Tag Archives: blogger

The Hispanic Perspective(s)

Posted on April 6, 2011 by PRN Bloggers | Leave a comment

A weekend of immersed in the arts gave me a new perspective on Hispanic characterizations, and a marketing “ahaa” moment of sorts. First, I enjoyed the Broadway Across America Miami presentation of “In the Heights.” My husband (a ‘Hispanicized’ Anglo) and I very much enjoyed the story and music, and I particularly was touched by some character similarities of my own family. Next it was a family outing with our tween (9 year old) twin daughters to see the new movie “Hop”- a story about how the Easter Bunny gets his job and delivers baskets of treats to children celebrating Easter Sunday. Aside from the obvious genre differences, the Hispanic perspectives presented in each where quite disparate.

In ‘Hop’ I was surprised to find among the lead characters is Carlos- the operations director and Top ‘Chic’ at the Easter production facilities on Easter Island. He’s the Number 2 on the island reporting directly to the current elder statesman, Easter Bunny, but turns out that he desperately wants to be the next ‘EB’ and designs an elaborate plan to overthrow the reigning Bunny family. Carlos has a heavy accent and acts like a dictator of sorts from a Central American nation. I suppose someone has to be the bad guy in a kids movie so why not a Carlos?

Moving on to the varying perspective of “Usnavy”- the lead character from In the Heights. He’s a first-generation Dominican who lost his parents as a young child and is raised by his grandmother in NY’s Washington Heights ‘barrio.’ Initially Usnavy is searching for a way out of the barrio with a dream to return to his island roots, but in the end decides to stay and make his own mark and improve the barrio his own way.

What I take away from either characterization is that Hispanics are impacting American culture and are really starting to be heard, felt, and counted. I believe that we’re not alone. The message of diversity and ethnic communities and their overall importance in changing or affecting American cultural change is being told in more creative ways than ever. We may not love all the story lines equally, as with my disappointment in Hop’s ‘Carlos’- but we are in the mix.

So where do we go next? This week in LA many experts are heading to the Hispanicize conference- arguably among the marketing industry’s leading events which gathers communicators, marketers and media focused on reaching Hispanic communities nationally. Among the many planned topics, discussions and presentations will be the central theme of how the industry is addressing the changing patterns to reach Latinos online and beyond.

How are Hispanic bloggers driving change and helping brands connect, or not, with Latino audiences? How are Latina moms being reached? Considering that well known Latino actor and activist Edward James Olmos will keynote the Thursday morning session and Rosanna Fiske- the first Latina President and CEO of the Public Relations Society of America will address the luncheon session, the discussions surely will be lively and engaging.

So on the heels of the 2010 Census findings that finally confirmed what Hispanic marketing experts have been saying for several years- the Hispanic community now represents more than 16% of the US population and are 50 million+ strong and growing. How will your brands authentically connect with these consumers and build long lasting relationships?

Follow me and the conference Twitter and Facebook feeds for some good insights this week: @latinomarketing and #hispz and #hispz11 on Twitter and the Hispanicize and PR Newswire special conference sponsorship page on Facebook.

Author Cristy Clavijo-Kish is PR Newswire’s senior VP of multicultural markets.

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Posted in Online Influence

Tagged blogger, Hispanic, Hispanicize

Media Moves & News for April

Posted on April 5, 2011 by Kevin Frey | Leave a comment

PR Newswire’s media research team continually update the media database that powers our MEDIAtlas service, and our popular Microlists, which let you target niche audiences on the fly. Here’s a summary of recent media and blogger updates.

The New York Times has launched a paywall on its website, allowing readers to only view up to 20 articles before charging for access. The charges range from $15-35 every month. Home delivery subscribers are exempt from paying fees for online access. However readers can review unlimited articles by accessing them through blogs and links via Facebook and Twitter. Readers can also view up to five extra articles by using search engines.

