Barey Mohamed Abdirahman and Four year old Farhiya Adbi Billow at Trocaire's Dollow Health Centre, Dollow, Somalia. Source: Trocaire
PR Newswire is waiving fees on the distribution of news releases through a global crisis package for organizations wishing to communicate their efforts of assistance towards relief from the devastating famine in Somalia.
“With more than 29,000 children under the age of five dead from starvation over the past 90 days and over half a million other children severely malnourished, the crisis in Somalia requires the immediate attention of any and all organizations that can lend their help,” said Scott Mozarsky, chief commercial officer, PR Newswire. “Any organization, whether a PR Newswire customer or not, can use our media and online distribution network to convey their efforts of assistance to inform the greater public and media as well as stimulate support for those fighting for their lives.”
All non-PR Newswire members can submit a press release by emailing email@example.com. Members can utilize the Online Member Center (http://portal.prnewswire.com/) or contact their editorial bureau.
To view news releases issued by PR Newswire members offering aid, please visit Famine in Somalia (http://latest.prnewswire.com/page/famine-in-somalia). Members of the media can access releases on the public site or on PR Newswire for Journalists (http://media.prnewswire.com/en/jsp/latest.jsp?LATEST&packageid=1031677).
We offer our thanks to all organizations stepping in to assist the thousands affected by the famine in Somalia.
Image courtesy of Flickr user Trocaire (http://www.trocaire.org/)
Until further notice, PR Newswire is waiving the fees for issuing press releases relating to aid and rescue efforts for the severe earthquake and ensuing tsunami that struck Japan today.
Additionally, organizations communicating disaster preparedness information to residents of Hawaii and California will also be able to use PR Newswire to issue that information at no charge.
We are also offering free distribution of news in English only to China, Hong Kong, Taiwan, Japan, Australia, Singapore and South Korea.
For additional details, please see the press release we issued today or contact us directly.
The video of the disaster in Japan is heart-wrenching, and the people of Japan are in our thoughts today.
Communicating effectively in a global crisis is now more important than ever, and press releases are not the only vehicle available. With the Internet news cycle and the prevalence of social media, rapid and coherent response to any crisis is critical, and can determine the success or failure of your campaign.
During our recent webinar titled on global crisis communication planning, our distinguished speakers discussed ways to prepare for a crisis as well as giving examples and a good case study to illustrate their messages. Here are a few of the points covered in the presentations:
- Prior planning and awareness can make the difference when you need to move into crisis mode. The time to put together your crisis plan is now, before you need it. Be sure to include your overseas offices and agencies in the planning process to ensure all applicable areas of the world are included in your plan.
- Juggling multiple time zones, languages and spokespeople across the globe is a challenge that every communicator needs to be ready for – just in case. In your plan, have full contact information, including after-hours emergency information. Have secondary and tertiary contacts in case primary contact is unavailable. In the event of a natural disaster, this plan may make all the difference.
- The first hour is the most important in any crisis. Monitoring social media and using it in your first and ongoing response is now key to success. Identify the important media in each target country or region, and include these sites in your response plan.
- Be able to communicate in-language in any country that is of top priority. For social media, that may mean having a local individual able to manage response. If you do not have the available local staff, contact your agency for assistance.
As you are interested in putting together a global crisis communication plan or adapt your current plan for worldwide response, and don’t know where to start, contact us at firstname.lastname@example.org, and we will be happy to help.
Listen to the archived version of the webinar: http://promotions.prnewswire.com/Global-Crisis-Communication-Planning-The-Quiet-Before-the-Storm.html
Authored by Colleen Pizarev, vice president, communications strategies, PR Newswire
Image courtesy of Somegeekintn via Flickr