Tag Archives: The Earnies

Earned Media Awesomeness – It’s Time to Cast Your Earnies Vote!


I don’t know about you, but I personally love examples of great communications campaigns from other brands and industries.   One can gain so much knowledge and fresh ideas simply by reviewing the good work others have done.

It’s time to cast your vote in the Earnies, and gather some inspiration for your own organziation’s upcoming campaigns along the way! The Earnies, PR Newswire’s socially-selected, earned media awards program, recognizes how communicators are doing so innovatively and successfully.  And, for the second year in a row, we’ve received a number of truly creative entries from organizations and brands that cover a range of industries.

Our esteemed panel of judges helped us narrow down the submissions to a short-list of finalists and now it’s time for your to vote and help choose the winner in each category!  Hurry – voting ends on February 20th!

The entries were judged based on strategy, creativity, results and overall ‘awesomeness’ of the campaigns and now it’s your turn to do the same and help us decide this year’s winners!

The Earnies Grand Prix

  • The Advertising Council – “FWD Campaign” by the Ad Council and USAID
  • General Electric – HealthyShare: Surprise and Delight
  • Gutterglove – Gutterglove Brings China Manufacturing Back to California

See the “Earnies Grand Prix” entries and cast your vote here.

 Best Connection to Twitter, LinkedIn or Facebook Audience

  • New Media Strategies – Engaging the Casual Wine Buyer: The Wine Bar Facebook Community
  • Summertime Entertainment’s Dorothy of Oz – Totally Toto Tuesdays
  • Magic Software Enterprises – Magic’s Rebranded Facebook Page Gained Over 50k Followers

Review the “Best Connection to Twitter, LinkedIn or Facebook Audience” entries and cast your vote here.

Best Integrated Campaign on a Shoestring Budget

  • Cleveland Metroparks Zoo – Zoo Olympics
  • Wunderman Seattle – Halo 4 Key Art Reveal
  • Gutterglove – Gutterglove Brings China Manufacturing Back to California

Take a look at the varied entries for “Best Integrated Campaign on a Shoestring Budget” and cast your vote here.

Best Piece of Branded Content

  • CSC – Connected Consumer
  • Huddle Productions – Bud Light Bands
  • New Media Strategies – ACCCE

To learn more about the “Best Piece of Branded Content” entries and to cast your vote, click here.

Best Use of an Infographic

  • Cisco – The Internet of Things
  • Cisco – Worklife Cloud
  • PriceGrabber.com – Back-to-School Shopping Forecast and Consumer Trends

Admire the visuals from the “Best Use of an Infographic” entries and to cast your vote here.

Best Use of Video in Social Media:

  • Cleveland Metroparks Zoo – Ele’s Day Off
  • Cody Westheimer – Kona IRONMAN World Championship
  • LatentView Analytics – Confessions of a Serial Analyst

Watch the “Best Use of Video in Social Media” entries and to cast your vote right here.

Best Visual Campaign through Pinterest or Instagram

  • RA Sushi Bar Restaurant – RA on Pinterest
  • Fathom – ConsumerCrafts Back-To-School Crafter’s Challenge

See the “Best Visual Campaign through Pinterest or Instagram” entries  & vote  here.

We Can’t Believe That Worked!

  • General Electric – HealthyShare: Surprise and Delight
  • Cleveland Metroparks Zoo – Live Tweeting
  • New Media Strategies – ACCCE “Click-to-Call” Grassroots Advocacy

To learn more about the “We Can’t Believe That Worked!” entries and to cast your vote, click here.


The Envelope Please … Congrats to the Earnies Winners!

Today we’re thrilled to announce the winners of the inaugural Earnies, celebrating the evolution of earned media in today’s connected world.

But before we get underway, we need to thank our version of The Academy — namely, YOU.  The Earnies are crowdsourced, and you picked the winners.  And, if we do say so oursleves, you picked some good ones!

The Earnies Grand Prix: St. Jude Children’s Research Hospital

Through a campaign entitled Hoops for St. Jude, St. Jude Children’s Research Hospital designed a program to drive sports fans within their social networks to their campaign web site to learn more about their mission to help children fight cancer.  Additionally, they hoped to raise awareness of professional sports organizations involvement with St. Jude.  By sharing engaging, relevant content through social media, St. Jude significantly increased their social interaction, impressions and traffic to their campaign site.

