We had some serious fun at NIRI with our Jeopardy-style Total Disclosure Trivia Challenge, and the high point was when the CEOs of NIRI, CIRI and AIRA went head to head in a thrilling IR trivia show-down. Our thanks to IR Magazine for the video!
Tag Archives: IR
A recent blog post on the IR Web Report asserted “STATISTICS from trackable links in company press releases suggest that even small companies’ websites are the most heavily used sources for financial disclosure information, and that dissemination via PR wire services is mostly ignored by investors.” This statement simply couldn’t be further from the truth, and we believe it’s our duty to set the record straight.
Of course, both sides of the discussion have their biases and business agendas. The author of the IR Web Report provides IR website consulting services to companies and has a vested interest in seeing more public companies embrace web disclosure. And press release distribution is PR Newswire’s core business, though we too have a thriving IR web site services division.
But agendas notwithstanding, the facts tell a different story, and reveal why fewer than a dozen public companies have made the switch to web disclosure.
A misguided characterization of press release stats
IR Web Report’s use of tracking clicks from the press release on the PR Newswire site to the issuing company site as the sole measure of traffic driven by a press release gives a very incomplete picture of the traffic generated by the message, and is, in fact, a very poor measure of how well a press release distribution worked. Why? The answer lies in syndication. When you send a press release out over PR Newswire, it will appear – in full text and in many cases with the links you embedded in the copy – on thousands of web sites, ranging from financial powerhouses like Yahoo! Finance and CNN Money to a huge network of personal finance and investing sites, media web sites and blogs. The version of your press release appearing on these sites will drive traffic to the URLs and links you included in the copy. One needs to look at the total effect of the syndicated press release – not just the traffic referred from the newswire web site.
Don’t forget social sharing
Social sharing is another important component of press release visibility, and PR Newswire content is shared on Twitter, Facebook and LinkedIn at an astonishing rate – thousands of times each day. Social sharing provides important and credible third party promotion and redistribution of news among audiences eagerly pursuing equities news.
In reality, a handful of companies are using web disclosure
The PR wires – PR Newswire included – remain the easiest and fastest way to comprehensively and simultaneously reach the spot news desks at Dow Jones, Reuters, Bloomberg, the AP and other financial news services, other relevant media and online audiences.
Many companies that have explored web disclosure find it’s difficult for them to make a sudden shift and begin to rely on an IT department or web staff that may or may not understand the complexities and vagaries of Reg FD the way that the wire services do. As a result, a number of well-documented mishaps have resulted in early and uneven disclosure of financial news from companies large and small.
For these reasons, the number of companies that have switched from using press releases to relying solely on web disclosure remains so small.
The company web site really should be the financial communications hub
All that said, it’s important to note that PR Newswire is an avid proponent of delivering excellent, robust and up-to-the-second financial communications on corporate web sites. It’s common knowledge that a company’s website is ultimately where audiences should go to find the most comprehensive and up-to-date information available related to that organization. It’s also commonly understood that social media sites are important for broadening the reach of various types of content, but it’s the company website that should be the place where it all comes together. On these points most IR pros – and the team here at PR Newswire – agree.
In fact, the example IR Web Report called out, Boeing, is a long-time user of PR Newswire’s MediaRoom service, which enables the Boeing communications team to manage their media site and incorporates a live XML feed of the press releases they issue via PR Newswire to ensure the news is available on their site within milliseconds of being disclosed via the wire. This long-standing and tested solution fully satisfies the timing and accuracy requirements of Reg FD. Multiple levels of security safeguard content until release. PR Newswire has had thousands of companies engaged in this seamless process for many years.
For years PR Newswire has focused on automating communications processes where it makes sense to do so, enabling communicators to swiftly reach key audiences and update their web sites so they may devote their time to the higher-touch and more complex aspects of their jobs. Along the way, we add quality control (our editors routinely catch and fix mistakes in almost 2/3 of press releases submitted for the wire) and rigorous authentication of sources that means media and web sites can trust – and immediately act upon – press releases they receive from PR Newswire. We devote entire departments to developing audiences for investor news, and building the syndication network that delivers enormous online reach. There’s more to press release distribution than meets the eye. We’re very proud of the work we do and the services we provide, and we thank you for allowing us to set the record straight.
John Viglotti is PR Newswire’s vice president of investor relations products & services.
PR Newswire offers secures investor relations web sites that are easy to update, flexible and can incorporate an up-to-the-millisecond feed of your press releases.
A Five Part Series Based on Insights from Independent Research Firm for PR Newswire
Part Two: Getting in Front of Individual Investors
In my last blog post, I mentioned that recently PR Newswire commissioned Forrester Consulting to conduct a survey (PR Newswire: Web Site User Analysis & Opportunities, September 29, 2010) of our web audiences on PRNewswire.com and PR Newswire for Journalists (PRNJ.com). The purpose of the survey was to understand more about our user demographics; their current habits on the web and what they were looking for in the future.