YO DUDE! Check out the Food Republic (http://www.foodrepublic.com) This is a not just any food website. It’s a guys’ food site with easy recipes that work and includes news on coffee, wine, beer, restaurants and travel. Send news to Editor-in-Chief Lisa McLaughlin or Editorial Director Richard Martin at: editorial@foodrepublic.com. And they tweet @foodrepub

Washington DC’s WTOP-FM (http://www.wtop.com) is the top billing radio station in the country and is the first all-news FM station to do that. They billed $57 million dollars in 2010 and topped the charts literally. They’re on Twitter: @wtop and Facebook: http://www.facebook.com/wtopnews

The online trade publication, Crain’s Michigan Business, has recently launched a print version. CMB offers detailed industry updates and legislation pertaining to the healthcare, government, education and financial sectors and articles on business news throughout the state. The publication will provide statewide business reporting to local markets, targeting business leaders outside the five-county region in Southeast Michigan not covered by Crain’s Detroit Business. Editors Bob Allen (ballen@crain.com) and Matthew Gryczan (mgryczan@crain.com) are responsible for the leadership of the publication.

WLS-TV in Chicago is set to launch “Windy City Live” a new live, local morning program to replace The Oprah Winfrey Show at 9:00 a.m.weekdays. The show will debut in late May 2011. Ryan Chiaverini and Valerie Warner will host the live show in front of a studio audience. Lynne Wisnefski joined Windy City Live as Associate Producer. Executive Producer Marlaine Selip and Supervising Producer Cindy Patrasso will oversee the day to day operations of the show. You may follow the new show on Twitter at @windycitylive.

Chicago’s BNP Media Inc. is merging Meat & Deli Retailer into Refrigerated & Frozen Foods Retailer and The Deli Advisor, their newest publication. They will focus on the deli retail industry, which includes sales of prepared foods like entrees, chicken, sandwiches, pizza and salads. The trade outlet will target food retail executives, buyers and managers who are responsible for deli and foodservice operations. Richard Mitchell is the Editor-in-Chief. You may reach him at mitchellr@bnpmedia.com.

To announce its news website The Today Show on NBC produced an online telecast. Hosted by Hoda Kotb and Kathie Lee Gifford, the webcast streamed simultaneously with the regular television broadcast. The new website is http://www.today.com.

It appears that new technology is paying off for The Wall Street Journal. The WSJ recorded an additional 200,000 subscribers via the Kindle and the iPad.

Bloomberg recently launched its opinion section called “Bloomberg View” to great fanfare. However, it is now generating a lot of controversy. Many wonder whether the editorials will just be the opinion of Mayor Michael Bloomberg, the owner of the company. Executive Editors of the section are Jamie Rubin and David Shipley. Economist Peter Orszag will be a contributing writer.

Glenn Beck’s syndicated talk show has been dropped by WDRC talk network which includes WDRC 1360, WMMW 1470, WWCO 1240, and WSNG 610. Replacing him starting April 4, on the 9:00 a.m. – Noon time slot is Mary Jones, sharing one hour from 9:00 -10 AM with Brad Davis.

Sarasota Florida’s Herald-Tribune was awarded the Scripps Howard Foundation award for top award in business coverage. The daily covered a series focused on problems with Florida’s property and causality insurance industry. The series, “Florida’s Insurance Nightmare,” was written by Paige St. John.

CNN news team Senior Producer Hunter Waters, has recently passed away. Waters is remembered for his long time work and dedication with the Larry King Live show as a Producer. He has also done national coverage producing shows that featured former President Bush H.W. Bush, former Vice President Al Gore, and Rev. Billy Graham.

Jim Murphy has announced that he will join Anderson Cooper’s new talk show titled “Anderson”. Murphy has left his post at ABC News where he served as Executive Producer at “Good Morning America”. “Anderson” is set to air sometime next fall but no set date has been announced. The show will be distributed by Time Warner and syndicated nationally. Anderson has announced he will continue to host AC360.

The Los Angeles Times is selling a 52-week subscription to the Sunday edition of the paper for $10 on the social media deal website, Groupon. Subscriptions are selling like hotcakes.