Best Use of Video in Social Media: Status Creative

With an objective to refute Newsweek’s claim that Grand Rapids, Michigan is a dying city, Status Creative set out produce a creative, music video that highlights why one would want to visit Grand Rapids.  Resulting in millions of YouTube video views, millions of dollars in public relations and tourism generated and notable media coverage, they successfully proved that Grand Rapids, Michigan is worth a visit.

Best Connection to Twitter, LinkedIn or Facebook Audience: Esurance

When Esurance heard about the Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning youth, they immediately recognized a shared objective to keep people safe and wanted to do their part to spread awareness of the organization.  Just two weeks after setting up a donation-based campaign on Facebook and initiating promotion, it gained extraordinary social media buzz and involvement from celebrity supporters.  Esurance’s results and ultimate contribution to The Trevor Project exceeded campaign objectives

We Can’t Believe That Worked!: Motion Marketing & Media

 In order to introduce Michigan to a broader audience, explore the state’s business climate and overall perception, and understand how social media affects business big and small, Motion Marketing & Media’s M3 Special PRops team crafted the #MeetMichigan campaign and set out on a 2 week adventure to all 83 counties in Michigan.  After meeting with hundreds of business owners and community leaders, the team had engaging case studies, blog posts, and video footage to share, as well as a greater understanding of the advantages of social media for businesses.

Best Outcome Based on Listening/Monitoring/Measurement:  National Drowning Prevention Alliance

The National Drowning Prevention Alliance executed an inbound marketing strategy that focused on listening and monitoring for brand conversations and topics about drowning prevention on channels including Facebook, YouTube, Twitter and LinkedIn.  With a goal to increase social media reach, drive website traffic, and convert traffic into advocates of drowning prevention, NDPA was able to leverage the insight to launch additional campaigns through social media and reach a broader, engaged audience.

To see all the winning entries, as well as the runners up, visit the Agility@Work Earnies site.

And now, with the envelopes opened, it’s time to say thanks.  We couldn’t have done it without all those who entered, as well as the folks who took time to admire the candidates and cast their votes.  And, of course, we owe  a debt of gratitude to our esteemed judges, David Armano, Deirdre Breakenridge, Matt Johnston, Tim Moore and Liz Strauss.

We’ll see you next year!



Vote for Your Favorite Earnies Finalists!

The messages – and the media – vary widely, and the outcomes are all over the map.  Grand Rapids, Michigan stood up to Newsweek’s labeling it a ‘dying city.’ Big brands debued products, charities raised awareness, and a guy named Byron pitched himself – he was looking for a job.

Take a minute and be inspired, awed, touched and amused by the Earnies finalists – and then cast your vote for your favorite (and good luck choosing!)  These awards are crowdsourced – our audience will have the final say!

Earnies voting closes on Valentine’s Day — February 14.  Review the entries and then show your love by casting your votes here:


(Oh, and Byron – congrats on landing your dream job! Woot!)

Submission Deadline for “The Earnies” Earned Media Awards Extended


The submission process for The Earnies, PR Newswire’s inaugural earned media awards program, is fully underway and only two weeks remain to submit an entry, with an extended deadline of Wednesday, January 18, 2012.

Designed to recognize innovation and creativity in successful earned media campaigns executed through social media, The Earnies is comprised of six categories including: Best Use of Video in Social Media; Best Connection to Twitter, LinkedIn or Facebook Audience; Best Case of “Lemons-to-Lemonade”; We Can’t Believe That Worked!; Best Outcome Based on Listening/Monitoring/Measurement; and  The Earnies Grand Prix.

Hosted on the AGILITY@work web site, all submissions will be reviewed by an independent panel of esteemed social media thought leaders, who will narrow down the entries to three finalists per category. Finalists will be announced Monday, January 30, 2012, via AGILITY@work’s Twitter and Facebook pages, as well as the AGILITY@work web site. Final winners will be determined by community voting on the AGILITY@work web site.  The Earnies Awards program, open to individuals and organizations, is being launched in the U.S., but is intended to expand globally next year.

To learn more about The Earnies, review the categories, read about the panelists and to enter a submission, visit www.agilitycommunity.com.  Don’t miss your chance to be a part of this elite, new awards program.