Tag Archives: announcements

Our Take: Wire Services & High Speed Trading

In today’s Wall Street Journal, Financial Markets reporter Scott Patterson published an article regarding the impact a press release newswire can have on High Frequency Trading (“HFT.”)  The article – “Speed Traders Get an Edge: Paying for Direct Access to News Releases Can Give a Lucrative Time Advantage”  –  is available here for WSJ subscribers.

In his article, Patterson describes how some trading firms are able to gain advantageous access to press releases issued by Business Wire and MarketWired, capitalizing on the nanoseconds that lapse as material news is relayed from the newswire vendors to the web, media outlets and trading systems.

PR Newswire’s position on the topic is clearly stated in the WSJ article:

“Business Wire’s competitor, PR Newswire, says it doesn’t provide trading firms access to its “Disclosure Feed” despite frequent requests. The company says it provides the news feed to clients with the understanding that information provided won’t be used for trading purposes.”

Our distribution technology and processes are designed to meet both the spirit and letter of RegFD, the broad, non-exclusionary distribution of our clients’ material news, and we believe it serves the best interest of our clients.

There are certain media outlets we classify as disclosure points that receive the above-mentioned “Disclosure Feed,” which delivers material information to those disclosure points, including Bloomberg, Thomson Reuters, the Associated Press and Dow Jones.   

Brokerage websites typically receive the news feed from a news aggregator, while a trader receives it via a market data provider such as Bloomberg, FactSet or Thomson Reuters.

PR Newswire has, over its nearly 60 year history, worked to ensure that our clients’ material disclosures are disseminated fairly to all parties and are compliant with federal regulations for news distribution and industry best practices. We made a conscious business decision not to sell high frequency  nor algorithmic trading firms our Disclosure Feed. We believe this decision serves the best interests of both our corporate clients and the capital markets.

Author Jason Edelboim is PR Newswire’s senior vice president of global media & distribution. 

Best Wishes for a Bright and Rewarding New Year!

holiday-2013

I would like to extend a sincere thank you for your business, loyalty and support in 2013.

At the end of the year, and as we approach PR Newswire’s 60th anniversary in March, there is a natural inclination to reflect. At PR Newswire, we are just as interested in looking forward to the future for communicators of all kinds – PR, corporate, marketing and shareholder – and their audiences. While technology continues to evolve and new communication channels continue to emerge, everyone at PR Newswire remains focused on helping brands and organizations earn targeted attention from consumers, investors and the media by amplifying our clients’ narratives and making their content more discoverable.

In 2013, this focus helped PR Newswire and our clients achieve a number of milestones and goals, notably:

Powering Customer Results with Our Distribution Network

This past year we built on our market strength in the US and Canada, expanding our global distribution network to include more media outlets, journalists, major news sites, syndication points, social media channels and industry-focused sites, like those covering the solar and alternative energy sectors to name just a few. Our company-wide focus on extending the most powerful distribution network in the industry helped our clients – as validated by a leading professional services firm – achieve superior media pick up vs. competitors, greater visibility on major news and media sites, and consistently higher, above-the-fold search engine results (SERP).

Providing More Visual Storytelling Options & Reporting

Multimedia communications continue to be a valuable way to deepen engagement, and this year PR Newswire delivered more video and photo distribution offerings, while building out rich media delivery. To provide our clients more insight on the reach of their campaigns and communication efforts, PR Newswire added more video, photo and other data points to Visibility Reports. Other clients turned to us for help in telling, broadcasting and webcasting their stories and in delivering multiple award-winning video and social media projects this year.

Engaging Media & Audiences in Multiple Channels

We have long been viewed as a trusted source by the media, and a survey of journalists by a leading professional services firm concluded that PR Newswire rated higher than our competitors as a trustworthy, valuable provider of news and information, and confirmed that services like ours are a frequent and primary resource for story ideas. Our clients turn to PR Newswire for this type of earned attention from the media, and we delivered when they also turned to us for more ways to reach and interact with clients, prospects and shareholders. Our MediaRoom and IR Room offerings now include more social media, interactive and distribution features, we continue to grow our followers on our industry-focused SocialPost, and we have increased our mobile and responsive design options.

Enhancing Media Targeting & Monitoring

To support our clients’ communications efforts, we enhanced our Agility platform, offering media targeting tools for more precise outreach and better collaboration. To give our clients a richer view on corporate reputation and key issues, we added sources and monitoring functionality to our MediaVantage platform.

Reinforcing Investor Confidence & Managing Transparent Compliance

As PR Newswire approaches its 60th anniversary, our Vintage Filings division celebrated its 10th by delivering several initiatives. These included the introduction of our fleXBRL program, giving our public company clients a flexible XBRL workflow that matches how their accounting groups work, as well as products and partnerships that help both newly public and seasoned companies communicate easily and broadly with all shareholders.

Supporting Our Industry & Communities

It was great to connect with and learn from you at local events, webinars and industry conferences, including NIRI, PRSA International and Content Marketing World, and we really appreciate the continued exchange of ideas and best practices on the Beyond PR and Building Shareholder Confidence blogs, in the PR Newswire for Journalists and ProfNet communities, and on social networks, including @PRNewswire. It was especially rewarding to participate with you in community-building events, including Making Strides Against Breast Cancer in New York, volunteering at The Storehouse in Albuquerque, hosting a blood drive with the American Red Cross in Cleveland, and joining the Walk So Kids Can Talk in Canada.lil tweet

These are exciting times for everyone in the industry. As we enter the New Year, the opportunities are plentiful, particularly for corporate, marketing and shareholder communications professionals who are able to adapt and grow with new channels to support and amplify their content and messaging. In 2014, PR Newswire is looking forward to continuing our decades of award-winning innovation and service by investing in distribution, ecommerce, social media, audience engagement and multimedia services, so we can help you reach and connect with your customers, investors and the media more successfully.

Everyone at PR Newswire, Vintage Filings, CNW Group and MultiVu wish you, your colleagues and families, a wonderful holiday season and a bright and rewarding New Year.

Best wishes,

Ninan Chacko
CEO, PR Newswire

Customer Security Announcement

There has been a lot of news lately about data intrusions at leading companies around the world. This is a challenging aspect of doing business today, but the privacy and security of our customers’ information are of the utmost importance to us.

We continue to refine our security approach in light of the ever-changing nature of threats, and implement security enhancements on a regular basis. Notwithstanding our efforts, we recently learned that a database, which primarily houses access credentials and business contact information for some of our customers in Europe, the Middle East, Africa and India, was compromised. We are conducting an extensive investigation and have notified appropriate law enforcement authorities. Based on our preliminary review, we believe that customer payment data were not compromised.

As a precautionary measure, we have implemented a mandatory password reset for all customers with accounts on this database. As a general practice, we recommend that our customers use strong passwords and regularly update them, not just on PR Newswire but on any website requiring login credentials. From an internal perspective, we continue to implement security improvements and additional protocols to help further protect user portals and customer and proprietary information.

For almost 60 years, PR Newswire has established itself as the premier global provider of multimedia platforms that enable organizations to leverage content to engage with their key audiences. We recognize that the trust and protection of our customers are critical to our success, and we will keep customers apprised of any additional important information.

We regret any disruption this may cause PR Newswire users and will continue to work diligently to prevent these types of events from occurring in the future.

Ninan Chacko

Chief Executive Officer