KRLA-AM late-night host, Kevin James has announced his candidacy in the 2013 race for mayor of Los Angeles. James feels that the city desperately need new leadership and that he’s the man for the job.

KTVT-TV’s Karen Borta and Doug Dunbar were the most-watched anchors at 6:00 and 10:00 p.m. during the last Dallas sweeps. This is the first time in the station’s history they have out ranked WFAA-TV’s anchors in the same time slot.

The University of Colorado at Boulder will cease its journalism program. The program will be replaced with a new school, to be determined.

Colorado Public Radio (CPR) earned top honors from the Colorado Broadcasters Association’s 2010 Awards of Excellence. The categories include local news reporting and producing.

The Chauncey Bailey murder trial has begun in Oakland, California. Bailey was a well-respected journalist and Editor of The Oakland Post before he was tragically murdered in August 2007. Investigative journalists have been collaborating to continue Bailey’s important work as part of the Chauncey Bailey Project. Read more about it at http://www.chaunceybaileyproject.org.

Karola Saekel Craib, a longtime journalist at the San Francisco Chronicle, has passed away. Saekel was known for being a trailblazer for women in journalism. Her most recent work had been in the Chronicle’s food section, a department she led before retiring in 2007.

Our condolences to the family and colleagues of former KCBS-TV Managing Editor, Pat Casey who recently passed away after a year-long battle with brain cancer. Casey was 54.

Check out more media updates by region here:

http://www.prnewswire.com/knowledge-center/mediaware/April2011MEDIAtlasUpdatesbyRegion.html

About MEDIAtlas: Create, edit, save and distribute to media lists 24/7 with this easy-to-use web-based global media database and automated distribution system. Updated continuously, MEDIAtlas™ contains fully searchable contact details of hundreds of thousands of journalists and bloggers worldwide. Tens of thousands of Pitching Tips from Bulldog Reporter help you learn exactly how and when to send your story for the greatest likelihood of pickup.

Authored by Kevin Frey, Senior Audience Researcher/Mid-Atlantic Region, Audience Research Group, PR Newswire

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Posted in Tools & Tactics

Tagged Agility Influencer Targeting, blogger, Journalist, Media, media database, media relations, public relations

Submitting ProfNet Queries: Guidelines for Reporters, Authors and Bloggers

Posted on February 28, 2011 by Maria Perez | 2 Comments

Last week, I wrote about guidelines for PR professionals and experts on responding to ProfNet queries.

Turnabout is fair play, so here are a few guidelines for reporters, authors and bloggers for submitting ProfNet queries. Some of these are part of ProfNet’s query submission policies and might cause us to reject or revise the query; others are just good guidelines to follow to ensure you have the best possible working relationships with PR professionals and their sources.

* Whenever possible, include the name of the news outlet in the query. There are, of course, some instances when that is not possible, such as in cases of proprietary story ideas or skittish editors, but you’re likely to get more and better responses if you include the specific outlet for which you’re writing.

* Include as much detail as possible about the kind of expertise/responses you’re looking for. If you’re looking for experts in a particular geographic area or with specific credentials, include that in the query.

* When choosing your deadline for responses, provide as much time as possible. Of course, for breaking news or last-minute stories, you may need responses within a few hours, but if you can extend your time frame at all, you’ll get more responses.

* If you are a freelancer and are in the pitching stage or are writing the article on spec, indicate that in the query, as well as to which outlet(s) you’re pitching the piece. We can still run the query, but sources should be aware that the article has not yet been assigned.

* If a query is on a controversial/political topic, please try to keep it as unbiased as possible. Emotions run high, and there are ways to get the information you need without alienating possible sources. While we try not to edit queries so as to leave the reporter’s voice intact, we may request revisions if it’s likely to become an issue.

