Tag Archives: media relations

MEDIA News: Media Moves at Sacramento Bee, The New York Times, The Washington Post and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

The Sacramento BeeSacramento Bee (Sacramento, CA): Claudia Buck was promoted from Assistant Business Editor to Business Editor here (@sacbee_news) after Jerry Eagan retired.

The New York Times The New York Times (New York, NY): Executive Editor Jill Abramson has unexpectedly left the paper (@nytimes). She will be replaced by Managing Editor Dean Baquet (@deanbaquet).

Washington Post The Washington Post (Washington, DC): David Malitz (@malitzd) and Mitch Rubin (rubinm@washpost.com) are the new Deputy Features Editors @washingtonpost.

Cosmopolitan Cosmopolitan (New York, NY): Leslie Yazel (@lyazel) will become Executive Editor of @Cosmopolitan later this month.

Fortune Magazine Fortune (New York, NY): Tom Huddleston (@TJHuddle) has joined @FortuneMagazine as a Breaking News Reporter.

Janet Hundley WTMJ-TV (Milwaukee, WI): Janet Hundley (@JanetHundley) has been named News Director @TMJ4 from Assistant News Director @ABC7Chicago.

Esquire Magazine Esquire (New York, NY): Jennings Brown (@tjenningsbrown) joins @Esquiremag as Associate Editor.

TIME.com TIME Magazine (New York, NY): Mackenzie Yang has been promoted to Editorial Technology Coordinator @Time. Also joining, Arlene Chang (@changarlene) is set to become International Homepage Editor at Time.com. And Siobhan O’Connor (@SiobhanNYC) is the new Editorial Director of Health.

People StyleWatch People StyleWatch (New York, NY): Leah Ginsberg, who was brought on in November 2013 as Managing Editor, has been promoted to Executive Editor @StyleWatchMag. In addition, Kristen Maxwell (@kristenmax) was promoted from Senior Editor to Deputy Editor.

VANITY FAIR Vanity Fair (New York, NY): Katherine Goldstein (@KGeee) joins @VanityFair as Online Editor.  She is to begin at the magazine on June 9..

Dr. Oz THE GOOD LIFE Dr. Oz The Good Life (New York, NY): Jill Herzig is joining the outlet as the new Editor-in-Chief.

refinery29 Refinery29 (@Refinery29): Kelley Carter (@IAmKelleyCarter) is now the Lifestyle Editor @Refinery29.

E! NewsE! News (Los Angeles, CA): Jennifer Lavin has been promoted to Executive Producer and Melanie Bromley to Chief News Correspondent @Enews.

Mother Jones Mother Jones (San Francisco, CA): Shane Bauer (@shane_bauer) joins the staff of @MotherJones as a Reporter covering human rights.

VarietyVariety.com (http://www.variety.com): The online team of @Variety welcomes Laura Prudom (@/LauInLA) as a News Editor.

Hollywood Reporter The Hollywood Reporter (Los Angeles, CA): Jeanie Pyun has been promoted from Features Director to Deputy Editor. Alison Brower will be returning to @THR next month as Deputy Editorial Director.

Indianapolis Star The Indianapolis Star (Indianapolis, IN): Ronnie Ramos (@RonnieRamos) has been promoted to Managing Director, Digital & Sports @indystar. He will manage sports and digital operations, including photos, videos and graphics.

Chicago Sun-Times Chicago Sun-Times.com (Chicago, IL): Zach Finken has joined the Tribune Content Agency as an Associate Editor after serving as an Assistant Managing Editor and Copy Editor (@SunTimes).

HLN HLN (Head Line News) (Atlanta, GA): Rashan Ali is a new Sports Correspondent for “Weekend Express on HLN (@hlntv).”

FOX Sports 1 Fox Sports 1 (Charlotte, NC): Kaitlyn Vincie (@kaitlynvincie) has re-signed @FOXSports1 as a Motorsports Reporter. Meanwhile, Lindsey Thiry (@LindseyThiry) is a new Sports Reporter who will be based in Los Angeles.

Quartz Quartz (New York, NY): Annalisa Merelli (@missanabeem) is a new Reporter. Dan Frommer (@fromedome) signs on as the Technology Editor. And Matt Phillips (@MatthewPhillips) was promoted to Markets & Finance Editor.

National Journal National Journal (Washington, DC): Michelle Cottle (@mcottle) joins the team as a Senior Writer and Nora Caplan-Bricker (@NCaplanBricker) signs on as a new Correpondent

Maxim Magazine Maxim (New York, NY): Former Men’s Health Associate Editor Matt Berical (@MattBerical) is the new Senior Editor @MaximMag.

The Reading Eagle Reading Eagle (Reading, PA): Business Editor Karen Miller has retired.

Azteca Azteca (New York,NY): Azteca America has decided to change its name and is now known as Azteca (@tvaztecaoficia)

Telemundo Telemundo Network (Hialeah,FL): Luis Silberwasser has been named President of Telemundo Network (@Telemundo). He will take over operations in August 2014.