This is part two in the series of five that I mentioned in the first post. This week we are going to have a look at the answers from our retail or individual investor audience on PRNewswire.com.
Before I do that though, I would like to share some more general demographic information we learned from our Forrester Consulting survey. An overwhelming majority of our survey respondents, 85%, were from North America. They have an evenly split income range with each answer (100,000+, $99,999 – $50,000, up to $49,999, and I would prefer not to answer) taking just about 25% a piece. They are slightly skewed male and their age range is from 35 to 54 years old.
To identify the different audiences, PR Newswire and Forrester Consulting, asked users to tell us why they came to site. Thirteen percent of our users said they came to PRNewswire.com looking for information about a company as an investment. With investment houses using different sets of research tools, we assumed these investors were on their own.
This information matched our web analytics and past surveys we conducted without the help of Forrester Consulting, so we were not terribly surprised to know that individual investors were using our site in these numbers. What is surprising is that 81% of the individual investors we surveyed were male and older than our general web site population and the majority at an age range of 45 to 64 years of age. As a result of the Forrester Consulting data, we now have a pretty good persona for our individual investors.
When we asked the PRNewswire.com investor audience how they found the page they were on, 66% of them answered Google. This speaks to the power of search engines and the visibility news releases have on the search engine optimized PRNewswire.com versus other web sites. The Forrester Consulting survey also told us that these investors are repeat customers. As a result of their Google habits, 62% of them visit the site on a regular basis (daily or weekly) with 38% of these investors visiting PRNewswire.com daily.
This is extremely valuable information, not only for PR Newswire but also for investor relations professional s trying to get in front of this audience. Individual investors are not just looking for the financial media’s commentary on company’s news releases; they are looking to get the news straight from the company source as well. So if you are in investor relations and need to engage retail investors, look no further than PR Newswire.
On tap for next week – insights from the survey on the consumer audience, including how consumers looking for product information find their way to PRNewswire.com and your press releases – so be sure to come back and check it out.
Authored by Sandra Azzollini, Director of Online Content & Community, PR Newswire
With October marking the 10th anniversary of RegFD, now is an appropriate time for everybody in the industry – communicators, IROs, CEOs, institutional investors, retail traders – to take a step back and consider the true value of this landmark legislation.
In a nutshell, RegFD is designed to ensure that all individuals, companies and investors, everywhere, no matter size of fund, geographic location or industry status have access to the same information at the same time and with the same degree of opportunity. To borrow a phrase from the military, RegFD is meant to guarantee that “no one is left behind.”
It is a simple, direct, egalitarian concept that should be applauded at every turn.
Yet recently, in a select few but visible instances, the foundation upon which RegFD is built is coming under threat. Under the auspices of “SEC interpretive guidance” and the notion that certain corporate websites may attract enough traffic to be perceived as a common meeting point, the best intentions of “full-and-fair disclosure” are being brushed aside in favor of the limited engagement and single-pronged disclosure associated with advisory releases and/or website only disclosure.
Plainly and simply, this practice contradicts the intent of Reg FD. It limits engagement and creates an uneven playing field among investors. It makes life more difficult for the large majority of investors and for the media disrupting their workflow. In most instances, it limits or delays pick up and opens the door for companies to engage in selective disclosure. While it very well may allow a company to comply with its legal obligations, it is not the right option for anybody who has any involvement with a publicly traded company on any level.
Sure, you may accuse PR Newswire of being biased because our business will be impacted if a large number of companies move towards web only disclosure. And yes, part of our business is built on providing a proven, efficient system for disclosing material information to the widest possible audience. That said, this part of our business accounts for less than 10% of our overall global revenues, and we have significant revenues relating to hosting and managing investor relations websites that benefits from web disclosure. This issue is a lot bigger than PR Newswire or any of its competitive set. An integrated approach to disclosure is the only way that a company can accomplish maximum engagement with its constituents and create a level playing field. This can only be achieved through the use of push and pull tactics including a strong corporate website as well as press releases and other tools.
If you take a moment to reflect on RegFD and the spirit of disclosure, it becomes quickly apparent that the “solutions” being proposed today are not in the public’s best interests.
RegFD is about enhancing access. Not limiting it.
RegFD is about ubiquity. Not selectivity.
The Spirit of Disclosure is about being open and engaging. Not restrictive.
The Spirit of Disclosure is about understanding the needs of the “man on the street.” Not just the “man in the suite.”
So, to the vast majority of investors, media, corporate communications professionals, attorneys and public executives who still recognize the immense value that full-and-fair disclosure provides, I ask you to celebrate ten years of improved disclosure due to RegFD and join me in ensuring that it remains as vital tomorrow as it is today.
Authored by Scott Mozarsky, chief commercial officer, PR Newswire