* Product requests: This is a relatively new type of query, and we are seeing more and more of these as blogs become more prevalent. We’re happy to help with these, but realize that many companies are understandably skittish about providing samples, so the more information you can provide about the blog (statistics about page views, Google Rank, Facebook/Twitter followers, etc.), the better the chances you’ll get responses. If you can return the product sample after reviewing it, all the better, but if not, make sure you indicate that in the query so companies are aware before they provide the sample to you. We also require that blogs comply with the FTC blogger guidelines regarding product reviews, and that companies will not be requested to provide any sort of payment in order to have their products reviewed. In addition, blogs must be live and actively publishing for at least six months before a product request will be sent. Any violation of the above will result in a ban from using ProfNet services in the future.

* For queries from authors of fiction books, indicate how responding to the query will benefit the experts. Fiction books, by their nature, do not provide experts with an opportunity to be quoted, so any benefit (such as the expert being mentioned in the book’s acknowledgements section) should be mentioned in the query.

* Student queries: We do not run queries for class assignments, but we do run student queries if the article is being written for the university’s newspaper or another established publication. When submitting the query, indicate which news outlet the article is slated for.

* Respond to respondents: I know this one might be a bit controversial, but if you can let respondents know you got their e-mail, it would go a long way into fostering good will. Imagine yourself as the PR person, answering a query and then not hearing back as to whether the e-mail ever even went through. Now imagine yourself as that same PR person, who replied to a query and got an e-mail response from the journalist. In which instance will you be more likely to respond to the reporter’s next query? This doesn’t mean you have to personally reply to each and every one – with the volume of responses, that might turn into a full-time job in and of itself – but a simple automated return message (“Thank you for your e-mail. I’ll be reviewing all responses over the next few days, and will touch base if your expert is a fit. If you don’t hear from me, please know that I appreciate your response and will keep your expert in mind for future stories,”) can help foster good working relationships with PR pros.

* If possible, follow up with PR reps when an article their expert is quoted in is published. While many freelancers aren’t necessarily even notified themselves when an article runs, and many articles can run weeks or months after the interview has taken place – or not at all – if you do know, sources would appreciate the head’s up.

Reporters: What are your thoughts on this list? Do any strike you as unreasonable?

PR pros/experts: Anything I missed? What would you add to this list?

Author Maria Perez is director of news operations for ProfNet, a service that helps journalists find expert sources. You can read more from Maria at her blog on ProfNet Connect, a free social network connecting PR professionals, experts and the media: http://www.profnetconnect.com/profnetmaria/blog/

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Posted in Online Influence, Tools & Tactics

Tagged blogger, Journalist, Media, media relations, ProfNet, public relations

Don’t Hijack Relevance

Posted on February 4, 2011 by Sarah Skerik | Leave a comment

People around the globe are riveted to ongoing events in Egypt, and Twitter is a primary source of information. Using hashtags like #Cairo and #Egypt, people are broadcasting the latest news at lighting speed, worldwide.

So when a major fashion label Tweeted about their new spring line causing an uproar in #Cairo, the Twitterverse was apoplectic, causing the brand to later apologize for using the hashtag on an irrelevant Tweet.

This failed tactic is called hijacking in online vernacular, and it means that a message (whether on a blog’s comments, in a discussion group, or on Twitter) that’s not relevant to the topic at hand is nonetheless dropped into the conversation, usually as a means of gaining attention.

However, hijacking conversations in the social layer just doesn’t work. It’s the online equivalent of interrupting a conversation at a cocktail party, and it’s as unwelcome on the web as it is IRL (“in real life.”) And online or off, the subtext of a conversational hijack is clear and not subtle. The person or brand doing the interrupting is signaling a lack of respect to the audience, saying clearly that they don’t care about the conversation they’ve interrupted. So in addition to looking boorish, ignoring personal interests and communicating pointedly irrelevant content can also be downright insulting to your audience.

Let’s face it. The communicating we do on behalf of our brands is ultimately intended to further the brands’ commercial interests. We are all selling something – a product, an idea, some company stock – every time we issue a message. And given how search engines and the social layer work together today, the best way to reach a qualified audience, and elicit the sort of responses that produce measurable business results is to be fantastically on point, and totally relevant.