MEDIAware’s full weekly version can be found at: http://www.prnewswire.com/knowledge-center/mediaware/

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

MEDIA News: Media Moves at Jet, Bloomberg News, Sports Illustrated and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

JET magazine Jet (Chicago, IL): The lifestyle magazine (@GetJETmag) is set to transition from print and go exclusively digital. Kyra Kyles (@thekylesfiles) has been named Digital Editorial Director at JETmag.com.

National Geographic National Geographic Magazine (Washington, DC): Executive Editor Susan Goldberg was promoted to Editor-in-Chief.

Bloomberg News Bloomberg News (New York, NY): Winnie O’Kelley (@winnieokelley) was promoted from Financial Crimes Editor to Executive Editor @BloombergNews.

Bloomberg News – Washington Bureau (Washington, DC): Deputy Managing Editor Craig Gordon (@dcraiggordon) has been promoted to Managing editor.

Sports Illustrated Sports Illustrated (New York, NY): Former Washington Post Sports Assignment Editor Lindsay Applebaum (@lindsapple) joins @SI to become a Special Projects Editor. And Emma Span (@emmaspan) signs on as a Senior Editor.

Public Integrity Center for Public Integrity (Washington, DC): Gordon Witkin (@gwitkin) was promoted from Managing Editor to Editor. And John Dunbar (@JohnDunbar14) has been named Deputy Executive Editor @Publici.

T Magazine T, The New York Times Style Magazine (New York, NY): Emily Stokes (@emilystokes) has been named Senior Features Editor @tmagazine. She most recently co-edited the Readings Section at Harper’s Bazaar (@harpersbazaarus).

POLITICO Pro Politico PRO (Arlington, VA): David Pittman (@David_Pittman)(dpittman@politico.com) is a new Health Reporter @POLITICOPro. And Allie Grasgreen (@alliegrasgreen) signs on as a Higher Education Reporter.

CNNMoney.com CNNMoney.com (New York, NY): Former Fox Business Senior Reporter Matt Egan (@MattMEgan5) will now cover Stocks, Business and Finance @CNNMoney. In addition, Melvin Backman (@MelvinBackman) joins as a Reporter covering markets and investing.

Poynter Poynter (Saint Petersburg, FL): Seth Liss (@sliss33) boards on as the Digital Editor @Poynter.

Scott Bland The Hotline (Washington, DC): House Editor Scott Bland (@HotlineScott) has been promoted to Editor-in-Chief.

Washingtonian Washingtonian (Washington, DC): Paulina Kosturos (@washwellbeing) takes over the Well & Being Section @washingtonian.

Esquire Magazine Esquire Magazine (New York, NY): John Hendrickson (@JohnGHendy) joins @Esquiremag as Associate Digital Editor.

Roll Call Roll Call (Washington, DC): “Technocrat” is a new blog covering Telecom/Technology by Anne Kim (@annekimdc). And “POTUS Operandi” is another new blog covering the White House. Steven Dennis is at the helm.

The Hill The Hill (Washington, DC): Ferdous Al-Faruque (@alfaruque) is the new Healthcare Policy Reporter @thehill.

ESPN The Magazine ESPN The Magazine (Bristol, CT): Former Bloomberg News Sports Reporter Mina Kimes (@minakimes) is now a Senior Writer/Columnist @ESPNMag .

Us Weekly US Weekly (New York, NY): Ashley Spencer (@AshleyySpencer) joins @usweekly as Staff Editor.

CBS Evening News CBS Evening News (New York, NY): Steve Capus (@SteveKapus) has been added to CBS Evening News (@cbseveningnews) as Executive Producer starting in July. In addition, the former NBC exec will be the Executive Editor of CBS News (@CBSNews).

Univision LA Univision – Noticias 34 – KMEX-TV (Los Angeles, CA): Alberto Mier y Terán (@A_MieryTeran) has been promoted to Executive Vice President but will continue to serve as General Manager @NU34LA.

Marie Claire Marie Claire (New York, NY): Former Press Aide to Hillary Clinton, Audrey Gelman (@audreygelman), has joined @marieclaire as a Contributing Editor.

The Daily Beast The Daily Beast (@TheDailyBeast) (editorial@thedailybeast.com): Tim Mak (@TimKMak) is heading to The Daily Beast as a Senior Congressional Correspondent.

Digital Trends Digital Trends (@DigitalTrends): The new Editor-in-Chief for Digital Trends is Jeremy Kaplan (@SmashDawg).

Seventeen Magazine Seventeen (New York, NY): Jo Ann Liguori has joined Seventeen (@seventeenmag) as Executive Managing Editor. Liguori previously served as managing Editor at Country Living Magazine.

Mashable Mashable (@Mashable): Andy Fixmer (@AndyFixmer)  is joining Mashable as the Special Projects Editor.

SELF Magazine SELF (New York, NY): Suzanne D’Amato (@suzannedamato) aboard as an Executive Editor (@SELFmagazine).

