Tag Archives: journalism

ProfNet Connect Blog Roundup: Using Video to Promote Experts, Designing Mobile Ads that Drive App Downloads, What Do You Want to Be When You Grow Up?

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from last week. Enjoy!

What I Want to Be When I Grow Up
Are you doing what you really want to be doing? David Baker, principal at ReCourses Inc., shares his formula for ensuring you’re doing something you like with your life.
@Recourses

#ConnectChat: Making the Switch from Journalism to PR (Part 3)
The third and final installment of our series on switching careers from journalism to PR will take place on Tuesday Sept. 27. Join us and host Evelyn Tipacti, community editor at ProfNet Connect with special guest Frank Graff of 919 Marketing.
@editorev

Using Video to Promote Experts
Not long ago the folks at ProfNet got to thinking about the different ways PR pros are using video to promote their experts. They asked their members to share some examples of how they use video, as well as some tips and best practices for those of you inspired enough to give it a try. These are their stories brought to us by Maria Perez, director of news operations at ProfNet.
@profnet

Do’s & Don’ts for Designing Great Mobile Ads that Drive App Downloads
As you battle to ensure your app stands apart from the hundreds of thousands of other apps competing for downloads and loyal usage, some slight tweaks to your design can improve your results significantly. Viki Zabala, director of marketing at Fiksu provides some great tips.
@vikipierce

Customers and Customer Service Teams are not Asking for Knowledge Management; They’re asking for Knowledge Insight
Louis Tetu, chairman and CEO of Coveo recently spoke about the importance of actionable insight within customer service departments and provided a few examples of how this helps deliver considerable ROI. Here’s his take on that interview with 1to1 Magazine.
@coveo

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers. Did we already mention that membership is free?  http://profnetconnect.com

Blog Notes: Media Edition

Working as the blogger relations manager for PR Newswire, I come across my fair share of great blogs that cover a wide variety of subject matters and interests.   And as you might expect, some blogs are better than others. With that in mind and in an effort to highlight the better ones, I do my best to review one of these blogs every day. This week my focus is on blogs that cover the industry. If it’s taking a look at TV or journalism or PR, I’m taking a look at it.  I’ll admit this is a little bit meta. Basically, this is a post I’m writing about people who write about other people’s writing. (Whoa.) But it’s certainly an  industry worth covering, and these blogs highlighted below are all certainly doing a great job. So with that in mind, let’s take a tour through this  brief roundup of some of the best media blogs I’ve seen lately.

Lost Remote is not only a terrible fate, it’s also a great blog about the future of social TV.  The truth is this is how we watch television these days. Conversations about programs exist online. And the producers and networks who understand this are getting a head start on what will surely be a long-standing coexistence between TV and social networks. If I were to pitch this blog, I’d look for anything that had to do with television and social media. Check out the full review here.

The Poynter blog was originally the Poynter Institute. For example, they used to hold classes inside an old bank vault in St. Petersburg, FL. But today, they’re primarily a site concerned with the media. Above all else, they are looking to ensure quality journalism for future generations. They go about this by examining almost every move of the fourth estate. If I were to pitch this blog I’d look for stories that show trends in the media landscape. Check out the full review here.

As you might have guessed, Ragan’s PR Daily covers the world of public relations. It’s the source for news on the people who make the news, or at least the news on those who wish to shape the news. If there’s something happening in the world of public relations, they’re going to write about it. Alternatively, if you wanted to get a pulse on that industry, this would probably be the place to start reading. If I were pitching this blog, I’d look for stories that cover the PR world. Personnel announcements, mergers and contracts within the PR world would be ideal. Check out the full review here.

If scientific laboratories exist to solve the conundrums of the physical world, than Nieman Lab exists to solve the conundrum of the current world of journalism. Because, let’s face it, the industry has been shaken up recently… and that’s putting it lightly. If I were to pitch this blog, I’d look for stories that promote a frank examination on the current state of media, news and/or journalism. Check out the full review here.

Storyful is isn’t so much a blog as much as it is a global journalism project. It gives collaborative voice to major world events as they happen. As they say, it’s “a destination for the shared curation of news and collaborative storytelling.” They also claim to be able to take you around the world in 18 tweets. To be honest, I’m not sure Storyful can be pitched as it seems to be a user-generated platform. Still, it is certainly worth knowing about. Check out the full review here.

That’s all for now. In the meantime, if there’s a blog I should be reviewing, drop me a line or a note in the comments, and I’ll take a look. Until next time…

ProfNet Connect Blog Roundup: Making the Switch from Journalism to PR, Minding Your Communications Manners, Guidelines for Bloggers Requesting Products

ProfNet Connect, our free online community for journalists, bloggers, PR pros, experts and communicators of all stripes, features blog section where members can write and post as their hearts desire.  The site is chockablock with interesting people and content.  Here are some of the most popular posts from this week. Enjoy!

#ConnectChat Recap: Making the Switch from Journalism to PR, Part 2
On Tuesday, August 30, we hosted a #connectchat featuring Michelle Mekky (@Alpaytac_PR), Vice President of Alpaytac Marketing in Chicago. This chat was the second installation to the three-part series entitled “Making the Switch from Journalism to PR.” Michelle provided her account of what it’s like to work as a journalist for over 12 years and then transition to the world of public relations. Evelyn Tipacti, community editor of ProfNet Connect provides the recap.
@editorev

Minding Your Communications Manners
It seems that lately many of us have forgotten to mind our manners with regards to mobile devices. Beth Monaghan, principal and co-founder of InkHouse Media + Marketing shares her insight on mobile etiquette.
@bamonaghan

Internet Reputation Tip of The Day: Understanding The Battlefield
If at the moment the battlefield where you fight for your good reputation is based online and those on the other side, appear to have a reasonably good understanding of the battleground and of the basic tools and ammunitions which are required to cause you maximum damage, you might want to seriously consider moving the battlefield to elsewhere where it will be harder for your reputational enemies to fight back. Yair Cohen, internet law expert at Bains Cohen Solicitors tells us how to safeguard our internet reputation.
@bainscohen

Guidelines for Bloggers Requesting Products
If you’re a blogger, you can request products for reviews and giveaways on your site via a ProfNet query. ProfNet editor Grace Lavigne tells us exactly how to go about doing this the right way.
@GNightGracie

We Are All Currency Market Investors
When you think of the foreign currency market, what do you think of? Perhaps world economies exchanging money from one currency to another. Maybe large institutions making decisions that affect millions of stockholders or account owners. Michelle Heath, CMO of Currensee tells us just how we’re all invested in the currency market.
@CurrenseeCMO

Stay abreast of conversations, trends and opportunities by joining us on ProfNet Connect, a free online community for journalists, bloggers and communications professionals to meet, connect and share their expertise.   Creating a profile on ProfNet connect adds a search-engine friendly element to your digital resume, bolsters your online reputation and enables you to showcase your expertise to media and bloggers.   Did we already mention that membership is free?  http://profnetconnect.com

Video: PRNewswire Catches Up with Spike Lee, Ray Romano & others at Peabody Awards

The Peabody Awards returned to the Big Apple last week for its annual awards luncheon at the Waldorf Astoria.  Although not as widely known as the Oscars or the Emmy awards, the Peabody’s are one of the most prestigious awards given in the media industry and draw some big time celebs.  PR Newswire’s Brett Simon and ProfNet Connect’s Evelyn Tipacti — armed with their Flip cams — put their reporting hats back on to cover the event.

Here is a complete list of all of the Peabody winners. Kudos to you all!