Unfortunately, many communicators ignore their intended audiences’ interests in the quest to gain attention, even when employing tactics much more subtle than the blatant hashtag hijack related at the beginning of this post. Journalists have complained for years that PR pitches are totally off target, and not related to their beats. People still try to stuff unrelated keywords into web page metadata, hoping to gain visibility in search engines for popular search terms. Messaging is still crafted to appeal to as many potentially germane vertical markets as possible, no matter how tenuous the link. Influentials are targeted based upon their Klout scores, and bloggers with decent numbers on Technorati are spammed, as communicators focus on numbers, not areas of influence.

Whatever the tactic employed, ignoring what’s relevant to the audiences’ interest diminishes campaign results. Content written for all verticals winds up being so watered down, it’s not material to anyone’s interests. As a result, it’s not read, shared, or linked to, so it doesn’t gain visibility in search engines, shutting off a major source of ongoing traffic. Bridges are burnt, and credibility is lost when journalists and bloggers get too many irrelevant pitches from a PR pro who doesn’t take the time to understand what they write about on their beat or blog. And online audiences are quick to dismiss (and un-follow, and un-like) brands that show they “don’t get” how to interact in social networks.

In today’s day and age, relevant and focused messages can find eager and enthusiastic audiences. Search engines reward specificity, and audiences appreciate it. Stay on message, keep away from politics, religion and sex and chances are good that you’ll be rewarded with an engaged audience that pays attention to what you say.

What do you think? Do you agree?

Passionately written by Sarah Skerik, VP social media, PR Newswire.

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Posted in Digital Content, Online Influence

Tagged blogger, online pr, pr, social media, Twitter

A day in the life of a ProfNet query

Posted on February 3, 2011 by Maria Perez | Leave a comment

Have you ever wondered what happens to a ProfNet query from the time a reporter sends it to ProfNet to the time it gets to your e-mail inbox? The answer, for most queries, is: quite a bit.

ProfNet has an experienced editorial staff that reviews every reporter query. We look at a variety of things: Is the query from a legitimate journalist/news outlet? Does the query make sense? Do the URLs listed in the query work? Are there any typos? Is the reporter sending the query to all the appropriate places?

I thought it might be interesting to remove the veil, if you will, and show you the steps we take to get ProfNet queries to you.

Step 1: Verify the Sender

All journalists and bloggers who use ProfNet to find sources are entered into a registration system shared by PR Newswire for Journalists. When a query comes in, we check the registration system to see whether the sender has used ProfNet before. For first-time users, we confirm their credentials: Do they have an on-staff e-mail address? If a freelancer, have they been published before? If not, do they have an assignment we can verify with the publication’s editor?

For bloggers, we check that the blog has been live for six months. If the blogger is requesting products, we look to see whether the blog covers the type of products they’re asking for (e.g., if a beauty blogger is requesting cell phones to review, we’ll question that). We also confirm the blog complies with the FTC guidelines for bloggers, and that they do not charge fees of any kind in order to review products.

Step 2: Review Query Content

Once we have confirmed the sender’s info, we move on to reviewing the query itself. Does the reporter provide enough information about the publication? Do the URLs listed in the query work? Is the content appropriate? Are there any typos or misspellings?

We try not to judge the content itself, or edit it too much, in order to keep the reporter’s voice. For the most part, we’ll mostly check for typos and change the text according to Associated Press style, which provides uniformity and makes queries easier to read.

You may also have noticed some queries include “I’m a freelancer.” We add that to queries from freelancers to provide another level of information to subscribers, as well as to prevent the publication from receiving unwanted direct calls.

Step 3: Review Distribution Options

After reviewing the query content, we check the reporter’s distribution instructions. For example, if the reporter is interested only in respondents from the Northeast, we include a note to that effect at the beginning of the query (“Limited to the Northeast”). This way, if you or your expert are not in the Northeast, you know right away that you can skip the query.

