Tag Archives: compliance

Preventing yesterday from happening tomorrow

Investor relations compliance isn’t the most exciting subject, but good practices can prevent turmoil for public companies. This post, written by Bradley Smith, director of marketing for Vintage Filings (a PR Newswire company), appeared earlier on the Building Shareholder Confidence blog.

Where’s Google’s Press Release?

KCSA CEO and managing partner Jeff Corbin offers some thoughtful perspective on the problems caused by the premature filing of Google’s 8K (which subsequently triggered release of the search giant’s quarterly results ahead of schedule) on the KCSA blog today.

In a post titled “Where’s the Press Release?”  Corbin asks whatever happened to investor relations best practices.

“While new technologies and best practices in IR communications are evolving (i.e. social media and mobile), there is something to say about traditional methods of communications such as the dissemination of press releases through newswire services,” he noted, going on to say “When a company issues a press release, investors are accustomed to going to their preferred source for financial information and looking for letters such as “PRN” signifying the internationally recognized newswire service, PR Newswire.  Seeing these initials, one immediately knows that what follows is a press release issued and condoned by the company itself.  And, these services have editorial desks responsible for working with the companies to ensure the accuracy of the news about to be disseminated and that dissemination and filing with the SEC  happens correctly.”

Read Corbin’s full blog post here:  Where’s the Press Release?  And for more solid thinking from the folks at KCSA, follow them on Twitter: @KCSAstrategic

PR Newswire offers a fully integrated, secure and redundant suite of investor relations and complicance services, and are serious about disclosure best practices.


NIRI 2012 Annual Conference images: round two > non-stop discussions about reaching investors

For those whose remits come dangerously close to (or in fact involve) investor relations, here is another recap from last week’s NIRI conference.

IR Society CEOs Square Off at NIRI

We had some serious fun at NIRI with our Jeopardy-style Total Disclosure Trivia Challenge, and the high point was when the CEOs of NIRI, CIRI and AIRA went head to head in a thrilling IR trivia show-down.  Our thanks to IR Magazine for the video!

Setting the Record Straight Regarding Web Disclosure

A recent blog post on the IR Web Report asserted “STATISTICS from trackable links in company press releases suggest that even small companies’ websites are the most heavily used sources for financial disclosure information, and that dissemination via PR wire services is mostly ignored by investors.”  This statement simply couldn’t be further from the truth, and we believe it’s our duty to set the record straight.

Of course, both sides of the discussion have their biases and business agendas.  The author of the IR Web Report provides IR website consulting services to companies and has a vested interest in seeing more public companies embrace web disclosure. And press release distribution is PR Newswire’s core business, though we too have a thriving IR web site services division.

But agendas notwithstanding, the facts tell a different story, and reveal why fewer than a dozen public companies have made the switch to web disclosure.

A misguided characterization of press release stats

IR Web Report’s use of tracking clicks from the press release on the PR Newswire site to the issuing company site as the sole measure of traffic driven by a press release gives a very incomplete picture of the traffic generated by the message, and is, in fact, a very poor measure of how well a press release distribution worked.  Why?  The answer lies in syndication.   When you send a press release out over PR Newswire, it will appear – in full text and in many cases with the links you embedded in the copy – on thousands of web sites, ranging from financial powerhouses like Yahoo! Finance and CNN Money to a huge network of personal finance and investing sites, media web sites and blogs.   The version of your press release appearing on these sites will drive traffic to the URLs and links you included in the copy.  One needs to look at the total effect of the syndicated press release – not just the traffic referred from the newswire web site.

Don’t forget social sharing
Social sharing is another important component of press release visibility, and PR Newswire content is shared on Twitter, Facebook and LinkedIn at an astonishing rate – thousands of times each day.  Social sharing provides important and credible third party promotion and redistribution of news among audiences eagerly pursuing equities news.

In reality, a handful of companies are using web disclosure

The PR wires – PR Newswire included – remain the easiest and fastest way to comprehensively and simultaneously reach the spot news desks at Dow Jones, Reuters, Bloomberg, the AP and other financial news services, other relevant media and online audiences.