Mann Publications Fashion Mannuscript (New York, NY): Vanessa Groce joins the team at as a Senior Editor @Mann_Pub.

Daily Climate The Daily Climate (Charlottesville, VA): Marianne Lavelle (@mlavelles) joins the team as a Science Writer @TheDailyClimate.

Karen Gray Houston WTTG-TV (Washington, DC): Political Reporter Karen Gray Houston is retiring after over forty years at the helm.

Houston Chronicle Houston Chronicle (Houston, TX): Former Denton Record-Chronicle Reporter John D. Harden (@Jdharden) has joined @HoustonChron as a Reporter.

Chicago Sun-Times Chicago Sun-Times (Chicago, IL): After over 30 years of covering Chi-town sports, sports scribe Toni Ginnetti (@toniginnetti) is retiring. Toni covered the Cubs and White Sox during her career.

Las Cruces Bulletin The Las Cruces Bulletin (Las Cruces, NM): Brook Stockberger (@BStockberger) is now the Managing Editor @LCBulletin.

LancasterOnline.com Intelligencer Journal/Lancaster New Era (Lancaster, PA): Chris Otto (@ChrisOttoLNP) is the new Sports Editor at Lancaster Newspapers (@LancasterOnline).

Providence Journal The Providence Journal (Providence, RI): Sports Writer Mark Daniels (@mdaniels06) has joined @projo covering The New England Patriots and the NFL. Previously, Daniels spent almost seven years covering sports at the Boston Herald.

The Missourian The Missourian (Washington, MO): Jason Peake is the new Sports Editor @Emissourian.

Times Free Press Chattanooga Times Free Press (Chattanooga, TN): Web Editor John Vass is retiring this month. Vass has been @timesfreepress for almost five decades.

MEDIAware’s full weekly version can be found at: http://www.prnewswire.com/knowledge-center/mediaware/

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

MEDIA News: Media Moves at Wall Street Journal, Reuters, Associated Press and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Wall Street Journal The Wall Street Journal (New York, NY): Sheila Courter (@Sheilawsj) was promoted from U.S. News Desk to Real Time Desk Senior Editor @WSJ. In addition, former Quartz Technology and Science Editor Christopher Mims (@mims) will join the paper as a Technology Columnist.

Los Angeles Times Los Angeles Times (Los Angeles, CA): Russ Mitchell joins @LAtimes as a Tech Editor. Russ will be based in Northern California. Scott Gold (@scottgoldLAT)  has changed beats and will now cover the San Fernando Valley for the paper.

Tribune Broadcasting Tribune Broadcasting (Chicago, IL): Katherine Green has been named Senior Vice President of News at the broadcasting company. Green previously served as Senior Vice President and Managing Editor for @HLNTV. She will oversee the company’s 23 major-market television stations, including @WGNTV in Chicago.

Scientific American Scientific American (New York, NY): Amber Williams (@williaqi) has joined the magazine as an Associate Editor.

The Late Late Show The Late Late Show (New York, NY): Craig Ferguson (@CraigyFerg) has announced he will be leaving the show this December.

Reuters Top News Thomson Reuters (New York, NY): Jason Fields takes on the Opinion Editor role @Reuters.

The Associated Press Associated Press – Washington Bureau (Washington, DC): David Scott (@davidthornhill) is the new Political Editor @AP.

BuzzFeed Buzzfeed – Los Angeles Bureau (@Buzzfeed): Jim Dalrymple (@Jimmycdii) will be a Breaking News Reporter for Buzzfeed. He is based in Los Angeles.

Popular Mechanics Popular Mechanics (@PopMech) (popularmechanics@hearst.com): David Granger is the new Editorial Director. Ryan D’Agostino (@rhdagostino) has been named Editor-in-Chief @PopMech.

Yahoo Travel Yahoo! (@Yahoo): Laura Begley Bloom (@LauraBegley) is now the Executive Editor of the newly relaunched Yahoo! Travel (@YahooTravel). Jo Piazza (@JoPiazza) will be the new Editor.

Ars Technica Ars Technica (@ArsTechnica): David Kravets (@DMKravets) has joined Ars Technica as a Senior Editor.

Jared Favole Dow Jones Newswires – Washington Bureau (Washington, DC): White House scribe Jared Favole (@jaredfavole) moves on to join Hamilton Place Strategies.

POLITICO Pro Politico Pro (Arlington, VA): New York Times Reporter Sarah Wheaton (@swheaton) joins Politico Pro @POLITICOPro  as a Healthcare Reporter. And Shaun Waterman (@WatermanReports) is the new Cybersecurity Editor.

Robin Givhan The Washington Post (Washington, DC): Robin Givhan (@RobinGivhan) is returning to the Post (@washingtonpost) to be a Fashion Critic and Reporter.

Bloomberg News Bloomberg News – Washington Bureau (Washington, DC): White House Correspondent Jonathan Allen (@jonallendc) has been promoted to Bureau Chief @BloombergNews.

Azteca Azteca America (New York, NY) The morning show “El Coffee Break” has been canceled @tvaztecaoficial.