We also look at the institution types the reporter has chosen. Journalists can send queries to any of 14 institution types: activists; analysts; authors, speakers and consultants; bloggers; CSR officers; colleges and universities; corporations; government agencies and laboratories; hospitals and medical centers; legislative offices; media and broadcast companies (the PR officers at those institutions – not other journalists); nonprofit organizations; public relations agencies; and small businesses.

If a reporter is looking for authors of environmental books, for example, and have only chosen the query to be sent to the Authors, Speakers and Consultants group, we might counsel the journalist to expand the search to colleges and universities, which may have professors of environmental science that have authored a book on the topic, and PR agencies, in case they represent such authors or their publishing houses. Ultimately, however, it’s the reporter’s decision.

Step 4: Add Query Coding

When subscribers join ProfNet, they have the option of choosing from 13 query categories: Arts, Entertainment and Media; Banking and Personal Finance; Computers and Telecom; Corporate Social Responsibility; Education; General Industry; Government and Public Issues; Health and Medicine; Law, Crime and Justice; Living; Management and Workplace; Science and World Regions.

In addition, each category has dozens of subcategories, allowing for further targeting of queries to ensure subscribers only get the kinds of queries they want.

Once we have completed steps 1-3, we code the query for the appropriate categories and subcategories. So, for example, if a subscriber is interested only in health queries, they can opt not to receive queries on banking, real estate, sports or other unrelated topics, saving them valuable time.

We then also add a heading to the query (e.g., HEALTH, BANKING, MANAGEMENT), to make it even easier for subscribers to scan queries. In cases where a reporter is looking for regular people, rather than experts, we’ll use NON-EXPERT as the heading.

Step 5: To Tweet or not to Tweet?

If you follow @profnet on Twitter, you know we sometimes tweet urgent reporter queries, as well. If a reporter has a same-day deadline, we will ask her if she wants us to post the query on Twitter. We will only tweet the query with the reporter’s approval.

And that’s pretty much it. Seems fairly simple, right? Most times, it is. On average, we require clarification on about 10-15 queries per day. Many of them are fairly straightforward (“What publication is this for?”). Others can be a bit more complicated. But we always have our subscribers in mind. We ask the questions so you don’t have to.

So, what do you think? Did any of the steps surprise you? Are there any steps you think we should add?

Authored by Maria Perez, director – news operations, ProfNet.

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Posted in Online Influence

Tagged blogger, Journalist, Media, media relations, ProfNet

The Most Amazing Press Release Ever Written

Posted on January 14, 2011 by Sarah Skerik | 8 Comments

Mitch Delaplane of PitchPoint Public Relations

Earlier this week, the collective PR community smacked itself on the forehead, kicked itself and groaned, “Dang, I wish I would have thought of that!” as we watched the reaction to The Most Amazing Press Release Ever Written, issued by Mitch Delaplane of PitchPoint Public Relations swell and spread across social networks and the biggest news sites on the web.

The 481-word press release declared itself the most amazing ever, and offered the mere fact that you, the reader, were reading it as proof.

“Hilarious!” was the tweet from prominent technology journalist David Pogue, who we suspect has seen almost as many press releases as PR Newswire has issued.

The coverage started to snowball, as TechCrunch, The Huffington Post, the Wall St. Journal and CNBC picked up the story.

At the same time, Mitch’s online following soared, jumping from about 50 followers on Twitter to more than 800 by Thursday.

When I contacted him on Thursday afternoon, Mitch said that he’d been swamped with email responses. “The majority have had great feedback,” he said. “People are having fun with it and laughing, which is exactly why I did it.”

The genesis:

After the holidays, Mitch was responding to some RFPs, and decided, in what he calls a “Jerry Maguire moment” put this message out, to see if he could get some laughs and maybe find a like-minded client or two. He notes that he tries to bring creativity and humor to public relations, and would like to be working on more campaigns that taking that approach.