Many companies that have explored web disclosure find it’s difficult for them to make a sudden shift and begin to rely on an IT department or web staff that may or may not understand the complexities and vagaries of Reg FD the way that the wire services do.  As a result, a number of well-documented mishaps have resulted in early and uneven disclosure of financial news from companies large and small.

For these reasons, the number of companies that have switched from using press releases to relying solely on web disclosure remains so small.

The company web site really should be the financial communications hub

All that said, it’s important to note that PR Newswire is an avid proponent of delivering excellent, robust and up-to-the-second financial communications on corporate web sites.   It’s common knowledge that a company’s website is ultimately where audiences should go to find the most comprehensive and up-to-date information available related to that organization.  It’s also commonly understood that social media sites are important for broadening the reach of various types of content, but it’s the company website that should be the place where it all comes together.  On these points most IR pros – and the team here at PR Newswire – agree.

In fact, the example IR Web Report called out, Boeing, is a long-time user of PR Newswire’s MediaRoom service, which enables the Boeing communications team to manage their media site and incorporates a live XML feed of the press releases they issue via PR Newswire to ensure the news is available on their site within milliseconds of being disclosed via the wire.  This long-standing and tested solution fully satisfies the timing and accuracy requirements of Reg FD.  Multiple levels of security safeguard content until release.  PR Newswire has had thousands of companies engaged in this seamless process for many years.

For years PR Newswire has focused on automating communications processes where it makes sense to do so, enabling communicators to swiftly reach key audiences and update their web sites so they may devote their time to the higher-touch and more complex aspects of their jobs.  Along the way, we add quality control (our editors routinely catch and fix mistakes in almost 2/3 of press releases submitted for the wire) and rigorous authentication of sources that means media and web sites can trust – and immediately act upon – press releases they receive from PR Newswire.  We devote entire departments to developing audiences for investor news, and building the syndication network that delivers enormous online reach.  There’s more to press release distribution than meets the eye.  We’re very proud of the work we do and the services we provide, and we thank you for allowing us to set the record straight.

John Viglotti is PR Newswire’s vice president of investor relations products & services.

PR Newswire offers secures investor relations web sites that are easy to update, flexible and can incorporate an up-to-the-millisecond feed of your press releases.

Best practices for securing undisclosed news on your IR web site

Spiders from financial news organizations trawl web sites for news, and can find undisclosed material information that hasn't been properly secured.

A prematurely leaked earnings release is the scenario that keeps many IROs up at night, and some of the market’s biggest names have been surprised in recent months when material news they hadn’t yet disclosed showed up on the financial newswires.

In every case, the leaked press releases were posted to a public – but unpublished – section of the companies’ web sites, enabling savvy – and aggressive – news organizations to gain access to the news before its scheduled disclosure without hacking passwords, breeching any firewalls or breaking any laws.   The press releases were all posted to an unpublished web page, the URL of which was easily guessed by reporters.

Commenting on an incident in late 2010 for a Wall St. Journal blog, Bloomberg News issued the following explanation:  “We found the release posted on the company’s website without any required password or firewall. The company failed to respond to multiple calls from us to verify the information on their website before we published our story.”

“An unpublished URL doesn’t create secure environment,” said Chris Antoline, Product Manager of Web Engagement at PR Newswire.  “Posting a press release to a web page that is otherwise public is risky. People – and news spiders designed to hunt for content – don’t need URLs to find information.”

One shouldn’t rely solely upon the judgment of your company’s IT staff or a vendor – they may be unaware of how competitive the financial news reporting environment is, and the risks posed to the company.

Securing this content is not difficult, but many times your web team or vendor simply doesn’t understand the directives of IR Department or the importance of timing around announcements. A simple meeting or discussion to convey the concept of SEC guidelines around disclosure can guarantee that the web team is thinking in your best interests.

