Investor relations compliance isn’t the most exciting subject, but good practices can prevent turmoil for public companies. This post, written by Bradley Smith, director of marketing for Vintage Filings (a PR Newswire company), appeared earlier on the Building Shareholder Confidence blog.
Tag Archives: compliance
KCSA CEO and managing partner Jeff Corbin offers some thoughtful perspective on the problems caused by the premature filing of Google’s 8K (which subsequently triggered release of the search giant’s quarterly results ahead of schedule) on the KCSA blog today.
In a post titled “Where’s the Press Release?” Corbin asks whatever happened to investor relations best practices.
“While new technologies and best practices in IR communications are evolving (i.e. social media and mobile), there is something to say about traditional methods of communications such as the dissemination of press releases through newswire services,” he noted, going on to say “When a company issues a press release, investors are accustomed to going to their preferred source for financial information and looking for letters such as “PRN” signifying the internationally recognized newswire service, PR Newswire. Seeing these initials, one immediately knows that what follows is a press release issued and condoned by the company itself. And, these services have editorial desks responsible for working with the companies to ensure the accuracy of the news about to be disseminated and that dissemination and filing with the SEC happens correctly.”
PR Newswire offers a fully integrated, secure and redundant suite of investor relations and complicance services, and are serious about disclosure best practices.
For those whose remits come dangerously close to (or in fact involve) investor relations, here is another recap from last week’s NIRI conference.
We had some serious fun at NIRI with our Jeopardy-style Total Disclosure Trivia Challenge, and the high point was when the CEOs of NIRI, CIRI and AIRA went head to head in a thrilling IR trivia show-down. Our thanks to IR Magazine for the video!
A recent blog post on the IR Web Report asserted “STATISTICS from trackable links in company press releases suggest that even small companies’ websites are the most heavily used sources for financial disclosure information, and that dissemination via PR wire services is mostly ignored by investors.” This statement simply couldn’t be further from the truth, and we believe it’s our duty to set the record straight.
Of course, both sides of the discussion have their biases and business agendas. The author of the IR Web Report provides IR website consulting services to companies and has a vested interest in seeing more public companies embrace web disclosure. And press release distribution is PR Newswire’s core business, though we too have a thriving IR web site services division.
But agendas notwithstanding, the facts tell a different story, and reveal why fewer than a dozen public companies have made the switch to web disclosure.
A misguided characterization of press release stats
IR Web Report’s use of tracking clicks from the press release on the PR Newswire site to the issuing company site as the sole measure of traffic driven by a press release gives a very incomplete picture of the traffic generated by the message, and is, in fact, a very poor measure of how well a press release distribution worked. Why? The answer lies in syndication. When you send a press release out over PR Newswire, it will appear – in full text and in many cases with the links you embedded in the copy – on thousands of web sites, ranging from financial powerhouses like Yahoo! Finance and CNN Money to a huge network of personal finance and investing sites, media web sites and blogs. The version of your press release appearing on these sites will drive traffic to the URLs and links you included in the copy. One needs to look at the total effect of the syndicated press release – not just the traffic referred from the newswire web site.
Don’t forget social sharing
Social sharing is another important component of press release visibility, and PR Newswire content is shared on Twitter, Facebook and LinkedIn at an astonishing rate – thousands of times each day. Social sharing provides important and credible third party promotion and redistribution of news among audiences eagerly pursuing equities news.
In reality, a handful of companies are using web disclosure
The PR wires – PR Newswire included – remain the easiest and fastest way to comprehensively and simultaneously reach the spot news desks at Dow Jones, Reuters, Bloomberg, the AP and other financial news services, other relevant media and online audiences.
Many companies that have explored web disclosure find it’s difficult for them to make a sudden shift and begin to rely on an IT department or web staff that may or may not understand the complexities and vagaries of Reg FD the way that the wire services do. As a result, a number of well-documented mishaps have resulted in early and uneven disclosure of financial news from companies large and small.
For these reasons, the number of companies that have switched from using press releases to relying solely on web disclosure remains so small.