In years past, Mitch never aggressively bought ads for his company, relying instead on his professional network and word of mouth. This year, he decided to do something different.

“I literally wanted to put something out there to give people a good laugh,” he said. “A lot of us in PR have thick skins from pitching, getting shot down, hearing nothing and getting rejected.”

“This is the sort of stuff I always wanted to do in PR,” he continued. “I’ve proposed unusual tactics to clients, which got shot down by the senior managers. But on your own, you can take risks. A lot of people laughed and I’m getting some opportunities out of it.”

Indeed, an article on Ragan.com pointed out that while the media and bloggers received the “amazing press release” warmly, some of Delaplane’s fellow PR professionals took a decidedly dimmer view, and the sentiments of the comments on Ragan’s PR Junkie blog are decidedly mixed.

On risk

Public relations isn’t known for risk-taking. However, the unexpected success Mitch has seen from this single press release has illustrated, first-hand, the power of a differentiated message. He’s going to suggest more creative – and yes, riskier – concepts to clients.

“I’ll be presenting these types of ideas more,” he noted. “Offering a different take, and getting the client out of their comfort zone. I’ve had more fun, creative projects in the last two years than in previous years. I love it, and it’s a great way to get messages out there in a fun way. I’d like to be part of that movement.”

What outcome pleases him most? “The amount of laughter that it has produced,” was Mitch’s immediate reply. “We can have fun with PR. We can have as much fun as the creative ad guys do. The landscape has changed.”

And Mitch isn’t done. He told us that he’s already working on his next act.

Let’s face it – this was one great stunt. With one message, Mitch raised his visibility within the PR industry – and with major-league media – significantly. And he did so in a smart and savvy way. Our hat is off to, you, Mitch. That was some sweet PR.

About PitchPoint Public Relations:

PitchPoint Public Relations is a very small public relations company located in Chicago, IL. It currently consists of Mitch Delaplane, an Apple computer and his bloodhound Sally (no overhead, just great PR). Mitch has been doing public relations since 1999 and has worked for some of the largest public relations agencies in Chicago and many of their Fortune 500 clients/brands. While he can do every single facet of public relations, his background is in consumer and sports marketing. His main interests are helping companies develop creative programs and alternatives to traditional public relations tactics.

Authored by Sarah Skerik, VP social media, PR Newswire

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Posted in Digital Content

Tagged blogger, Journalist, Media, online pr, pr, press release, public relations, sweet PR

Audience Research: Media Moves & News

Posted on January 6, 2011 by Kevin Frey | 1 Comment

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PR Newswire’s audience research team makes thousands of updates daily to MEDIAtlas, our easy-to-use, all-online media database. Following is a selection of noteworthy recent updates – plus key media moves on the horizon, and a synopsis of interesting media news.

Bon Appetit has followed sister publication Architectural Digest from California to New York. It has also hired a new Editor-in-Chief as long-time employee Barbara Fairchild remains on the West coast. Former GQ Style Editor Adam Rapoport is the new chief. His email is adam_rapoport@condenast.com. Also joining the staff as Executive Editor is Christine Muhlke. Muhlke (christine_muhlke@bonappetit.com) transfers over from The New York Times Magazine. Editorial Assistant Zinzi Edmundson, meanwhile, leaves the publication. Also joining the newly structured magazine is Deputy Editor Meghan Sutherland. She can be reached at meghan_sutherland@condenast.com.

Fox News Channel has announced a new Saturday Primetime Program, “Justice with Judge Jeanine”. The show will be hosted by Fox Legal Analyst and former Westchester District Attorney Jeanine Pirro. Justice with Judge Jeanine will feature legal news, crime and justice stories, as well as, high profile court cases. The show debuts on January 8th at 9:00 p.m. EST. Pirro is also currently the Host for Judge Jeanine Pirro, a daytime syndicated court show that airs on Fox stations.

