should closely align with the accompanying text of this primary placement. Be sure the terms, structure and tone are consistent to provide cohesive support to your written story.
  1. Strengthen it to stand alone.
    You probably want your users to share your image on social media, so it needs to make sense without the accompanying text of your written story. Be sure to include a clear title of what a reader should expect from the graphic. If you’re targeting a niche audience, make sure you clarify this context in the title and/or subtitle.
  1. Plan for alternate uses.
    We all have limited resources, so you won’t want to spend extra time reformatting your amazing design after the fact. Be aware of common re-purposing and plan accordingly.Generally, I’d say you should always be prepared for these two scenarios:

    1. Presentations: Someone in your organization will want to include it in a PowerPoint deck at some point. I always make sure that the featured data of my infographic is in a landscape layout, which can be easily cropped and dropped onto a slide.
    2. Print-friendly PDFs: Whether for use as sales collateral or an event handout, it’s likely that someone will want to print out your rockstar infographic somewhere down the line. Bearing this in mind, I begin all my layouts in standard paper size (8.5 in x 11 in) in high resolution, allowing for a minimum 0.25” margin of white space.

Viewer Friendly
The trend of long-scrolling, everything-and-the-kitchen-sink data visualization has come and gone. Readers are looking for shorter bursts of visual content .

  1. Narrow your focus.
    Keep your audience’s limited attention span focused by narrowing your visual scope to the core of your message. Your ultimate goal should be to clearly convey one idea.If there are additional thoughts and ideas that you want to include, consider the following options:
  • Supporting items should take a visual backseat to your key point. The reader’s eye should clearly flow from the title to the key idea first.
  • Similar but equally strong ideas might benefit from their own separate graphics. Why squish everything into one, when you can create a short series.
  • Perhaps a single infographic is not the best visual solution for your message. For compound, complex ideas, a video might be a better fit to clarify your message. Or, to unify a series of infographics, consider creating a Slideshare presentation and/or a PDF.
  1. Cut excess words.
    Infographics should always be easy to scan—and understand—quickly. Limit supporting text to a single sentence whenever possible. If it takes a paragraph to explain a visual, it probably isn’t the right visual to use. Even if you’re creating a visual list, brevity should still be top priority.

Mobile-Minded
Audiences are spending more and more time on their smartphones and tablets, and that includes viewing your infographics. Make sure it’s just as easy for them to view on smaller devices.

  1. Avoid tiny text.
    Don’t make your mobile audiences squint. As a rule of thumb, I try to keep my detail text at or above 12pt (in the original 300 dpi source file).
  2. Account for retina displays.
    Even though screens have gotten smaller, the resolution has doubled. Ensure your work doesn’t look blurry or pixelated on high definition tablets by doubling the standard length and width of the 72 dpi specs.For example, if you are posting a graphic to your blog where the standard image size is 500×250, you’ll want to save your image to 1000×500 with 72 dpi.

Now that you’ve created your wildly successful infographic, be sure it gets the attention it deserves by promoting it across all “PESO” channels – Paid, Earned, Social & Owned.

PR Newswire offers a benefit to members that allows them to easily store, organize, and incorporate visuals into campaigns using Media Studio in the Online Member Center. Click here to learn more.

jamie_400x400Author Jamie Heckler is the Senior Creative Manager at PR Newswire. Follow her on Twitter @jamieheckle

Using PR to Power Demand Generation

pr for demand gen

PR pros know that generating positive publicity and influencing public sentiment can have profound business benefits.  Measurement of public relations has always been a challenge, however, stymieing efforts to connect PR directly to a brand’s top line.  However, our audiences demand and consume greater quantities of digital content, the measurement problem is finding answers, and we’re developing a clear picture of the impact PR can have on specific brand initiatives.

Demand generation programs, which are designed to build specific awareness of and interest in a brand’s products or services, are at the beginning of the lead generation process.  Strongly aligned with content marketing, demand-gen programs can be significantly improved when integrated PR.  In addition to driving revenue, the PR/demand-gen integration also benefits PR: results are measurable and sustainable.

Aligning the PR & demand generation messages 

“We believe PR is vital and can help amplify the content strategy, but the content strategy also helps to achieve and amplify the PR strategy,” says Candyce Edelen, CEO of PropelGrowth, a New York area financial services content marketing firm and a strong advocate of aligning public relations with marketing efforts. “All of your marketing should be integrated. Everything should be integrated with the same message across channels, including PR. Clients and prospects will receive the same message and when they do, they’re more likely to remember it.”

Interested in learning more about how PR directly contributes sales? Register now for our free webinar “How to Drive Demand Generation with PR Tactics” 

Driving  Demand GenUsing key messages consistently across channels is crucial to using PR to drive measurable demand, Edelen says. “The talking points you want to see in press should also be included in every piece of related marketing content, in addition to press releases and executive interviews.”

The non-promotional content created for demand generation programs can also positively impact press coverage, Edelen notes. Thought leadership, research studies and  bylines can provide useful background information for busy reporters. It’s especially helpful if your demand generation content tells an interesting story.

Measuring PR’s effect on demand-gen

Driving the audience to act is one piece of the equation.  Measuring the effect PR has on demand-gen efforts is another.  According to Anthony Hardman, director of public relations for Access Advertising & PR, the information is out there, you just need to find it.

“The world has shifted and you have to understand the sales portion of it — that’s what exectives want to see,” he says.  For public relations professionals, this means building discipline around including measurable calls to action in messaging, to engage customers and prospects browsing the digital content the brand has published.

“For B2B, communicators need to use digital media convergence to drive traffic to landing pages around campaigns, and try to get a “microconversion” such as following a link, filling out a form or downloading a report,” he says. “B2Cs need to drive smart refferals.  Posting a photo without a link to your e-commerce site won’t be effective.”

Putting effective measurement tools in place is crucial for measuring PR’s effect on demand- and lead-generation.  Organizations using some form of marketing automation software, such as Marketo or Hubspot, will have an easier time with the task.

“If you’re using marketing automation, it’s easier,” Hardman notes. “You can track the referral traffic PR generates, and monitor visitor behavior.”

Web site analytics can show the subsequent behavior of the visitors your PR efforts drove to the company’s web site and landing pages, and in many cases, can enable PR teams to track visitor behavior all the way through to the purchase.  For smaller organizations, Hardman recommends that PR pros carve out time to understand Google Analytics.

Put the customer first

Edelen and Hardman both agree that ultimately, the customer’s interests have to be served by the messaging.

“We should be aligned around how the customer talks about the problem,” notes Edelyn.

“You have to create content that is useful and interesting to the people you’re trying to reach,” adds Hardman.

The awareness and visibility public relations generates can be measured today in terms of inbound web traffic, lead scores and conversion rates, as well as in the adoption and use of specific language on social channels and search behavior.   To learn more about how PR can power demand generation programs, and how to measure the results, tune into our upcoming webinar:

How to Drive Demand Generation with PR Tactics
Date: August 13, 2014
Time: 1:00 pm EST
Register: prn.to/1uiMWUr

sarah avatarAuthor Sarah Skerik is PR Newswire’s vice president of strategic communications, and is the author of  the ebook Driving Content DiscoveryFollow her on Twitter at @sarahskerik.