What’s NOT secure:

  • Unpublished URLs Draft or preview web pages that are not behind the firewall
  • Any URLs that might be dynamically-generated using some sort of numerical sequencing for database items, such as news releases. www.xyzcompany/about/news/1871 is NOT secure since a spider (or human) can easily add or remove a number to the URL, and pull up unpublished documents.
  • Any CMS which has security where you have not changed your password from “admin” or “login” or “password”

How to determine whether or not your practices are secure

Questions to ask your IT department or your vendor:

  • What are the security measures in place for protecting non-public content in our Content Management System (CMS)?
  • Is ‘dark’ content in our CMS able to be accessed publicly via a direct URL?
  • Does our CMS use sequential numbering for the database?
  • Can we password protect pages and content to prevent outsiders from accessing certain information which we only want a select group of people to access?

Another way to test the security of undisclosed documents is to try to access them yourself, from a home computer or smart phone that’s not attached to your company network.  If you can pull up the test document via an unpublished URL, that’s a red flag.  Others can do the same.

To secure your company’s undisclosed material information, PR Newswire suggests the following practices:

  • Be sure the proper security measures are adhered to by your CMS before publishing content that is not yet ready for the public to view.
  • Leveraging unpublished URLs can be an effective way to present content for the user experience you’re trying to accomplish on your website, but make sure all private, unpublished content is protected by a password.
  • Have your web team program the system to use non-sequential URL generators
  • Better yet, use a URL Editor, where not only do you make the system more secure but you help your SEO efforts as well.

Remember, as a publicly traded company it is ultimately your organization’s responsibility to ensure that yet-to-be-disclosed content is kept secure.  Asking a few simple yet critical questions of your internal IT team or website vendor can go a long way in saving your company time, money and even market share repairing damage that could have been prevented.

Authored by Chris Antoline, Product Manager, Web Engagement Products, PR Newswire.

Secure & Fully Featured IR Web Site Services

Looking for a secure and easy to use investor relations web site service?  PR Newswire’s web site creation and hosting tool, IR Room, helps your company organize and secure critical information for investors, analysts and media while maximizing your online presence.

Image courtesy of Flickr user The Itsy Bitsy Spider

Some Clarity on Web Disclosure, and Transparency

Today’s New York Times has an article relating to my blog post last week regarding the tenth anniversary of Regulation FD and Disclosure.  The article can be found at:

It is great to see the mainstream press focusing on the issue of web disclosure.  While I obviously agree with the points that the article makes, the interesting thing for me is the focus on Wall Street.  While Wall Street is important here, the bigger issue is the way that uneven disclosure hurts retail investors.

Individuals who neither have the technology nor time to monitor numerous corporate web sites are at a distinct disadvantage in situations where companies use advisory releases or limit disclosure solely to their corporate websites.

As one of the people who commented on the Times article stated, "disclose means making something visible for an audience, not just making it visible." This is a key point and one that should be top of mind at all times to all who are involved in the financial communications field.  It cannot be understated.

Unfortunately, it is a message that is not always appreciated by all.

The New York Times article also quotes an unnamed corporate lawyer who implies that by limiting disclosure to a corporate website, a company can avoid sharing its information with third parties thereby mitigating the risk of leaks.  What this lawyer is recommending is nothing less than communications agoraphobia!

PR Newswire has been in business for over 55 years handling market-moving information well in advance of such information becoming public.  We have invested millions of dollars in security and training and background checks to ensure that leaks do not happen.  Simply stated, leaks do not happen. Basing an argument on the most remote “what if” is specious at best; irresponsible at worst.

Thankfully, the majority of corporate lawyers I’ve spoken with contend that a company that limits disclosure or that engages in selective disclosure is making the lives of its shareholders and journalists who follow the company more difficult - and may be creating the exact uneven disclosure situation that Reg FD was designed to prevent.

Using a corporation's website should be a key part of a company's disclosure methodology as long as it is part of an integrated disclosure strategy that employs all push and pull elements available to a company.  Anything less is just an attempt to take a shortcut at the expense of one’s investors, stakeholders and the public at large.  It is wrong.  Plain wrong.

The good news, however, is we are seeing more and more respected thought leaders, such as Andrew Ross Sorkin, call out these inequities and praise the true value of full and fair disclosure.

Authored by Scott Mozarsky, chief commercial officer, PR Newswire.

For more ideas on engaging investor audiences online, read PR Newswire’s new paper, IR Rising, on how IROs are leveraging online content to build audience for key messages.