The Early Show on CBS welcomes a new Anchor team that includes Co-Anchors Chris Wragge and Erica Hill, News Anchor Jeff Glor and Weather Anchor Marysol Castro. Wragge was previously Anchor at WCBS-TV and Hill was Co-Anchor of The Early Show Saturday Edition. Glor was News Anchor and Feature Correspondent of The CBS Evening Show. Castro was previously the Weather Anchor and Feature Correspondent at Good Morning America.

Bloomberg is launching a new opinion section called “Bloomberg View”. The section will be headed by David Shipley, former New York Times Op-Ed Editor; and James Rubin, who was Assistant Secretary of State under President Bill Clinton.

The Associated Press now has some competition from Thomson Reuters. Reuters America is the name of the new TR news service, which will provide stories, video and photos to subscribing newspapers, publishers, radio and television stations.

The Onion has doubledual exhausts: America’s satirical paper is getting out of printing but not getting out of printing. What? The Onion is no longer printing on its own they are now franchising out their newspapers to licensess who can print the content and they can then sell their own advertising and make the money off of it. The Onion in turn gets its name out there and get the web traffic to its site.

Two 2010 statistics: The Audit of Bureau Circulation (ABC) reported newspaper circulation down five percent in 2010 compared to last year. The Newspaper Association of America reported Advertising revenue had dropped more than 16 billion dollars.

The staff of KPFA-FM’s “The Morning Show” has been laid-off in a controversial move that comes amid financial woes for the listener-supported station, based in Berkeley, California. Gone are co-hosts Aimee Allison and Brian Edwards-Tiekert as well as producer Laura Prives. The program’s time slot was temporarily filled in-part with a show from sister station KBFK-FM in Los Angeles, but the KPFA-FM is now airing local morning programming hosted by rotating and mostly volunteer staff.

Atlantic Broadcasting files for bankruptcy despite reinventing WWAC-FM Wild 102.7 from rock to top 40. Brett Denafo WWAC-FM’s previous General Manager and Partner was charged in October for theft. He is accused of stealing close to $174,000, $78, 000 through personal use of his company credit card and the remainder in fraudulent advertising billing.

After three years of planning, OWN: The Oprah Winfrey Network will launch in January 2011. OWN will take over the position of The Discovery Health Channel.

Popular radio host, Dr. Dean Edell will retire at the end of the year. Dr. Edell’s nationally syndicated show has been on the air for more than three decades.

JustusBieber.com is a new entertainment blog covering news on the 25 and under hollywood crowd. Contact writer, Karen Bolton at karen@justusbieber.com.

Selling as a hot commodity in the syndication market is CNN Anchor/Host Anderson Cooper who is set to close out the year with 80 stations that have made deals to purchase the syndicated show “Anderson” from Warner Bros. Warner Bros. is said to have doubled the amount of cleared stations in the past 10 days which could cause “Anderson” to become the first syndicated demanded show post Oprah landscape. Warner Bros. also announced that they have signed a deal with Cooper that would debut a one hour daytime show set to air in the fall of 2011 that would be produced by Cooper himself. The show itself will cover celebrities, pop culture, social issues, wide-interest news stories, and will welcome a wide variety of guests.

The ABC-affiliate WMUR-TV partners up with CNN (Cable News Network) and ABC News to collectively cover the Republican presidential primary debate. Jeff Bartlett, WMUR-TV’s president and General Manager states, “WMUR is proud of our history of partnering with ABC for presidential debates”. In 2008, WMUR-TV teamed up with ABC News to cover both the Republican and Democratic primaries, which resulted to be one of the highest rated programs in the history of WMUR-TV.

Two stations in Augusta, GA are set to consolidate under one roof by early spring. WJBF-TV and WAGT-TV are both moving to their new building located at West Shopping Center at 1336 Augusta West Parkway, Augusta, GA , 30909. Prior to the move, both stations parent companies have signed a contract indicating that WJBF-TV would deliver news, sales, and some operational services for WAGT-TV.

Authored by Kevin Frey, Senior Audience Researcher/Mid-Atlantic Region
Audience Research Group, PR Newswire

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