Cosmopolitan Cosmopolitan (New York, NY): Cosmopolitan.com (@Cosmopolitan) brings Jill Filipovic (@jillfilipovik) aboard as a Senior Writer covering politics and women’s rights.

Glamour Glamour (New York, NY): Jane Keltner de Valle (@JaneKeltnerdeV) moves to Glamour (@Glamourmag) where she will be the Fashion News Director.

Consumer Reports Consumer Reports (New York, NY): Ellen Kampinsky has been named Editor-in-Chief @ConsumerReports.

MarthaStewartWedding Martha Stewart Weddings (New York, NY): Lyndsey Matthews (@matthewslyndsey) is the new Associate Digital Editor @MarthaWeddings.

BRIDES Brides (New York, NY): Amanda First (@amandafirst), formerly of Prevention Magazine, has joined @Brides as an Associate Editor.

Caroline May Breitbart News (@BreitbartNews): Caroline May (@C_MayDC) is the newest Political Reporter at BN.

Detroit Metro Times Metro Times (Detroit, MI): Detroit’s Metro Times (@MetroTimes) has named Valerie Vande Panne as Editor-in-Chief.

City Newspaper City Newspaper (Rochester, NY): Jake Clapp (@Jake_Clapp) is the new Arts & Entertainment Editor @roccitynews.

Austin Statesman Austin American-Statesman (Austin, TX): Nicole (Chavez (@NicoleChavz) is now the Morning Breaking News Reporter @statesman.

Aaron Bible Summit Publishing (Boulder, CO): Aaron Bible (@AHB_Media) has been hired as Digital Editor at the publisher. Bible has previously been a Contributing Editor for oElevation Outdoors, a Summit publication.

The News-Times The News-Times (Danbury, CT): Seasoned Journalist Jean Dubail becomes Managing Editor and Managing Editor Jacqueline Smith (@JackyNT) changes her title to Editorial Page Editor at @NewsTimes

UnionLeader.com New Hampshire Union Leader (Manchester, NH): Business/Health Reporter Dave Solomon (DaveSolomon72) becomes Senior Politics Reporter @UnionLeader.

MEDIAware’s full weekly version can be found at: http://www.prnewswire.com/knowledge-center/mediaware/

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

 

MEDIA News: Media Moves at The Business Insider, Ebony, The Globe and Mail and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Your Money The Business Insider (New York, NY): Libby Kane (@LibbyKane) takes on the Personal Finance Editor @BIYourMoney.

The Globe and Mail Globe and Mail (Toronto, ON): Robyn Doolittle (@robyndoolittle) signs on as an Investigative Reporter. And Cathal Kelly (@cathalkelly) joins the team as a Sports Columnist.

FOX Business Fox Business Network (New York, NY): Former Freelancer Katie Roof (@Katie_Roof) is now the Business/Tech Multimedia Reporter at (@FoxBusiness).

EBONY Ebony (Chicago, IL): Mitzi Miller (@mitzimoments) has been named Editor-in-Chief at the lifestyle publication (@EBONYMag) from serving in the same position at Jet (@GetJETmag). Managing Editor Wendy Wilson (@WendyLWilson_) will assume Miller’s duties.

The Atlantic The Atlantic (Washington, DC): Adrienne LaFrance (@AdrienneLaF) has been hired as a Senior Associate Technology Editor @TheAtlantic.

Washington Post The Washington Post (Washington, DC): Steven Petrow (@StevenPetrow) is penning a column on LGBT issues titled “Civilities”. Jonnelle Marte (@Jonnelle) joins @washingtonpost in May to blog and report about financial issues. And Philip Bump (@pbump) joins in May to cover politics and write for “The Fix”.

ALL YOU All You (New York, NY): Nina Willdorf (@ninawilldorf) was named Editor of All You (@allyou), where she had been Executive Editor.

Entertainment Weekly Entertainment Weekly (New York, NY): Madison Vain (@m_vain) has joined @EW as an Editorial Assistant. In addition, Meeta Agrawal (@meeta) was promoted to Executive Editor of Television and Kristen Baldwin was promoted to Deputy Editor. She had been Executive Editor.

VANITY FAIR Vanity Fair (New York, NY): Michael Callahan joins @VanityFair as Contributing Editor.

Vogue Magazine Vogue (New York, NY): Earlier this month, Mackenzie Wagoner (@theMatenz) joined @voguemagazine as Beauty Editor.

Good Morning America Good Morning America (New York, NY): Lifestyle Anchor Lara Spencer (@LaraSpencer) has been named Co-Host @GMA.

Us Weekly Us Weekly (New York, NY): Madeline Boardman (@ml_boardman) has joined the staff @usweekly as an Online Staff Editor.

Ladies' Home Journal Ladies’ Home Journal (New York, NY): After 131 years, Meredith has announced it will cease publication of the magazine. The July issue will be its last. Ladies’ Home Journal will become a special interest magazine sold solely on newsstands. Subscriptions will not be available.