The company web site really should be the financial communications hub
All that said, it’s important to note that PR Newswire is an avid proponent of delivering excellent, robust and up-to-the-second financial communications on corporate web sites. It’s common knowledge that a company’s website is ultimately where audiences should go to find the most comprehensive and up-to-date information available related to that organization. It’s also commonly understood that social media sites are important for broadening the reach of various types of content, but it’s the company website that should be the place where it all comes together. On these points most IR pros – and the team here at PR Newswire – agree.
In fact, the example IR Web Report called out, Boeing, is a long-time user of PR Newswire’s MediaRoom service, which enables the Boeing communications team to manage their media site and incorporates a live XML feed of the press releases they issue via PR Newswire to ensure the news is available on their site within milliseconds of being disclosed via the wire. This long-standing and tested solution fully satisfies the timing and accuracy requirements of Reg FD. Multiple levels of security safeguard content until release. PR Newswire has had thousands of companies engaged in this seamless process for many years.
For years PR Newswire has focused on automating communications processes where it makes sense to do so, enabling communicators to swiftly reach key audiences and update their web sites so they may devote their time to the higher-touch and more complex aspects of their jobs. Along the way, we add quality control (our editors routinely catch and fix mistakes in almost 2/3 of press releases submitted for the wire) and rigorous authentication of sources that means media and web sites can trust – and immediately act upon – press releases they receive from PR Newswire. We devote entire departments to developing audiences for investor news, and building the syndication network that delivers enormous online reach. There’s more to press release distribution than meets the eye. We’re very proud of the work we do and the services we provide, and we thank you for allowing us to set the record straight.
John Viglotti is PR Newswire’s vice president of investor relations products & services.
PR Newswire offers secures investor relations web sites that are easy to update, flexible and can incorporate an up-to-the-millisecond feed of your press releases.
Today’s New York Times has an article relating to my blog post last week regarding the tenth anniversary of Regulation FD and Disclosure. The article can be found at:
It is great to see the mainstream press focusing on the issue of web disclosure. While I obviously agree with the points that the article makes, the interesting thing for me is the focus on Wall Street. While Wall Street is important here, the bigger issue is the way that uneven disclosure hurts retail investors.
Individuals who neither have the technology nor time to monitor numerous corporate web sites are at a distinct disadvantage in situations where companies use advisory releases or limit disclosure solely to their corporate websites.
As one of the people who commented on the Times article stated, "disclose means making something visible for an audience, not just making it visible." This is a key point and one that should be top of mind at all times to all who are involved in the financial communications field. It cannot be understated.
Unfortunately, it is a message that is not always appreciated by all.
The New York Times article also quotes an unnamed corporate lawyer who implies that by limiting disclosure to a corporate website, a company can avoid sharing its information with third parties thereby mitigating the risk of leaks. What this lawyer is recommending is nothing less than communications agoraphobia!
PR Newswire has been in business for over 55 years handling market-moving information well in advance of such information becoming public. We have invested millions of dollars in security and training and background checks to ensure that leaks do not happen. Simply stated, leaks do not happen. Basing an argument on the most remote “what if” is specious at best; irresponsible at worst.
Thankfully, the majority of corporate lawyers I’ve spoken with contend that a company that limits disclosure or that engages in selective disclosure is making the lives of its shareholders and journalists who follow the company more difficult - and may be creating the exact uneven disclosure situation that Reg FD was designed to prevent.
Using a corporation's website should be a key part of a company's disclosure methodology as long as it is part of an integrated disclosure strategy that employs all push and pull elements available to a company. Anything less is just an attempt to take a shortcut at the expense of one’s investors, stakeholders and the public at large. It is wrong. Plain wrong.
The good news, however, is we are seeing more and more respected thought leaders, such as Andrew Ross Sorkin, call out these inequities and praise the true value of full and fair disclosure.
Authored by Scott Mozarsky, chief commercial officer, PR Newswire.
For more ideas on engaging investor audiences online, read PR Newswire’s new paper, IR Rising, on how IROs are leveraging online content to build audience for key messages.