Smithsonian Magazine Smithsonian Magazine (Washington, DC): Matthew Shaer (@matthewshaer) signs on as a Staff Writer @SmithsonianMag.

Julie Davis The New York Times – Washington Bureau (Washington, DC): Julie Hirschfeld Davis (@juliehdavis) is the new White House Reporter @nytimes.

Bicycling Magazine Bicycling (Emmaus, PA): Zack Grice pedals the team as the new Publisher @BicyclingMag.

Fusion Fusion (Doral, FL): Felix Salmon (@felixsalmon) has joined @ThisIsFusion as a Senior Editor.

New Haven Register New Haven Register (New Haven, CT): Angela Carter (@ReachAngi) returns to the @nhregister as a Senior Web Producer for the Breaking News Team. And Wes Duplantier (@breaking203) joins as an Assistant Breaking News Editor.

FOX Deportes Fox Deportes (New York, NY): Former soccer player Luis “El Matador” Hernandez to their team of analysts @FOXDeportes.

Chuck Carter WPIX-TV (New York, NY): Chuck Carter (@Chuck_JCarter) takes on the Managing Editor role @PIX11News.

Morning Edition NPR (Washington, DC): Emily Ochsenschlager (@NPREmily) is a new Producer @MorningEdition.

Muscle & Fitness Muscle & Fitness Magazine (Woodland Hills, CA): Christopher Dolan is the new Publisher for @muscle_fitness.

FierceMedicalDevices FierceMedicalDevices (Washington, DC): Varun Saxena (VarunSaxena2) is now the News Editor.

RogerEbert.com RogerEbert.com (Chicago, IL): Chicago Film Critic Brian Tallerico (@Brian_Tallerico) has been named Content Editor of the film review website and digital storehouse of the late film critic’s work @ebertvoices.

Brent Lang Variety (Los Angeles, CA): Brent Lang (@BrentALang) joins @Variety as a Senior Film & Media Reporter. Brent is based in New York.

Chris Hamby BuzzFeed (@BuzzFeed): Pulitzer Prize winner Chris Hamby (@ChrisDHamby) will be a new Investigative Reporter at BuzzFeed.

Eater National Eater (@Eater) (tips@eater.com): Sonia Chopra (@SoniaChopran) has been promoted to Cities Editor. Kat Odell (@Kat_Odell) is now the Editorial Producer at Eater; she will produce and edit video content for the outlet.

PureWow PureWow (@PureWow) (info@purewow.com): Lauren Gniazdowski (@LaurenGniaz) is now the Associate Managing Editor.

Quartz Quartz (New York, NY) (hi@qz.com): Jenni Avins (@JenniAvins) and Nikhill Sonnad (@NSonnad) are now Reporters @Qz.

Susan Kittenplan Yahoo! (@Yahoo): Susan Kittenplan (@SusanKittenplan) is now the Executive Editor of Media Initiatives at Yahoo!.

CompleteSenior Complete Senior (Laguna Beach, CA): This new publication (@completesenior) is a magazine for people 50 plus published by EPath Media. CS is on the web at: http://completesenior.com. Richard Perez-Feria (@RPerezFeria) is the Editor-in-Chief.

MEDIAware’s full weekly version can be found at: http://www.prnewswire.com/knowledge-center/mediaware/

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

10 Insider Tips for Pitching Your Story to the Morning News

Chicago’s morning news shows air earlier and earlier, and local producers have to fill a combined 15 hours of news each morning. However, that doesn’t mean they are an easy sell, since these decision-makers tend to reject 95-98 percent of ideas sent them. What separates stories that air from those that don’t?

A panel, moderated by WGN’s Bill Moller, included Platform Manager Michael Batkins of WMAQ; Producer/Booker Emerald-Jane Hunter of WLS’ Windy City Live!; Supervising Producer Tracy O’Brien of CBS/WBBM; and Executive Producer Sandy Pudar of WGN, offered PR pros insider tips on the pitches that wake them up.

Pitch according to the station’s interests and reference relevant topics that were previously covered

Lackluster pitches showcase little knowledge of the person who is being pitched, the station being pitched and, worst of all, blanket generic pitches. Media experts expect PR professionals to be familiar with their shows and what they are looking for to fill their time. Even though all journalists would like to get exclusives, they appreciate that even when they are given the same guests and topics, the pitches have different spins.

Pudar suggests that PR people “become familiar with what’s being been done and refer to [topics] we’ve covered. [Let us know] you watch our show. Tell us who will be a fit for our program and why. This catches our eye. Avoid boilerplates! It’s all about relationships so show that you are aware of our personalities, our shows, our themes and reference them. Mention names!” Summon your creativity to find a newsy niche to a story.

Include visuals to tell the story

Batkins’ advice is to “Spell out the visual components of the story and show me why it belongs on television. What will we see? What can you provide? I need to know what I am going to get.”

Hunter, whose segments all live online, is a major proponent of creative pitches. “Put thought into your pitch and figure out how to make it interactive so we can have fun with it,” advises Hunter, “Check our Web pages, Facebook, and Twitter. Find ways to tie-in that pitch so it fits.” She also adds that providing a YouTube link for viewing your client on camera in action is key.

Be concise in your text

The panel unanimously admonished the audience against making long-winded or unclear pitches, which are among their greatest pet peeves. Pudar states it bluntly, “I don’t need to know everyone’s history. Just give me one or two sentences saying, ‘This is my client. This is what he can talk about.’”

O’Brien suggests that bulleted pitches are preferable, with Hunter adding that the subject line should be clear, concise and include a news hook.

Use numbers to communicate value to the viewer

“Consider the viewer benefit,” suggest Pudar, “like providing ‘five crunches to flatten your tummy immediately.’”

O’Brien agrees that putting a number with the pitch adds value. “Give me unusual facts we have not heard before, like ‘three things to know before hiring a nanny,’ for example.” She added, “Offer a two-sentence tease line then a fact sheet once you already have us.”

Enhance your pitch with social media

Assistance with social media promotion offers a slight edge. “Social media has changed media pitching dramatically. Everyone can get the word out much faster about what we have coming up and what we’ve just done, “ O’Brien explains, “We find more breaking news on Twitter and Instagram. Promise us a client who is big with social media and will blast when they’ll be on TV and retweet it to show your traffic. If you can get that done, you may get on.”

Don’t be overly promotional

Never make a pitch that is too self-serving or merely a product commercial. Moller acknowledges that “telling stories about clients may not have been something the client wanted, but if it gets them on the air via a ‘soft sell,’ it will help polish their brand.”

Be aware of each station’s specific lead times

“If you get a ‘no,’ it might just be about timing,” explains Hunter, whose guests on Windy City Live! are booked three to four weeks in advance. However, if your pitch is especially good, keep in mind that it may be archived in case they need to fill a gap at the last minute. Other guests on the panel preferred pitches with only two weeks lead time to avoid feeling overwhelmed unless there is an approaching holiday.

Do not pressure producers for an immediate response to your pitch

Another one of O’Brien’s pet peeves is being harassed by phone several minutes after receiving an email pitch. “Give me a day or two to follow up with you if I am interested,” she says, “but if I am not interested, I am not interested”

Hunter on the other hand, would rather not receive phone calls at all, “When I am on the phone, I am distracted. If it is written, I can track it down. Phone pitches never work.” Remember not to oversell, overpromise or act pretentious.

Showcase your client’s expertise

All media love when professionals are tuned into the news and can offer sources proactively. “If there is something in the news, I love to get a note in my inbox offering a source. It really makes my job easier,” said Pudar.

If you’ve seen a segment covered on a different show and have an even more qualified expert to offer on the subject, don’t be shy about pitching them as well. O’Brien says to “Know the personalities of the different anchors and try different things. Tie stories to a news peg.” She greatly appreciates expert opinions when it comes to stories that involve schools, communities, and large groups of people where “there’s a lot of action and emotion.”

Prepare your guest with proper media training

Potential guests must be passionate and comfortable public speakers who can tell the audience something they don’t already know. Under most circumstances, it is best for guests to do their interviews live from the studio rather than using unreliable video conferencing such as Skype. If they can be flexible about the times they can appear, it reflects positively on you and your client. “If someone can come into the studio at 4 a.m., that goes a long way with us!” says Pudar.

Want to learn more about pitching your client to the morning news? Our ProfNet Connect service can help you showcase your client’s expertise directly to the media. Follow the link to learn more: http://www.profnetconnect.com/

sueAuthor Sue Masaracchia-Roberts is a crisis management and media relations expert and a member of the ProfNet Connect community.

MEDIA News: Media Moves at Thomson Reuters, Southern Living, Daily Mail and More…,

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Thomson Reuters Thomson Reuters – Washington Bureau (Washington, DC): Former Washington Post Reporter Howard Schneider (@hpschneider) joins the financial team to cover the Federal Reserve.

Southern Living Southern Living (Birmingham, AL): Sid Evans has been announced as the new Editor-in-Chief @Southern_Living.

Daily Mail US Daily Mail – Washington Bureau (Washington, DC): Francesca Chambers (@fran_chambers) joins the DC Bureau @DailyMailUS as a Correspondent.

Harper's Bazaar Harper’s Bazaar (New York, NY): Lucy Silberman (@lucysilb) has been named Managing Editor @harpersbazaarus.

Washington Post The Washington Post (Washington, DC): Former St. Louis Dispatch Reporter Todd Frankel (@tcfrankel) signs on as a Financial Reporter.

Wall Street Journal The Wall Street Journal (New York, NY): Reporter Sudeep Reddy (@Reddy) has been promoted to Deputy Global Economics Editor @WSJ. In addition, Tim Aeppel (@TimAeppel) is now Senior Economics Correspondent.

MercNews Bay Area News Group (San Francisco, CA): Editor David Butler was named Editor-in-Chief for Digital First Media. Butler will oversee news content for 75 daily newspapers including the San Jose Mercury News plus weeklies & digital.

SF Examiner San Francisco Examiner (San Francisco, CA): Michael Howerton (@mchowerton) is the new Editor-in-Chief @sfexaminer.

DespiertaAmeric Univision Network – Despierta America (Miami, FL):  Paul Stanley (@PAULSTANLEYD) has joined the cast of Univision’s (@Univision) morning show (@DespiertaAmeric).

Good Housekeeping Good Housekeeping (New York, NY): Meaghan Murphy (@meaghanbmurphy) comes aboard as a new Executive Editor (@goodhousemag).

Red Alert Politics Red Alert Politics (Washington, DC): Chris Deaton (@cgdeaton) is the new Managing Editor at this conservative political site.

The New Yorker The New Yorker (New York, NY): Ex-American Prospect Web Editor Clare Malone (@ClareMalone) moves to NYC to become a Research Editor @NewYorker.

Food & Wine magazine Food & Wine (New York, NY): Sarah DiGregorio (@SarahDiGregorio) joins @foodandwine as Senior Food Editor.

Bloomberg View Bloomberg View (New York, NY): Mohamed A. El-Erian is a new daily Economics Columnist @BV.

mySA San Antonio Express-News (San Antonio, TX): Jennifer McInnis (@JenMcInnis) is the new Food & Drink Editor @mySA.

Concord Monitor News Concord Monitor (Concord, NH): City Editor Steve Leone was promoted to Editor for the @ConMonitorNews.

Mainebiz Mainebiz (Portland, ME): Beginning in early May, Peter Van Allen will begin his new duties as Editor of @Mainebiz

BuzzFeed Buzzfeed (@Buzzfeed): Molly Hensley-Clancy (@Molly_HC) is now the Business of Education Reporter.

Inc. Inc. Magazine (New York, NY): Jon Fine (@JonFine) is now an Executive Editor and David Whitford (@DavidWhitford) is Editor-at-Large.

ProPublica ProPublica (@ProPublica) (info@propublica.org): Ginger Thompson (info@propublica.org) will be joining ProPublica as a Senior Reporter.

TIME.com Time.com (@Time) (letters@time.com): Nolan Feeney (@NolanFeeney) signs on as a Reporter.

Women's Health Women’s Health (New York, NY): Jen Ator (@jen_ator), who was previously the Senior Editor of Fitness is now the Fitness Director @WomensHealthMag.

Deadspin Deadspin (New York, NY): Former Deputy Editor of Spin Magazine, Rob Harvilla (@harvilla is now the Culture Editor at Deadspin (@Deadspin).

Entertainment Weekly Entertainment Weekly (New York, NY): Kyle Ryan has (@Kyle_Ryan) joins (@EW) as Editor from Managing Editor at The A.V. Club.

Yahoo Yahoo! (@Yahoo) (media@yahoo-inc.com): Bobbi Brown (media@yahoo-inc.com) will be the new Editor-in-Chief for Beauty section of Yahoo!. Joe Zee (@MrJoeZee) will be the new Editor-in-Chief and Executive Creative Officer of Fashion at Yahoo!.

Good Morning America (New York, NY): Tony Reali (@AroundTheHorn) (gmabooking@abctv.com) has been added to the staff @GMA as Social Media Contributor. He will continue his duties as Host of @AroundTheHorn.

New York Daily News New York Daily News (New York, NY): “The Real Deal” Senior Reporter Katherine Clarke (@KathyClarkeNYC) will edit the Real Estate section of @NYDailyNews beginning 4/28/14.

ABC News ABC News (New York, NY): National Talk Show Host, Laura Ingraham (@IngrahamAngle) joins ABC News (@ABC) as a Contributor.

PCMag PC Magazine (New York, NY): Alex Colon (@alexandergcolon) has been named the New Senior Consumer Electronics Analyst @PCMag.

Xconomy Xconomy (Cambridge, MA): Alex Lash (@alexlash) joins the team @Xconomy as a Biopharma Editor.

MEDIAware’s full weekly version can be found at: www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.

MEDIA News: Media Moves at Wall Street Journal, Time, Weather Channel and More…

http://prnbloggers.files.wordpress.com/2012/07/agility-logo.png?w=127&h=125&h=125PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here.

Wall Street Journal The Wall Street Journal (New York, NY): Alice Hagge (@alicehagge) (alice.hagge@wsj.com) moves from MarketWatch to work @WSJ Real Time Desk, where she is the U.S News Editor.

WSJ Washington Wire The Wall Street Journal – Washington Bureau (Washington, DC): Ex-Washington Post Op-Ed Editor Autumn Brewington (@Autumnsan1)(autumn.brewington@wsj.com) is a new Political Editor @WSJ. Former Politico Reporter Reid Epstein (@reidepstein) signs on @WSJwashington to be a Washington Wire Political Blogger. And KSL-TV’s Social Media Director Natalie Wardel (@nataliewardel)(natalie.wardel@wsj.com) is WSJ’s new Social Media Editor.

TIME.com Time Magazine (New York, NY): Time promotes Susanna Schrobsdorff (@SusannaSchrobs) to Assistant Managing Editor and Living Editor.

The Weather Channel The Weather Channel (Atlanta, GA): Meteorologist Dave Schwartz returns to @weatherchannel after six years away.

Entertainment Weekly Entertainment Weekly (New York, NY): Chris Rackliffe (@crackliffe) has been named Senior Social Media Editor @EW. Also, Neil Janowitz is set to become the new Assistant Managing Editor.

Letterman CBS (New York, NY): Stephen Colbert will replace David Letterman when he retires in 2015. Letterman has hosted “The Late Show” (@Letterman) for 21 years.

Men's Journal Men’s Journal (New York, NY): Marissa Stephenson (@marissastphnsn) moves from Self Magazine to Men’s Journal (@mensjournal) where she is Senior Editor.

Wonkblog Wonkblog (Washington, DC): Quartz Reporter Roberto Ferdman (@robferdman) joins Washington Post’s blog (@Wonkblog) to cover consumer business, immigration and Latin American development.

Emily Miller WTTG-TV (Washington, DC): This Fox affiliate (@fox5newsdc) has added Emily Miller (@EmilyMiller) as their Chief Investigative Reporter. Emily previously worked at The Washington Times as a Senior Op-Ed Editor.

InformationWeek InformationWeek (Manhasset, NY): Alison Diana joins @InformationWeek as Senior Editor covering Healthcare Information Technology.

Marine Corps Times Marine Corps Times (Springfield, VA): Geoffrey Ingersoll (@GPIngersoll) takes on the Managing Editor role @Marinetimes.

Business N.C. Business North Carolina (Charlotte, NC): David Mildenberg is the new Editor at @BusinessNC. He was previously with Bloomberg.

New Haven Register New Haven Register (New Haven, CT): Sean Carlin (SeanCarlin84) joins the newsroom at the @nhregister as a Local News Reporter.

Breitbart News Breitbart News (@BreitbartNews): Charlie Spiering (@CharlieSpiering) has been hired at as a Political Reporter. Breitbart California was recently launched by Breitbart News. Joel Pollak (jpollak@breitbart.com) (@joelpollak) is the Editor.

refinery29 Refinery29 (@Refinery29): The new Beauty Writer for Refinery29 is Maria Del Russo (@Maria_DelRusso).

The Cut The Cut (@TheCut): Veronique Hyland (@Veroniquean) is the new Fashion News Editor at this New York Magazine blog.

Yahoo Yahoo! (@Yahoo) (media@yahoo-inc.com): Sarah McColl (@SarahMccoll) has been promoted to Editor-in-Chief of Yahoo!’s food section (@YahooFood). Paula Froelich (@PFro) is the new Editor-in-Chief for their travel section (@YahooTravel).

Bleacher Report Bleacher Report (San Francisco, CA): Baseball scribe Scott Miller (@ScottMillerBbl) signs on to cover America’s pastime @BleacherReport.

CBSSports.com CBSSports.com (Fort Lauderdale, FL): Former Birmingham News Sports Reporter Jon Solomon (@jonsol) tackles the College Football Reporter role @CBSSports.

New York Magazine New York Magazine (New York, NY): Tara Abell (@tara_abell) is now an Associate Editor of Social Media @NYMag.

Slate Slate (New York, NY): Alison Griswold (@alisongriswold), who was previously a Reporter for Strategy section at Business Insider has been named Staff Writer at (@Slate).

The Plain Dealer Plain Dealer (Cleveland, OH): Debra Adams Simmons (@DAdamsSimmons) has been promoted to VP of News Development for Advance Local from Editor for the daily (@ThePlainDealer) in Cleveland.

Crain's Cleveland Crain’s Cleveland Business (Cleveland, OH): Elizabeth McIntyre is set to join the trade magazine (@CrainsCleveland) as Editor.

Chicago magazine Chicago Magazine (Chicago, IL): Terrance Noland is joining @ChicagoMag as Executive Editor from Contributing Editor for @MensJournal.

Teen Vogue Teen Vogue (New York, NY): Amada Keiser has been named Fashion Editor.

Seventeen Magazine Seventeen Magazine (New York, NY): Elizabeth Denton (@Elizabethann1) signs on as an Online Staff Editor.

Real Simple Magazine Real Simple Magazine (New York, NY): Former Huffington Post Executive Lifestyle Editor Lori Leibovich (@lorileibovich) is now the Online Editor @RealSimple.

MundoFOX MundoFox (New York,NY): Nicole Suarez has joined MundoFox (@MundoFOX) and as an Anchor for “Hoy Noticias MundoFox 13.” This is a joint project with Hoy Newspaper (@HoyChicago).

MEDIAware’s full weekly version can be found at:www.prnewswire.com/knowledge-center/medi…

PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia).

Detailed outlet and contact information is available at agility.prnewswire.com.